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Rhetoric As Architecture
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Book Synopsis Rhetoric and Experience Architecture by : Liza Potts
Download or read book Rhetoric and Experience Architecture written by Liza Potts and published by Parlor Press LLC. This book was released on 2017-08-04 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations value insights from reflexive, iterative processes of designing interactive environments that reflect user experience. “I really like this definition of experience architecture, which requires that we understand ecosystems of activity, rather than simply considering single-task scenarios.”—Donald Norman (The Design of Everyday Things)
Book Synopsis The Oxford Handbook of Rhetorical Studies by : Michael John MacDonald
Download or read book The Oxford Handbook of Rhetorical Studies written by Michael John MacDonald and published by Oxford University Press. This book was released on 2017 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: Featuring roughly sixty specially commissioned essays by an international cast of leading rhetoric experts from North America, Europe, and Great Britain, the Handbook will offer readers a comprehensive topical and historical survey of the theory and practice of rhetoric from ancient Greece and Rome through the Middle Ages and Enlightenment up to the present day.
Book Synopsis Without Rhetoric by : Alison Margaret Smithson
Download or read book Without Rhetoric written by Alison Margaret Smithson and published by MIT Press (MA). This book was released on 1974 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: "When le Corbusier assembled "Vers Une Architecture,"" write the Smithsons, "he gave to young architects everywhere a way of looking at the emergent machine-served society, and from that, a way of looking at antiquity and a rationale to support his personal aesthetic. Viollet-le-Duc had performed the same service to architects before le Corbusier: the role they played is traditional to the development of architecture. In this essay, based on material written between 1955 and 1972, we try to do the same as these architects before us."We write to make ourselves see what we have got in the inescapable present...to give another interpretation of the same ruins...to show a glimpse of another aesthetic."The Smithsons gained an international reputation in the early 1950s, both for their buildings and for being instrumental in the development of the "thoughtful" approach to modern architecture. Their theoretical accommodation of the economic and social context in which the architect/urbanist works was set out as succinctly as possible in "Urban Structuring, " published in 1967. "Team 10 Primer, " first published in a special issue of "Architectural Design" in 1962, and subsequently brought up to date and published by The MIT Press in book form in 1968, documented the Smithsons' search with other leading architect/urbanist/teachers for a technique of working together, a skill or way of thinking that past cultures obviously had but that seemed to be lost to the builders in our present cities."Without Rhetoric"--concerned with architectural form and its material embodiment--is a parallel volume to "Ordinariness and Light" (The MIT Press, 1970), which contained those essays concerning urban form written over the years 1952-1960. Architecture tends to be long-lasting, which makes thoughtful architects cautious, anxious to try to understand, to respond intelligently. They tend to dig into things, so that their intuition has as sound a base as possible to work on. "Without Rhetoric" is a refinement of the results of twenty years of such digging, intended to give the reader a real feeling for these particular architects' interests and obsessions. Among the many subjects discussed in word and image are The New Brutalism...the role of advertising in shaping what we think we need...The Rocket, a statement on the present state of architecture...Mies van der Rohe, a homage...some meditations on Braun...The use of repetition....
Book Synopsis Architecture and Rhetoric by : Elisabeth Tostrup
Download or read book Architecture and Rhetoric written by Elisabeth Tostrup and published by . This book was released on 1996 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Colors of Rhetoric by : María Fullaondo
Download or read book Colors of Rhetoric written by María Fullaondo and published by Oro Editions. This book was released on 2022-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rhetoric has been broadly defined as the art of persuasion. Unfortunately, in the last two centuries, rhetoric has suffered a rather bad reputation because it has been deliberately overused to mislead and manipulate. However, the present argument claims that rhetoric is, above all, a method for creation, considering it as the study of the general relationships of unexpectedness for invention and persuasion. Since rhetoric was established in the early fifth century, it has been concerned almost solely with language, public speaking, and literature. The term "figure" (such as metaphor, antithesis, metonymy, among many others) refers to any device or pattern of language in which meaning or form is enhanced or changed. This study extrapolates to architecture and visual arts, what rhetoric does, which is not more than to put "things" together that have not been put together before, to create a new whole. Through the analysis of a large and heterogeneous group of art and architectural examples, this research constitutes a "proto-manual" of more than a hundred rhetorical tools and means by which architecture might be thought of, created, explained, and communicated. It reveals a particular methodology for the creation and communication of architecture and other visual disciplines beyond intuition and magic inspiration. This study attempts to explore the practical possibilities of application of rhetorical methods rather than to elaborate a comprehensive theory of rhetoric in the visual realm. Investigating the relationships among form, event, body, subject, matter and/or space, the study reflects on the spatial and social conventions, contradictions, and dislocations found in contemporary "everyday" life. Rhetorical figures are used as interrogative and critical tools to stimulate our social conscience and also to assist spectators' awareness of the challenges of our society.
