Sales Promotion

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Sales Promotion Decision Making

Author : Steve Ogden-Barnes
Publisher : Business Expert Press
ISBN 13 : 163157048X
Total Pages : 147 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Sales Promotion Decision Making by : Steve Ogden-Barnes

Download or read book Sales Promotion Decision Making written by Steve Ogden-Barnes and published by Business Expert Press. This book was released on 2015-01-12 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotions are a fact of life for the majority of retailers, suppliers, and FMGC stakeholders commanding up to 75 percent of total marketing budgets. From straightforward discounts on products to more complex omni-channel consumer competitions and contests, sales promotions play a vital role as both strategic and tactical marketing tools. Those responsible for sales promotions must deliver real results in cut-throat competitive trading environments. However, with limited understanding of the options, principles, and practices that underpin effective sales promotion planning, managers often rely on past experience or preferences to guide their decision making. Not surprisingly, many sales promotions fail to achieve their potential. Sales Promotion Decision Making serves as a vital resource for practitioners. Distilled from over 700 articles and cases, it presents the findings of comprehensive global research which explores the DNA of sales promotions, including their role, nature, and function, the critical decision-making processes, and campaign evaluation. This is supported with case studies of sales promotion planning in practice based on research conducted in FMCG and retail organizations. The book offers the reader a deeper, more comprehensive and critical expert appreciation of the core concepts that define sales promotions. This will empower decision makers, consultants, and stakeholders to make more confident, informed, and effective campaign decisions.

Sales Promotion

Author : Julian Cummins
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (134 download)

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Book Synopsis Sales Promotion by : Julian Cummins

Download or read book Sales Promotion written by Julian Cummins and published by . This book was released on 1989 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Promotion Essentials

Author : Don E. Schultz
Publisher : N T C Business Books
ISBN 13 : 9780844233666
Total Pages : 197 pages
Book Rating : 4.2/5 (336 download)

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Book Synopsis Sales Promotion Essentials by : Don E. Schultz

Download or read book Sales Promotion Essentials written by Don E. Schultz and published by N T C Business Books. This book was released on 1993 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Complete, concise, and easy to use, the all-new edition of this marketing best seller covers the ten key sales promotion techniques, explains how each one works, and shows how marketers can plan for and use them to boost sales: coupons, refunds and rebates, sampling, value packs, premium packs, mail-in premiums, continuity programs, contests and sweepstakes, special events, and trade incentives. Real-life examples illustrate the benefits and drawbacks of each technique, highlighting how it can be used alone or as part of a long-term sales promotion or marketing plan. Also new to this edition, an emphasis on tailoring sales promotions to the buying habits of distinct consumer groups ensures that all campaigns are customer oriented and results focused. Special chapters highlight the growth of sales promotion and its increasingly important role within an integrated marketing communications program. A comprehensive appendix of sales promotion organizations, major suppliers, and sources of further information makes this book an essential resource for anyone using sales promotion to meet marketing and sales goals.

Sales Promotion

Author : Robert C. Blattberg
Publisher :
ISBN 13 :
Total Pages : 536 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Sales Promotion by : Robert C. Blattberg

Download or read book Sales Promotion written by Robert C. Blattberg and published by . This book was released on 1990 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Promotion

Author : Julian Cummins
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438647
Total Pages : 282 pages
Book Rating : 4.4/5 (386 download)

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Book Synopsis Sales Promotion by : Julian Cummins

Download or read book Sales Promotion written by Julian Cummins and published by Kogan Page Publishers. This book was released on 2002 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book spells out the tried and tested methods that companies use to stay ahead in the sales promotion race. It details the offers that win new customers and keep existing ones buying. This book amounts to a DIY sales promotion kit.

Advertising and Sales Promotion Strategy

Author : Gerard J. Tellis
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 528 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Advertising and Sales Promotion Strategy by : Gerard J. Tellis

Download or read book Advertising and Sales Promotion Strategy written by Gerard J. Tellis and published by Prentice Hall. This book was released on 1997 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design their own successful strategies.

