Public Relations In The Military

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THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges

Author : Col. (rtd) John Adache PhD
Publisher : Author House
ISBN 13 : 1496982355
Total Pages : 221 pages
Book Rating : 4.4/5 (969 download)

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Book Synopsis THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges by : Col. (rtd) John Adache PhD

Download or read book THE MILITARY AND PUBLIC RELATIONS ? Issues, Strategies and Challenges written by Col. (rtd) John Adache PhD and published by Author House. This book was released on 2014 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of the evolution, growth and development of the broad discipline of Public Relations appropriately situates its practice in the military. It articulates and highlights in-depth, the many aspects to public relations practice in the armed Forces drawing examples extensively from especially the experiences of the United States and UK Armed Services. Divided into Four Parts, the book examines the role of the Military in society and traces the evolution of modern public Relations and its development in the military. Under 'Public Relations Principles, Approaches and Practice", it analyses the role and function of public relations in the interface of military and society, and further highlight the purpose of military public relations, its targets, strategies and tactics. It examines Public Relations practice in the Nigerian Military including public perception and management. Current and topical Issues in Public Relations and Communication such as 'Technology, the Military and Public Relations', 'Social Media, Public Relations and the Military', 'Security Threats, Crisis Management and the Role of Communications', and 'Challenges to Military Public Relations Practice' were analyzed. The book finally concludes with 'The Importance of Military Public Relations in a Democratic Society'. Given the perpetual need to constantly `keep the military in the public eye', the book strongly posits that it is appropriate that public relations be properly positioned as the strategic machinery through which the military could seek to identify with the people and invariably, national interest in order for them to render accounts of their performances and seek informed public support as obtains in developed democracies. This book will be a useful source of reference to especially military public relations officers and indeed all military officers across the world. It further should bring forth better insight to the understanding by the civilian populace, communications professionals, and research scholars specializing in military public relations or public affairs operating in diverse regions of the world.

Public Relations in the Military

Author : Bob Pritchard
Publisher : Business Expert Press
ISBN 13 : 1637424086
Total Pages : 192 pages
Book Rating : 4.6/5 (374 download)

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Book Synopsis Public Relations in the Military by : Bob Pritchard

Download or read book Public Relations in the Military written by Bob Pritchard and published by Business Expert Press. This book was released on 2022-11-17 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes an in-depth look at the function of public relations as it exists in the U.S. military in the 21st Century. There have been several books and journal articles covering the military/media relationship but none that delve into breadth and depth of the responsibilities of today’s military public affairs officer. This book discusses the concept and foundations of military public affairs (relations), the changing strategic landscape in communications, operational planning and execution and the people who practice military public affairs. The goal is to broaden knowledge and understanding of this vital, but little discussed, area of public relations among civilian and military public relations and communications professionals, faculty and staff in public relations programs, military leaders, as well as the U.S. civilian populace, and research scholars specializing in military public relations or public affairs operations.

Public Affairs

Author : William M. Hammond
Publisher :
ISBN 13 :
Total Pages : 684 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Public Affairs by : William M. Hammond

Download or read book Public Affairs written by William M. Hammond and published by . This book was released on 1996 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Affairs: The Military and the Media, 1968-1973, the sequel volume to William M. Hammond's Public Affairs: The Military and the Media, 1962-1968, continues the history and analysis of the relationship between the press and the military during the final years of the Vietnam conflict. Relying on official records and histories, news media sources and interviews, and significant secondary works, Hammond has carefully and capably traced the many turns that public affairs policies and campaigns took to protect military secrets without diminishing the independence of news correspondents. Massive amounts of information were forthcoming without endangering U.S. forces, but neither the press nor the government was totally satisfied with the system. Doubts and criticisms loomed large, giving rise to tensions and disagreements. With some exceptions, the military and the news media became enemies. What happened in Vietnam between the military and the news media was symptomatic of what had occurred in the United States as a whole. Hammond's well-written account raises the issues and problems that can confront an open society at war, documenting events and precedents that will continue to affect military-media relations during future operations. It offers important lessons for Soldiers, newsmen, policymakers, and the public at large.

Propaganda and Public Relations in Military Recruitment

Author : Brendan Maartens
Publisher : Routledge
ISBN 13 : 1000263851
Total Pages : 236 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Propaganda and Public Relations in Military Recruitment by : Brendan Maartens

Download or read book Propaganda and Public Relations in Military Recruitment written by Brendan Maartens and published by Routledge. This book was released on 2020-11-19 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role, and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy.

Public Affairs

Author : William M. Hammond
Publisher : Government Printing Office
ISBN 13 : 9780160016738
Total Pages : 436 pages
Book Rating : 4.0/5 (167 download)

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Book Synopsis Public Affairs by : William M. Hammond

Download or read book Public Affairs written by William M. Hammond and published by Government Printing Office. This book was released on 1988 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: United States Army in Vietnam. CMH Pub. 91-13. Draws upon previously unavailable Army and Defense Department records to interpret the part the press played during the Vietnam War. Discusses the roles of the following in the creation of information policy: Military Assistance Command's Office of Information in Saigon; White House; State Department; Defense Department; and the United States Embassy in Saigon.

History of the Public Relations Program in the United States Army

Author : Sidney Alvin Knutson
Publisher :
ISBN 13 :
Total Pages : 472 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis History of the Public Relations Program in the United States Army by : Sidney Alvin Knutson

Download or read book History of the Public Relations Program in the United States Army written by Sidney Alvin Knutson and published by . This book was released on 1953 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Media and the Military

Author : P. Young
Publisher : Springer
ISBN 13 : 0230376800
Total Pages : 399 pages
Book Rating : 4.2/5 (33 download)

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Book Synopsis The Media and the Military by : P. Young

Download or read book The Media and the Military written by P. Young and published by Springer. This book was released on 1997-10-13 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first comprehensive study of the contentious issue of the public's right to know in time of war or limited conflict. The book traces the uneasy relations between the military and a generally unprepared and gullible media, from the Crimea to the present day. It shows how the advent of nuclear warfare has outlawed the nationalistic wars of survival of the past, and freed the citizen from his age-old obligations in time of war, able to make up his or her own mind on the merits of the situation. It is here that the battle lies, in the struggle for public opinion as a necessary precursor to war. This book details how the military discovered the secret of media and public manipulation in the Falklands, tested it in Grenada, and refined it in Panama before deploying it in all its glory during the Gulf. This book is essential reading for every soldier and journalist, or any student of military history as it points the way to the future.

Selling War

Author : Steven J. Alvarez
Publisher : U of Nebraska Press
ISBN 13 : 161234772X
Total Pages : 379 pages
Book Rating : 4.6/5 (123 download)

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Book Synopsis Selling War by : Steven J. Alvarez

Download or read book Selling War written by Steven J. Alvarez and published by U of Nebraska Press. This book was released on 2016-03-01 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the spring of 2004, army reservist and public affairs officer Steven J. Alvarez waited to be called up as the U.S. military stormed Baghdad and deposed Saddam Hussein. But soon after President Bush’s famous PR stunt in which an aircraft carrier displayed the banner “Mission Accomplished,” the dynamics of the war shifted. Selling War recounts how the U.S. military lost the information war in Iraq by engaging the wrong audiences—that is, the Western media—by ignoring Iraqi citizens and the wider Arab population, and by paying mere lip service to the directive to “Put an Iraqi face on everything.” In the absence of effective communication from the U.S. military, the information void was swiftly filled by Al Qaeda and, eventually, ISIS. As a result, efforts to create and maintain a successful, stable country were complicated and eventually frustrated. Alvarez couples his experiences as a public affairs officer in Iraq with extensive research on communication and government relations to expose why communications failed and led to the breakdown on the ground. A revealing glimpse into the inner workings of the military’s PR machine, where personnel become stewards of presidential legacies and keepers of flawed policies, Selling War provides a critical review of the outdated communication strategies executed in Iraq. Alvarez’s candid account demonstrates how a fundamental lack of understanding about how to wage an information war has led to the conditions we face now: the rise of ISIS and the return of U.S. forces to Iraq.

