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Visual Rhetoric And The Eloquence Of Design
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Book Synopsis Visual Rhetoric and the Eloquence of Design by : Leslie Atzmon
Download or read book Visual Rhetoric and the Eloquence of Design written by Leslie Atzmon and published by Parlor Press LLC. This book was released on 2011-03-11 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essays in VISUAL RHETORIC AND THE ELOQUENCE OF DESIGN foreground the rhetorical functions of design artifacts. Rhetoric, normally understood as verbal or visual messages that have a tactical persuasive objective—a speech that wants to convince us to vote for someone, or an ad that tries to persuade us to buy a particular product—becomes in Visual Rhetoric and the Eloquence of Design the persuasive use of a broad set of meta-beliefs. Designed objects are particularly effective at this second level of persuasion because they offer audiences communicative data that reflect, and also orchestrate, a potentially broad array of cultural concerns. Persuasion entails both the aesthetic form and material composition of any object.
Book Synopsis Humanizing Visual Design by : Charles Kostelnick
Download or read book Humanizing Visual Design written by Charles Kostelnick and published by Routledge. This book was released on 2019-03-28 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the role that human forms play in visualizing practical information and in making that information understandable, accessible, inviting, and meaningful to readers—in short, "humanizing" it. Although human figures have long been deployed in practical communication, their uses in this context have received little systematic analysis. Drawing on rhetorical theory, art history, design studies, and historical and contemporary examples, the book explores the many rhetorical purposes that human forms play in functional pictures, including empowering readers, narrating processes, invoking social and cultural identities, fostering pathos appeals, and visualizing data. The book is aimed at scholars, teachers, and practitioners in business, technical, and professional communication as well as an interdisciplinary audience in rhetoric, art and design, journalism, engineering, marketing, science, and history.
Book Synopsis Design and Science by : Leslie Atzmon
Download or read book Design and Science written by Leslie Atzmon and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and Science addresses the inter-relationship, in both historical and contemporary contexts, between design thinking and design processes and scientific and medical research methods. Contributors address the parallels between research methodologies in design and the sciences, both of which involve the recognition of an issue, conceptualisation of ways to resolve it, and then the modelling and implementation of a viable solution. Much research across various scientific disciplines follows a similar pattern. Thematic sections explore visualisation, visual narrative and visual metaphor; biodesign and biomimicry; makers and users in design and science, and data visualisation, discussing the role of data from nature as an ultimate source of design.
Book Synopsis Shaping Information by : Charles Kostelnick
Download or read book Shaping Information written by Charles Kostelnick and published by SIU Press. This book was released on 2003 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this wide-ranging analysis, Charles Kostelnick and Michael Hassett demonstrate how visual language in professional communication--text design, data displays, illustrations--is shaped by conventional practices that are invented, codified, and modified by users in visual discourse communities.
Download or read book Eloquent Design written by Lisa A. Baird and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humansâ (TM) first attempts to record their thoughts resulted in images painted in the decorated caves throughout Europe, known as Upper Paleolithic Art. As humans developed written alphabets to record their thoughts in words, the images they painted and the words they wrote competed for attention. As the â oeSister Artsâ tradition attests, words and pictures have developed along distinct, though related, lines. With the rise of New Media, however, the innovative inter-animation of words and pictures in the screen space of the computer deserves â " and requires â " artists and designers and rhetoricians to take a fresh look at the complexities of human communication, particularly the way in which words and pictures share commonalities. The range of image-texts, from cave to computer, from palimpsests to pixels, demands critical attention from modern designers who create innovative image-texts for New Media. Eloquent Design: Essays on the Rhetorics of Vision explores ancient image-making as a basis for understanding the modern uses of image-texts in New Media. Eloquent Design also considers the current state of imaginative design from the Sister Arts tradition to Gestalt theories of vision to social semiotics of image-texts. Moreover, Eloquent Design proposes a generative method for creating image-texts, a technique called â oeRhetorical Vision.â Applications of the generative mode of Rhetorical Vision give rise to the innovative designs of palimpsests and experimental modes of writing, such as creative nonfiction. Essays in Eloquent Design outline a method for teaching Rhetorical Vision as the inter-animation of words and pictures.
Book Synopsis The Politics of the Superficial by : Brett Ommen
Download or read book The Politics of the Superficial written by Brett Ommen and published by University of Alabama Press. This book was released on 2016-06-30 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Politics of the Superficial argues that the increasing volume of visually communicative surfaces in public life contributes to a very particular form of public imagination and political activity.
Book Synopsis Rhetoric and the Arts of Design by : David S. Kaufer
Download or read book Rhetoric and the Arts of Design written by David S. Kaufer and published by Routledge. This book was released on 2013-11-26 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: The design arts -- from the design of buildings and machines to software and interfaces -- are associated with types of knowledge and performance thought to be structured, modular, and systematic. Such arts have become increasingly prestigious in our technocratic society. Since Aristotle, the art of rhetoric was conceived as a loosely structured "practical" art thought to be limited in the extent to which it could mimic more precise subject matters. The art of rhetoric has been controversial since classical times, but its status has sunk even lower since the industrial revolution -- a point when civic cultures began to cede authority and control to the cultures of specialized experts. Many sympathizers of rhetoric have resisted its decline by calling for a civic art of public discourse to stand in opposition to a technocratic specialized discourse that has come, increasingly, to disenfranchise the ordinary citizen. This is the first book to question the rhetoric/technical knowledge split from a more fundamental perspective. To get some perspective on what is at stake in rhetoric's traditional classification as a "practical" art, the authors: * explore the distinction between practical and design arts; * enumerate the various criteria cited in the literature for qualifying a cluster of knowledge and performative skills to count as an art of design; * show how the knowledge and performative skills associated with the art of rhetoric meet the major requirements of design knowledge; * propose a general architecture of rhetorical design, one descriptive both of civic address and specialized academic argument; * turn to the Lincoln/Douglas debates to embody and provide some empirical support and illustration for their architecture; * demonstrate how Lincoln and Douglas can be thought of as expert designers whose rhetoric is highly structured and modular; and * explain how the rhetoric of both rhetorical agents can be represented in the layers and modules that one needs to display plans for buildings, software, or other design artifacts. These layers and modules are not just post hoc annotations of the debates; they also illuminate new and systematic ways for viewing the debates -- and by implication, other specimens of rhetoric -- in terms of strategies of artistic production. Kaufer and Butler conclude their presentation by citing some of the research and educational implications that follow from housing rhetoric within the family of design arts.
Book Synopsis What Images Really Tell Us by : Massimo Mariani
Download or read book What Images Really Tell Us written by Massimo Mariani and published by Hoaki. This book was released on 2019 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author delivers an account of how to use the images to deliver the intended meaning.
Book Synopsis Locating Visual-Material Rhetorics by : Amy Propen
Download or read book Locating Visual-Material Rhetorics written by Amy Propen and published by Parlor Press LLC. This book was released on 2012-01-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Parks, maps, and mapping technologies like the GPS are objects of visual and material culture that rely on the interplay of text, context, image, and space to guide our interpretations of the world around us. LOCATING VISUAL-MATERIAL RHETORICS: THE MAP, THE MILL, AND THE GPS examines in depth, and in several contemporary settings, how visual and material discursive artifacts, when understood as rhetorical, shape our understanding of the unique cultural moments that these artifacts set out to represent.
Download or read book Design's Delight written by Jan van Toorn and published by 010 Publishers. This book was released on 2006 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a number of experimental projects in communication design as a symbolic and public practice. It proceeds from a critical position vis-à-vis the customary mediation of information--a position more necessary than ever, now that design operates so prominently in the entertaining and marketing spectacle organized by the neo-liberal world order as an instrument for the colonization of human existence. Unlike the classic form of visual communication, the dialogic approach is a connective model of visual rhetoric with a polemic nature and polyphonic visual form--a storytelling structure that seeks to reveal the opposing elements of the message and opts for active interpretation by the spectator.
Book Synopsis Rhetoric in Popular Culture by : Barry Brummett
Download or read book Rhetoric in Popular Culture written by Barry Brummett and published by SAGE Publications. This book was released on 2022-09-20 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sixth Edition of Barry Brummett’s Rhetoric in Popular Culture provides readers with in-depth insight into the techniques of rhetorical criticism to analyze the full spectrum of contemporary issues in popular culture. Exploring a wide range of mass media texts including advertisements, magazines, movies, television, popular music, and social media, Barry Brummett presents key rhetorical concepts and applies them with critical analysis to a variety of exciting examples drawn from today′s popular culture. Ideal for courses in rhetorical criticism, the new edition includes new and updated sample critical essays and case studies that demonstrate for readers how the critical methods discussed can be used to study the hidden rhetoric of popular culture.
Book Synopsis Design and Science by : Leslie Atzmon
Download or read book Design and Science written by Leslie Atzmon and published by Bloomsbury Publishing. This book was released on 2023-01-12 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design and Science addresses the inter-relationship, in both historical and contemporary contexts, between design thinking and design processes and scientific and medical research methods. Contributors address the parallels between research methodologies in design and the sciences, both of which involve the recognition of an issue, conceptualisation of ways to resolve it, and then the modelling and implementation of a viable solution. Much research across various scientific disciplines follows a similar pattern. Thematic sections explore visualisation, visual narrative and visual metaphor; biodesign and biomimicry; makers and users in design and science, and data visualisation, discussing the role of data from nature as an ultimate source of design.
Download or read book Bauhaus Futures written by Laura Forlano and published by MIT Press. This book was released on 2019-10-22 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essays, photo-essays, interviews, manifestos, diagrams, and a play explore the varied legacies, influences, and futures of the Bauhaus. What would keep the Bauhaus up at night if it were practicing today? A century after its founding by Walter Gropius in Weimar, Germany, as an “experimental laboratory of the future,” who are the pioneering experimentalists who reinscribe or resist Bauhaus traditions? This book explores the varied legacies, influences, and futures of the Bauhaus. Many of the animating issues of the Bauhaus—its integration of research, teaching, and practice; its experimentation with materials; its democratization of design; its open-minded, heterogeneous approach to ideas, theories, methods, and styles—remain relevant. The contributors to Bauhaus Futures address these but go further, considering issues that design has largely ignored for the last hundred years: gender, race, ethnicity, class, sexuality, and disability. Their contributions take the form of essays, photo-essays, interviews, manifestos, diagrams, and even a play. They discuss, among other things, the Bauhaus curriculum and its contemporary offshoots; Bauhaus legacies at the MIT Media Lab, Black Mountain College, and elsewhere; the conflict between the Bauhaus ideal of humanist universalism and current approaches to design concerned with race and justice; designed objects, from the iconic to the precarious; textile and weaving work by women in the Bauhaus and the present day; and design and technology. Contributors Alice Arnold, Jeffrey Bardzell, Shaowen Bardzell, Karen Kornblum Berntsen, Marshall Brown, Stuart Candy, Jessica Charlesworth, Elizabeth J. Chin, Taeyoon Choi, B. Coleman, Carl DiSalvo, Michael J. Golec, Kate Hennessy, Matthew Hockenberry, Joi Ito, Denisa Kera, N. Adriana Knouf, Silvia Lindtner, Shannon Mattern, Ramia Mazé, V. Mitch McEwen, Oliver Neumann, Paul Pangaro, Tim Parsons, Nassim Parvin, Joanne Pouzenc, Luiza Prado de O. Martin, Daniela K. Rosner, Natalie Saltiel, Trudi Lynn Smith, Carol Strohecker, Alex Taylor, Martin Thaler, Fred Turner, Andre Uhl, Jeff Watson, Robert Wiesenberger
Book Synopsis Inventing Comics by : Rudolphe Töpffer
Download or read book Inventing Comics written by Rudolphe Töpffer and published by Parlor Press LLC. This book was released on 2016-11-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inventing Comics recovers and translates two of Rudolphe Töpffer’s nineteenth-century essays on the rhetorical invention of comics, an amateur aesthetic practice of the popular image. Growing out of contemporary philosophical thought, these essays reflect an early iteration of post-critical thought in the cultural and institutional shift from literacy to electracy.
Book Synopsis Encountering Things by : Leslie Atzmon
Download or read book Encountering Things written by Leslie Atzmon and published by Bloomsbury Publishing. This book was released on 2017-10-19 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encountering Things brings together leading design scholars to explore the relationship between thing theory and design, exploring production processes and offering an engaging, theoretical perspective about the social and cultural lives of objects. Focusing on the themes of process and product, the contributors investigate the productive interplay between the activity of design and the objects that design uses and produces. Chapters span the design disciplines and essays examine the processes by which objects, things, and artifacts are made; the lives of design objects; and things in their cultural contexts. Theoretical discussion is encouraged by in-depth case studies of things themselves. Each chapter includes an informational sidebar per essay and a useful glossary of key terms.
Book Synopsis Type Matters by : Christopher Scott Wyatt
Download or read book Type Matters written by Christopher Scott Wyatt and published by Parlor Press LLC. This book was released on 2017-09-01 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pending
Book Synopsis The Afterlife of Discarded Objects by : Andrei Guruianu
Download or read book The Afterlife of Discarded Objects written by Andrei Guruianu and published by Parlor Press LLC. This book was released on 2018-12-18 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Afterlife of Discarded Objects: Memory and Forgetting in a Culture of Waste As one of its driving principles, The Afterlife of Discarded Objects: Memory and Forgetting in a Culture of Waste analyzes the double reconstitution of discarded items. In this afterlife, discarded objects might transform from a worthless object into a plaything or a work of art, and then to an artifact marking a specific historical time period. This transformation is represented through various forms of recollection—stories, photographs, collectibles, heirlooms, monuments, and more. Shaped by nostalgia and wishful thinking, discarded objects represent what is wasted, desired, and aestheticized, existing at the intersection of individual and collective consciousness. While The Afterlife of Discarded Objects constitutes a version of revisionist historiography through its engagement with alternative anthropological artifacts, its ambition stretches beyond that to consider how seemingly immaterial phenomena such as memory and identity are embedded in and shaped by material networks, including ephemera. Guruianu and Andrievskikh create a written, visual, and virtual playground where transnational narratives fuse into a discourse on the persistent materiality of ephemera, especially when magnified through narrative and digital embodiment. The Afterlife of Discarded Objects is printed in full color and includes references, an index, and over seventy hi-resolution color images. “The Afterlife of Discarded Objects: Memory and Forgetting in a Culture of Waste uses contemporary theory, literature, popular culture, and personal narratives to investigate how we assign political, socio-cultural, and aesthetic meaning to objects. The book is unique in applying personal narratives and testimonies of contributors from around the world to provide insights and critiques of Western attitudes toward these objects. The Afterlife of Discarded Objects provides transformative social commentary through scrutiny and stories of discarded/found objects in Eastern Europe and in the West encouraging us to reflect more critically on our relationships with things. The stories and theories interwoven in Guruianu and Andrievskikh’s book turn memory into matter and aspire to teach through their exploration. It’s a lofty goal, and the book succeeds.” —Sohui Lee