Sales Promotion

Author : Tony Yeshin
Publisher : Cengage Learning
ISBN 13 : 9781844801619
Total Pages : 0 pages
Book Rating : 4.8/5 (16 download)

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Book Synopsis Sales Promotion by : Tony Yeshin

Download or read book Sales Promotion written by Tony Yeshin and published by Cengage Learning. This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is an increasingly important tool within the overall armoury of marketing communications. Sales promotion has grown dramatically as the communication channel of choice in recent years. Not only can Sales Promotion help marketers achieve specific objectives, it can do so more rapidly than virtually any other area of Marcomms. Sales Promotion is a survey text that provides a sound academic underpinning of sales promotion, illustrated by a variety of current examples drawn from recent promotions worldwide, current sales promotion campaigns and underpinned with wide references to the academic literature. It covers all areas of sales promotion, from the promotions everyone sees on a daily basis in retail outlets to the more specialized but equally influential business of B2B or trade sales promotions. In addition the text covers event management, sponsorship and cause-related marketing. Uniquely it also covers international aspects of sales promotion. Sales Promotion is suitable for undergraduate students of Marketing, in particular Marketing Communications and Advertising courses, postgraduate students on marketing-led Masters, and professional qualifications from the Institute of Sales Promotion, CIM and CAM.

Retailing in the 21st Century

Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540720030
Total Pages : 458 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Retailing in the 21st Century by : Manfred Krafft

Download or read book Retailing in the 21st Century written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2009-12-17 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: With crisp and insightful contributions from 47 of the world’s leading experts in various facets of retailing, Retailing in the 21st Century offers in one book a compendium of state-of-the-art, cutting-edge knowledge to guide successful retailing in the new millennium. In our competitive world, retailing is an exciting, complex and critical sector of business in most developed as well as emerging economies. Today, the retailing industry is being buffeted by a number of forces simultaneously, for example the growth of online retailing and the advent of ‘radio frequency identification’ (RFID) technology. Making sense of it all is not easy but of vital importance to retailing practitioners, analysts and policymakers.

Sales Promotion

Author : Roddy Mullin
Publisher : Kogan Page Publishers
ISBN 13 : 0749450215
Total Pages : 320 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Sales Promotion by : Roddy Mullin

Download or read book Sales Promotion written by Roddy Mullin and published by Kogan Page Publishers. This book was released on 2008 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales promotion is one of the most powerful weapons available to your sales and marketing teams, and is used more than any other type of marketing - because it works. Annual research shows that 60 per cent of consumers participate in some form of sales promotion each month.Packed with practical examples as well as updated and new case studies, Sales Promotion details the tried-and-tested methods companies use to stay ahead of the competition, revealing the winning offers that gain new customers and keep existing ones happy.Sales Promotion includes new developments in the field, exploring the use of new media such as SMS, MMS, interactive TV and web-based advertising. It also considers the effects of the 2005 Gambling Act, and each chapter features a new interactive self-study question-and-feedback section.Sales Promotion is a core text of the ISP diploma, and the author has utilized graduate feedback to make the fourth edition relevant to students, whilst preserving its status as a potent tool for sales and marketing professionals. Whether your company is a small start-up or an international business, Sales Promotion can help you to get ahead and stay ahead of your competitors.Topics covered include: the purpose of sales promotion; what sales promotion can do for you; how to use different techniques, including joint promotions, price promotions and off-the-shelf promotions; how to implement an integrated market strategy; maintaining a crucial creative edge; the best ways to use suppliers; researching and evaluating your promotion.

Advertising and Sales Promotion

Author :
Publisher : Nirali Prakashan
ISBN 13 : 9788185790794
Total Pages : 118 pages
Book Rating : 4.7/5 (97 download)

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Book Synopsis Advertising and Sales Promotion by :

Download or read book Advertising and Sales Promotion written by and published by Nirali Prakashan. This book was released on 1969 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Sales Promotion

Author : S. H. H. Kazmi
Publisher :
ISBN 13 : 9788174462596
Total Pages : 580 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Advertising and Sales Promotion by : S. H. H. Kazmi

Download or read book Advertising and Sales Promotion written by S. H. H. Kazmi and published by . This book was released on 2002-08-01 with total page 580 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Sales Promotion Essentials

Author : Don E. Schultz
Publisher : NTC/Contemporary Publishing Company
ISBN 13 : 9780844230672
Total Pages : 244 pages
Book Rating : 4.2/5 (36 download)

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Book Synopsis Sales Promotion Essentials by : Don E. Schultz

Download or read book Sales Promotion Essentials written by Don E. Schultz and published by NTC/Contemporary Publishing Company. This book was released on 1982 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising And Sales Promotion

Author : S H H Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174466396
Total Pages : 682 pages
Book Rating : 4.4/5 (663 download)

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Book Synopsis Advertising And Sales Promotion by : S H H Kazmi

Download or read book Advertising And Sales Promotion written by S H H Kazmi and published by Excel Books India. This book was released on 2008-04-30 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a brilliant form of art that has become an indispensable part of our lives. As the business scene has transformed for the better in our country, much is happening on the advertising front. To tap the progress of Indian Advertising in this changed scenario, a third edition of the book "Advertising and Sales Promotion" has been prepared for the students. In this new edition, all the chapters have been revised and some moderately updated with more relevant text, figures, boxes, exhibits and references.Following are the highlights of this edition: Matter on Segmentation now includes current framework of Values and Lifestyle and Positioning topic has been re-written; text on Brand Personality and Image has been updated; New Appendices have been added at the end of Part -I and Part - IV, respectively; some new Boxes with insightful contents have been added; and some of the old exhibits have been replaced with the new ones.The book essentially deals with the dynamic concept of Sales Promotion and its effect on the consumer. Particularly meant for the students of management, specialising in marketing; the book provides a thoroughly educative and interesting reading.

