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Radio And Television Publicity
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Book Synopsis Media Promotion & Marketing for Broadcasting, Cable & the Internet by : Susan Tyler Eastman
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Book Synopsis Writing for Television, Radio, and New Media. Robert Hilliard by : Robert L. Hilliard
Download or read book Writing for Television, Radio, and New Media. Robert Hilliard written by Robert L. Hilliard and published by Wadsworth Publishing Company. This book was released on 2011-04-01 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work covers priciples, techniques and approaches of writing news, sport, advertisements and script copy for television, radio and the Internet. It includes a variety of formats, including interviews, commercials and news.
Book Synopsis Researching for the Media by : Adele Emm
Download or read book Researching for the Media written by Adele Emm and published by Routledge. This book was released on 2014-04-29 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Researching for the Media: Television, Radio and Journalism is an essential guide to researching for the media industry. It explains the role of the researcher and journalist within radio, television and journalism exploring key areas of what to expect in the job. Researching for the Media: Television, Radio and Journalism offers advice and instruction on practical, ethical and legal issues which affect anyone working in these industries. Beginning with suggestions on how to think up ideas and how to devise treatments, through to general research methods and techniques and guidance on working on location at home and abroad, it uses real examples of good and bad practice from the industry. Written by an experienced researcher, writer and producer, Researching for the Media includes: Tips on finding contributors from contestants, experts and specialists through to audiences and celebrities How to find photographs, picture and film clips and the ethical and legal issues involved Advice on finding and using music and copyright issues How the media uses the internet and social media such as Twitter, Facebook, Instagram A discussion of risk assessment, codes of conduct, ethical behaviour and legal and safety issues A glossary of media terms, further reading and a list of helpful websites. Discover more at www.adeleemm.com
Book Synopsis Advertising in the Broadcast Media by : Elizabeth J. Heighton
Download or read book Advertising in the Broadcast Media written by Elizabeth J. Heighton and published by . This book was released on 1976 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Radio and Television Publicity; with an Introd by : Erberto Carboni
Download or read book Radio and Television Publicity; with an Introd written by Erberto Carboni and published by . This book was released on 1959 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Promotion and Marketing for Broadcasting and Cable by : Susan Tyler Eastman
Download or read book Promotion and Marketing for Broadcasting and Cable written by Susan Tyler Eastman and published by . This book was released on 1999 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion and marketing are key to communicating the attractiveness of media goods and services to the public in a free society. Promotion and Marketing for Broadcasting, Cable and the Web, Fourth Edition explores the scope and goals of media promotion from the perspective of radio, network and local television, and cable and public broadcasting. The third edition of this highly-regarded textbook was updated to encompass the immense structural, technological, and economic changes in the industry since the early 1990s. The role of the World Wide Web and of global and international promotion and marketing were introduced to bring the most current theory and practice to students and media professionals. The fourth edition brings the ever-evolving mission of the web into even greater focus with a new chapter on internet commerce and competition, and the widespread use if the internet as an advertising medium. Other topics covered in this book include: goals of promotion; research in promotion; on-air, print, and web message design; radio promotion, TV network and station promotion, and news campaigns; noncommercial radio and TV promotion; cable marketing and promotion; research and budgeting for promotion; and syndicated program marketing. Promotion and Marketing for Broadcasting, Cable and the Web has been endorsed by Promax, the national association for marketing executives in electronic media. Promax has provided a companion video for classroom use, containing examples of the many ways in which the media promote themselves.
Book Synopsis Successful Radio and Television Advertising by : Eugene Fred Seehafer
Download or read book Successful Radio and Television Advertising written by Eugene Fred Seehafer and published by . This book was released on 1951 with total page 602 pages. Available in PDF, EPUB and Kindle. Book excerpt: TV commercials in the US / campaigns / audience.
Book Synopsis Media Production by : Amanda Willett
Download or read book Media Production written by Amanda Willett and published by Routledge. This book was released on 2013-06-26 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Production is an introductory guide to radio, TV and film production techniques. Illuminating the step by step process from conception to delivery, from the initial brainstorms, through planning, research and editing, this book creates a guided structure to help students learn about media production. Aimed at those producing radio, film or TV productions for the first time, this book offers relevant advice which takes account of the context in which students work and the type of equipment available to them. Supported by online resources, this textbook provides templates, notes and exercises to help students prepare for their own productions, as well as a video and audio library showcasing techniques, interviews and behind the scenes industry footage.
