Reference Books in the Mass Media

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Author :
Publisher : Urbana : University of Illinois Press
ISBN 13 :
Total Pages : 120 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Reference Books in the Mass Media by : Eleanor Blum

Download or read book Reference Books in the Mass Media written by Eleanor Blum and published by Urbana : University of Illinois Press. This book was released on 1962 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Mass Communication Theory

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Publisher : SAGE
ISBN 13 : 9780803973572
Total Pages : 226 pages
Book Rating : 4.9/5 (735 download)

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Book Synopsis Essentials of Mass Communication Theory by : Arthur Asa Berger

Download or read book Essentials of Mass Communication Theory written by Arthur Asa Berger and published by SAGE. This book was released on 1995-07-05 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Solid and elegantly written introduction to its subject, up to speed with the current movements in the field, this is an excellent textbook for first-year students. The layout is well-conceived, and interspersed with Berger's own whimsical cartoons' - Sight and Sound

Mass Media in Society

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Author :
Publisher :
ISBN 13 :
Total Pages : 33 pages
Book Rating : 4.:/5 (954 download)

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Book Synopsis Mass Media in Society by :

Download or read book Mass Media in Society written by and published by . This book was released on 1970 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Globalization, Development and the Mass Media

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Author :
Publisher : SAGE
ISBN 13 : 1446228894
Total Pages : 457 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Globalization, Development and the Mass Media by : Colin Sparks

Download or read book Globalization, Development and the Mass Media written by Colin Sparks and published by SAGE. This book was released on 2007-11-20 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

Media of Mass Communication

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Author :
Publisher : Pearson Educacion
ISBN 13 : 9780205876457
Total Pages : 504 pages
Book Rating : 4.8/5 (764 download)

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Book Synopsis Media of Mass Communication by : John Vivian

Download or read book Media of Mass Communication written by John Vivian and published by Pearson Educacion. This book was released on 2012-02-03 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.

Mass Communication

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Author :
Publisher : SAGE Publications
ISBN 13 : 150635856X
Total Pages : 1297 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Mass Communication by : Ralph E. Hanson

Download or read book Mass Communication written by Ralph E. Hanson and published by SAGE Publications. This book was released on 2016-10-20 with total page 1297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your students into smart, savvy consumers of the media. Mass Communication: Living in a Media World (Ralph E. Hanson) provides students with comprehensive yet concise coverage of all aspects of mass media, along with insightful analysis, robust pedagogy, and fun, conversational writing. In every chapter of this bestselling text, students will explore the latest developments and current events that are rapidly changing the media landscape. This newly revised Sixth Edition is packed with contemporary examples, engaging infographics, and compelling stories about the ways mass media shape our lives. From start to finish, students will learn the media literacy principles and critical thinking skills they need to become savvy media consumers.

The SAGE International Encyclopedia of Mass Media and Society

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Author :
Publisher : SAGE Publications
ISBN 13 : 1483375528
Total Pages : 2169 pages
Book Rating : 4.4/5 (833 download)

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Book Synopsis The SAGE International Encyclopedia of Mass Media and Society by : Debra L. Merskin

Download or read book The SAGE International Encyclopedia of Mass Media and Society written by Debra L. Merskin and published by SAGE Publications. This book was released on 2019-11-12 with total page 2169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The reference will discuss mass media around the world in their varied forms—newspapers, magazines, radio, television, film, books, music, websites, and social media—and will describe the role of each in both mirroring and shaping society.

Reading Media Theory

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Author :
Publisher : Routledge
ISBN 13 : 1317860470
Total Pages : 826 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Reading Media Theory by : Brett Mills

Download or read book Reading Media Theory written by Brett Mills and published by Routledge. This book was released on 2014-06-11 with total page 826 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does the Frankfurt School have to say about the creative industries? Does the spread of Google prove we now live in an information society? How is Madonna an example of postmodernism? How new is new media? Does the power of Facebook mean we're all media makers now? This groundbreaking volume – part reader, part textbook - helps you to engage thoroughly with some of the major voices that have come to define the landscape of theory in media studies, from the public sphere to postmodernism, from mass communication theory to media effects, from production to reception and beyond. But much more than this, by providing assistance and questions directly alongside the readings, it crucially helps you develop the skills necessary to become a critical, informed and analytical reader. Each reading is supported on the facing page by author annotations which provide comments, dissect the arguments, explain key ideas and terminology, make references to other relevant material, and pose questions that emerge from the text. Key features: Opening chapters: ‘What is theory?’ and ‘What is reading?’ bring alive the importance of both as key parts of media scholarship Pre-reading: substantial Introductory sections set each text and its author in context and show the relevance of the reading to contemporary culture Post-reading: Reflection sections summarise each reading’s key points and suggests further areas to explore and think about 4 types of annotations help you engage with the reading – context, content, structure, and writing style .... as well as questions to provoke further thought Split into 4 sections – Reading theory, Key thinkers and schools, Approaches and Media Theory in context New to the second edition: New chapters on New Media, and Audiences as Producers Reading Media Theory will assist you in developing close-reading and analytic skills. It will also increase your ability to outline key theories and debates, assess different case studies critically, link theoretical approaches to a particular historical context, and to structure and present an argument. As such, it will be essential reading for undergraduate and postgraduate students of media studies, cultural studies, communication studies, the sociology of the media, popular culture and other related subjects.

