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Buzzmarketing
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Download or read book Buzzmarketing written by Mark Hughes and published by Penguin. This book was released on 2005 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzz marketing is the art of attracting attention by any means possible. Written by the man who persuaded the people of Halfway, Oregon to rename their town Half.com, after his company, this book offers a roller coaster ride for anyone who wants to get their products or services noticed.
Book Synopsis Buzz Marketing with Blogs For Dummies by : Susannah Gardner
Download or read book Buzz Marketing with Blogs For Dummies written by Susannah Gardner and published by John Wiley & Sons. This book was released on 2005-03-11 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this instant-communication world, buzz means business! And one of the greatest ways to get customers and potential customers buzzing about your business is with a Web log, commonly called a blog. Blogs can help you: Introduce the people behind your business Discuss relevant issues Provide a clearinghouse for information and expertise Show your business as a good corporate citizen Support an exchange of ideas Get honest feedback from your customers Affect public opinion If you’re new to blogging, or if you know the mechanics of a blog but want some help refining and targeting yours, Buzz Marketing With Blogs For Dummies will get you going right away. An expert blogger shows you the ins and outs of putting together a professional-looking blog, walks you through the jargon, helps you decide what your blog should do, and even explains various software solutions. You’ll find out how to: Set up and maintain a blog, write in blogging style, and observe blogging etiquette Define your audience and target your blog to reach them Involve your customers, earn their trust, educate the public, and build community Avoid possible legal pitfalls while keeping your blog interesting Encourage contributions and links to your blog Use images and design an eye-catching format Optimize your blog for top search engine ratings, track your results, and measure your success Written by Susannah Gardner, who has taught online journalism, directed multimedia efforts, and provided custom Web solutions to clients, Buzz Marketing With Blogs For Dummies even shares tips from the experts who establish and maintain some of the top-rated business blogs. You’ll discover the secrets of success, how to spot and solve problems, what software can enhance your blogging life, and a whole lot more. It like having a staff of experts on call!
Book Synopsis The Seven Principles of WOM and Buzz Marketing by : Panos Mourdoukoutas
Download or read book The Seven Principles of WOM and Buzz Marketing written by Panos Mourdoukoutas and published by Springer Science & Business Media. This book was released on 2010-05-03 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers! The transformation of a desire for a product into an "epidemic" was, is and will always be the dream of each and every marketer. For some marketers this dream becomes reality. For others it remains simply a fantasy. "The Seven Principles of WOM and Buzz Marketing" offers the essential tools – seven simple steps – to launch an effective WOM and buzz campaign that helps products to cross the tipping point and to reach the mass market: Begin with the consumers Be innovative Target the right group Create the right message Find the right environment
Book Synopsis Buzzoodle Buzz Marketing by : Ron McDaniel
Download or read book Buzzoodle Buzz Marketing written by Ron McDaniel and published by Booksurge Publishing. This book was released on 2006-11 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buzzoodle Buzz Marketing is the roadmap to create more buzz, visibility and sales for your organization through word of mouth evangelism with you and your advocates. In as little as five minutes a day, you can create substantial buzz for your organization and make it a more successful organization. It is the small business answer to a limited marketing budget.
Download or read book Mackenzie Blue written by Tina Wells and published by Harper Collins. This book was released on 2009-05-12 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Meet Mackenzie Blue, aka Zee She has it all—smarts, talent, humor, and style. . . . Is it enough to survive middle school? Countdown to a 7th Grade Meltdown 1. Your BFF moves away. 2. Someone steals your diary and reveals your deepest secrets—to the entire class. 3. You have one chance to become a rock star and one chance to totally blow it. Guess what!? All three happened to me! School's a disaster already. Don't get me wrong—I love Brookdale Academy and I have a fabulous crew of friends. (At least, I think I do.) But, if I'm going to survive, I need all the help I can get!
Book Synopsis Connected Marketing by : Justin Kirby
Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Book Synopsis Consumer Protection Law Developments by : August Horvath
Download or read book Consumer Protection Law Developments written by August Horvath and published by American Bar Association. This book was released on 2009 with total page 878 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Buzz written by Marian Salzman and published by John Wiley & Sons. This book was released on 2003-04-25 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to master the power of buzz Trendspotters and bestselling authors Marian Salzman and Ira Matathia demystify buzz and show how marketers can create and leverage it for the success of their products and services. The world we inhabit is in constant flux, and the captive audience on which advertisers relied for years no longer exists. Branding today requires a flexibility and creativity that have thus far eluded many traditional practitioners. When there is no clear forum for communicating your brand message to the audience, you must have your audience do it for you. The authors show how and why buzz works, examining case studies like Kate Spade, Madonna, Bulgari, Ford, Nokia, and French Connection. They explore the role specific consumer groups play in setting trends, show how influence works, reveal the efficacy of shock ads, and explain how to manage brand momentum. This book is a dynamic guide that sheds new light on the topic of buzz using real-world examples and case studies that show how marketers can manufacture the seemingly authentic word-of-mouth to which today's cynical consumer responds.
Book Synopsis Word of Mouth Marketing by : Andy Sernovitz
Download or read book Word of Mouth Marketing written by Andy Sernovitz and published by Greenleaf Book Group. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "With straightforward advice and humor, marketing expert Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.
