Sales Promotion Decision Making

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Publisher : Business Expert Press
ISBN 13 : 163157048X
Total Pages : 147 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Sales Promotion Decision Making by : Steve Ogden-Barnes

Download or read book Sales Promotion Decision Making written by Steve Ogden-Barnes and published by Business Expert Press. This book was released on 2015-01-12 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

Advertising and Sales Promotion

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Author :
Publisher : Nirali Prakashan
ISBN 13 : 9788185790794
Total Pages : 118 pages
Book Rating : 4.7/5 (97 download)

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Book Synopsis Advertising and Sales Promotion by :

Download or read book Advertising and Sales Promotion written by and published by Nirali Prakashan. This book was released on 1969 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Promotion Management

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Author :
Publisher :
ISBN 13 : 9788126128259
Total Pages : 0 pages
Book Rating : 4.1/5 (282 download)

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Book Synopsis Sales Promotion Management by : Bir Singh

Download or read book Sales Promotion Management written by Bir Singh and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising Management As A Paper Is Being Taught At M.Com, M.B.A. And Other Management Courses At Various Universities And Institutions. This Book Is Designed As An Introductory Text To The Above Paper, Encompassing Vital Information On All Pertinent Aspects. Thus The Material Presented Here Would Be Of Interest As Well As Of Great Use To The Students, Teachers And Professionals Of Management Courses.The Book Consists Of The Following Chapters Sales Promotion; Promotional Mix And Personnel Selling; Consumer Behaviour And Sales Promotion; Deal Prone Consumer Research; Strategy Of Sales Planning; Performance Evaluation And Appraisal Effective Sales Personnel; Evaluation Of Sales Promotion Experiment; Product Decision In Sales Promotion; Secrets Of Performance; Retailer And Wholesaler Promotion Process; Strategic Issues In Promotional Strategies; And Substantive Findings In Trade Dealings; Etc.

Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 331917049X
Total Pages : 377 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference by : Robert L. King

Download or read book Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference written by Robert L. King and published by Springer. This book was released on 2015-04-27 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Sales Promotion

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Publisher : Kogan Page Publishers
ISBN 13 : 0749450215
Total Pages : 320 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Sales Promotion by : Roddy Mullin

Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

The Promotional Planning Process

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Author :
Publisher : Greenwood
ISBN 13 :
Total Pages : 152 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Promotional Planning Process by : Roger A. Strang

Download or read book The Promotional Planning Process written by Roger A. Strang and published by Greenwood. This book was released on 1980 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Management

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Publisher : M.E. Sharpe
ISBN 13 : 0765633574
Total Pages : 426 pages
Book Rating : 4.7/5 (656 download)

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Book Synopsis Sales Management by : Thomas N. Ingram

Download or read book Sales Management written by Thomas N. Ingram and published by M.E. Sharpe. This book was released on 2012-01-31 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated throughout with new vignettes, boxes, cases, and more, this classic text blends the most recent sales management research with real-life best practices of leading sales organizations. The text focuses on the importance of employing different sales strategies for different consumer groups, and on integrating corporate, business, marketing, and sales strategies. It equips students with a strong foundation in current trends and issues, and equips them with the skills needed for the 21st century. Updates for this edition include: --New Opening Vignettes provide recent examples of leading sales organizations. --New Sales Management in the 21st Century boxes include new sales executives and personal comments. --New Ethical Dilemma boxes give students the opportunity to address important ethical issues, many as role-play exercises. --New and revised chapter cases with related sales management role-playing activities. --New and revised techniques in the Developing Sales Management Knowledge and Developing Sales Management Skills activities. --New or expanded coverage of social networking in recruiting and selecting; virtual sales training; promoting ethical behavior in sales organizations; compensation of sales managers; and how to optimize the use of sales contests. An instructor's manual with learning objectives, a test bank, PowerPoint presentation materials, and more is available online to adopters.

Advertising And Sales Promotion

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Author :
Publisher : Excel Books India
ISBN 13 : 9788174466396
Total Pages : 682 pages
Book Rating : 4.4/5 (663 download)

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Book Synopsis Advertising And Sales Promotion by : S H H Kazmi

Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

The Lead Effect of Sales Promotions

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Author :
Publisher :
ISBN 13 :
Total Pages : 570 pages
Book Rating : 4.:/5 (117 download)

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Book Synopsis The Lead Effect of Sales Promotions by : John A. Saunders

Download or read book The Lead Effect of Sales Promotions written by John A. Saunders and published by . This book was released on 1985 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt: MARKETING MODELS, DECISION MODELS, SALES PROMOTION, MARKETING, MANAGEMENT SCIENCE.

Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference

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Author :
Publisher : Springer
ISBN 13 : 3319132547
Total Pages : 546 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference by : B. J. Dunlap

Download or read book Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference written by B. J. Dunlap and published by Springer. This book was released on 2015-01-02 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing?

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Publisher : GRIN Verlag
ISBN 13 : 3638475662
Total Pages : 69 pages
Book Rating : 4.6/5 (384 download)

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Book Synopsis The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing? by : Vannessa Uhlein

Download or read book The Art of Gaining and Retaining Customers - Is Sales Promotion the Key to Succesful Marketing? written by Vannessa Uhlein and published by GRIN Verlag. This book was released on 2006-03-04 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2005 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,7 (85%), Mid Sweden University, 16 entries in the bibliography, language: English, abstract: Due to the keen competition nowadays, companies are increasingly attaching more importance to sales promotion to attract consumers and to relationship marketing to retain them as loyal clients. It is crucial for enterprises to know people’s reactions towards marketing tools in order to implement them successfully. Therefore, this study analyses the impact of these two concepts, with an emphasis on sales promotion, on the customers’ purchase decision-making process by investigating consumers’ points of view towards these instruments. These attitudes will be explained by the notion of deal-proneness. An online survey has been conducted in Germany with 471 respondents. The aim was not just to examine financial advantages but also material incentives which make people buy a certain product, as economic savings are not the only benefit of purchasing a product. Hence, we concentrated on five sales promotion tools, namely samples, coupons, premiums, loyalty cards and sweepstakes. The results, among others, show that samples and coupons are the customer’s favourite actions whereas sweepstakes do not achieve the desired effects for the company. Furthermore, this research states possibilities to connect short-term promotion tools with the long-ranging relationship approach.

Marketing Decision Making and the Management of Pricing

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Publisher : IGI Global
ISBN 13 : 1466640952
Total Pages : 274 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing Decision Making and the Management of Pricing by : Rajagopal

Download or read book Marketing Decision Making and the Management of Pricing written by Rajagopal and published by IGI Global. This book was released on 2013-05-31 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the latest research studies, market analysis, and best practices utilized in emerging markets to gain competitive advantage and market leadership"--Provided by publisher.

Marketing Management

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Publisher :
ISBN 13 :
Total Pages : 628 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Marketing Management by : Harper W. Boyd

Download or read book Marketing Management written by Harper W. Boyd and published by . This book was released on 2002 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text has been developed in response to changing customer & curriculum needs. Many instructors are looking for a concise text for this course, one that offers a solid core for the course but allows time to add other topics, materials, etc.

Introduction to Business

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Publisher :
ISBN 13 : 9781998109319
Total Pages : 0 pages
Book Rating : 4.1/5 (93 download)

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Book Synopsis Introduction to Business by : Lawrence J. Gitman

Download or read book Introduction to Business written by Lawrence J. Gitman and published by . This book was released on 2023-05-19 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Readings in Modern Marketing

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Publisher : Chinese University Press
ISBN 13 : 9789629962791
Total Pages : 772 pages
Book Rating : 4.9/5 (627 download)

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Book Synopsis Readings in Modern Marketing by : John A. Quelch

Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Advertisement And Sales Promotion.

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Publisher : Sankalp Publication
ISBN 13 : 8194556449
Total Pages : 246 pages
Book Rating : 4.1/5 (945 download)

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Book Synopsis Advertisement And Sales Promotion. by : Dr. Saibal Roy

Download or read book Advertisement And Sales Promotion. written by Dr. Saibal Roy and published by Sankalp Publication. This book was released on with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Edition (CBCS) of present Advertising sales & promotion by various Institution & university in India. Starting with Introduction The globalisation and liberatisation process has changed the environment in which a sales & promotion has to discharge his function .Hence understanding at the Advertising & sales promotion and aeouisition at ability and mastery to apply them in day to day operation are the basic requisites to become and effective adverting sales & promotion and aehieve perfection as a professional . we do not claim any originality for the subject matter in the book since the literature around sales promotion has developed rapidly. We have learnt the basies at the subject from author it have book and articles in the field at sales promotion. In this chapter at promotion no question in this book ,student learn and make’s question answer’s in this book. We also express our thanks to SANKALP PUBLICATION Bilaspur (CG) young Businessmen and Entries statt. We ago intake this plot from to thank our mother ,our wives and sons their sacrifice at time and Energy is really appreciable this book would not have been possible writing short period at time without their co-operation.

Ebook: Advertising and Promotion

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Author :
Publisher : McGraw Hill
ISBN 13 : 0077170474
Total Pages : 881 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis Ebook: Advertising and Promotion by : Belch

Download or read book Ebook: Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion