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Public Communication And Behavior
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Book Synopsis Public Communication and Behavior by : George Comstock
Download or read book Public Communication and Behavior written by George Comstock and published by Elsevier. This book was released on 2013-11-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Book Synopsis Public Communication and Behavior by : George A. Comstock
Download or read book Public Communication and Behavior written by George A. Comstock and published by . This book was released on 1986 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Health Communication by : Claudia Parvanta
Download or read book Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Book Synopsis Collective Behavior and Public Opinion by : Jaap van Ginneken
Download or read book Collective Behavior and Public Opinion written by Jaap van Ginneken and published by Routledge. This book was released on 2003-04-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly innovative and stimulating work with the outline of an entirely new approach to massive and rapid shifts in opinion and communication. It discusses and explains such mysterious phenomena as sudden crazes and crashes, fads and fashion, hypes and manias, moral outrage and protests, gossip and rumors, and scares and panics. Rich in alternative insights, the book is divided into four parts. Part I discusses the points of departure: the most relevant processes of opinion formation and communication. Part II is about phenomena on three different levels, that have traditionally been studied within the twin fields of mass psychology and collective behavior sociology. Part III focuses on the three prime forms of "emotional coloring" of opinion currents and public moods. Part IV discusses a combination of some of the aforementioned phenomena: successive crazes and crashes in financial markets, and looks at why technological and economic, and social and opinion forecasts often fail so miserably. The audience for this book includes students of social and mass psychology, social movements and collective behavior sociology, and opinion and communication in general. Professionals in public relations, marketing, health, finance, and politics, as well as the educated lay audience, will also find this book of interest.
Book Synopsis The Behavior of Communicating by : W. John Smith
Download or read book The Behavior of Communicating written by W. John Smith and published by Harvard University Press. This book was released on 1977 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: W. John Smith enlarges ethology's perspective on communication and takes it in new directions. Traditionally, ethnological analysis has focused on the motivational states of displaying animals. The Behavior of Communicating emphasizes messages. After developing the concept of messages and discussing their forms, Smith turns to the evolution of display behavior. He then revises the traditional ethnological concept of displays and in a final chapter develops the further concept of formalized interactions.
Book Synopsis Public Communication and Behavior by : George Comstock
Download or read book Public Communication and Behavior written by George Comstock and published by Elsevier. This book was released on 2013-10-02 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, priming, and public evaluations of the president. The text also describes the myth of massive media impact; and the new technique for assessing the impact of mass media violence on real-world aggressive behavior. Social psychologists will find the book invaluable.
Book Synopsis Threatening Communications and Behavior by : National Research Council
Download or read book Threatening Communications and Behavior written by National Research Council and published by National Academies Press. This book was released on 2011-04-21 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's world of rapid social, technological, and behavioral change provides new opportunities for communications with few limitations of time and space. Through these communications, people leave behind an ever-growing collection of traces of their daily activities, including digital footprints provided by text, voice, and other modes of communication. Meanwhile, new techniques for aggregating and evaluating diverse and multimodal information sources are available to security services that must reliably identify communications indicating a high likelihood of future violence. In the context of this changed and changing world of communications and behavior, the Board on Behavioral, Cognitive, and Sensory Sciences of the National Research Council presents this volume of three papers as one portion of the vast subject of threatening communications and behavior. The papers review the behavioral and social sciences research on the likelihood that someone who engages in abnormal and/or threatening communications will actually then try to do harm. The focus is on how the scientific knowledge can inform and advance future research on threat assessments, in part by considering the approaches and techniques used to analyze communications and behavior in the dynamic context of today's world. The papers in the collection were written within the context of protecting high-profile public figures from potential attach or harm. The research, however, is broadly applicable to U.S. national security including potential applications for analysis of communications from leaders of hostile nations and public threats from terrorist groups. This work highlights the complex psychology of threatening communications and behavior, and it offers knowledge and perspectives from multiple domains that contribute to a deeper understanding of the value of communications in predicting and preventing violent behaviors.
Book Synopsis Public Communication and Behaviour by : G. Comstock
Download or read book Public Communication and Behaviour written by G. Comstock and published by . This book was released on 1986 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Public Communication Campaigns by : Ronald E. Rice
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Book Synopsis Functional Communication Training for Problem Behavior by : Joe Reichle
Download or read book Functional Communication Training for Problem Behavior written by Joe Reichle and published by Guilford Publications. This book was released on 2017-05-16 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Children and adolescents with moderate and severe disabilities often have communication challenges that lead them to use problem behavior to convey their desires. This is the most comprehensive contemporary volume on functional communication training (FCT)--the individualized instructional approach that teaches a child socially acceptable communicative alternatives to aggression, tantrums, self-injury, and other unconventional behaviors. The expert authors provide accessible, empirically based guidelines for implementing FCT, and tips for overcoming obstacles. Grounded in the principles of applied behavior analysis, the book includes detailed strategies for developing a support plan, together with illustrative case examples. ÿ
Book Synopsis Behavior in Public Places by : Erving Goffman
Download or read book Behavior in Public Places written by Erving Goffman and published by Simon and Schuster. This book was released on 2008-06-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erving Goffman effectively extends his argument in favor of a diagnosis of deviant behavior which takes account of the whole social situation.
Book Synopsis Adolescent Online Social Communication and Behavior: Relationship Formation on the Internet by : Zheng, Robert Z.
Download or read book Adolescent Online Social Communication and Behavior: Relationship Formation on the Internet written by Zheng, Robert Z. and published by IGI Global. This book was released on 2009-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume addresses the pressing need to establish a unified theoretical framework for adolescent online social communication research, specifically, identify the role and function of the Internet in adolescent social communication behavior, dynamic relationships among such things as adolescent social-psychological needs, personality, and social norms in online communication, and theories with practices in adolescent online social communication"--T.p. verso.
Book Synopsis Communication-based Intervention for Problem Behavior by : Edward G. Carr
Download or read book Communication-based Intervention for Problem Behavior written by Edward G. Carr and published by . This book was released on 1994 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on extensive field-testing and the dual principles that problem behavior often serves a purpose for the individual displaying it and that intervention should take place in the community, this user-friendly manual details methods for conducting functional assessments, communication-based intervention strategies, procedures for facilitating generalization and maintenance, and crisis management tactics. Useful for handling intense behavior problems, this book will be invaluable for educators, supported employment and group home staff, behavior specialists, psychologists, social workers, physical and occupational therapists, medical staff, speech-language pathologists, family members, and others working with people who have developmental disabilities. Also included are case studies and checklists of things to do to ensure success.
Book Synopsis Public Relations Writing by : Kerry Tucker
Download or read book Public Relations Writing written by Kerry Tucker and published by . This book was released on 1997 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations Writing organizes writing and the techniques of practice to generate supportive behaviors from publics important to an organization. Its foundation is an issue anticipation process which incorporates behavioral strategy to help manage issues critical to the pursuit of an organization's mission. A behavioral framework links the public relations plan and application of motivational principles to writing and organizing public relations techniques. The third edition modifies the behavioral framework to better overcome obstacles to behavior change. It also begins to embrace the new wave of communication technology which will revolutionize public relations writing and tactics.
Book Synopsis Speaking of Health by : Institute of Medicine
Download or read book Speaking of Health written by Institute of Medicine and published by National Academies Press. This book was released on 2002-12-11 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: We are what we eat. That old expression seems particularly poignant every time we have our blood drawn for a routine physical to check our cholesterol levels. And, it's not just what we eat that affects our health. Whole ranges of behaviors ultimately make a difference in how we feel and how we maintain our health. Lifestyle choices have enormous impact on our health and well being. But, how do we communicate the language of good health so that it is uniformly received-and accepted-by people from different cultures and backgrounds? Take, for example, the case of a 66 year old Latina. She has been told by her doctor that she should have a mammogram. But her sense of fatalism tells her that it is better not to know if anything is wrong. To know that something is wrong will cause her distress and this may well lead to even more health problems. Before she leaves her doctor's office she has decided not to have a mammogram-that is until her doctor points out that having a mammogram is a way to take care of herself so that she can continue to take care of her family. In this way, the decision to have a mammogram feels like a positive step. Public health communicators and health professionals face dilemmas like this every day. Speaking of Health looks at the challenges of delivering important messages to different audiences. Using case studies in the areas of diabetes, mammography, and mass communication campaigns, it examines the ways in which messages must be adapted to the unique informational needs of their audiences if they are to have any real impact. Speaking of Health looks at basic theories of communication and behavior change and focuses on where they apply and where they don't. By suggesting creative strategies and guidelines for speaking to diverse audiences now and in the future, the Institute of Medicine seeks to take health communication into the 21st century. In an age where we are inundated by multiple messages every day, this book will be a critical tool for all who are interested in communicating with diverse communities about health issues.
Book Synopsis Communication and Human Behavior by : Brent D. Ruben
Download or read book Communication and Human Behavior written by Brent D. Ruben and published by Allyn & Bacon. This book was released on 1998 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive look at human communication as a fundamental life process from the level of individual to organizations and society. Fourteen chapters cover: definitions and theories, the development of communication study, basic function, message reception and interpretation, verbal and nonverbal c
Book Synopsis Public Communication and Behavior Series by : Comstock
Download or read book Public Communication and Behavior Series written by Comstock and published by Academic Press. This book was released on 1997-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