The Role of Public Affairs in the Military - Media Relationship

Author : Adriane B. Craig
Publisher :
ISBN 13 : 9781423536826
Total Pages : 273 pages
Book Rating : 4.5/5 (368 download)

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Book Synopsis The Role of Public Affairs in the Military - Media Relationship by : Adriane B. Craig

Download or read book The Role of Public Affairs in the Military - Media Relationship written by Adriane B. Craig and published by . This book was released on 2000-04-01 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The image of public relations, and particularly government public relations, is often linked to thoughts of press agentry and propaganda (Brown, 1976; Cutlip, 1995; Cutlip, Center, & Broom, 2000; Lesly, 1988), and journalists seem to agree with this association (Ryan & Martinson, 1985; Stegall & Sanders, 1986). As a result, a "media-public relations struggle' (Cutlip, 1976, p. 6) ensues, despite the reliance each has upon the other to do their jobs effectively (Bishop, 1988; Brown, 1976; Cutlip, 1976; Gieber & Johnson, 1961; Shea & Gulick, 1997; Sietel, 1992). This mutually-dependent relationship is especially important to the Department of Defense (Baroody, 1999, Braestrup, 1991), which considers the news media "the principal means of communicating information about the military to the general public" (Joint Pub 3-61, p. vi) and measures the effectiveness of the military public affairs program upon its ability to communicate with various publics to maintain awareness and support of the Defense Department (Public Affairs Handbook, 1991). Each of the branches of the armed forces - the Air Force, Army, Navy, and Marine Corps - has a distinct public affairs structure, including how they designate public affairs officers (Public Affairs Handbook, 1991). With the exception of the Marine Corps, which follows Navy guidelines, each branch also has their own set of regulations and policies.

Selling Sea Power

Author : Ryan D. Wadle
Publisher : University of Oklahoma Press
ISBN 13 : 0806164190
Total Pages : 480 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Selling Sea Power by : Ryan D. Wadle

Download or read book Selling Sea Power written by Ryan D. Wadle and published by University of Oklahoma Press. This book was released on 2019-03-28 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The accepted narrative of the interwar U.S. Navy is one of transformation from a battle-centric force into a force that could fight on the “three planes” of war: in the skies, on the water, and under the waves. The political and cultural tumult that accompanied this transformation is another story. Ryan D. Wadle’s Selling Sea Power explores this little-known but critically important aspect of naval history. After World War I, the U.S. Navy faced numerous challenges: a call for naval arms limitation, the ascendancy of air power, and budgetary constraints exacerbated by the Great Depression. Selling Sea Power tells the story of how the navy met these challenges by engaging in protracted public relations campaigns at a time when the means and methods of reaching the American public were undergoing dramatic shifts. While printed media continued to thrive, the rapidly growing film and radio industries presented new means by which the navy could connect with politicians and the public. Deftly capturing the institutional nuances and the personalities in play, Wadle tracks the U.S. Navy’s at first awkward but ultimately successful manipulation of mass media. At the same time, he analyzes what the public could actually see of the service in the variety of media available to them, including visual examples from progressively more sophisticated—and effective—public relations campaigns. Integrating military policy and strategy with the history of American culture and politics, Selling Sea Power offers a unique look at the complex links between the evolution of the art and industry of persuasion and the growth of the modern U.S. Navy, as well as the connections between the workings of communications and public relations and the command of military and political power.

