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Media Convergence And The Development Strategies Of Radio And Television In China
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Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan
Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.
Book Synopsis Innovations of China’s Mainstream Media Convergence by : Peng Duan
Download or read book Innovations of China’s Mainstream Media Convergence written by Peng Duan and published by Springer Nature. This book was released on 2022-03-11 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an exploration of the emerging change among the entire mediascape: the clear and distinct boundaries that used to demarcate media channels are gradually dissolved, and the widespread introduction and application of new communication technologies have brought both challenges and opportunities toward China. This is followed by a series of theoretical endeavor about the link between conventional media and new media. Drawing on President Xi Jinping’s guiding opinions regarding with media convergence, this book then analyzes the political task laid upon mainstream media in which challenges may be turned into opportunities. Given its conceptual focus and practical contribution, the book helps media professionals and related government agencies understand the wide variety of changes brought about by media convergence and the new direction for media development.
Book Synopsis International Communication Strategies of Chinese Radio and TV Networks by : Duan Peng
Download or read book International Communication Strategies of Chinese Radio and TV Networks written by Duan Peng and published by Springer. This book was released on 2017-04-13 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the effect of communication strategies in the course of China’s national image building from both a theoretical and a practical perspective. The research data are collected via researcher’s in-depth observation as well as focus group analysis and case study of selected Chinese radio and TV networks. On the basis of the empirical study and drawing on theories of international communication and political communication, this book also introduces an analytical framework that can be used to evaluate the effect of communication strategies in practice. Especially, the framework is applied to systematically analyze the formation and application of Chinese Communist Party’s communication strategy with an aim at improving the national image and increasing its global influence. This book is of interest to graduate students and researchers who are interested in the broadcast communication in China.
Book Synopsis Television Regulation and Media Policy in China by : Yik-Chan Chin
Download or read book Television Regulation and Media Policy in China written by Yik-Chan Chin and published by Taylor & Francis. This book was released on 2016-08-12 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the late 1990s, there has been a crucial and substantial transformation in China’s television system involving institutional, structural and regulatory changes. Unravelling the implications of these changes is vital for understanding the politics of Chinese media policy-making and regulation, and thus a comprehensive study of this history has never been more essential. This book studies the transformation of the policy and regulation of the Chinese television sector within a national political and economic context from 1996 to the present day. Taking a historical and sociological approach, it engages in the theoretical debates over the nature of the transformation of media in the authoritarian Chinese state; the implications of the ruling party’s political legitimacy and China’s central-local conflicts upon television policy-making and market structure; and the nature of the media modernisation process in a developing country. Its case studies include broadcasting systems in Shanghai and Guangdong, which demonstrate that varied polices and development strategies have been adopted by television stations, reflecting different local circumstances and needs. Arguing that rather than being a homogenous entity, China has demonstrated substantial local diversity and complex interactions between local, national and global media, this book will be of interest to students and scholars of Chinese media, politics and policy, and international communications.
Book Synopsis Development Report on China’s New Media by : Xujun Tang
Download or read book Development Report on China’s New Media written by Xujun Tang and published by Springer. This book was released on 2017-03-07 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation of traditional media. It also summarizes the development of the new-media industry, including digital TV, mobile games, the online video industry, IPTV, new-media advertising and mobile news applications. It is a valuable reference work for researchers and professionals working in media.
Book Synopsis New Media and Chinese Society by : Ke Xue
Download or read book New Media and Chinese Society written by Ke Xue and published by Springer. This book was released on 2017-10-24 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon. The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world.
Book Synopsis China's Media Go Global by : Daya Kishan Thussu
Download or read book China's Media Go Global written by Daya Kishan Thussu and published by Routledge. This book was released on 2017-11-27 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of its ‘going out’ strategy, China is using the media to promote its views and vision to the wider world and to counter negative images in the US-dominated international media. China’s Media Go Global, the first edited collection on this subject, evaluates how the unprecedented expansion of Chinese media and communications is changing the global media landscape and the role of China within it. Each chapter examines a different dimension of Chinese media’s globalization, from newspapers, radio, film and television, to social media and journalism. Topics include the rise of Chinese news networks, China Daily as an instrument of China’s public diplomacy and the discussion around the growth of China’s state media in Africa. Other chapters discuss entertainment television, financial media and the advertising market in China. Together, this collection of essays offers a comprehensive evaluation of complex debates concerning the impact of China on the international media landscape, and makes a distinctive addition to Chinese media studies, as well as to broader global media discourses. Beyond its primary readership among academics and students, China’s Media Go Global is aimed at the growing constituency of general readers, for whom the role of the media in globalization is of wider interest.
