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The Practice of Government Public Relations

Author : Mordecai Lee
Publisher : Routledge
ISBN 13 : 1351541358
Total Pages : 274 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis The Practice of Government Public Relations by : Mordecai Lee

Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.

Public Affairs, Private Relations

Author : Letitia Baldrige
Publisher :
ISBN 13 : 9781560541301
Total Pages : 652 pages
Book Rating : 4.5/5 (413 download)

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Book Synopsis Public Affairs, Private Relations by : Letitia Baldrige

Download or read book Public Affairs, Private Relations written by Letitia Baldrige and published by . This book was released on 1991 with total page 652 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Practical Public Affairs in an Era of Change

Author : Lloyd Burton Dennis
Publisher : University Press of America
ISBN 13 :
Total Pages : 496 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Practical Public Affairs in an Era of Change by : Lloyd Burton Dennis

Download or read book Practical Public Affairs in an Era of Change written by Lloyd Burton Dennis and published by University Press of America. This book was released on 1996 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.

Corporate Public Affairs

Author : Otto Lerbinger
Publisher : Routledge
ISBN 13 : 1135599998
Total Pages : 496 pages
Book Rating : 4.1/5 (355 download)

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Book Synopsis Corporate Public Affairs by : Otto Lerbinger

Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exploring the increasing interest in public affairs by organizations, the author indicates that more and more frequently corporations are establishing public affairs positions - typically within public relations departments - to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions.

Handbook of Public Affairs

Author : Phil Harris
Publisher : SAGE
ISBN 13 : 9780761943938
Total Pages : 624 pages
Book Rating : 4.9/5 (439 download)

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Book Synopsis Handbook of Public Affairs by : Phil Harris

Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 624 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.

Introduction to Public Affairs

Author : IntroBooks Team
Publisher : IntroBooks
ISBN 13 :
Total Pages : pages
Book Rating : 4./5 ( download)

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Book Synopsis Introduction to Public Affairs by : IntroBooks Team

Download or read book Introduction to Public Affairs written by IntroBooks Team and published by IntroBooks. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.

Introduction to Strategic Public Relations

Author : Janis Teruggi Page
Publisher : SAGE Publications
ISBN 13 : 1506358055
Total Pages : 910 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page

Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.

Financial Public Relations

Author : Pat Bowman
Publisher : Butterworth-Heinemann
ISBN 13 : 1483105717
Total Pages : 200 pages
Book Rating : 4.4/5 (831 download)

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Book Synopsis Financial Public Relations by : Pat Bowman

Download or read book Financial Public Relations written by Pat Bowman and published by Butterworth-Heinemann. This book was released on 2014-05-15 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. The coverage of the text includes the company’s relationship to various parties (media, investors, and employees); the ethical concerns of the financial services industry; and the implications of the internationalization of financial markets. The book also discusses the pros and cons of an in-house public relations staff and consultants. Case studies of four different companies that encountered a public relations issue are also included. The book will be most useful to the practitioners of public relations from different industries. Other readers will find great insight in the text regarding the inner working of financial public relations.

The Public and the Private in Aristotle's Political Philosophy

Author : Judith A. Swanson
Publisher : Cornell University Press
ISBN 13 : 1501740830
Total Pages : 261 pages
Book Rating : 4.5/5 (17 download)

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Book Synopsis The Public and the Private in Aristotle's Political Philosophy by : Judith A. Swanson

Download or read book The Public and the Private in Aristotle's Political Philosophy written by Judith A. Swanson and published by Cornell University Press. This book was released on 2019-03-15 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aristotle offers a conception of the private and its relationship to the public that suggests a remedy to the limitations of liberalism today, according to Judith A. Swanson. In this fresh and lucid interpretation of Aristotle's political philosophy, Swanson challenges the dominant view that he regards the private as a mere precondition to the public. She argues, rather, that for Aristotle private activity develops virtue and is thus essential both to individual freedom and happiness and to the well-being of the political order. Swanson presents an innovative reading of The Politics which revises our understanding of Aristotle's political economy and his views on women and the family, slavery, and the relation between friendship and civic solidarity. She examines the private activities Aristotle considers necessary to a complete human life—maintaining a household, transacting business, sustaining friendships, and philosophizing. Focusing on ways Aristotle's public invests in the private through law, rule, and education, she shows how the public can foster a morally and intellectually virtuous citizenry. In contrast to classical liberal theory, which presents privacy as a shield of rights protecting individuals from one another and from the state, for Aristotle a regime can attain self-sufficiency only by bringing about a dynamic equilibrium between the public and the private. The Public and the Private in Aristotle's Political Philosophy will be essential reading for scholars and students of political philosophy, political theory, classics, intellectual history, and the history of women.