Reference Books in the Mass Media

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Author :
Publisher :
ISBN 13 :
Total Pages : 103 pages
Book Rating : 4.:/5 (312 download)

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Book Synopsis Reference Books in the Mass Media by : Eleanor Blum

Download or read book Reference Books in the Mass Media written by Eleanor Blum and published by . This book was released on 1962 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Writing for the Mass Media

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Author :
Publisher : Pearson
ISBN 13 : 0134010523
Total Pages : 278 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis Writing for the Mass Media by : James G. Stovall

Download or read book Writing for the Mass Media written by James G. Stovall and published by Pearson. This book was released on 2015-10-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: REVEL™ for Writing for the Mass Media offers clear writing, simple organization, abundant exercises, and precise examples that give students information about media writing and opportunities to develop their skills as professional writers. With a focus on a converged style of media writing, and converting that style into real work, REVEL for Writing for the Mass Media offers a combination of classic and ahead-of-the-curve content to best prepare students for their future careers. REVEL is Pearson’s newest way of delivering our respected content. Fully digital and highly engaging, REVEL offers an immersive learning experience designed for the way today's students read, think, and learn. Enlivening course content with media interactives and assessments, REVEL empowers educators to increase engagement with the course, and to better connect with students. NOTE: REVEL is a fully digital delivery of Pearson content. This ISBN is for the standalone REVEL access card. In addition to this access card, you will need a course invite link, provided by your instructor, to register for and use REVEL.

Women in Mass Communication

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Author :
Publisher : SAGE
ISBN 13 : 1412936950
Total Pages : 361 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Women in Mass Communication by : Pamela J. Creedon

Download or read book Women in Mass Communication written by Pamela J. Creedon and published by SAGE. This book was released on 2007 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The effect of feminism on the field of mass communication is more important now than ever. With a particular emphasis on race, culture, and ethnicity, leading scholars in the field provide compelling analyses of the ways in which feminist theory and feminist perspectives affect mass communication.

Mass-Media

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Author :
Publisher : Routledge
ISBN 13 : 1136127968
Total Pages : 165 pages
Book Rating : 4.1/5 (361 download)

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Book Synopsis Mass-Media by : Peter Sorlin

Download or read book Mass-Media written by Peter Sorlin and published by Routledge. This book was released on 2013-10-11 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a much needed short, reliable and stimulating guide to the mass media in present day society. Incisive, surprising and stimulating it will become an essential text in thinking and writing about the mass media.

Mass Communications and Media Studies

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501329952
Total Pages : 337 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Mass Communications and Media Studies by : Peyton Paxson

Download or read book Mass Communications and Media Studies written by Peyton Paxson and published by Bloomsbury Publishing USA. This book was released on 2018-05-17 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communications and Media Studies: An Introduction, 2nd edition is a comprehensive yet concise survey of the history of mass communication media, discussing the current state of each medium, and anticipating the future of mass media. Divided into twelve chapters, it can be used in either 16-week semesters or 12-week terms. Retaining the successful organization of the 1st edition, Peyton Paxson writes in an accessible and well-organized manner, catering to both the needs of students and instructors. He begins each chapter with a list of the current issues and trends concerning the chapter's topic, followed by a brief history of that topic, its current state, predictions for the future, an assessment of career opportunities, and discussion questions for critical thinking. More than just updating statistical data, the 2nd edition weaves in discussions of relevant contemporary issues, including crowdsourcing, going 'viral', interactive advertising, tv industry consolidation, 'the internet of things', conflicting ideas of net neutrality and their continuing implications in a more-connected world.

Reference Books in the Mass Media

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Author :
Publisher :
ISBN 13 :
Total Pages : 252 pages
Book Rating : 4.:/5 (421 download)

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Book Synopsis Reference Books in the Mass Media by :

Download or read book Reference Books in the Mass Media written by and published by . This book was released on 1972 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Media Effects

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Author :
Publisher : SAGE
ISBN 13 : 1412964695
Total Pages : 401 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Media Effects by : W. James Potter

Download or read book Media Effects written by W. James Potter and published by SAGE. This book was released on 2012-01-03 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Media Effects offers students an in-depth examination of the media's constant influence on individuals and society. W. James Potter frames media's effects in two templates: influence on individuals and influence on larger social structures and institutions. By positioning the different types of effects in the forefront, Potter helps students understand the full range of media effects, how they manifest themselves, and the factors that that are likely to bring these effects into being. Throughout the book, Potter encourages students to analyze their own experiences by searching for evidence of these effects in their own lives, making the content meaningful on a personal level." -- Provided by publisher.

Media & Culture

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Publisher : Bedford Books
ISBN 13 : 9780312390709
Total Pages : 613 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Media & Culture by : Richard Campbell

Download or read book Media & Culture written by Richard Campbell and published by Bedford Books. This book was released on 2002 with total page 613 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rev. ed. of: Media and culture. 2nd ed. c2000. Includes bibliographical references (p. 575-582) and index.

Mass Media Revolution

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Author :
Publisher : Allyn & Bacon
ISBN 13 : 9780205591480
Total Pages : 0 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Mass Media Revolution by : J. Charles Sterin

Download or read book Mass Media Revolution written by J. Charles Sterin and published by Allyn & Bacon. This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Debuting in its first edition Mass Media Revolution is a revolutionary learning and teaching tool designed to reflect the way students experience mass media today. With a storytelling narrative and chapter-specific videos, Mass Media Revolution helps students experience mass media, enhancing their development as critical consumers. They can study, read, interact and consume their course material in print and online in a way that best suits their individual learning needs