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Introduction To Public Affairs
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Book Synopsis Introduction to Public Affairs by : IntroBooks Team
Download or read book Introduction to Public Affairs written by IntroBooks Team and published by IntroBooks. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.
Book Synopsis Introduction to Strategic Public Relations by : Janis Teruggi Page
Download or read book Introduction to Strategic Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2017-11-30 with total page 910 pages. Available in PDF, EPUB and Kindle. Book excerpt: Winner of the 2019 Textbook & Academic Authors Association’s The Most Promising New Textbook Award How can public relations play a more active role in the betterment of society? Introduction to Strategic Public Relations: Digital, Global, and Socially Responsible Communication prepares you for success in today’s fast-changing PR environment. Recognizing that developments in technology, business, and culture require a fresh approach, Janis T. Page and Lawrence Parnell have written a practical introductory text that aligns these shifts with the body of knowledge from which the discipline of public relations was built. Because the practice of public relations is rooted in credibility, the authors believe that you must become ethical and socially responsible communicators more concerned with building trust and respect with diverse communities than with creating throwaway content. The authors balance this approach with a focus on communication theory, history, process, and practice and on understanding how these apply to strategic public relations planning, as well as on learning how to create a believable and persuasive message. Key Features Chapter-opening Scenarios capture your attention by discussing current PR challenges—such as the Wells Fargo cross-selling, VW emissions cover-up, and P&G’s “Like a Girl” campaign—and thus frame the chapter content and encourage active reading. At the end of the chapter, you explore various aspects of socially responsible communication to “solve” the PR challenge. Socially Responsible Case Studies in each chapter illustrate the key responsibilities of a modern public relations professional such as media relations, crisis communications, employee communications, applied communications research, and corporate and government-specific communications. Each case features problem-solving questions to encourage critical thinking. Social Responsibility in Action boxes feature short, specific social responsibility cases—such as Universals’ #NoFoodWasted, Nespresso in South Sudan, and Merck’s collaboration with AIDS activists—to highlight best practices and effective tactics, showing the link between sound public relations strategy and meaningful social responsibility programs. Insight boxes spark classroom discussion on particularly important or unique topics in each chapter. Personality Profile boxes will inspire you with stories from PR veterans and rising stars such as the U.S. CEO of Burson-Marstellor, the Chief Communication Officer of the United Nations Foundation, and the Executive VP at HavasPR.
Book Synopsis The Practice of Government Public Relations by : Mordecai Lee
Download or read book The Practice of Government Public Relations written by Mordecai Lee and published by Routledge. This book was released on 2017-09-25 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In addition to traditional management tools, government administrators require a fundamental understanding of the tools available to address the ever-changing context of government communications. Examining the ins and outs of the regulations influencing public information, The Practice of Government Public Relations unveils novel ways to integrate cutting-edge technologies—including Web 2.0 and rapidly emerging social media—to craft and maintain a positive public image. Expert practitioners with extensive government communications experience address key topics of interest and provide an up-to-date overview of best practices. They examine the specifics of government public relations and detail a hands-on approach for the planning, implementation, and evaluation of the wide-ranging aspects of government public relations—including how to respond during a crisis.In addition to the tools provided on the accompanying downloadable resources, most chapters include a Best Practice Checklist to help you successfully utilize the communication strategies outlined in the book. Focusing on the roles of government managers enacting policies adopted by elected officials and politicians, this book is ideal for program managers seeking innovative and inexpensive ways to accomplish their programs’ missions. While no manager can be an expert in all aspects of public administration, this book helps you understand the external communications tools available to advance the mission and results of your agency.
Book Synopsis Discovering Public Relations by : Karen Freberg
Download or read book Discovering Public Relations written by Karen Freberg and published by SAGE Publications. This book was released on 2020-07-08 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discovering Public Relations introduces students to the field of PR in a practical, applied, and hands-on way that prepares them for the modern workplace.
Book Synopsis Handbook of Public Affairs by : Phil Harris
Download or read book Handbook of Public Affairs written by Phil Harris and published by SAGE. This book was released on 2005-07-15 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on the expertise of leading figures in the field, this handbook provides an overview of public affairs and government relations for students, CEOs, association executives, politicians, lobbyists and business managers.
Book Synopsis Corporate Public Affairs by : Otto Lerbinger
Download or read book Corporate Public Affairs written by Otto Lerbinger and published by Routledge. This book was released on 2006-08-15 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate Public Affairs explores the increasing interest in public affairs by today's organizations. Lerbinger indicates that more and more frequently corporations are establishing public affairs positions--typically within public relations departments--to respond to issues and concerns arising out of the sociopolitical environment in which the corporation functions. He articulates the functions and responsibilities of the public affairs role, and investigates the approaches to dealing with primary constituencies--interest groups, media, and government. Divided into five parts, this book: *provides an overview of the corporate public affairs function; *explores strategies of the myriad interest groups in the United States, such as labor unions and environmental, consumer, women's, and human rights groups; *recognizes the media's increasing coverage of business events, especially negative ones, that have tremendous power both to undermine corporate credibility and to support public policy positions; * deals with legislative, executive, and judicial branches of government; and *raises the question of how corporate power strategies have affected the political marketplace. This book will appeal to advanced-level students, scholars, and practitioners in public relations and business fields.
Book Synopsis Public Administration and Public Affairs by : Nicholas Henry
Download or read book Public Administration and Public Affairs written by Nicholas Henry and published by Routledge. This book was released on 2015-07-14 with total page 1005 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated in its 12th edition, Public Administration and Public Affairs shows readers how to govern efficiently, effectively, and responsibly in an age of political corruption and crises in public finance. With a continuing and corroding crisis occurring, as well as greater governance by nonprofit organizations and private contractors, it is vital that readers are given the skills and tools to lead in such an environment. Using easy-to-understand metaphors and an accessible writing style, Public Administration and Public Affairs shows its readers how to govern better, preparing them for a career in public administration.
Book Synopsis Introducing Public Relations by : Keith Butterick
Download or read book Introducing Public Relations written by Keith Butterick and published by SAGE. This book was released on 2011-02-03 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introducing Public Relations is your guide to the basics of public relations: where it came from, what it means and what issues the industry faces today. It takes readers from the origins of PR all the way to the newest theoretical debates, explaining along the way the changes and development of the role of the PR practitioner. With interviews and ′day in the life′ examples from a wide range of professionals in the industry students will learn what PR practitioners do, what they think and how the industry really works. Putting the student first, this book: Gives a grounded, critical coverage of the history and theory of PR, so students understand not just the what but the how and why Covers all aspects of PR in practice, from in-house and consultancies to government, sport, NGO and corporate PR Packs each chapter with case studies, anecdotes from the field and career advice from expert PR professionals Helps easy revision with exercises, summaries and checklist. Highly accessible and engaging, there is no better headstart to understanding what PR is all about. It is the perfect text for any students encountering public relations theory and practice for the first time.
Book Synopsis Practical Public Affairs in an Era of Change by : Lloyd Burton Dennis
Download or read book Practical Public Affairs in an Era of Change written by Lloyd Burton Dennis and published by University Press of America. This book was released on 1996 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays by communication professionals significantly helps build a theory about the growing convergance of communications expertise focused on public policymaking. Practical Public Affairs in an Era of Change discusses how public affairs and public relations are halves of one whole, explores developments in the field, and addresses challenges facing the profession. Set against a backdrop of stunning changes in communications technology and plummeting popular faith in political leaders and institutions, this volume provides extraordinary and informative insight into the fields of public affairs and public relations. The volume will introduce newcomers to the field and prove to be an invaluable resource for those already involved. Co-published with the Public Relations Society of America.