Book Synopsis Architectural Rhetoric and the Iconography of Authority in Colonial Mexico by : C. Cody Barteet
Download or read book Architectural Rhetoric and the Iconography of Authority in Colonial Mexico written by C. Cody Barteet and published by Routledge. This book was released on 2024-10-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the role of the architectural façade as an indicator of individual and communal cultural identities, focusing on a residence of a conquistador rather than religious and monarchial structures.
Book Synopsis Architects of Memory by : Nathan R. Johnson
Download or read book Architects of Memory written by Nathan R. Johnson and published by University Alabama Press. This book was released on 2020-05-26 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Probes the development of information management after World War II and its consequences for public memory and human agency We are now living in the richest age of public memory. From museums and memorials to the vast digital infrastructure of the internet, access to the past is only a click away. Even so, the methods and technologies created by scientists, espionage agencies, and information management coders and programmers have drastically delimited the ways that communities across the globe remember and forget our wealth of retrievable knowledge. In Architects of Memory: Information and Rhetoric in a Networked Archival Age, Nathan R. Johnson charts turning points where concepts of memory became durable in new computational technologies and modern memory infrastructures took hold. He works through both familiar and esoteric memory technologies—from the card catalog to the book cart to Zatocoding and keyword indexing—as he delineates histories of librarianship and information science and provides a working vocabulary for understanding rhetoric’s role in contemporary memory practices. This volume draws upon the twin concepts of memory infrastructure and mnemonic technê to illuminate the seemingly opaque wall of mundane algorithmic techniques that determine what is worth remembering and what should be forgotten. Each chapter highlights a conflict in the development of twentieth-century librarianship and its rapidly evolving competitor, the discipline of information science. As these two disciplines progressed, they contributed practical techniques and technologies for making sense of explosive scientific advancement in the wake of World War II. Taming postwar science became part and parcel of practices and information technologies that undergird uncountable modern communication systems, including search engines, algorithms, and databases for nearly every national clearinghouse of the twenty-first century.
Download or read book Mechudzu written by Bryan Cantley and published by . This book was released on 2011-08-10 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lavishly illustrated, this volume documents the work of Californian architect Bryan Cantley and his firm Form: uLA, located in Los Angeles. The visual material is complemented by essays celebrating his oeuvre by leading experts including Aaron Betsky
Book Synopsis Art and Rhetoric in Roman Culture by : Jaś Elsner
Download or read book Art and Rhetoric in Roman Culture written by Jaś Elsner and published by Cambridge University Press. This book was released on 2014-10-02 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates the central significance of rhetoric in ancient responses to and receptions of Roman art.
