Marketing In The Dark

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The Dark Side of Marketing Communications

Author : Tim Hill
Publisher : Routledge
ISBN 13 : 0429996055
Total Pages : 124 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis The Dark Side of Marketing Communications by : Tim Hill

Download or read book The Dark Side of Marketing Communications written by Tim Hill and published by Routledge. This book was released on 2020-10-28 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is not about describing the ways in which businesses can optimize the messages they put across or about adding to the marketing communicator’s toolkit. This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism. Drawing on conceptualizations of the ‘market’ from political economy and sociology, it focusses on five logics that underpin and sustain the form of capitalism in which we live: the logic of competition, the logic of sustainability, the logic of individualism, the logic of objectivity, and the logic of distraction. It does this by exploring those arenas which are increasingly dominated by the communicative activities of business: sport, CSR, social media, statistics, and entertainment. Bringing theories from marketing and consumer research, sociology, cultural studies, technology and media studies to bear on marketing communications, this book is necessary reading for undergraduate and postgraduate students and academics who wish to understand the broader role of marketing communications in the reproduction of contemporary capitalism.

Marketing in the Dark

Author : Jonathan Hill
Publisher : Partridge Publishing Singapore
ISBN 13 : 1482882078
Total Pages : 170 pages
Book Rating : 4.4/5 (828 download)

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Book Synopsis Marketing in the Dark by : Jonathan Hill

Download or read book Marketing in the Dark written by Jonathan Hill and published by Partridge Publishing Singapore. This book was released on 2018-12-17 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world’s “media dark regions” with an emphasis on Unilever’s Project Shakti in India.

The Role of Language and Symbols in Promotional Strategies and Marketing Schemes

Author : Epure, Manuela
Publisher : IGI Global
ISBN 13 : 1522557792
Total Pages : 333 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis The Role of Language and Symbols in Promotional Strategies and Marketing Schemes by : Epure, Manuela

Download or read book The Role of Language and Symbols in Promotional Strategies and Marketing Schemes written by Epure, Manuela and published by IGI Global. This book was released on 2018-09-28 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the increasingly competitive global market, successful and meaningful intercultural advertising plays a key role in reaching out to consumers from diverse language and cultural backgrounds. Therefore, it is crucial for individuals and businesses to be able to navigate the field of marketing communications to cut through the noise in a consumerist society to persuade their target audience. The Role of Language and Symbols in Promotional Strategies and Marketing Schemes provides emerging research exploring the theoretical and practical aspects of the power of words and symbols used in promotional strategies and marketing schemes. Featuring coverage on a broad range of topics such as shock advertising, branding, and celebrity endorsement, this book is ideally designed for marketers, managers, business professionals, academicians, researchers, and graduate-level students seeking current research on the use of language and symbols in marketing tactics.

The Dark Side of Social Media

Author : Angeline Close Scheinbaum
Publisher : Routledge
ISBN 13 : 1351683810
Total Pages : 248 pages
Book Rating : 4.3/5 (516 download)

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Book Synopsis The Dark Side of Social Media by : Angeline Close Scheinbaum

Download or read book The Dark Side of Social Media written by Angeline Close Scheinbaum and published by Routledge. This book was released on 2017-09-14 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dark Side of Social Media takes a consumer psychology perspective to online consumer behavior in the context of social media, focusing on concerns for consumers, organizations, and brands. Using the concepts of digital drama and digital over-engagement, established as well as emerging scholars in marketing, advertising, and communications present research on some unintended consequences of social media including body shaming, online fraud, cyberbullying, online brand protests, social media addiction, privacy, and revenge pornography. It is a must-read for scholars, practitioners, and students interested in consumer psychology, consumer behavior, social media, advertising, marketing, sociology, science and technology management, public relations, and communication.

DarkMarket

Author : Misha Glenny
Publisher : House of Anansi
ISBN 13 : 1770890483
Total Pages : 304 pages
Book Rating : 4.7/5 (78 download)

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Book Synopsis DarkMarket by : Misha Glenny

