Place Branding And Marketing From A Policy Perspective

Download Place Branding And Marketing From A Policy Perspective full books in PDF, epub, and Kindle. Read online Place Branding And Marketing From A Policy Perspective ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Place Branding and Marketing from a Policy Perspective

Author : Vincent Mabillard
Publisher : Taylor & Francis
ISBN 13 : 1003825893
Total Pages : 335 pages
Book Rating : 4.0/5 (38 download)

DOWNLOAD NOW!

Book Synopsis Place Branding and Marketing from a Policy Perspective by : Vincent Mabillard

Download or read book Place Branding and Marketing from a Policy Perspective written by Vincent Mabillard and published by Taylor & Francis. This book was released on 2023-12-21 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical analysis—and technical academic literature—which tends to miss down-to-earth practitioners' concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place-branding practices in a solid analytical framework. It presents place-branding practices through the lenses of public sector marketing, strategic management, and governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management, and urban studies, as well as public management, administration, and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants, and people working in public administration and politics.

Public Branding and Marketing

Author : Staci M. Zavattaro
Publisher : Springer Nature
ISBN 13 : 3030705056
Total Pages : 286 pages
Book Rating : 4.0/5 (37 download)

DOWNLOAD NOW!

Book Synopsis Public Branding and Marketing by : Staci M. Zavattaro

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by Springer Nature. This book was released on 2021-07-21 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into four sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public. administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Rethinking Place Branding

Author : Mihalis Kavaratzis
Publisher : Springer
ISBN 13 : 3319124242
Total Pages : 248 pages
Book Rating : 4.3/5 (191 download)

DOWNLOAD NOW!

Book Synopsis Rethinking Place Branding by : Mihalis Kavaratzis

Download or read book Rethinking Place Branding written by Mihalis Kavaratzis and published by Springer. This book was released on 2014-11-25 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to development and to re-assert its future. This important new book advances understanding of place branding through its holistic, critical and evidence-based approach. Contributions by world-leading specialists explore a series of crucially significant issues and demonstrate how place branding will contribute more to cultural, economic and social development in the future. The theoretical analysis and illustrative practical examples in combination with the accessible style make the book an indispensable reading for anyone involved in the field.

Global Place Branding Campaigns across Cities, Regions, and Nations

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505776
Total Pages : 368 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmet

Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Inclusive Place Branding

Author : Mihalis Karavatzis
Publisher : Routledge
ISBN 13 : 1317216717
Total Pages : 196 pages
Book Rating : 4.3/5 (172 download)

DOWNLOAD NOW!

Book Synopsis Inclusive Place Branding by : Mihalis Karavatzis

Download or read book Inclusive Place Branding written by Mihalis Karavatzis and published by Routledge. This book was released on 2017-11-22 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

Public Branding and Marketing

Author : Staci M. Zavattaro
Publisher :
ISBN 13 : 9783030705060
Total Pages : 0 pages
Book Rating : 4.7/5 (5 download)

DOWNLOAD NOW!

Book Synopsis Public Branding and Marketing by : Staci M. Zavattaro

Download or read book Public Branding and Marketing written by Staci M. Zavattaro and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume discusses public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cities, states, nations, regions, and organizations all over the world. While disciplines such as hospitality management, tourism marketing, and business marketing have made inroads into understanding the intricacies of place branding, research in public administration and policy is still emerging. This volume fills that research gap. Including accounts from both the academic and practitioner communities, this book bridges the academic-practitioner divide and provides a holistic account of branding and marketing in public organizations as well as immediate application and lessons learned. The book takes an explicit public administration approach, focusing on a wide range of topics such as branding leadership, co-creation, stakeholder engagement, education, non-profit marketing and branding, and city administration. The book is divided into three sections. Section I highlights the process of developing and communicating public branding and marketing efforts. Section II focuses specifically on how social media and other digital technologies are used to communicate and evaluate place branding strategies. Section III centers on branding at the local government level. Section IV highlights how various stakeholder groups come together (or not) when participating in strategic branding efforts. Presenting various methodologies, approaches, and implications of place branding and marketing across differing social, cultural, political, and economic conditions, this book will be of use to scholars and students in public administration, tourism studies, and business administration as well as professionals and practitioners in the public branding and marketing field.

Handbook on Place Branding and Marketing

Author : Adriana Campelo
Publisher : Edward Elgar Publishing
ISBN 13 : 1784718602
Total Pages : 272 pages
Book Rating : 4.7/5 (847 download)

DOWNLOAD NOW!

Book Synopsis Handbook on Place Branding and Marketing by : Adriana Campelo

Download or read book Handbook on Place Branding and Marketing written by Adriana Campelo and published by Edward Elgar Publishing. This book was released on 2017-06-30 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding urban population, this Handbook addresses this knowledge deficit in order to illustrate how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas.