Successful Sales Promotion

Author : A. Toop, R. Elliott, P. Choudhury
Publisher : Orient Blackswan
ISBN 13 : 9788125007821
Total Pages : 172 pages
Book Rating : 4.0/5 (78 download)

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Book Synopsis Successful Sales Promotion by : A. Toop, R. Elliott, P. Choudhury

Download or read book Successful Sales Promotion written by A. Toop, R. Elliott, P. Choudhury and published by Orient Blackswan. This book was released on 1991 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales Promotion Is Rapidly Being Recognised As One Of The Most Dynamic Elements Of The Marketing Mix. In The Process It Is Attracting Increasingly Higher Percentages Of Marketing Budgets-Even Upto 50% In Some Cases. A Contemporary And Relevant Book On This Aspect Of Marketing, Successful Sales Promotion Is A Unique Compilation Of 26 Exciting Case Studies All Indian, Such As Horlicks, Nestle, British Airways, Pepsi, Thums-Up, Welcom Group, And Brooke Bond Amongst A Host Of Others. This Makes It The Only Book Of Its Kind That Deals Essentially With The Indian Environment.

Aspects of Sales Promotion

Author : United States. Small Business Administration
Publisher :
ISBN 13 :
Total Pages : 88 pages
Book Rating : 4.:/5 ( download)

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Book Synopsis Aspects of Sales Promotion by : United States. Small Business Administration

Download or read book Aspects of Sales Promotion written by United States. Small Business Administration and published by . This book was released on 1966 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Advertising and Sales Promotion

Author : Pankhuri Bhagat
Publisher : SBPD Publishing House
ISBN 13 : 9350472333
Total Pages : 170 pages
Book Rating : 4.3/5 (54 download)

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Book Synopsis Advertising and Sales Promotion by : Pankhuri Bhagat

Download or read book Advertising and Sales Promotion written by Pankhuri Bhagat and published by SBPD Publishing House. This book was released on 2020-06-11 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising and Sales Promotion by Pankhuri Bhagat is a publication of the SBPD Publishing House, Agra. The author holds a M.Com., B. Ed., NET and MBA degree. She was the assistant professor at SVMMPG College, Gorakhpur. Book Code - 4945

SALES PROMOTION AND BRAND EQUITY PERCEPTION

Author : Dr. Mrityunjay Kumar
Publisher : Ashok Yakkaldevi
ISBN 13 : 1678014206
Total Pages : 194 pages
Book Rating : 4.6/5 (78 download)

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Book Synopsis SALES PROMOTION AND BRAND EQUITY PERCEPTION by : Dr. Mrityunjay Kumar

Download or read book SALES PROMOTION AND BRAND EQUITY PERCEPTION written by Dr. Mrityunjay Kumar and published by Ashok Yakkaldevi. This book was released on 2020-03-19 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: FMCG Market:- Fast Moving Consumer Goods (FMCG) called as Consumer Packaged Goods (CPG).FMCG products are those products which normally purchased by the consumers at a regular interval. Activities of FMCG industry are Production, Distribution, Marketing, Selling, Financing, Purchasing, etc. FMCG industry also actively engaged in Operations, Supply chain, and in General Management. [Source: cii.in] FMCG industry is the fourth largest sector with total market size of US$20.1 billion. Indian FMCG Sector is estimated to grow 60 percent by 2011. FMCG industry provides a wide range of consumable products. In India the competition among FMCG companies is gradually increasing and thus investment in FMCG sector is also increasing. [Source: cii.in] FMCG products include packaged food, dairy products, detergents, coffee, tea, soaps, tobacco, cigarettes, glassware, paper products, pharmaceuticals, consumer electronics, plastic goods, printing and stationery, household products, photography, soft drinks, dry cells, greeting cards, gifts, watches, etc. The low operational cost, strong distribution networks, new technologies and growth in competitive FMCG companies etc. are a few things which holds potential in FMCG industry. Population growth is also a factor which is responsible of success of this industry.