Download or read book DarkMarket written by Misha Glenny and published by House of Anansi. This book was released on 2011-09-15 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Orwell Prize and the CWA Gold Dagger for Non-Fiction Award The benefits of living in a digital, globalised society are enormous; so too are the dangers. The world has become a law enforcer's nightmare and every criminal's dream. We bank online, shop online, date, learn, work and live online. But have the institutions that keep us safe on the streets learned to protect us in the burgeoning digital world? Have we become complacent about our personal security -- sharing our thoughts, beliefs and the details of our daily lives with anyone who cares to relieve us of them? In this fascinating and compelling book, Misha Glenny, author of the international bestseller McMafia, explores the three fundamental threats facing us in the twenty-first century: cyber crime, cyber warfare and cyber industrial espionage. Governments and the private sector are losing billions of dollars each year, fighting an ever-morphing, often invisible, and highly intelligent new breed of criminal: the hacker. Glenny has travelled and trawled the world. And by exploring the rise and fall of the criminal website, DarkMarket, he has uncovered the most vivid, alarming and illuminating stories. Whether JiLsi or Matrix, Iceman, Master Splynter or Lord Cyric; whether Detective Sergeant Chris Dawson in Bolton or Agent Keith Mularski in Pittsburgh, Glenny has tracked down and interviewed all the players -- the criminals, the geeks, the police, the security experts and the victims -- and he places everyone and everything in a rich brew of politics, economics and history. The result is simply unputdownable. DarkMarket is authoritative and completely engrossing. It's a must-read for everyone who uses a computer: the essential crime book for our times.

Trailblazers: 100 Case Studies in Marketing Brilliance

Author : Himanshu Singhal
Publisher : INK FREEDOM PUBLISHERS
ISBN 13 : 8197200858
Total Pages : 243 pages
Book Rating : 4.1/5 (972 download)

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Book Synopsis Trailblazers: 100 Case Studies in Marketing Brilliance by : Himanshu Singhal

Download or read book Trailblazers: 100 Case Studies in Marketing Brilliance written by Himanshu Singhal and published by INK FREEDOM PUBLISHERS. This book was released on 2024-04-19 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trailblazers: 100 Case Studies in Marketing Brilliance unveils the revolutionary power of marketing that transcends mere transactions to forge lasting cultural phenomena. From Apple's iPod unveiling that reshaped the music industry, to Red Bull and Coca-Cola creating iconic brand experiences, this book chronicles the journey of brands that broke the mold. It's a testament to those who leveraged innovation, psychology, and bold narratives to not just meet, but anticipate consumer desires. For visionaries eager to disrupt and inspire, "Trailblazers" is your guide to the art of marketing that changes the world—one campaign at a time. Welcome to the revolution.

Cooperative marketing

Author :
Publisher :
ISBN 13 :
Total Pages : 790 pages
Book Rating : 4.:/5 (34 download)

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Book Synopsis Cooperative marketing by :

Download or read book Cooperative marketing written by and published by . This book was released on 1928 with total page 790 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing & Cooperation ...

Author : Henry Ernest Erdman
Publisher :
ISBN 13 :
Total Pages : 462 pages
Book Rating : 4.:/5 (3 download)

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Book Synopsis Marketing & Cooperation ... by : Henry Ernest Erdman

Download or read book Marketing & Cooperation ... written by Henry Ernest Erdman and published by . This book was released on 1921 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Supplement to the Code of Federal Regulations of the United States of America

Author :
Publisher :
ISBN 13 :
Total Pages : 1232 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Supplement to the Code of Federal Regulations of the United States of America by :

Download or read book Supplement to the Code of Federal Regulations of the United States of America written by and published by . This book was released on 1941 with total page 1232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Federal Register

Author :
Publisher :
ISBN 13 :
Total Pages : 680 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Federal Register by :

Download or read book Federal Register written by and published by . This book was released on 1968-03 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dark Pools

Author : Scott Patterson
Publisher : Crown Currency
ISBN 13 : 0307887197
Total Pages : 386 pages
Book Rating : 4.3/5 (78 download)

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Book Synopsis Dark Pools by : Scott Patterson

Download or read book Dark Pools written by Scott Patterson and published by Crown Currency. This book was released on 2012-06-12 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: A news-breaking account of the global stock market's subterranean battles, Dark Pools portrays the rise of the "bots"--artificially intelligent systems that execute trades in milliseconds and use the cover of darkness to out-maneuver the humans who've created them. In the beginning was Josh Levine, an idealistic programming genius who dreamed of wresting control of the market from the big exchanges that, again and again, gave the giant institutions an advantage over the little guy. Levine created a computerized trading hub named Island where small traders swapped stocks, and over time his invention morphed into a global electronic stock market that sent trillions in capital through a vast jungle of fiber-optic cables. By then, the market that Levine had sought to fix had turned upside down, birthing secretive exchanges called dark pools and a new species of trading machines that could think, and that seemed, ominously, to be slipping the control of their human masters. Dark Pools is the fascinating story of how global markets have been hijacked by trading robots--many so self-directed that humans can't predict what they'll do next.

