Global Place Branding Campaigns Across Cities Regions And Nations

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Global Place Branding Campaigns across Cities, Regions, and Nations

Author : Bayraktar, Ahmet
Publisher : IGI Global
ISBN 13 : 1522505776
Total Pages : 368 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Global Place Branding Campaigns across Cities, Regions, and Nations by : Bayraktar, Ahmet

Download or read book Global Place Branding Campaigns across Cities, Regions, and Nations written by Bayraktar, Ahmet and published by IGI Global. This book was released on 2016-07-22 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Place branding has made it possible for international destinations to be able to compete within the global economy. Through the promotion of different cities, natural beauty, and local culture or heritage, many regions have been able to increase their revenue and international appeal by attracting tourists and investments. Global Place Branding Campaigns across Cities, Regions, and Nations provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is ideally suited for professionals, researchers, policy makers, practitioners, and students.

Marketing Management in Turkey

Author : Selcen Ozturkcan
Publisher : Emerald Group Publishing
ISBN 13 : 1787145573
Total Pages : 480 pages
Book Rating : 4.7/5 (871 download)

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Book Synopsis Marketing Management in Turkey by : Selcen Ozturkcan

Download or read book Marketing Management in Turkey written by Selcen Ozturkcan and published by Emerald Group Publishing. This book was released on 2018-07-30 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Elif Yolbulan Okan and Selcen Ozturkcan examine marketing opportunities, market potential, and standardization and customization opportunities available within one of the fastest growing of the world's emerging economies—namely, the Turkish economy, which according to a recent PWC report could outstrip the Italian economy by 2030 in many areas.

Destination Branding for Small Cities

Author : Bill Baker
Publisher : Destination Branding Book
ISBN 13 : 9780979707605
Total Pages : 196 pages
Book Rating : 4.7/5 (76 download)

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Book Synopsis Destination Branding for Small Cities by : Bill Baker

Download or read book Destination Branding for Small Cities written by Bill Baker and published by Destination Branding Book. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templates and checklists to help breathe life into a small city brand.

Online Place Branding

Author : Phoenix Lam
Publisher : Routledge
ISBN 13 : 0429816472
Total Pages : 188 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Online Place Branding by : Phoenix Lam

Download or read book Online Place Branding written by Phoenix Lam and published by Routledge. This book was released on 2020-12-29 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through an interdisciplinary approach combining the concepts, methods and tools in language and discourse studies and insights from marketing and tourism research, this book examines the online place branding of Hong Kong, one of the most visited cities and well-known spots in the world. The book compares how the place brand is officially constructed and conveyed by the institutional bodies, as realised on the Brand Hong Kong website online, with how the place brand is publicly experienced and perceived by individuals around the world, as realised on the TripAdvisor Hong Kong travel forum online. The book also includes comparative analysis between Singapore and Hong Kong to provide better understanding of online place branding and findings from the comparative study identify interesting similarities and differences between the official portrayal of the place brand of Hong Kong and its public perception in the digital realm, as well as between Hong Kong and Singapore in online place branding. The book also offers evidence-based suggestions on how we can bridge the gap between the online representation and perception of a place brand and how to enhance online place branding in general.

Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities

Author : Ekhlassi, Amir
Publisher : IGI Global
ISBN 13 : 1522551441
Total Pages : 189 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities by : Ekhlassi, Amir

Download or read book Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities written by Ekhlassi, Amir and published by IGI Global. This book was released on 2018-01-12 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: To survive in today’s competitive business environment, marketing professionals must look to develop innovative methods of reaching their customers and stakeholders. Social media is a useful tool for developing the relationships between businesses and consumers. Building Brand Identity in the Age of Social Media: Emerging Research and Opportunities is a critical scholarly resource that examines the media consumption and habits of consumers to evaluate the challenges of brand building. Featuring coverage on a broad range of topics such as brand identity, brand loyalty, and social media branding, this book is geared towards marketing professionals, business managers, and individuals interested in how social media fits into today’s marketing environments.

Branding the Middle East

Author : Steffen Wippel
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110741105
Total Pages : 676 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Branding the Middle East by : Steffen Wippel

Download or read book Branding the Middle East written by Steffen Wippel and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-02 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume investigates place, product, and personal branding in the Middle East and North Africa, including some studies from adjacent regions and the wider Islamicate world. Going beyond simply presenting logos and slogans, it critically analyses processes of strategic communication and image building under general conditions of globalisation, neoliberalisation, and postmodernisation and, in a regional perspective, of lasting authoritarian rule and increased endeavours for "worlding." In particular, it looks at the multiple actors involved in branding activities, their interests and motives, and investigates tools, channels, and forms of branding. A major interest exists in the entanglements of different spatial scales and in the (in)consistencies of communication measures. Attention is paid to reconfigurations of certain images over time and to the positioning of objects of branding in time and space. Historical case studies supplement the focus on contemporary branding efforts. While branding in the Western world and many emerging economies has been meticulously analysed, this edited volume fills an important gap in the research on MENA countries.