Community Relations and Public Relations Bibliography

Author : United States. Department of the Army
Publisher :
ISBN 13 :
Total Pages : 72 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Community Relations and Public Relations Bibliography by : United States. Department of the Army

Download or read book Community Relations and Public Relations Bibliography written by United States. Department of the Army and published by . This book was released on 1957 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Republican Empire

Author : Karl-Friedrich Walling
Publisher :
ISBN 13 :
Total Pages : 376 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis Republican Empire by : Karl-Friedrich Walling

Download or read book Republican Empire written by Karl-Friedrich Walling and published by . This book was released on 1999 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The republics of Greece and Rome proved incapable of waging war effectively and remaining free at the same time. The record of modern republics is not much more encouraging. How, then, did the United States manage to emerge victorious from the world wars of this century, including the Cold War, and still retain its fundamental liberties? For Karl-Friedrich Walling, this unprecedented accomplishment was the work of many hands and many generations, but of Alexander Hamilton especially. No Founder thought more about the theory and practice of modern war and free government. None supplied advice of more enduring relevance to statesmen faced with the responsibility of providing for the common defense while securing the blessings of liberty to their posterity. Hamilton's strategic sobriety led many of his contemporaries to view him as an American Caesar, but this revisionist account calls the conventional "militarist" interpretation of Hamilton into question. Hamilton sought to unite the strength necessary for war with the restraint required by the rule of law, popular consent, and individual rights. In the process, he helped found something new, the world's most durable republican empire. Walling constructs a conversation about war and freedom between Hamilton and the Loyalists, the Anti-Federalists, the Jeffersonians, and other Federalists. Instead of pitting Hamilton's virtues against his opponents' vices (or vice versa), Walling pits Hamilton's virtue of responsibility against the revolutionary virtue of vigilance, a quarrel he believes is inherent to American party government. By reexamining that quarrel in light of the necessities of war and the requirements of liberty, Walling has written the most balanced and moving account of Hamilton so far.

Culture, Social Class, and Race in Public Relations

Author : Damion Waymer
Publisher : Lexington Books
ISBN 13 : 0739173413
Total Pages : 263 pages
Book Rating : 4.7/5 (391 download)

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Book Synopsis Culture, Social Class, and Race in Public Relations by : Damion Waymer

Download or read book Culture, Social Class, and Race in Public Relations written by Damion Waymer and published by Lexington Books. This book was released on 2012-09-27 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations (PR). Via research, case analysis, and theoretical discussion, the contributors to this volume explore the ways that scholars can address issues of voice (or the lack thereof) that marginalized publics have encountered in the past or are currently encountering in regard to matters of culture, race, and class. A central question this book asks is what role can and does a greater understanding of culture, race, and class play in helping scholars, teachers, students, and practitioners to aid in society becoming a better place to live and work? Culture as well as other divisive social constructs such as race and class must be unpacked, problematized, and considered carefully before the fully functioning vision of society can be deemed possible. Some topics included are the Black Panther Party and Native American Activist rhetorical PR, risk equity, critical race theory, and pedagogical approaches to teaching culture, race, and class. This edited volume serves an important early step by scholars—via the context of public relations—in this process of advocating social justice as well as organizations' role in helping society achieve these ends.

US Civil-Military Relations After 9/11

Author : Mackubin Thomas Owens
Publisher : Bloomsbury Publishing USA
ISBN 13 : 144118306X
Total Pages : 220 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis US Civil-Military Relations After 9/11 by : Mackubin Thomas Owens

Download or read book US Civil-Military Relations After 9/11 written by Mackubin Thomas Owens and published by Bloomsbury Publishing USA. This book was released on 2011-01-27 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough survey of the key issues that surround the relations between the military and its civilian control in the US today.

Media Strategy and Military Operations in the 21st Century

Author : Michal Shavit
Publisher : Routledge
ISBN 13 : 131726858X
Total Pages : 253 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Media Strategy and Military Operations in the 21st Century by : Michal Shavit

