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Author : Comstock
Publisher : Academic Press
ISBN 13 : 9780125432030
Total Pages : pages
Book Rating : 4.4/5 (32 download)
Download or read book Public Communication and Behavior Series written by Comstock and published by Academic Press. This book was released on 1997-08 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : George Comstock
Publisher : Elsevier
ISBN 13 : 1483214214
Total Pages : 328 pages
Book Rating : 4.4/5 (832 download)
Download or read book Public Communication and Behavior written by George Comstock and published by Elsevier. This book was released on 2013-11-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Author : Claudia Parvanta
Publisher : Jones & Bartlett Learning
ISBN 13 : 128414674X
Total Pages : 530 pages
Book Rating : 4.2/5 (841 download)
Download or read book Public Health Communication written by Claudia Parvanta and published by Jones & Bartlett Learning. This book was released on 2017-03-22 with total page 530 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for master’s level study, Public Health Communication: Critical Tools and Strategies will prepare new graduates for any entry level position in public health policy/advocacy, health communication, health promotion, social marketing, or community health education. Filled with practical examples, the book is also a valuable resource for those preparing for the CPH or CHES exams. Students will learn core concepts for planning a communication framework as well key strategies for educating the public about health issues including understanding and reporting science, communicating for policy and advocacy, and health literacy and numeracy. The book thoroughly explores classic theories of persuasion in communication such as Extended Parallel Process Model, Inoculation, Sensation Value, and Cognitive Value. The most current forms of digital/multimedia/interactive channels of communication are examined.
Author : Jaap van Ginneken
Publisher : Routledge
ISBN 13 : 1135629048
Total Pages : 318 pages
Book Rating : 4.1/5 (356 download)
Download or read book Collective Behavior and Public Opinion written by Jaap van Ginneken and published by Routledge. This book was released on 2003-04-02 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a highly innovative and stimulating work with the outline of an entirely new approach to massive and rapid shifts in opinion and communication. It discusses and explains such mysterious phenomena as sudden crazes and crashes, fads and fashion, hypes and manias, moral outrage and protests, gossip and rumors, and scares and panics. Rich in alternative insights, the book is divided into four parts. Part I discusses the points of departure: the most relevant processes of opinion formation and communication. Part II is about phenomena on three different levels, that have traditionally been studied within the twin fields of mass psychology and collective behavior sociology. Part III focuses on the three prime forms of "emotional coloring" of opinion currents and public moods. Part IV discusses a combination of some of the aforementioned phenomena: successive crazes and crashes in financial markets, and looks at why technological and economic, and social and opinion forecasts often fail so miserably. The audience for this book includes students of social and mass psychology, social movements and collective behavior sociology, and opinion and communication in general. Professionals in public relations, marketing, health, finance, and politics, as well as the educated lay audience, will also find this book of interest.
Author : George A. Comstock
Publisher :
ISBN 13 :
Total Pages : 392 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Communication and Behavior written by George A. Comstock and published by . This book was released on 1986 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald E. Rice
Publisher : SAGE
ISBN 13 : 9780761922063
Total Pages : 444 pages
Book Rating : 4.9/5 (22 download)
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2001 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition provides readers with a comprehensive, up-to-date look into the field of public communication campaigns. It includes a variety of recent campaign dimensions, such as community-orientated and entertainment-education campaigns.
Author : Judith A. Graeff
Publisher : Jossey-Bass
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.4/5 (91 download)
Download or read book Communication for Health and Behavior Change written by Judith A. Graeff and published by Jossey-Bass. This book was released on 1993-11-02 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on the pioneering work of Health Com, a 12-year, 20-country project funded by the U.S. Agency for International Development, this new book provides a practical, five-step model for communication that promotes change in existing behaviors and that supports the good health practices essential to child survival.
Author : Esta de Fossard
Publisher : SAGE
ISBN 13 : 0761934006
Total Pages : 246 pages
Book Rating : 4.7/5 (619 download)
Download or read book Writing and Producing for Television and Film written by Esta de Fossard and published by SAGE. This book was released on 2005-11-23 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This bookthe second in a three-book series titled Communication for Behavior Changeis amied at all producing or directing Entertainment-Education dramas for television and film. The authorsboth leading practitioners in the field of Entertainment-Educationdwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.
Author : W. John Smith
Publisher : Harvard University Press
ISBN 13 : 9780674064669
Total Pages : 564 pages
Book Rating : 4.0/5 (646 download)
Download or read book The Behavior of Communicating written by W. John Smith and published by Harvard University Press. This book was released on 1977 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: W. John Smith enlarges ethology's perspective on communication and takes it in new directions. Traditionally, ethnological analysis has focused on the motivational states of displaying animals. The Behavior of Communicating emphasizes messages. After developing the concept of messages and discussing their forms, Smith turns to the evolution of display behavior. He then revises the traditional ethnological concept of displays and in a final chapter develops the further concept of formalized interactions.
Author : Zheng, Robert Z.
Publisher : IGI Global
ISBN 13 : 160566927X
Total Pages : 300 pages
Book Rating : 4.6/5 (56 download)
Download or read book Adolescent Online Social Communication and Behavior: Relationship Formation on the Internet written by Zheng, Robert Z. and published by IGI Global. This book was released on 2009-11-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This edited volume addresses the pressing need to establish a unified theoretical framework for adolescent online social communication research, specifically, identify the role and function of the Internet in adolescent social communication behavior, dynamic relationships among such things as adolescent social-psychological needs, personality, and social norms in online communication, and theories with practices in adolescent online social communication"--T.p. verso.
Author : C. Arthur VanLear
Publisher : SAGE Publications
ISBN 13 : 1483325016
Total Pages : 281 pages
Book Rating : 4.4/5 (833 download)
Download or read book Researching Interactive Communication Behavior written by C. Arthur VanLear and published by SAGE Publications. This book was released on 2015-12-17 with total page 281 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Comprehensive Guide to Studying and Interpreting Communication Interaction This practical book provides students and experienced researchers with tools for studying communication behaviors through direct observation. The sourcebook provides sound coverage of both cutting-edge and well-established systems, measurements, and procedures, as well as detailed information on measurement selection, coding, reliability assessment, and analysis. In addition to offering theoretical discussions from leading researchers in the field, each chapter also focuses on how to apply systems and principles in conducting actual original research and uses examples and exemplars to help readers understand and apply the methods.
Author : Ronald E. Rice
Publisher : SAGE
ISBN 13 : 1412987709
Total Pages : 393 pages
Book Rating : 4.4/5 (129 download)
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE. This book was released on 2013 with total page 393 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the ...
Author : [Anonymus AC02756833]
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (489 download)
Download or read book Communication and behavior : an interdisciplinary series written by [Anonymus AC02756833] and published by . This book was released on 1977 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ronald E. Rice
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)
Download or read book Public Communication Campaigns written by Ronald E. Rice and published by SAGE Publications, Incorporated. This book was released on 1989-06 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new, fully revised and expanded Third Edition, Rice and Katz provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas. This Third Edition contains several new features. First, an expanded "sampler" section including more recent, intriguing and controversial campaigns has been added. Second, more attention is given to specific practical implications and evaluation of campaigns, using examples from both AIDS and anti-drug campaigns. Third, the book's final section introduces a variety of recent campaign dimensions including community-oriented campaigns, entertainment-education campaigns, and Internet/Web-based campaigns.This volume will be a valuable resource for both students and researchers in the fields of communication, journalism, public relations, mass media, advertising, and public health programs. Copyright © Libri GmbH. All rights reserved.
Author : Erving Goffman
Publisher : Simon and Schuster
ISBN 13 : 1439108692
Total Pages : 262 pages
Book Rating : 4.4/5 (391 download)
Download or read book Behavior in Public Places written by Erving Goffman and published by Simon and Schuster. This book was released on 2008-06-30 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Erving Goffman effectively extends his argument in favor of a diagnosis of deviant behavior which takes account of the whole social situation.
Author : Ralph J. DiClemente
Publisher : Jones & Bartlett Learning
ISBN 13 : 1284153754
Total Pages : 322 pages
Book Rating : 4.2/5 (841 download)
Download or read book Health Behavior Theory for Public Health written by Ralph J. DiClemente and published by Jones & Bartlett Learning. This book was released on 2018-03-20 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: This one-of-a-kind text book examines health behavior theory, through the context of the “New Public Health”. Health Behavior Theory will provide your students with a balanced professional education – one that explores the essential spectrum of theoretical tools as well as the core practices.
Author : Massimiano Bucchi
Publisher : Routledge
ISBN 13 : 1135049475
Total Pages : 275 pages
Book Rating : 4.1/5 (35 download)
Download or read book Routledge Handbook of Public Communication of Science and Technology written by Massimiano Bucchi and published by Routledge. This book was released on 2014-06-20 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.