Book Synopsis Introduction to Public Affairs by : Introbooks
Download or read book Introduction to Public Affairs written by Introbooks and published by . This book was released on 2020-01-23 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each and every organization needs to develop a good strategy for public affairs. Public affairs have received such kind of importance in today's world because no organization can survive in isolation. Every institution requires other institutions as well as the public that act as the customer, the decision-maker as well as the employees that can make or break the image of an organization. With the advent of technology, this task has become easier for managers. The information could be disseminated at a very low cost with the use of mass media and socializing websites. Creating a good image for an institution has become relatively much easier, but this comes with the negative fact that the dissolution of the image has also become an easy task. Public affairs have been increasingly given importance in the corporate world as increased competition has resulted in excess marketing and advertising campaigns that are used to create a Goodwill for the company. There are various tools under public affairs that are used by various organizations in order to fulfill their objectives and goals in the long run.
Book Synopsis Introduction to Public Policy by : Charles Wheelan
Download or read book Introduction to Public Policy written by Charles Wheelan and published by W. W. Norton. This book was released on 2010-01-26 with total page 582 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first introductory public policy text with a strong economics perspective. A new textbook by Charles Wheelan, author of Naked Economics, Introduction to Public Policy uses economic principles to demonstrate that sound public policy occurs when unfettered private markets provide the greatest good for the greatest number. Only when it does not do this is government intervention needed.
Book Synopsis Public Administration by : Marc Holzer
Download or read book Public Administration written by Marc Holzer and published by Routledge. This book was released on 2015-09-16 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marc Holzer and Richard W. Schwester have written a fresh and highly engaging textbook for the introductory course in Public Administration. Their coverage is both comprehensive and cutting-edge, including not only all the basic topics (OT, budgeting, HRM), but also reflecting new realities in public administration: innovations in e-government, the importance of new technology, changes in intergovernmental relations, especially the emphasis on inter-local and shared regional resources, and public performance and accountability initiatives. Public Administration has been crafted with student appeal in mind. Each of the book’s chapters is generously illustrated with cartoons, quotes, and artwork—all reinforcing the book’s theme that the field of public administration is rooted in the cultural and political world. Each chapter is also supported with a listing of key terms, exercises, and additional resources. The textbook is supported by one of the most comprehensive and easy-to-use instructors' manuals of any introductory text on the market today. It contains full lesson plans with activities to accommodate a broad range of teaching and learning styles for each chapter, PowerPoint decks for each chapter (with visuals and links embedded), 8 new long-term project / student presentation ideas, an updated 'Quotes and Notables' section with biographical information and media links for each chatper, updated test questions with answer keys, and updated terms and definitions for each chapter.
Book Synopsis Public Administration and Public Affairs by : Nicholas Henry
Download or read book Public Administration and Public Affairs written by Nicholas Henry and published by Prentice Hall. This book was released on 2010 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: For introductory courses in public administration, public affairs, and public policy. "Public Administration and Public Affairs "examines the realities underlying the stereotypes that are brought out by both phrases. "Public Administration and ""Public Affairs "is about both the means used to fulfill the public interest, and the human panoply that is the public interest. It keeps up with the tumultuous world of public administration and public affairs and it reports that tumult in a reasonably engaging manner.
Book Synopsis Advanced Introduction to Public Policy by : B. G. Peters
Download or read book Advanced Introduction to Public Policy written by B. G. Peters and published by Edward Elgar Publishing. This book was released on 2021-02-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated second edition, internationally renowned scholar B. Guy Peters provides a succinct introduction to public policy and illustrates the design approach to policy problems. Peters demonstrates how decision-makers can make more effective choices and why a design approach to public intervention can improve policy formulation.