Book Synopsis Visual Rhetoric and the Eloquence of Design by : Leslie Atzmon
Download or read book Visual Rhetoric and the Eloquence of Design written by Leslie Atzmon and published by Parlor Press LLC. This book was released on 2011-03-11 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Book Synopsis Rhetoric and the Arts of Design by : David S. Kaufer
Download or read book Rhetoric and the Arts of Design written by David S. Kaufer and published by Routledge. This book was released on 2013-11-26 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design arts -- from the design of buildings and machines to software and interfaces -- are associated with types of knowledge and performance thought to be structured, modular, and systematic. Such arts have become increasingly prestigious in our technocratic society. Since Aristotle, the art of rhetoric was conceived as a loosely structured "practical" art thought to be limited in the extent to which it could mimic more precise subject matters. The art of rhetoric has been controversial since classical times, but its status has sunk even lower since the industrial revolution -- a point when civic cultures began to cede authority and control to the cultures of specialized experts. Many sympathizers of rhetoric have resisted its decline by calling for a civic art of public discourse to stand in opposition to a technocratic specialized discourse that has come, increasingly, to disenfranchise the ordinary citizen. This is the first book to question the rhetoric/technical knowledge split from a more fundamental perspective. To get some perspective on what is at stake in rhetoric's traditional classification as a "practical" art, the authors: * explore the distinction between practical and design arts; * enumerate the various criteria cited in the literature for qualifying a cluster of knowledge and performative skills to count as an art of design; * show how the knowledge and performative skills associated with the art of rhetoric meet the major requirements of design knowledge; * propose a general architecture of rhetorical design, one descriptive both of civic address and specialized academic argument; * turn to the Lincoln/Douglas debates to embody and provide some empirical support and illustration for their architecture; * demonstrate how Lincoln and Douglas can be thought of as expert designers whose rhetoric is highly structured and modular; and * explain how the rhetoric of both rhetorical agents can be represented in the layers and modules that one needs to display plans for buildings, software, or other design artifacts. These layers and modules are not just post hoc annotations of the debates; they also illuminate new and systematic ways for viewing the debates -- and by implication, other specimens of rhetoric -- in terms of strategies of artistic production. Kaufer and Butler conclude their presentation by citing some of the research and educational implications that follow from housing rhetoric within the family of design arts.
Book Synopsis Classical Rhetoric and the Visual Arts in Early Modern Europe by : Caroline Van Eck
Download or read book Classical Rhetoric and the Visual Arts in Early Modern Europe written by Caroline Van Eck and published by Cambridge University Press. This book was released on 2007-08-27 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, Caroline van Eck examines how rhetoric and the arts interacted in early modern Europe. She argues that rhetoric, though originally developed for persuasive speech, has always used the visual as an important means of persuasion, and hence offers a number of strategies and concepts for visual persuasion as well. The book is divided into three major sections - theory, invention, and design. Van Eck analyzes how rhetoric informed artistic practice, theory, and perception in early modern Europe.
Book Synopsis Rhetoric Beyond Words by : Mary Carruthers
Download or read book Rhetoric Beyond Words written by Mary Carruthers and published by Cambridge University Press. This book was released on 2010-04-08 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses collaborative activities across the visual arts to show the power of non-verbal rhetoric in the Middle Ages.
Book Synopsis Rhetoric as Architecture by : Richard E. Crable
Download or read book Rhetoric as Architecture written by Richard E. Crable and published by . This book was released on 1973 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Shaping Information by : Charles Kostelnick
Download or read book Shaping Information written by Charles Kostelnick and published by SIU Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.
Book Synopsis Rhetoric and Contingency by : DS Mayfield
Download or read book Rhetoric and Contingency written by DS Mayfield and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-10-26 with total page 1168 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human life is susceptible of changing suddenly, of shifting inadvertently, of appearing differently, of varying unpredictably, of being altered deliberately, of advancing fortuitously, of commencing or ending accidentally, of a certain malleability. In theory, any human being is potentially capacitated to conceive of—and convey—the chance, view, or fact that matters may be otherwise, or not at all; with respect to other lifeforms, this might be said animal’s distinctive characteristic. This state of play is both an everyday phenomenon, and an indispensable prerequisite for exceptional innovations in culture and science: contingency is the condition of possibility for any of the arts—be they dominantly concerned with thinking, crafting, or enacting. While their scope and method may differ, the (f)act of reckoning with—and taking advantage of—contingency renders rhetoricians and philosophers associates after all. In this regard, Aristotle and Blumenberg will be exemplary, hence provide the framework. Between these diachronic bridgeheads, close readings applying the nexus of rhetoric and contingency to a selection of (Early) Modern texts and authors are intercalated—among them La Celestina, Machiavelli, Shakespeare, Wilde, Fontane.
Book Synopsis Rhetoric: A Very Short Introduction by : Richard Toye
Download or read book Rhetoric: A Very Short Introduction written by Richard Toye and published by Oxford University Press. This book was released on 2013-03-28 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: Society's attitudes to rhetoric are often very negative. Here, Richard Toye provides an engaging, historically informed introduction to rhetoric, from Ancient Greece to the present day. Wide-ranging in its scope, this Very Short Introduction is the essential starting point for understanding the art of persuasion.
