Reasserting The Disney Brand In The Streaming Era

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Reasserting the Disney Brand in the Streaming Era

Author : Robert Alan Brookey
Publisher : Taylor & Francis
ISBN 13 : 1000866823
Total Pages : 148 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Reasserting the Disney Brand in the Streaming Era by : Robert Alan Brookey

Download or read book Reasserting the Disney Brand in the Streaming Era written by Robert Alan Brookey and published by Taylor & Francis. This book was released on 2023-04-07 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.

Reasserting the Disney Brand in the Streaming Era

Author : Robert Alan Brookey
Publisher : Taylor & Francis
ISBN 13 : 1000866939
Total Pages : 125 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Reasserting the Disney Brand in the Streaming Era by : Robert Alan Brookey

Download or read book Reasserting the Disney Brand in the Streaming Era written by Robert Alan Brookey and published by Taylor & Francis. This book was released on 2023-04-07 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace. Exploring how Disney’s acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.

Reasserting the Disney Brand in the Streaming Era

Author : Robert Alan Brookey
Publisher :
ISBN 13 : 9781003364658
Total Pages : 0 pages
Book Rating : 4.3/5 (646 download)

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Book Synopsis Reasserting the Disney Brand in the Streaming Era by : Robert Alan Brookey

Download or read book Reasserting the Disney Brand in the Streaming Era written by Robert Alan Brookey and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment - the move from content creation to acquisition and streaming - and how the company reasserted its brand in a changing marketplace. Exploring how Disney's acquisition of Pixar, Marvel, Lucasfilm and Fox positioned the company to launch the Disney+ streaming service, the chapters look at the history of those acquisitions, and the deployment of the content, brands, and intellectual property from those acquisitions, through an analysis of the original content that appeared on Disney+. Offering a focused investigation of how the content offered from these various media brands was adapted for Disney+ so that it reflects the Disney brand, the authors illustrate through close textual analysis how this content reflects elements of the "Classic Disney Style." The analysis positions these texts in relation to their industrial contexts, while also identifying important touchstone texts (both television and film) in Disney's catalog. This comprehensive and thoughtful analysis will interest upper-level students and scholars of media studies, political economy, Disney studies, media industries and new technology.

Triaging the Streaming Wars

Author : Robert Alan Brookey
Publisher : Taylor & Francis
ISBN 13 : 1000952118
Total Pages : 198 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Triaging the Streaming Wars by : Robert Alan Brookey

Download or read book Triaging the Streaming Wars written by Robert Alan Brookey and published by Taylor & Francis. This book was released on 2023-09-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume considers the different implications of the rise of streaming services and their particular acceleration during the COVID-19 pandemic. Exploring the significant disruption caused to the entertainment industries by the rise of these streaming services, a team of international scholars examine changes to labor issues and compensation, which were central to the conflict between the Writers Guild of America members and their agents, the broadening divide between networks and affiliates, the significant consolidation of the media industry resulting from Disney’s acquisition of Fox ahead of the launch of Disney+, and the variety of business models behind these services that defy the traditional advertising models and standard revenue streams. This thorough and multifaceted look at this rapidly growing section of the entertainment industry will be of interest to academics and students working in film and TV studies, media industry studies, digital media studies, business, and communication studies.

Implementing Environmental, Social and Governance (ESG) Principles for Sustainable Businesses

Author : Tracy Dathe
Publisher : Springer Nature
ISBN 13 : 3031527348
Total Pages : 249 pages
Book Rating : 4.0/5 (315 download)

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Book Synopsis Implementing Environmental, Social and Governance (ESG) Principles for Sustainable Businesses by : Tracy Dathe

Download or read book Implementing Environmental, Social and Governance (ESG) Principles for Sustainable Businesses written by Tracy Dathe and published by Springer Nature. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Branding Berlin

Author : Katrina Sark
Publisher : Taylor & Francis
ISBN 13 : 1000914216
Total Pages : 287 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Branding Berlin by : Katrina Sark

Download or read book Branding Berlin written by Katrina Sark and published by Taylor & Francis. This book was released on 2023-07-21 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a cultural history of post-Wall urban, social, political, and cultural transformations in Berlin. Branding Berlin: From Division to the Cultural Capital of Europe presents a cultural analysis of Berlin’s cultural production, including literature, film, memoirs and non-fiction works, art, media, urban branding campaigns, and cultural diversity initiatives put forth by the Berlin Senate, and allows readers to understand the various changes that transformed the formerly divided city of voids into a hip cultural capital. The book examines Berlin’s branding, urban-economic development, and its search for a post-Wall identity by focusing on manifestations of nostalgic longing in documentary films and other cultural products. Building on the sociological research of urban branding and linking it with an interpretive analysis of cultural products generated in Berlin during that time, the author examines the intersections and tensions between the nostalgic views of the past and the branded images of Berlin’s present and future. This insightful and innovative work will interest scholars and students of cultural and media studies, branding and advertising, urban communication, film studies, visual culture, tourism, and cultural memory.