Public Rights, Private Relations

Author : Jean Thomas
Publisher : OUP Oxford
ISBN 13 : 0191665592
Total Pages : 350 pages
Book Rating : 4.1/5 (916 download)

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Book Synopsis Public Rights, Private Relations by : Jean Thomas

Download or read book Public Rights, Private Relations written by Jean Thomas and published by OUP Oxford. This book was released on 2015-04-30 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abuse of workers in export processing zones in developing countries, the undignified treatment of elderly people in care homes, and the dangers for internet users' privacy arising from private companies' control of their data are prominent examples of how our most fundamental interests are increasingly jeopardized by powerful private actors. Jean Thomas argues that, while these interests are protected by human and constitutional rights in relation to the state, no similar protections exist in relations among private actors. To address this problem, she develops a theoretical framework for the application of human and constitutional rights among private actors. The author proposes a theory of private liability for public rights violations that allows us to answer the question: who should bear the duties associated with human and constitutional rights in the private sphere? And what do private actors owe one another in respect of the interests protected by these rights? In advancing a model of rights that makes the application of public rights among private actors morally plausible and institutionally feasible, the book also illuminates the broader conceptual question of what rights are.

Private Management and Public Policy

Author : James Post
Publisher : Stanford University Press
ISBN 13 : 0804784744
Total Pages : 192 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Private Management and Public Policy by : James Post

Download or read book Private Management and Public Policy written by James Post and published by Stanford University Press. This book was released on 2012-08-29 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Private Management and Public Policy is a landmark work at the intersection of business and society. First published in 1975, it focuses on the management processes that companies use to respond to social issues. The text develops the "principle of public responsibility" as an alternative to the notion that firms have unlimited accountability. And, it presents one of the first systems-based approaches to corporate responsibility, providing theoretical support for business involvement in public policy. Arguably, the book's major contribution is its broad outline of an alternative theory of the firm in society—one that offers the possibility of overcoming traditional public and private dichotomies.

It's Not Just PR

Author : W. Timothy Coombs
Publisher : John Wiley & Sons
ISBN 13 : 1118554043
Total Pages : 154 pages
Book Rating : 4.1/5 (185 download)

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Book Synopsis It's Not Just PR by : W. Timothy Coombs

Download or read book It's Not Just PR written by W. Timothy Coombs and published by John Wiley & Sons. This book was released on 2013-07-08 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars

Private Authority and International Affairs

Author : A. Claire Cutler
Publisher : SUNY Press
ISBN 13 : 9780791441190
Total Pages : 406 pages
Book Rating : 4.4/5 (411 download)

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Book Synopsis Private Authority and International Affairs by : A. Claire Cutler

Download or read book Private Authority and International Affairs written by A. Claire Cutler and published by SUNY Press. This book was released on 1999-01-01 with total page 406 pages. Available in PDF, EPUB and Kindle. Book excerpt: Explores in detail the degree to which private sector firms are beginning to replace governments in "governing" some areas of international relations.

Public Relations Cases

Author : Danny Moss
Publisher : Taylor & Francis
ISBN 13 : 0429822944
Total Pages : 135 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Public Relations Cases by : Danny Moss

Download or read book Public Relations Cases written by Danny Moss and published by Taylor & Francis. This book was released on 2022-11-11 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective PR practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs.

The Public Relations Handbook

Author : Alison Theaker
Publisher : Routledge
ISBN 13 : 1134369220
Total Pages : 377 pages
Book Rating : 4.1/5 (343 download)

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Book Synopsis The Public Relations Handbook by : Alison Theaker

Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.

Public Affairs In Practice

Author :
Publisher :
ISBN 13 : 9788175543324
Total Pages : pages
Book Rating : 4.5/5 (433 download)

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Book Synopsis Public Affairs In Practice by :

Download or read book Public Affairs In Practice written by and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public-Private Relationships in Trade Policy-making

Author : Je Hyun-jung Jessie
Publisher : World Scientific
ISBN 13 : 9813237694
Total Pages : 184 pages
Book Rating : 4.8/5 (132 download)

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Book Synopsis Public-Private Relationships in Trade Policy-making by : Je Hyun-jung Jessie

Download or read book Public-Private Relationships in Trade Policy-making written by Je Hyun-jung Jessie and published by World Scientific. This book was released on 2018-06-12 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever more globalized and pluralized world, more attention is paid to engaging private parties in the process of trade policy-making, as non-state actors are often directly affected by trade policy shaped by governments. However, despite growing interest in this issue, there has been a relative lack of academic research on public-private relationships in trade policy-making under any kind of framework. The book, Public-Private Relationships in Trade Policy-making, proposes an analytical framework to examine various levels of public engagement, both in the international and national arena. By analyzing the WTO at the international level, and the US, EU, and Korea at the national level based on the author's proposed framework, this book goes beyond a mere descriptive approach to public engagement in trade policy-making to offer meaningful implications for policymakers in developing countries, which are increasingly acknowledging the importance of public-private relationships in the field of trade.