International Place Branding Yearbook 2010

Author : F. Go
Publisher : Springer
ISBN 13 : 0230298095
Total Pages : 234 pages
Book Rating : 4.2/5 (32 download)

DOWNLOAD NOW!

Book Synopsis International Place Branding Yearbook 2010 by : F. Go

Download or read book International Place Branding Yearbook 2010 written by F. Go and published by Springer. This book was released on 2010-10-27 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.

Marketing Countries, Places, and Place-associated Brands

Author : Papadopoulos, Nicolas
Publisher : Edward Elgar Publishing
ISBN 13 : 1839107375
Total Pages : 392 pages
Book Rating : 4.8/5 (391 download)

DOWNLOAD NOW!

Book Synopsis Marketing Countries, Places, and Place-associated Brands by : Papadopoulos, Nicolas

Download or read book Marketing Countries, Places, and Place-associated Brands written by Papadopoulos, Nicolas and published by Edward Elgar Publishing. This book was released on 2021-09-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates new thinking on the image, marketing, and branding of places at all levels, from town squares to cities and countries, and of the products and peoples associated with them, thereby bridging the ‘country’ and ‘place’ silos in place-related research and practice. Insightful contributions from top scholars reflect fresh theorizing and provide a critical appraisal of conventional wisdom by juxtaposing intriguing contexts, questioning commonplace practices, and challenging methodologies and theoretical assumptions.

Place Branding through Phases of the Image

Author : S. Zavattaro
Publisher : Springer
ISBN 13 : 113739451X
Total Pages : 156 pages
Book Rating : 4.1/5 (373 download)

DOWNLOAD NOW!

Book Synopsis Place Branding through Phases of the Image by : S. Zavattaro

Download or read book Place Branding through Phases of the Image written by S. Zavattaro and published by Springer. This book was released on 2014-08-07 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.

Place Branding and Public Management

Author : Vincent Mabillard
Publisher :
ISBN 13 : 9781003286189
Total Pages : 0 pages
Book Rating : 4.2/5 (861 download)

DOWNLOAD NOW!

Book Synopsis Place Branding and Public Management by : Vincent Mabillard

Download or read book Place Branding and Public Management written by Vincent Mabillard and published by . This book was released on 2023-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "As part of an emerging literature on place branding, this book fills the important gap between consultant-led practice-oriented literature - which lacks in-depth and critical analysis - and technical academic literature - which tends to miss down-to-earth practitioners concerns and to overlook policy and political contexts. Providing frameworks and knowledge on how to practice place branding effectively, this book anchors place branding practices in a solid analytical framework. It presents place brand practices through the lenses of public sector marketing, strategic management, governance processes and structures, as well as communication tools. Marketing a place is more than creating a logo and a motto; this book presents the key strategic aspects to be considered when promoting a place. Readers will gain knowledge about the most important features of place promotion: the development of brands and marketing campaigns in the public sector, the establishment of dedicated politico-administrative structures, and the increasing involvement of various stakeholders that play a central role as place promoters. This book will be a valuable resource for researchers and postgraduate students across place branding, marketing and management and urban studies, as well as public management, administration and policy. The practical conclusions discussed in the book will also appeal to practitioners, business consultants and people working in public administration and politics"--

City Branding

Author : K. Dinnie
Publisher : Springer
ISBN 13 : 0230294790
Total Pages : 361 pages
Book Rating : 4.2/5 (32 download)

DOWNLOAD NOW!

Book Synopsis City Branding by : K. Dinnie

Download or read book City Branding written by K. Dinnie and published by Springer. This book was released on 2010-12-03 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases.

Towards Effective Place Brand Management

Author : Gregory Ashworth
Publisher : Edward Elgar Publishing
ISBN 13 : 184980639X
Total Pages : 295 pages
Book Rating : 4.8/5 (498 download)

DOWNLOAD NOW!

Book Synopsis Towards Effective Place Brand Management by : Gregory Ashworth

Download or read book Towards Effective Place Brand Management written by Gregory Ashworth and published by Edward Elgar Publishing. This book was released on 2010-01-01 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many facets of place branding, such as identities, image, promotion or sense of place, have been around for a long time. However, the need to analyse their nature in the context of branding and to examine their relationships in detail has grown rapidly in the last decade or so, as places all over the world have put branding activities higher than ever in theiragenda. This important new book examines and clarifies key aspects of the recently popularised concept of place branding, expounding many controversies, confusions and discords in the field. The expert contributors clarify several unresolved issues surrounding the application of place branding, in particular its multiple goals. They provide adetailed analysis of the role of local communities in place branding strategies, and illustrate not only how, but also why brand management should be implemented. Case studies from a range of jurisdictions and cultural and political viewpoints are drawn upon, each illustrating an array of issues or techniques in specific economic, cultural and geographical contexts. This book provides a theoretically informed but practically oriented overview and discussion of the increasingly popular field of place branding as an instrument of place management. As such, it will strongly appeal to both academics and practitioners in the fields of place marketing, place branding, local development, tourism planning and development, tourism marketing, cultural geography, urban and regional planning. Consultants in local authorities, national and regional tourism boards will also find this to be a fascinating read.