Author :Management Association, Information Resources Publisher :IGI Global ISBN 13 :1466615990 Total Pages :1426 pages Book Rating :4.4/5 (666 download)
Book Synopsis E-Marketing: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources
Download or read book E-Marketing: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2012-05-31 with total page 1426 pages. Available in PDF, EPUB and Kindle. Book excerpt: The popularity of e-marketing has helped both small and large businesses to get their products and services message to an unbounded number of potential clients. Keeping in contact with your customers no longer require an extended period of time but rather mere seconds.E-Marketing: Concepts, Methodologies, Tools, and Applications presents a vital compendium of research detailing the latest case studies, architectures, frameworks, methodologies, and research on e-marketing. With contributions from authors around the world, this three-volume collection presents the most sophisticated research and developments from the field, relevant to researchers, academics, and practitioners alike. In order to stay abreast of the latest research, this book affords a vital look into electronic marketing research.
Author :Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake Publisher :Cari Journals USA LLC ISBN 13 :9914746888 Total Pages :87 pages Book Rating :4.9/5 (147 download)
Book Synopsis Fundamentals in Effective Marketing by : Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake
Download or read book Fundamentals in Effective Marketing written by Professor Efigenia Semente (PhD), R. Kassali, Dymphna Bakker-Edoh, Anne Muthoni Kanake and published by Cari Journals USA LLC. This book was released on 2022-08-26 with total page 87 pages. Available in PDF, EPUB and Kindle. Book excerpt: TOPICS IN THE BOOK Learning Styles Influence on Consumer Decision-Making Styles of Generation Y Consumers in Namibia: A Comparison Study of the Three Major Universities in Namibia Analysis of Beef Marketing In Lafia Metropolis of Nasarawa State, Nigeria Pattern Drafting and Free-Hand Cutting Technique on Apparel Fit Effect of Entrepreneurial Marketing Strategies on Performance of Micro and Small Enterprises (Mses) in Kenya
Book Synopsis Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments by : El-Gohary, Hatem
Download or read book Transdisciplinary Marketing Concepts and Emergent Methods for Virtual Environments written by El-Gohary, Hatem and published by IGI Global. This book was released on 2012-07-31 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides a broad and comprehensive international coverage of subjects, issues, and current trends relating to all areas of online marketing"--Provided by publisher.
Book Synopsis Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace by : Rathore, Sumangla
Download or read book Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace written by Rathore, Sumangla and published by IGI Global. This book was released on 2015-08-28 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of information technology—and the Internet in particular—many new communication channels and platforms have emerged. These platforms are focused on being not only user friendly, but also highly interactive, providing many unique ways to create and distribute content. Capturing, Analyzing, and Managing Word-of-Mouth in the Digital Marketplace explores the way these new channels and platforms affect our everyday interactions, particularly as they relate to meaning, growth, and recent trends, practices, issues, and challenges surrounding the world of modern marketing. Featuring a special emphasis on social media, blogging, viral marketing, and other forms of e-communication, this timely reference source is essential for students, researchers, academics, and marketing practitioners.
Book Synopsis Handbook of Technology Application in Tourism in Asia by : Azizul Hassan
Download or read book Handbook of Technology Application in Tourism in Asia written by Azizul Hassan and published by Springer Nature. This book was released on 2022-07-09 with total page 1367 pages. Available in PDF, EPUB and Kindle. Book excerpt: It is an undisputed reality that the tourism industry in Asia is getting exposed to more innovative technologies than ever before. This proposed book provides the latest research in the application of innovative technology to the tourism industry, covering the perspectives, innovativeness, theories, issues, complexities, opportunities and challenges. This book, a blend of comprehensive and extensive effort by the contributors and editors, is designed to cover the application and practice of technology in tourism, including the relevant niches. This book focuses on the importance of technology in tourism. This also highlights, in a comprehensive manner, specific technologies that are impacting the tourism industry in Asia, as well as the constraints the industry is facing. The contents of this book deal with distinct topics, such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility and so on. A good number of research studies have conducted outlining the contributions and importance of technologies in tourism, in general. However, the tourism industry of Asia so far has attracted very few researchers. Some contributions have been made but not sufficient. Considering the ongoing trend of technology application in the tourism industry in Asia, very few research attempts have been made aiming to explore diverse aspects. Tourism is expanding enormously across the world. which actually creates more demands for effective technologies. This book will be a reading companion, especially for tourism students in higher academic institutions. This book will also be read by the relevant policy planners and industry professionals. Apart from them, this book will be appreciated by expatriate researchers and researchers having keen interest in the Asian tourism industry.
Book Synopsis Connected Marketing by : Justin Kirby
Download or read book Connected Marketing written by Justin Kirby and published by Routledge. This book was released on 2007-06-07 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling ‘Anatomy of Buzz’) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stéphane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Röthlingshöfer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people). Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
Book Synopsis Basics of Marketing Management by : Pooja Deshmukh
Download or read book Basics of Marketing Management written by Pooja Deshmukh and published by Blue Rose Publishers. This book was released on 2023-01-13 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the era of exponential advancement in technology and increasing globalization, marketing professionals need to run a neck-to-neck race with their competitors to gain and maintain a completive advantage. Marketing students and professionals need to learn the skills of marketing as applicable to this intense completive environment. However, only a few marketing management books truly capture and explain the concepts of marketing in an easily understandable and crisp manner. This book has been written to present the basics in a very lucid manner. It covers topics that are vital for the fundamental understanding of marketing. The contents of this book cover the curriculum applicable in a large number of universities at the UG and PG levels. Some case studies have been included for illustrating the application of the concepts of marketing.
Download or read book Building a Buzz written by Peggy Barber and published by American Library Association. This book was released on 2010 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community.