Book Synopsis When Documentaries Meet New Media by : Le Cao
Download or read book When Documentaries Meet New Media written by Le Cao and published by Springer Nature. This book was released on 2023-05-31 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media and digital technologies open up numerous possibilities to document different versions of reality, which makes it essential to examine how they transform the logic behind the creation and production of documentaries in digital cultures. This study aims to investigate the integration between the traditional documentary and new media: the interactive documentary, in the context of the different sociocultural and technological environments of China and the West. Accordingly, a comparative study on the evolution and integration of these two fields was carried out. The documentary genre brings with it a method of classification and various modes of representing reality, while new media provide new approaches to interactivity as well as the production and distribution of interactive documentaries. Interactive documentaries grow and change as a continuously evolving system, engaging the roles of the author and the user, such that their roles are mixed for better co-expression and the reshaping of their shared environment. In addition, an analytical approach based on the types of interactivity was adopted to explore this new form of documentary; both to deduce how the stories about our shared world can be told and to understand the impact of interactive documentaries on the construction of our versions of the reality as well as our role in it.
Book Synopsis Annual Report on Development of New Media in China by : Yin Yugong
Download or read book Annual Report on Development of New Media in China written by Yin Yugong and published by Paths International Ltd. This book was released on 2012-12-01 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: It's projected that China's internet population will hit 718 million by 2013, comfortably the largest base of net users in the world. Central to this are issues of ownership, freedom and censorship. But what is China's perspective and on the proliferation of new media within China and what are its concerns? This revealing book outlines the phenomenal recent digital developments seen across China and the vast amount of new media and internet usage.Annual Report on Development of New Media in China (Volume 1) presents a clear analysis of the key characteristics and trends found in present day China. Comprehensive and research-based, it covers key subjects such as social media use in China, including Twitter and Facebook, search engines, including Google, plus news channels and news sites both Chinese and international. In addition, the authors examine the online gaming industry in China, the very latest regulations and laws that affect new media industries and digital activities, issues around blogging, plus the introduction of digital television and ebooks into China. The editor-in-chief is Yin Yugong, Director of the Institute of Journalism and Communication of CASS, the Chinese Academy of Social Sciences. Published by China specialists Paths International, in association with Social Science Academic Press (China).
Book Synopsis The Chinese Story in Global Order by : Chen Liu
Download or read book The Chinese Story in Global Order written by Chen Liu and published by Springer Nature. This book was released on 2023-06-29 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a historical review of the transformation of China’s image around the world since the 1978 Reform and Opening Up. Based on a synthetic model that the author constructs for evaluating national images, together with a historical review and quantitative analysis, it discusses the issues and challenges confronting China’s image around the world since the Opening Up. To help rectify the situation that most of the research on China’s reform efforts focuses on hard power (esp. economic power), this book, which mainly focuses on China’s soft power, reviews and assesses its global image from the three perspectives of politics, economy and culture. In the process, it sheds valuable new light on the presentation of China’s image and the world’s perceptions of China.
Book Synopsis Policy and Marketing Strategies for Digital Media by : Yu-li Liu
Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.
Book Synopsis Disrupting Chinese Journalism by : Haiyan Wang
Download or read book Disrupting Chinese Journalism written by Haiyan Wang and published by Taylor & Francis. This book was released on 2023-01-27 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: Disrupting Chinese Journalism provides a rich insight into the disruptive effects of digital technologies – especially smart-phones – on the Chinese print media market. Pulling from an extensive corpus of original research, including 191 face-to-face interviews with managers and journalists, and a content analysis of some 4,000 news reports, Haiyan Wang examines how Chinese legacy newspapers have responded to the changing digital media environment, including by adapting their organizational structures, revenue models, and journalistic practices. This book also points to how the government has taken a more interventionist stance on editorial content, and how this has further complicated the digital transitions of the Chinese media. This book is an invaluable resource for students of media studies, journalism, Chinese area studies, and digital technology.
