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Sales Promotion Essentials
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Book Synopsis Sales Promotion Essentials by : Don E. Schultz
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by N T C Business Books. This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.
Book Synopsis Sales Promotion Essentials by : Don E. Schultz
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by . This book was released on 2013 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sales Promotion Essentials by : Don E. Schultz
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by NTC/Contemporary Publishing Company. This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sales Promotion Essentials by : Don E. Schultz
Download or read book Sales Promotion Essentials written by Don E. Schultz and published by McGraw Hill Professional. This book was released on 1998 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Informative, persuasive, and a rich source of ideas and practical help, this new edition of Green Marketing gives marketers and businesses the guidance to innovate and benefit from this essential part of marketing.
Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2002 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.
Book Synopsis Sales Promotion Management by : Don E. Schultz
Download or read book Sales Promotion Management written by Don E. Schultz and published by . This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Sales Promotion Decision Making by : Steve Ogden-Barnes
Download or read book Sales Promotion Decision Making written by Steve Ogden-Barnes and published by Business Expert Press. This book was released on 2015-01-12 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.
Download or read book Essentials of Marketing written by and published by Bookboon. This book was released on with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Marketing by : Edmund Jerome McCarthy
Download or read book Essentials of Marketing written by Edmund Jerome McCarthy and published by Irwin Professional Publishing. This book was released on 1988 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Advertising Campaign Design by : Robyn Blakeman
Download or read book Advertising Campaign Design written by Robyn Blakeman and published by Routledge. This book was released on 2011-08-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
Book Synopsis Essentials of the Promotional Mix by : Harry Deane Wolfe
Download or read book Essentials of the Promotional Mix written by Harry Deane Wolfe and published by . This book was released on 1970 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Retailing in the 21st Century by : Manfred Krafft
Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.
Download or read book Sales Promotion written by Julian Cummins and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Basics Fashion Management 02: Fashion Promotion by : Gwyneth Moore
Download or read book Basics Fashion Management 02: Fashion Promotion written by Gwyneth Moore and published by A&C Black. This book was released on 2012-11-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashion Promotion fully examines what's required for a 21st century fashion brand to make its mark and stay visible in a shifting consumer landscape.
Book Synopsis Essentials of Health Promotion by : James Woodall
Download or read book Essentials of Health Promotion written by James Woodall and published by SAGE. This book was released on 2021-10-06 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete one-stop-shop for any student of health promotion. How to improve and protect public health is one of the biggest questions facing the 21st century and this book exists to help tackle it head on. Setting out the What, Why, When, Who, Where and How of health promotion across 20 bite-sized chapters. It explores the full range of theories, context and strategies that influence contemporary health promotion. Key features: Comprehensive coverage: all facets of health promotion introduced and explained Combines the theoretical with the practical: knowledge blended with the key skills and attributes needed for effective health promotion Extensive range of global case studies: read about the enormous range of possibilities and creative ways health promotion can be achieved This is the ideal textbook for any undergraduate or pre-registration student starting their health promotion or public health journey. It provides a complete package of information that will lay the groundwork for your learning and future practice and will help you succeed with assignments, essays and exams.
Download or read book Promotion written by Richard E. Stanley and published by Prentice Hall. This book was released on 1982 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Essentials of Health Care Marketing by : Berkowitz
Download or read book Essentials of Health Care Marketing written by Berkowitz and published by Jones & Bartlett Publishers. This book was released on 2016-08-15 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Health Care Marketing, Fourth Edition will provide your students with a foundational knowledge of the principles of marketing and their particular application in health care. Moreover, the text offers a perspective on how these principles must shift in response to the changing environmental forces that are unique to this market.