London as Screen Gateway

Author : Elizabeth Evans
Publisher : Taylor & Francis
ISBN 13 : 1000918068
Total Pages : 268 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis London as Screen Gateway by : Elizabeth Evans

Download or read book London as Screen Gateway written by Elizabeth Evans and published by Taylor & Francis. This book was released on 2023-07-26 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: London as Screen Gateway explores how London features within screen narratives and as a location of screen industry activity. Reflecting the diversity of roles the city plays both on screen and within the screen industries, the volume explores the intersection between London as a material place and its position within a cultural imaginary. Conceptualising London as an archival city, as a collection of specific places and spaces, and as a part of national and international cultural and economic flows, contributors from film studies, television studies and media studies approach London through the lenses of textual analysis, historical work, industry studies and user experience. Chapters explore how London has appeared on screen across film and television, how screen content frames notions of place and belonging within the diasporic communities across the city, how the city has become a hub for the UK and global screen industries and how it intersects with national and local media policy. This interdisciplinary volume will be of interest to scholars and students of film studies, television studies, media industry studies, games studies, cultural and media studies.

Social Media and the Cultural Politics of Korean Pop Culture in East Asia

Author : Sunny Yoon
Publisher : Taylor & Francis
ISBN 13 : 1000931684
Total Pages : 149 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Social Media and the Cultural Politics of Korean Pop Culture in East Asia by : Sunny Yoon

Download or read book Social Media and the Cultural Politics of Korean Pop Culture in East Asia written by Sunny Yoon and published by Taylor & Francis. This book was released on 2023-08-25 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume examines international engagement with Korean popular culture in East Asian online spaces, and how Asian identities are formed and perceived between nations within the region. In the context of global diversification and growing public participation in global issues, it builds up a new theoretical perspective in order to explain the emerging power of Asia in the global mediascape. With a focus on Korean media, touching upon K-pop and the phenomenon of Hallyu and anti-Hallyu, the author also looks at Japan, China, and Taiwan in this regional study. Combining theory with ethnographic audience studies in East Asian countries, the book elucidates East Asian media in a larger context of the changing global structure and media technology. This book will interest academics and students working on Asian popular culture and media, new media, East Asian studies, participatory media, and digital communication.

Sustainable Resilience in Women's Film and Video Organizations

Author : Rosanna Maule
Publisher : Taylor & Francis
ISBN 13 : 1000910334
Total Pages : 243 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Sustainable Resilience in Women's Film and Video Organizations by : Rosanna Maule

Download or read book Sustainable Resilience in Women's Film and Video Organizations written by Rosanna Maule and published by Taylor & Francis. This book was released on 2023-07-14 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates a distinctive lineage of critical interventions in moving image culture and in the public sphere through the trajectories of a small number of film and video organizations established between the 1970s and the early 1980s in Western Europe and North America mainly by women and still operative today. The six case studies examined (Drac Màgic, Women Make Movies, Groupe Intervention Vidéo, Leeds Animation Workshop, bildwechsel, Centre Audiovisuel Simone de Beauvoir) have maintained a discrete yet continuing presence within an audiovisual industry and a cultural system dominated by institutionalized and corporate forms of production and distribution. Their longevity – quite a rarity in the independent circuit – makes a strong case for the sustainability of feminist/LGBTQ media activism in the public sphere, in spite of its low-key profile. This volume will be of interest to academicians of history and communication studies, feminist and LGBTQ topics, and gender-related cinematic culture.

Culture-Bound Syndromes in Popular Culture

Author : Cringuta Irina Pelea
Publisher : Taylor & Francis
ISBN 13 : 1000982785
Total Pages : 344 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Culture-Bound Syndromes in Popular Culture by : Cringuta Irina Pelea

Download or read book Culture-Bound Syndromes in Popular Culture written by Cringuta Irina Pelea and published by Taylor & Francis. This book was released on 2023-11-30 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores culture-bound syndromes, defined as a pattern of symptoms (mental, physical, and/or relational) experienced only by members of a specific cultural group and recognized as a disorder by members of those groups, and their coverage in popular culture. Encompassing a wide range of popular culture genres and mediums – from film and TV to literature, graphic novels, and anime – the chapters offer a dynamic mix of approaches to analyze how popular culture has engaged with specific culture-bound syndromes such as hwabyung, hikikomori, taijin kyofusho, zou huo ru mo, sati, amok, Cuban hysteria, voodoo death, and others. Spanning a global and interdisciplinary remit, this first-of-its-kind anthology will allow scholars and students of popular culture, media and film studies, comparative literature, medical humanities, cultural psychiatry, and philosophy to explore simultaneously a diversity of popular cultures and culturally rooted mental health disorders.