Book Synopsis Media Literacy Education in China by : Chi-Kim Cheung
Download or read book Media Literacy Education in China written by Chi-Kim Cheung and published by Springer. This book was released on 2016-01-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse, China has now reached a stage where it is difficult to exercise political hegemony through laws and regulations and the control of the mass media. China has become a global superpower and in 2011 surpassed Japan as the world’s second largest economy, second only to the USA. China’s entertainment industry is also flourishing, and the market is large enough to attract foreign investors that either view China as an important market or are interested in Chinese capital. Today, more children in China watch television than in any other country in the world, and Internet usage is also increasing, making the implementation of media literacy education an important issue. This book presents the prevailing perspectives on media literacy education in China and describes how the current curriculum reform for implementing media literacy education is being developed. It will not only stimulate debate and further research, but will also influence policy decisions regarding media literacy education in China.
Book Synopsis Fashion Communication in the Digital Age by : Nadzeya Kalbaska
Download or read book Fashion Communication in the Digital Age written by Nadzeya Kalbaska and published by Springer. This book was released on 2019-06-03 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents a major milestone in the endeavour to understand how communication is impacting on the fashion industry and on societal fashion-related practices and values in the digital age. It presents the proceedings of FACTUM 19, the first in a series of fashion communication conferences that highlights important theoretical and empirical work in the field. Beyond documenting the latest scientific insights, the book is intended to foster the sharing of methodological approaches, expand the dialogue between communications’ studies and fashion-related disciplines, help establish an international and interdisciplinary network of scholars, and offer encouragement and fresh ideas to junior researchers. It is of high value to academics and students in the fields of fashion communication, fashion marketing, visual studies in fashion, digital transformation of the fashion industry, and the cultural heritage dimension of fashion. In addition, it is a key resource for professionals seeking sound research on fashion communication and marketing.
Book Synopsis Internationalization of the Chinese TV Sector by : Manfred Kops
Download or read book Internationalization of the Chinese TV Sector written by Manfred Kops and published by LIT Verlag Münster. This book was released on 2007 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this reader media experts discuss the prospects and problems of program exchange between German and Chinese Broadcasters. They explain that program exchange is not the cockaigne one could assume with regard to the non-rivalry of media content and the huge Chinese TV market (more than 300 million TV households and an estimated 180,000 hours of weekly broadcast time across all TV platforms), but that many economic peculiarities of the media that only can be read in the footnotes of economic text books are highly relevant in practice. To trade TV programs with China thus requires a solid knowledge about the TV business in general, but also about the Chinese media order and the Chinese society, and the Chinese way of business.
Book Synopsis Convergent Journalism by : Woody Bing Liu
Download or read book Convergent Journalism written by Woody Bing Liu and published by Routledge. This book was released on 2021-06-28 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Convergent Journalism is an online news system that uses a range of media and methods to collect and present information. With the advent and growth of the Internet, this form of news has been flourishing globally and has become the mainstream in China. In 2014, the Chinese Government established media convergence as a national strategy. This book offers a panoramic view of the theories and practice of Convergent Journalism in a Chinese media landscape. Drawing on a plethora of cases, the author introduces concepts, subjects, and processes, and elaborates on media components including text, visuals, audio, and video. In addition, he discusses the application of search engine optimization, hyperlinks in reporting, user interaction, and user creation of content. Aside from providing an in-depth theoretical analysis, the book provides much guidance for practitioners. Students, scholars, and professionals of communication studies, journalism, and media studies will benefit from this book.
Download or read book NMDME 2023 written by Yau Yuen Yeung and published by European Alliance for Innovation. This book was released on 2024-01-22 with total page 1196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains the proceedings of the 3rd International Conference on New Media Development and Modernized Education (NMDME 2023) which was held in a hybrid form from October 13th to 15th, 2023. The conference topics include Educational Sciences, Innovative Applications of Teaching Technology, Modernized Vocational Education, Digital Media Technology, Digital Media Technology and Applications, Virtual Technology and Intelligent Media Communication, Computational Communication, and Smart Media. The conference provided a platform for discussing scientific research findings and cutting-edge technologies in the fields of new media development and modernized education to encourage collaboration in the industrialization of academic achievements. We invited specialists and intellectuals to attend the conference, sharing their excellent contributions and perspectives in the speeches. We hope that the scientific attitudes and skills developed through research will encourage scholars worldwide to contribute to the development of knowledge generated by research. Finally, we would like to express our gratitude to the conference chair, publication chairs, technical program committee chairs, local organizing chairs, program committee chairs, conference secretariat, and conference sponsors for their financial support, which made the successful organization of NMDME 2023 possible. We hope that this conference will continue to be held in the coming years, publishing more insightful articles with inspiring research.