Harnessing Place Branding through Cultural Entrepreneurship

Author : F. Go
Publisher : Springer
ISBN 13 : 1137465166
Total Pages : 292 pages
Book Rating : 4.1/5 (374 download)

DOWNLOAD NOW!

Book Synopsis Harnessing Place Branding through Cultural Entrepreneurship by : F. Go

Download or read book Harnessing Place Branding through Cultural Entrepreneurship written by F. Go and published by Springer. This book was released on 2014-12-08 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

An Insider's Guide to Place Branding

Author : Florian Kaefer
Publisher : Springer Nature
ISBN 13 : 3030671445
Total Pages : 276 pages
Book Rating : 4.0/5 (36 download)

DOWNLOAD NOW!

Book Synopsis An Insider's Guide to Place Branding by : Florian Kaefer

Download or read book An Insider's Guide to Place Branding written by Florian Kaefer and published by Springer Nature. This book was released on 2021-03-29 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This professional guidebook highlights brand development and management for cities, regions, countries, and destinations. It presents a unique collection of expert interviews, combined with latest research insights and thoughts on the most relevant topics and trends linked to the reputation, brand development and management of cities, regions, countries and destinations. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know how guide for busy place managers, marketers and developers who care about the reputation and well-being of their community.

Place Branding and Marketing

Author :
Publisher :
ISBN 13 : 9781642242195
Total Pages : 329 pages
Book Rating : 4.2/5 (421 download)

DOWNLOAD NOW!

Book Synopsis Place Branding and Marketing by :

Download or read book Place Branding and Marketing written by and published by . This book was released on 2019-04 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is now a consensus about the suitability of marketing for places, and that places, indeed, should be marketed as efficiently as companies' market products or services. It is now time for places to start to benefit from the best sophisticated marketing practices in the private sector. Place marketing means designing a place to satisfy the needs of its target markets. It succeeds when citizens and businesses are pleased with their community, and the expectations of visitors and investors are met. Strategic marketing can be also applied to places, and the tools of corporate marketing can be transferred to place marketing. Places can also be branded, through creating and communicating a place identity, which increases a place's attraction. Therefore the object of city marketing is the city's image, which in turn is the starting point for developing the city's brand. In the face of an ever-expanding urban population, Place Branding and Marketing addresses this knowledge debit in order to illustrate how place branding can contribute to transforming urban mass into sustainable and healthy areas. The framework focuses on the use of city branding and its potential effects on city residents and the way residents associate with and experience their city, and it is based on a combination of city marketing measures and the components of the city's brand management. This book provides a better understanding of how social media is being used by municipalities and how it fits into place marketing and place branding. The aim of the present book is to evaluate which are the most critical success factors in place marketing, and how these factors could be utilized in place development. The focus of the present book is on city-regions among places, and their foreign inward investment activity, in the analyses of success factors in place marketing practices, emphasizing the aspect of branding, but is also loosely connected in its operational environment with strategic management.

Place Brand Formation and Local Identities

Author : Staci M. Zavattaro
Publisher : Routledge
ISBN 13 : 1351013491
Total Pages : 149 pages
Book Rating : 4.3/5 (51 download)

DOWNLOAD NOW!

Book Synopsis Place Brand Formation and Local Identities by : Staci M. Zavattaro

Download or read book Place Brand Formation and Local Identities written by Staci M. Zavattaro and published by Routledge. This book was released on 2019-07-10 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place branding literature at the neighborhood level and then gives consideration to what the core components of a neighborhood brand might be. It does so by drawing on extensive interviews with key actors in the United States, such as government officials, Realtors, economic development professionals, urban planners, and neighborhood residents. Core topics such as belonging and community, identity, nostalgia, idealism, and recreation are explored. The book concludes with a proposed working definition of neighborhood brands and branding that stakeholders can use to promote and market their neighborhoods accordingly – or avoid branding them entirely. This book offers a novel contribution to place branding and destination management literatures by moving beyond the dominant macro-level narratives. It will be of interest to scholars and students studying in urban planning, tourism, destination branding, marketing, public administration and policy, and sociology.