Download or read book Media Strategy and Military Operations in the 21st Century written by Michal Shavit and published by Routledge. This book was released on 2016-07-15 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book applies the concept of mediatization to the contemporary dynamic between war, media and society, with a focus on the Israel Defence Forces (IDF). Since the beginning of the 21st century the IDF has undergone an intensive process of mediatization that has transformed the media into an interpretative grid for many of its military activities and increasingly utilized media to garner public support and construct civilian perceptions of conflict and security through media activity and strategy. This process can be divided into four distinct chronological phases in accordance with the operational challenges confronted by the IDF during this period, from the Al-Aqsa Intifada of 2000, through Israeli unilateral disengagement from Gaza in 2005, and the second Lebanon war of 2006, to the series of Gaza confrontations of 2008-2014. The work shows how the IDF’s media policy evolved from a narrow perception of its role, and separation between operational and media actions to a cohesive and coherently articulated media strategy that is increasingly intertwined with military action and operational strategy and a vital component of strategic military aims and objectives. This strategic stance has led the IDF to adopt a global media perspective using the most advanced new media platforms, designed to influence public opinion and improve national narratives, both in Israel and the international community. By applying the concept of mediatization to the Israeli case, this book fills a research lacuna and offers a new prism for the study of media-military relations in contemporary conflicts. The book will be of much interest to students of civil-military relations, strategic studies, Middle Eastern Studies, media and communication studies, sociology and IR, in general.

Public Relations Theory II

Author : Carl H. Botan
Publisher : Routledge
ISBN 13 : 1135216878
Total Pages : 620 pages
Book Rating : 4.1/5 (352 download)

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Book Synopsis Public Relations Theory II by : Carl H. Botan

Download or read book Public Relations Theory II written by Carl H. Botan and published by Routledge. This book was released on 2010-08-27 with total page 620 pages. Available in PDF, EPUB and Kindle. Book excerpt: The public relations landscape has changed dramatically from what it was in 1989, when the original Public Relations Theory volume was published. Reflecting the substantial shifts in the intervening years, Public Relations Theory II, while related to the first volume, is more a new work than a revision. Editors Carl H. Botan and Vincent Hazleton have brought together key theorists and scholars in public relations to articulate the current state of public relations theory, chronicling the ongoing evolution of public relations as a field of study. The contributors to this volume represent the key figures in the discipline, and their chapters articulate the significant advances in public relations theory and research. Working from the position that public relations is a theoretically grounded and research based discipline with the potential to bring numerous areas of applied communication together, Botan and Hazleton have developed this volume to open up the public relations field to a broad variety of theories. Organized into two major sections--Foundations, and Tools for Tomorrow--the volume presents four types of chapters: discussions addressing how public relations should be understood and practiced; examinations of theories from other areas applied to public relations; explorations of theories about a specific area of public relations practice; and considerations of public relations theories and research that have not been given sufficient attention in the past or that hold particular promise for the future of public relations. It serves as a thorough overview of the current state of theory in public relations scholarship. Like its predecessor, Public Relations Theory II will be influential in the future development of public relations theory. Taken as a whole, the chapters in this book will help readers develop their own sense of direction for public relations theory. Public Relations Theory II is an essential addition to the library of every public relations scholar, and is appropriate for use in advanced public relations theory coursework as well as for study and reference.

Reconsidering American Civil-Military Relations

Author : Lionel Beehner
Publisher : Oxford University Press
ISBN 13 : 0197535518
Total Pages : pages
Book Rating : 4.1/5 (975 download)

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Book Synopsis Reconsidering American Civil-Military Relations by : Lionel Beehner

Download or read book Reconsidering American Civil-Military Relations written by Lionel Beehner and published by Oxford University Press. This book was released on 2020-11-02 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores contemporary civil-military relations in the United States. Much of the canonical literature on civil-military relations was either written during or references the Cold War, while other major research focuses on the post-Cold War era, or the first decade of the twenty-first century. A great deal has changed since then. This book considers the implications for civil-military relations of many of these changes. Specifically, it focuses on factors such as breakdowns in democratic and civil-military norms and conventions; intensifying partisanship and deepening political divisions in American society; as well as new technology and the evolving character of armed conflict. Chapters are organized around the principal actors in civil-military relations, and the book includes sections on the military, civilian leadership, and the public. It explores the roles and obligations of each. The book also examines how changes in contemporary armed conflict influence civil-military relations. Chapters in this section examine the cyber domain, grey zone operations, asymmetric warfare and emerging technology. The book thus brings the study of civil-military relations into the contemporary era, in which new geopolitical realities and the changing character of armed conflict combine with domestic political tensions to test, if not potentially redefine, those relations.