Desire and Consent in Representations of Adolescent Sexuality with Adults

Author : Maureen Turim
Publisher : Taylor & Francis
ISBN 13 : 1000960706
Total Pages : 255 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis Desire and Consent in Representations of Adolescent Sexuality with Adults by : Maureen Turim

Download or read book Desire and Consent in Representations of Adolescent Sexuality with Adults written by Maureen Turim and published by Taylor & Francis. This book was released on 2023-09-29 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents an innovative comparative view of how the issue of adolescent sexuality and consent is differently treated in various media. Analyzing teenage sexual encounters with adults across a variety of media, including films, television, novels, and podcasts, the volume takes a positive stance on the expression of teenage sexuality, while remaining sensitive to the power of adults to abuse and manipulate. The anthology treats these representations as negotiations between conflicting forces: desire, sexual self-knowledge, unequal power, and the law, the latter both actual legal statutes and internalized law in the philosophical and psychoanalytic sense. Questions of unequal power inherent in such relations are theorized. The authors examine variations of this configuration of sexual relations between teenagers and adults from different perspectives, to consider how various forms of expression rework it formally. These essays are attuned to both nuances of presentation and contexts of reception, and they consider how aesthetics play a role. Contributing to the general debate about the ways that societies construct and regulate adolescent sexuality, this book will be of great interest to scholars and students of media studies, cultural studies, film studies, television studies, sociology, and gender studies

Multilingual Fiction Series

Author : Nahuel Ribke
Publisher : Taylor & Francis
ISBN 13 : 1003809332
Total Pages : 186 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Multilingual Fiction Series by : Nahuel Ribke

Download or read book Multilingual Fiction Series written by Nahuel Ribke and published by Taylor & Francis. This book was released on 2023-12-01 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the emergence and development of multilingual fiction series, a relatively new phenomenon propelled by the globalization of media industries and the consolidation of streaming platforms as central vectors in the production and consumption of audiovisual entertainment content. Through a detailed analysis of thriller, sitcom, and drama series, the book proposes an original qualitative and quantitative research methodology for the study of on-screen multilingual encounters, examining the relationship between multilingual speech and genre conventions. The book covers fiction series beyond English-speaking countries: alongside American productions, the analysis covers TV shows from Europe, Latin America, and the Middle East region. This interdisciplinary and original volume will interest scholars and students in film studies and media studies working on global media, as well as communication studies, television studies, sociolinguistics, media and cultural industries, and translation studies.

True Crime in American Media

Author : George S. Larke-Walsh
Publisher : Taylor & Francis
ISBN 13 : 1000891720
Total Pages : 148 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis True Crime in American Media by : George S. Larke-Walsh

Download or read book True Crime in American Media written by George S. Larke-Walsh and published by Taylor & Francis. This book was released on 2023-06-01 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores contemporary American true crime narratives across various media formats. It dissects the popularity of true crime and the effects, both positive and negative, this popularity has on perceptions of crime and the justice system in contemporary America. As a collection of new scholarship on the development, scope, and character of true crime in twenty-first century American media, analyses stretch across film, streaming/broadcast TV, podcasts, and novels to explore the variety of ways true crime pervades modern culture. The reader is guided through a series of interconnected topics, starting with an examination of the contemporary success of true crime, the platforms involved, the narrative structures and engagement with audiences, moving on to debates on representation and the ethics involved in portraying both victims and perpetrators of crime within the genre. This collection provides new critical work on American true crime media for all interested readers, and especially scholars and students in the humanities and social sciences. It offers a significant area of research in social sciences, criminology, media, and English Literature academic disciplines.

The Ride of a Lifetime

Author : Robert Iger
Publisher : Random House
ISBN 13 : 0399592105
Total Pages : 272 pages
Book Rating : 4.3/5 (995 download)

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Book Synopsis The Ride of a Lifetime by : Robert Iger

Download or read book The Ride of a Lifetime written by Robert Iger and published by Random House. This book was released on 2019-09-23 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 NEW YORK TIMES BESTSELLER • A memoir of leadership and success: The executive chairman of Disney, Time’s 2019 businessperson of the year, shares the ideas and values he embraced during his fifteen years as CEO while reinventing one of the world’s most beloved companies and inspiring the people who bring the magic to life. NAMED ONE OF THE BEST BOOKS OF THE YEAR BY NPR Robert Iger became CEO of The Walt Disney Company in 2005, during a difficult time. Competition was more intense than ever and technology was changing faster than at any time in the company’s history. His vision came down to three clear ideas: Recommit to the concept that quality matters, embrace technology instead of fighting it, and think bigger—think global—and turn Disney into a stronger brand in international markets. Today, Disney is the largest, most admired media company in the world, counting Pixar, Marvel, Lucasfilm, and 21st Century Fox among its properties. Its value is nearly five times what it was when Iger took over, and he is recognized as one of the most innovative and successful CEOs of our era. In The Ride of a Lifetime, Robert Iger shares the lessons he learned while running Disney and leading its 220,000-plus employees, and he explores the principles that are necessary for true leadership, including: • Optimism. Even in the face of difficulty, an optimistic leader will find the path toward the best possible outcome and focus on that, rather than give in to pessimism and blaming. • Courage. Leaders have to be willing to take risks and place big bets. Fear of failure destroys creativity. • Decisiveness. All decisions, no matter how difficult, can be made on a timely basis. Indecisiveness is both wasteful and destructive to morale. • Fairness. Treat people decently, with empathy, and be accessible to them. This book is about the relentless curiosity that has driven Iger for forty-five years, since the day he started as the lowliest studio grunt at ABC. It’s also about thoughtfulness and respect, and a decency-over-dollars approach that has become the bedrock of every project and partnership Iger pursues, from a deep friendship with Steve Jobs in his final years to an abiding love of the Star Wars mythology. “The ideas in this book strike me as universal” Iger writes. “Not just to the aspiring CEOs of the world, but to anyone wanting to feel less fearful, more confidently themselves, as they navigate their professional and even personal lives.”

The Superhero Reader

Author : Charles Hatfield
Publisher : Univ. Press of Mississippi
ISBN 13 : 1617038032
Total Pages : 319 pages
Book Rating : 4.6/5 (17 download)

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Book Synopsis The Superhero Reader by : Charles Hatfield

Download or read book The Superhero Reader written by Charles Hatfield and published by Univ. Press of Mississippi. This book was released on 2013-06-14 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite their commercial appeal and cross-media reach, superheroes are only recently starting to attract sustained scholarly attention. This groundbreaking collection brings together essays and book excerpts by major writers on comics and popular culture. While superhero comics are a distinct and sometimes disdained branch of comics creation, they are integral to the development of the North American comic book and the history of the medium. For the past half-century they have also been the one overwhelmingly dominant market genre. The sheer volume of superhero comics that have been published over the years is staggering. Major superhero universes constitute one of the most expansive storytelling canvases ever fashioned. Moreover, characters inhabiting these fictional universes are immensely influential, having achieved iconic recognition around the globe. Their images and adventures have shaped many other media, such as film, videogames, and even prose fiction. The primary aim of this reader is twofold: first, to collect in a single volume a sampling of the most sophisticated commentary on superheroes, and second, to bring into sharper focus the ways in which superheroes connect with larger social, cultural, literary, aesthetic, and historical themes that are of interest to a great many readers both in the academy and beyond.

Engage!, Revised and Updated

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

The Cultural Cold War

Author : Frances Stonor Saunders
Publisher : New Press, The
ISBN 13 : 1595589147
Total Pages : 458 pages
Book Rating : 4.5/5 (955 download)

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Book Synopsis The Cultural Cold War by : Frances Stonor Saunders

Download or read book The Cultural Cold War written by Frances Stonor Saunders and published by New Press, The. This book was released on 2013-11-05 with total page 458 pages. Available in PDF, EPUB and Kindle. Book excerpt: During the Cold War, freedom of expression was vaunted as liberal democracy’s most cherished possession—but such freedom was put in service of a hidden agenda. In The Cultural Cold War, Frances Stonor Saunders reveals the extraordinary efforts of a secret campaign in which some of the most vocal exponents of intellectual freedom in the West were working for or subsidized by the CIA—whether they knew it or not. Called "the most comprehensive account yet of the [CIA’s] activities between 1947 and 1967" by the New York Times, the book presents shocking evidence of the CIA’s undercover program of cultural interventions in Western Europe and at home, drawing together declassified documents and exclusive interviews to expose the CIA’s astonishing campaign to deploy the likes of Hannah Arendt, Isaiah Berlin, Leonard Bernstein, Robert Lowell, George Orwell, and Jackson Pollock as weapons in the Cold War. Translated into ten languages, this classic work—now with a new preface by the author—is "a real contribution to popular understanding of the postwar period" (The Wall Street Journal), and its story of covert cultural efforts to win hearts and minds continues to be relevant today.