Book Synopsis Successful Television and Radio Advertising by : Eugene Fred Seehafer
Download or read book Successful Television and Radio Advertising written by Eugene Fred Seehafer and published by . This book was released on 1959 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Broadcast Advertising by : Nadine Josine Julia Curias
Download or read book Broadcast Advertising written by Nadine Josine Julia Curias and published by . This book was released on 1985 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Decline and Fall of Public Broadcasting by : David Barsamian
Download or read book The Decline and Fall of Public Broadcasting written by David Barsamian and published by South End Press. This book was released on 2001 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Concentration of the media has reached new heights, making it harder for alternative and critical voices to gain a hearing. The recent $86 billion merger of Time Warner and AOL is just one of many signs of the narrowing of information sources. Market pressures have also encroached on the original mission of public broadcasting, which was to "provide a voice for groups that may otherwise be unheard." Yet around the country, creative journalists and activists are creating more democratic, informative, and engaging media. Whether they are working to defend and expand democratic access to existing media or building their own media alternatives through the radio, television, or the World Wide Web, they are pioneering new ways of sharing information. In the Decline and Fall of Public Broadcasting, David Barsamian gives an insider's account of these new media activists and the challenges they confront, drawing on his years of experience in public radio. Since 1986, Barsamian has been the producer of the highly acclaimed Alternative Radio, a weekly one-hour public affairs program broadcast in North America, Europe, South Africa, and Australia, as well as short-wave radio and the Internet. David Barsamian is the producer of the award-winning syndicated radio program Alternative Radio. His interview books with luminaries such as Noam Chomsky, Howard Zinn, and Edward W. Said have sold in the hundreds of thousands. His most recent interview book is Propaganda and the Public Mind: Conversations with Noam Chomsky (South End Press, 2001). He is also the author of Eqbal Ahmad: Confronting Empire (South End Press, 2000). Also Available by David Barsamian Propaganda and the Public Mind: Conversations with Noam Chompsky TP $16.00 0-89608-634-8 * CUSA Eqbal Ahmad: Confronting Empire TP $16.00 ISBN 0-89608-615-1 * CUSA
Book Synopsis Radio and Television Publicity by : Erberto Carboni
Download or read book Radio and Television Publicity written by Erberto Carboni and published by . This book was released on 1959 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis New Media and Popular Imagination by : William Boddy
Download or read book New Media and Popular Imagination written by William Boddy and published by Oxford University Press on Demand. This book was released on 2004 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: New Media and Popular Imagination offers a highly original account of the ways in which successive media of electronic communication - radio, television, and digital media - have been anticipated, debated, and taken up in the twentieth-century United States. Intended as an intervention in the emerging scholarly and policy debates around contemporary digital culture, the book analyses popular responses to earlier moments of technological innovation in the twentieth-century. Successive electronic media have challenged the borders between private and public, disturbed notions of national identity, and disrupted the gendered routines and spaces of the private home. Illuminating both the continuities and disjunctions between old media and new, New Media and Popular Imagination offers new insights into the relationship between technological change and cultural form.
Book Synopsis Advertising in Radio and Television Broadcasts by : H. G. Knitel
Download or read book Advertising in Radio and Television Broadcasts written by H. G. Knitel and published by . This book was released on 1982 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Electronic Media Management, Revised by : Peter Pringle
Download or read book Electronic Media Management, Revised written by Peter Pringle and published by Taylor & Francis. This book was released on 2013-06-26 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.
Book Synopsis Successful Local Broadcast Sales by : Paul Weyland
Download or read book Successful Local Broadcast Sales written by Paul Weyland and published by AMACOM Div American Mgmt Assn. This book was released on 2007-09-19 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the right person, a career in media sales can be glamorous, rewarding, and lucrative. But without the right guidance, it can also be challenging. Author Paul Weyland has decades of experience working with local direct clients. Now, in Successful Local Broadcast Sales he shares his hard-won wisdom, showing television, radio, and cable salespeople how to get more sales. This invaluable resource gives readers the tools they need to: • get appointments • write great proposals and presentations • sell against other media like newspapers and the Internet • overcome rate resistance • close sales without alienating their clients • create genius creative without being a creative genius • calculate ROI for the client’s advertising dollar • land long-term contracts with local businesses • negotiate more effectively Honest, practical, and accessible, this is the one handbook that shows novice and veteran salespeople how to thrive—not just survive—in the media business.
Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan
Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