Book Synopsis Introduction to Public Relations by : Janis Teruggi Page
Download or read book Introduction to Public Relations written by Janis Teruggi Page and published by SAGE Publications. This book was released on 2020-09-11 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Public Relations: Strategic, Digital, and Socially Responsible Communication presents a comprehensive introduction to the field of public relations (PR) with a focus on new media and social responsibility. Recognizing that the shifts in technology, business, and culture require a fresh approach, authors Janis Teruggi Page and Lawrence J. Parnell show students how today′s PR professionals create persuasive messages with modern technologies while working in line with the industry′s foundations. The authors balance this approach with a focus on understanding communication theory, history, process, and practice, and how all these concepts can be applied to strategic PR planning. The Second Edition features new and refreshed content throughout, including cases, chapter-opening scenarios, and profiles of both young and senior practitioners with tips and career guidance for student success. Included with this title: The password-protected Instructor Resource Site (formally known as SAGE Edge) offers access to all text-specific resources, including a test bank and editable, chapter-specific PowerPoint® slides.
Book Synopsis Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress by : Bradford Fitch
Download or read book Media Relations Handbook for Agencies, Associations, Nonprofits, and Congress written by Bradford Fitch and published by The Capitol Net Inc. This book was released on 2004 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Next to the AP Style Guide, the Media Relations Handbook is arguably the most valuable reference available for any public affairs officer, press secretary or Beltway PR professional. The Media Relations Handbook is required reading for Capitol Hill press secretaries, federal agency public affairs officers, political campaign spin doctors, nonprofit PR professionals, lobbyists or anyone involved in garnering media coverage. In this Handbook, Bradford Fitch explores theory and practice, discussing general principles and illustrating each point with real-life examples. This book is for those who are seeking the most effective means to communicate on behalf of a government agency, a national association or nonprofit, or an elected official. It will help you channel your hot passion with the cool guidance that has been gleaned through others' experience. The author professes no unique insight into media relations in public affairs. Rather, this book is an amalgamation of the collective wisdom of hundreds of public relations professionals in the worlds of government and politics. It is an overview of the ideas that have become the accepted rules of communications in Washington, presented in one volume. "[T]his book will be of value to students and professionals of political communications and public relations. Summing up: Recommended. Upper-division undergraduate through professional collections." -- CHOICE "Although targeted for new media relations staff or ones starting a new press office, even the most experienced public information officer can learn from this book." -- Gene Rose, Director of Public Affairs, NCSL, in State Legislatures magazine "Offers a wealth of practical advice on public relations that will be of benefit to governmental and non-governmental organizations alike." -- Municipal World A rich 'how-to' lesson for pros and for novices who must negotiate the competitive landscape of America's new media." -- Ann Compton, White House Correspondent, ABC News Summary Table of Contents Introduction Foreword Ch. 1 First Steps Ch. 2 Tools of the Craft Ch. 3 Developing a Message and Communications Plan Ch. 4 Interacting with Reporters Ch. 5 Overview of the Media: Print, Radio, and TV Ch. 6 Web-Based and Online Communications Ch. 7 Dealing With the Principal Ch. 8 Interview Preparation Ch. 9 Internal Issues: Experts, Policy, Numbers, Leaks, Lawyers and Language Ch. 10 How to Interact with Congressional Campaign Operations Ch. 11 Communications in a Federal Agency Ch. 12 Crisis Communications in Public Affairs Ch. 13 Ethics in Public Affairs Appendices Glossary Epilogue Index Complete Table of Contents online at www.MediaRelationsHandbook.com
Download or read book Public Policy written by Sara R. Rinfret and published by CQ Press. This book was released on 2018-06-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Policy: A Concise Introduction, by Sara R. Rinfret, Denise Scheberle, and Michelle C. Pautz, is a student-friendly primer that quickly connects readers to the inner workings of public policy. The text condenses early chapters on theory and the policy-making process, allowing students to take up key policy challenges—such as immigration, education, and health care—much earlier in the semester. Structured chapter layouts of substantive policy areas allow instructors to supplement with their own examples seamlessly. The book’s emphasis on policy choices asks students to look beyond simple pros and cons to examine the multifaceted dimensions of decision making and the complexities inherent in real-world problem solving. Not every student starts out engaged in public policy, so place your students—both majors and non-majors alike—in the driver’s seat by fostering their analytical skills early, and spend the rest of the semester discussing policy issues, examining data, and debating current policy examples that matter most to them.