The Joker

Author : Robert Moses Peaslee
Publisher : Univ. Press of Mississippi
ISBN 13 : 1626746796
Total Pages : 288 pages
Book Rating : 4.6/5 (267 download)

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Book Synopsis The Joker by : Robert Moses Peaslee

Download or read book The Joker written by Robert Moses Peaslee and published by Univ. Press of Mississippi. This book was released on 2015-02-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Along with Batman, Spider-Man, and Superman, the Joker stands out as one of the most recognizable comics characters in popular culture. While there has been a great deal of scholarly attention on superheroes, very little has been done to understand supervillains. This is the first academic work to provide a comprehensive study of this villain, illustrating why the Joker appears so relevant to audiences today. Batman’s foe has cropped up in thousands of comics, numerous animated series, and three major blockbuster feature films since 1966. Actually, the Joker debuted in DC comics Batman 1 (1940) as the typical gangster, but the character evolved steadily into one of the most ominous in the history of sequential art. Batman and the Joker almost seemed to define each other as opposites, hero and nemesis, in a kind of psychological duality. Scholars from a wide array of disciplines look at the Joker through the lens of feature films, video games, comics, politics, magic and mysticism, psychology, animation, television, performance studies, and philosophy. As the first volume that examines the Joker as complex cultural and cross-media phenomenon, this collection adds to our understanding of the role comic book and cinematic villains play in the world and the ways various media affect their interpretation. Connecting the Clown Prince of Crime to bodies of thought as divergent as Karl Marx and Friedrich Nietzsche, contributors demonstrate the frightening ways in which we get the monsters we need.

The Code of Federal Regulations of the United States of America

Author :
Publisher :
ISBN 13 :
Total Pages : 1218 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis The Code of Federal Regulations of the United States of America by :

Download or read book The Code of Federal Regulations of the United States of America written by and published by . This book was released on 1939 with total page 1218 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Sacredness of Questioning Everything

Author : David Dark
Publisher : Zondervan
ISBN 13 : 0310563909
Total Pages : 274 pages
Book Rating : 4.3/5 (15 download)

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Book Synopsis The Sacredness of Questioning Everything by : David Dark

Download or read book The Sacredness of Questioning Everything written by David Dark and published by Zondervan. This book was released on 2009-03-24 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: The freedom to question—asking and being asked—is an indispensable and sacred practice that is absolutely vital to the health of our communities.According to author David Dark, when religion won’t tolerate questions, objections, or differences of opinion, and when it only brings to the table threats of excommunication, violence, and hellfire, it does not allow people to discover for themselves what they truly believe.The God of the Bible not only encourages questions; the God of the Bible demands them. If that were not so, we wouldn’t live in a world of such rich, God-given complexity in which wide-eyed wonder is part and parcel of the human condition. Dark contends that it’s OK to question life, the Bible, faith, the media, emotions, language, government—everything. God has nothing to hide. And neither should people of faith.The Sacredness of Questioning offers a wide-ranging, insightful, and often entertaining discussion that draws on a variety of sources, including religious texts and popular culture. It is a book that readers will likely cherish—and recommend—for years to come.

Alchemy

Author : Rory Sutherland
Publisher : HarperCollins
ISBN 13 : 0062388436
Total Pages : 384 pages
Book Rating : 4.0/5 (623 download)

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Book Synopsis Alchemy by : Rory Sutherland

Download or read book Alchemy written by Rory Sutherland and published by HarperCollins. This book was released on 2019-05-07 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

Code of Federal Regulations

Author :
Publisher :
ISBN 13 :
Total Pages : 508 pages
Book Rating : 4.3/5 (243 download)

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Book Synopsis Code of Federal Regulations by :

Download or read book Code of Federal Regulations written by and published by . This book was released on 1967 with total page 508 pages. Available in PDF, EPUB and Kindle. Book excerpt: Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.

Acreage-poundage Marketing Quotas for Tobacco

Author : United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices
Publisher :
ISBN 13 :
Total Pages : 230 pages
Book Rating : 4.0/5 (18 download)

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Book Synopsis Acreage-poundage Marketing Quotas for Tobacco by : United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices

Download or read book Acreage-poundage Marketing Quotas for Tobacco written by United States. Congress. Senate. Committee on Agriculture and Forestry. Subcommittee on Agricultural Production, Marketing, and Stabilization of Prices and published by . This book was released on 1965 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: