Engage Revised And Updated

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Engage!, Revised and Updated

Author : Brian Solis
Publisher : John Wiley & Sons
ISBN 13 : 1118072790
Total Pages : 341 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Engage!, Revised and Updated by : Brian Solis

Download or read book Engage!, Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Inbound Marketing, Revised and Updated

Author : Brian Halligan
Publisher : John Wiley & Sons
ISBN 13 : 1118896653
Total Pages : 231 pages
Book Rating : 4.1/5 (188 download)

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Book Synopsis Inbound Marketing, Revised and Updated by : Brian Halligan

Download or read book Inbound Marketing, Revised and Updated written by Brian Halligan and published by John Wiley & Sons. This book was released on 2014-09-02 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online. With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. Inbound Marketing recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers. Gain the insight that can increase marketing value with topics like: Inbound marketing – strategy, reputation, and tracking progress Visibility – getting found, and why content matters Converting customers – turning prospects into leads and leads into customers Better decisions – picking people, agencies, and campaigns The book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them. The fully revised and updated edition of Inbound Marketing is a complete guide to attracting, engaging, and delighting customers online.

Content Rules

Author : Ann Handley
Publisher : John Wiley & Sons
ISBN 13 : 0470948728
Total Pages : 238 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Content Rules by : Ann Handley

Download or read book Content Rules written by Ann Handley and published by John Wiley & Sons. This book was released on 2010-11-11 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide to creating engaging web content and building a loyal following, revised and updated Blogs, YouTube, Facebook, Twitter, Google+, and other platforms are giving everyone a "voice," including organizations and their customers. So how do you create the stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success as a one-stop source on the art and science of developing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online—and using them to establish credibility and build a loyal customer base. Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Understand why you are generating content—getting to the meat of your message in practical, commonsense language, and defining the goals of your content strategy Write in a way that powerfully communicates your service, product, or message across various Web mediums Boost your online presence and engage with customers and prospects like never before with Content Rules.

Student Engagement Techniques

Author : Elizabeth F. Barkley
Publisher : John Wiley & Sons
ISBN 13 : 0470549785
Total Pages : 416 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Student Engagement Techniques by : Elizabeth F. Barkley

Download or read book Student Engagement Techniques written by Elizabeth F. Barkley and published by John Wiley & Sons. This book was released on 2009-10-06 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Keeping students involved, motivated, and actively learning is challenging educators across the country,yet good advice on how to accomplish this has not been readily available. Student Engagement Techniques is a comprehensive resource that offers college teachers a dynamic model for engaging students and includes over one hundred tips, strategies, and techniques that have been proven to help teachers from a wide variety of disciplines and institutions motivate and connect with their students. The ready-to-use format shows how to apply each of the book's techniques in the classroom and includes purpose, preparation, procedures, examples, online implementation, variations and extensions, observations and advice, and key resources. "Given the current and welcome surge of interest in improving student learning and success, this guide is a timely and important tool, sharply focused on practical strategies that can really matter." ?Kay McClenney, director, Center for Community College Student Engagement, Community College Leadership Program, the University of Texas at Austin "This book is a 'must' for every new faculty orientation program; it not only emphasizes the importance of concentrating on what students learn but provides clear steps to prepare and execute an engagement technique. Faculty looking for ideas to heighten student engagement in their courses will find usefultechniques that can be adopted, adapted, extended, or modified." ?Bob Smallwood, cocreator of CLASSE (Classroom Survey of Student Engagement) and assistant to the provost for assessment, Office of Institutional Effectiveness, University of Alabama "Elizabeth Barkley's encyclopedia of active learning techniques (here called SETs) combines both a solid discussion of the research on learning that supports the concept of engagement and real-life examples of these approaches to teaching in action." ?James Rhem, executive editor, The National Teaching & Learning Forum

Engage

Author : Nelson Searcy
Publisher : Baker Books
ISBN 13 : 1441234314
Total Pages : 224 pages
Book Rating : 4.4/5 (412 download)

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Book Synopsis Engage by : Nelson Searcy

Download or read book Engage written by Nelson Searcy and published by Baker Books. This book was released on 2011-10-01 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: No matter how great Sunday's worship service was, there's always another Sunday lurking at the end of the next week that must be planned. Church leaders often fall into ruts, working on automatic pilot just trying to get things together, which does not allow for much creativity or focus on designing services that lead to transformation for those involved in them. Engage is a step-by-step, stress-free guide to planning worship services that allow for and foster true life change. Comprehensive in scope, Engage provides teaching pastors, worship leaders, and volunteers with the tools they need to work together to develop and implement a worship planning system that improves communication, enhances creativity, and honors Jesus every week.

Modern Jews Engage the New Testament

Author : Rabbi Michael J. Cook, PhD
Publisher : Turner Publishing Company
ISBN 13 : 1580236219
Total Pages : 385 pages
Book Rating : 4.5/5 (82 download)

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Book Synopsis Modern Jews Engage the New Testament by : Rabbi Michael J. Cook, PhD

Download or read book Modern Jews Engage the New Testament written by Rabbi Michael J. Cook, PhD and published by Turner Publishing Company. This book was released on 2012-04-15 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: An honest, probing look at the dynamics of the New Testament—in relation to problems that disconcert Jews and Christians today. Despite the New Testament’s impact on Jewish history, virtually all Jews avoid knowledge of its underlying dynamics. Jewish families and communities thus remain needlessly stymied when responding to a deeply Christian culture. Their Christian friends, meanwhile, are left perplexed as to why Jews are wary of the Gospel’s “good news.” This long-awaited volume offers an unprecedented solution-oriented introduction to Jesus and Paul, the Gospels and Revelation, leading Jews out of anxieties that plague them, and clarifying for Christians why Jews draw back from Christians’ sacred writings. Accessible to laypeople, scholars and clergy of all faiths, innovative teaching aids make this valuable resource ideal for rabbis, ministers and other educators. Topics include: The Gospels, Romans and Revelation— the Key Concerns for Jews Misusing the Talmud in Gospel Study Jesus’ Trial, the “Virgin Birth” and Empty Tomb Enigmas Millennialist Scenarios and Missionary Encroachment The Last Supper and Church Seders Is the New Testament Antisemitic? While written primarily with Jews in mind, this groundbreaking volume will also help Christians understand issues involved in the origin of the New Testament, the portrayal of Judaism in it, and why for centuries their “good news” has been a source of fear and mistrust among Jews.

Real-Time Marketing and PR

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1118266161
Total Pages : 272 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis Real-Time Marketing and PR by : David Meerman Scott

Download or read book Real-Time Marketing and PR written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2011-12-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

Team of Teams

Author : Gen. Stanley McChrystal
Publisher : Penguin
ISBN 13 : 0698178513
Total Pages : 304 pages
Book Rating : 4.6/5 (981 download)

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Book Synopsis Team of Teams by : Gen. Stanley McChrystal

Download or read book Team of Teams written by Gen. Stanley McChrystal and published by Penguin. This book was released on 2015-05-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the New York Times bestselling author of My Share of the Task and Leaders, a manual for leaders looking to make their teams more adaptable, agile, and unified in the midst of change. When General Stanley McChrystal took command of the Joint Special Operations Task Force in 2004, he quickly realized that conventional military tactics were failing. Al Qaeda in Iraq was a decentralized network that could move quickly, strike ruthlessly, then seemingly vanish into the local population. The allied forces had a huge advantage in numbers, equipment, and training—but none of that seemed to matter. To defeat Al Qaeda, they would have to combine the power of the world’s mightiest military with the agility of the world’s most fearsome terrorist network. They would have to become a "team of teams"—faster, flatter, and more flexible than ever. In Team of Teams, McChrystal and his colleagues show how the challenges they faced in Iraq can be relevant to countless businesses, nonprofits, and organizations today. In periods of unprecedented crisis, leaders need practical management practices that can scale to thousands of people—and fast. By giving small groups the freedom to experiment and share what they learn across the entire organization, teams can respond more quickly, communicate more freely, and make better and faster decisions. Drawing on compelling examples—from NASA to hospital emergency rooms—Team of Teams makes the case for merging the power of a large corporation with the agility of a small team to transform any organization.

Optimize

Author : Lee Odden
Publisher : John Wiley & Sons
ISBN 13 : 1118167775
Total Pages : 259 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis Optimize by : Lee Odden

Download or read book Optimize written by Lee Odden and published by John Wiley & Sons. This book was released on 2012-04-17 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden, one of the leading authorities on Content and Online Marketing. This book explains how to: Create a blueprint for integrated search, social media and content marketing strategy Determine which creative tactics will provide the best results for your company Implement search and social optimization holistically in the organization Measure the business value of optimized and socialized content marketing Develop guidelines, processes and training to scale online marketing success Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

Information Design Workbook, Revised and Updated

Author : Kim Baer
Publisher : Workbook
ISBN 13 : 1631598058
Total Pages : 242 pages
Book Rating : 4.6/5 (315 download)

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Book Synopsis Information Design Workbook, Revised and Updated by : Kim Baer

Download or read book Information Design Workbook, Revised and Updated written by Kim Baer and published by Workbook. This book was released on 2021-12-14 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Information Design Workbook, Revised and Updated provides an up-to-date guide on creating visually compelling and useful graphics.

Beyond Engagement

Author : Brady G. Wilson
Publisher : BPS Books
ISBN 13 : 1772360198
Total Pages : 210 pages
Book Rating : 4.7/5 (723 download)

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Book Synopsis Beyond Engagement by : Brady G. Wilson

Download or read book Beyond Engagement written by Brady G. Wilson and published by BPS Books. This book was released on 2015-06-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: After twenty years of trying to get it right, precious few organizations have cracked the code of employee engagement. Why? Because few could have anticipated the unbending nature of what Brady G. Wilson calls “the engagement paradox”: the more companies focus on engagement, the more disengagement they produce. What causes this paradox? As shown in this clear, concise, and compelling book, it is simply this: managing engagement turns out to be just another drain on the most precious resource in business today – energy. In today’s exhaustion era, employees are simply struggling to make it to the weekend. Lacking energy, they resort to quick fixes, workarounds, and reactive firefighting, thereby hardwiring depletion into the system. As a result, employees come to perceive engagement efforts as a management con game. A high percentage of the employee population believe no meaningful outcomes will occur as a result of the engagement survey. And this crisis of belief causes acute pain inside well-intentioned leaders who are doing their best to unlock employee engagement. They feel caught. Now Beyond Engagement shows how to get beyond this kind of self-defeating engagement: by managing energy rather than engagement. The book offers a chapter each to ten leadership principles based on the findings of brain science: 1 Manage Energy, Not Engagement 2 Deliver Experiences, Not Promises 3 Target Emotion, Not Logic 4 Trust Conversations, Not Surveys 5 Seek Tension, Not Harmony 6 Practice Partnering, Not Parenting 7 Pull Out the Backstory, Not the Action Plan 8 Think Sticks, Not Carrots 9 Meet Needs, Not Scores 10 Challenge Beliefs, Not Emotions

The Complete Guide to Service Learning

Author : Cathryn Berger Kaye
Publisher : Free Spirit Publishing
ISBN 13 : 1575427311
Total Pages : 289 pages
Book Rating : 4.5/5 (754 download)

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Book Synopsis The Complete Guide to Service Learning by : Cathryn Berger Kaye

Download or read book The Complete Guide to Service Learning written by Cathryn Berger Kaye and published by Free Spirit Publishing. This book was released on 2010-03-18 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This project-based guide is a blueprint for service learning—from getting started to assessing the experience—and integrates the K–12 Service-Learning Standards for Quality Practice. It provides ideas for incorporating literacy into service learning and suggestions for creating a culture of service. An award-winning treasury of activities, ideas, annotated book recommendations, author interviews, and expert essays—all presented within a curricular context and organized by theme. Digital Content contains all of the planning and tracking forms from the book plus bonus service learning plans, and more.

The Elements of Journalism, Revised and Updated 4th Edition

Author : Bill Kovach
Publisher : Crown
ISBN 13 : 0593239369
Total Pages : 432 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis The Elements of Journalism, Revised and Updated 4th Edition by : Bill Kovach

Download or read book The Elements of Journalism, Revised and Updated 4th Edition written by Bill Kovach and published by Crown. This book was released on 2021-08-10 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely new edition of the classic journalism text, now featuring updated material on the importance of reporting in the age of media mistrust and fake news—and how journalists can use technology to navigate its challenges More than two decades ago, the Committee of Concerned Journalists gathered some of America’s most influential newspeople and asked them, “What is journalism for?” Through exhaustive research, surveys, interviews, and public forums, the committee identified the essential elements that define journalism and its role in our society. The result is one of the most important books on media ever written—winner of the Goldsmith Book Prize from Harvard, a Society of Professional Journalists Award, and the Bart Richards Award for Media Criticism from Penn State University. Updated with new material covering the ways journalists can leverage technology to their advantage, especially given the shifting revenue architecture of news—and with the future of news, facts, and democracy never more in question—this fourth edition of The Elements of Journalism is the authoritative guide for journalists, students, and anyone hoping to stay informed in contentious times.

Nuclear North Korea

Author : Victor D. Cha
Publisher : Columbia University Press
ISBN 13 : 0231548249
Total Pages : 279 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Nuclear North Korea by : Victor D. Cha

Download or read book Nuclear North Korea written by Victor D. Cha and published by Columbia University Press. This book was released on 2018-09-11 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Victor D. Cha and David C. Kang’s Nuclear North Korea was first published in 2003 amid the outbreak of a lasting crisis over the North Korean nuclear program. It promptly became a landmark of an ongoing debate in academic and policy circles about whether to engage or contain North Korea. Fifteen years later, as North Korea tests intercontinental ballistic missiles and the U.S. president angrily refers to Kim Jong-un as “Rocket Man,” Nuclear North Korea remains an essential guide to the difficult choices we face. Coming from different perspectives—Kang believes the threat posed by Pyongyang has been inflated and endorses a more open approach, while Cha is more skeptical and advocates harsher measures, though both believe that some form of engagement is necessary—the authors together present authoritative analysis of one of the world’s thorniest challenges. They refute a number of misconceptions and challenge the faulty thinking that surrounds the discussion of North Korea, particularly the idea that North Korea is an irrational actor. Cha and Kang look at the implications of a nuclear North Korea, assess recent and current approaches to sanctions and engagement, and provide a functional framework for constructive policy. With a new chapter on the way forward for the international community in light of continued nuclear tensions, this book is of lasting relevance to understanding the state of affairs on the Korean peninsula.

Hello Gen Z

Author : Claire Madden
Publisher : Hello Clarity
ISBN 13 : 0648170411
Total Pages : 245 pages
Book Rating : 4.6/5 (481 download)

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Book Synopsis Hello Gen Z by : Claire Madden

Download or read book Hello Gen Z written by Claire Madden and published by Hello Clarity. This book was released on 2019-12-01 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Help Teachers Engage Students

Author : Gary Forlini
Publisher : Routledge
ISBN 13 : 1317926358
Total Pages : 275 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Help Teachers Engage Students by : Gary Forlini

Download or read book Help Teachers Engage Students written by Gary Forlini and published by Routledge. This book was released on 2014-07-10 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique, hands-on reference for school administrators offers guidelines for effective student engagement as well as reproducible action tools that will enable you to identify and share The Big Eight Student Engagement Strategies with your teachers, promote teacher growth and provide support for new and/or struggling teachers, collect data to help you consult and coach teachers effectively in student engagement, and provide direct assistance with skills and strategies to sharpen student engagement.

The New Rules of Sales and Service

Author : David Meerman Scott
Publisher : John Wiley & Sons
ISBN 13 : 1119272440
Total Pages : 304 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The New Rules of Sales and Service by : David Meerman Scott

Download or read book The New Rules of Sales and Service written by David Meerman Scott and published by John Wiley & Sons. This book was released on 2016-06-14 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'—there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to respond before opportunity is lost. The New Rules of Sales and Service demystifies the new digital commercial landscape and shows you how to stay ahead of the pack. Companies large and small are revolutionizing the way business gets done, and this book takes you inside the new methods and strategies that are critical to success in the modern market. Real-world examples illustrate the new marketplace in action, and demonstrate the brilliant utility of taking a new look at your customer and your business. This new edition has been updated to reflect the current reality of this rapidly-evolving sphere, with fresh strategies, new tools, and new stories. Whether you're an independent contractor, a multi-national corporation, a start-up, or a nonprofit, this book is your essential guide to navigating the new digital marketplace. David Meerman Scott provides up-to-the-minute analysis of the current state of the digital commercial landscape, plus expert guidance toward the concepts, strategies, and tools that every business needs now. Among the topics covered in detail: Why the old rules of sales and service no longer work in an always-on world The new sales cycle and how informative Web content drives the buying process Providing agile, real-time sales and service 24/7 without letting it rule your life The importance of defining and understanding the buyer personas How agile customer service retains existing clients and expands new business Why content-rich websites motivate interest, establish authority, and drive sales How social media is transforming the role of salesperson into valued consultant Because buyers are better informed, and come armed with more choices and opportunities than ever before, everything about sales has changed. Salespeople must adapt because the digital economy has turned the old model on its head, and those who don't keep up will be left behind. The New Rules of Sales and Service is required reading for anyone wanting to stay ahead of the game and grow business now.