How to Brand Nations, Cities and Destinations

Author : T. Moilanen
Publisher : Springer
ISBN 13 : 0230584594
Total Pages : 202 pages
Book Rating : 4.2/5 (35 download)

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Book Synopsis How to Brand Nations, Cities and Destinations by : T. Moilanen

Download or read book How to Brand Nations, Cities and Destinations written by T. Moilanen and published by Springer. This book was released on 2008-12-14 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1806 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

The Global Rule of Three

Author : Jagdish Sheth
Publisher : Springer Nature
ISBN 13 : 3030574733
Total Pages : 302 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis The Global Rule of Three by : Jagdish Sheth

Download or read book The Global Rule of Three written by Jagdish Sheth and published by Springer Nature. This book was released on 2020-12-10 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: In our increasingly digital, mobile, and global world, the existing theories of business and economics have lost much of their appeal with the phenomenal rise of Chindia, the reality of Brexit, the turmoil caused by the Covid-19 pandemic, and the seismic shifting of the global center of gravity from west to east. In the area of innovation, the traditional thinking that a developed country, often the US, will come up with the next major innovation, launch at home first, and then take it to other markets does not ring true anymore. Similarly, the world where conglomerates go bargain-hunting for acquisitions in emerging markets has been turned upside-down. This book reveals and illustrates the Global Rule of Three phenomenon, which stipulates that in competitive markets only three companies (which the authors call "generalists") can dominate the market. All other players in the market are specialists. Further, whereas the financial performance of generalists improves as market share increases, specialist companies see a decrease in financial performance as their market share increases, as the latter are margin-driven companies. This theory powerfully captures the evolution of global markets and what executives must do to succeed. It is based on empirical analyses of hundreds of markets and industries in the US and globally. Competitive markets evolve in a predictable fashion across industries and geographies, where every industry goes through a similar lifecycle from beginning to end (or revitalization). From local to regional to national markets, the last stop in the evolution of markets is going global. The pattern is so consistent that it represents a distinct and natural market structure at every level. The authors offer strategies that generalists and specialist should follow to stay competitive as well as twelve expansion strategies for global companies from emerging markets. This book chronicles this global evolution and provides impactful managerial implications for executives and students of marketing and corporate strategy alike.

Imaginative Communities

Author : Robert Govers
Publisher : Reputo Press
ISBN 13 : 9082826518
Total Pages : 180 pages
Book Rating : 4.0/5 (828 download)

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Book Synopsis Imaginative Communities by : Robert Govers

Download or read book Imaginative Communities written by Robert Govers and published by Reputo Press. This book was released on 2018-09-10 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans are loud. Amsterdam equals sex, drugs, and rock & roll. Mexicans are lazy and Germans are boring, but punctual. Paris is romantic, Wuhan infectious, Ukrainians heroic, and New Zealand untouched. This is the way people around the world think about cities, regions and countries and the communities that live there; through cliches and stereotypes. It can be frustrating and hindering trade, diplomacy, investment, tourism, or talent attraction. Many believe that such image problems can be resolved with advertising campaigns, but the classic tourism promotion model is broken and insufficient. This book explains what works and what doesn’t when it comes to improving the reputation of cities, regions, and countries. It does so without the use of jargon and with reference to numerous case-studies. The book primarily aims to inspire readers and offer them a broad overview of an issue in modern society that is of interest and relevance to all of us: the reputation of our communities.

Sustainable Leadership for Entrepreneurs and Academics

Author : Wadim Strielkowski
Publisher : Springer
ISBN 13 : 3030154955
Total Pages : 533 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Sustainable Leadership for Entrepreneurs and Academics by : Wadim Strielkowski

Download or read book Sustainable Leadership for Entrepreneurs and Academics written by Wadim Strielkowski and published by Springer. This book was released on 2019-04-25 with total page 533 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume focuses on the business models and higher education schemes in various countries that drive sustainable development. Specifically, it combines different approaches to issues such as social practices, educational practices, academic policies, energy, sustainable growth, R&D and global security from the point of view of academics, entrepreneurs, policy-makers and NGO representatives. Featuring selected contributions presented at the 2018 PRIZK International Conference on Entrepreneurial and Sustainable Academic Leadership (ESAL2018) held in the Czech Republic, this book combines contributions from both theory and practice providing a unique toolbox of policies for entrepreneurs and academics alike.Our quickly globalizing and stratifying world is marked by such processes as economic interconnectedness, digitalization, micro targeting and spillover causation. In such an environment, there is a great need for strategies and tools for securing future sustainable development in both business and education. In this regard, leadership is one of the crucial elements in achieving these goals seemingly and simultaneously. The goal of the 2018 PRIZK International ESAL Conference and the enclosed contributions is to explore different strategies and policies that drive sustainable development in entrepreneurial and academic leadership.Featuring research from fields such as business, economics, education, social sciences, psychology and behavioral sciences, this book is a useful reference for students, academics, scholars, researchers and policy makers in leadership, entrepreneurship, education and sustainability.

Examining the Role of National Promotional Banks in the European Economy: Emerging Research and Opportunities

Author : Boitan, Iustina Alina
Publisher : IGI Global
ISBN 13 : 1522518460
Total Pages : 184 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Examining the Role of National Promotional Banks in the European Economy: Emerging Research and Opportunities by : Boitan, Iustina Alina

Download or read book Examining the Role of National Promotional Banks in the European Economy: Emerging Research and Opportunities written by Boitan, Iustina Alina and published by IGI Global. This book was released on 2016-11-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking entities have significant involvement and impact on the structure of a nation’s economy. By utilizing the proper strategies and available data, banks can act as an effective financial instrument for economic enhancement. Examining the Role of National Promotional Banks in the European Economy: Emerging Research and Opportunities is a pivotal reference source for the latest perspectives on the performance and evaluation of National Promotional Banks (NPBs) within European economic contexts and their impact on social welfare. Featuring relevant coverage across innovative topics, such as funding, productivity, and financial structure indicators, this publication is ideally designed for professionals, academics, graduate students, and practitioners seeking investigations on the European NPB business model.

Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry

Author : Vasant, Pandian
Publisher : IGI Global
ISBN 13 : 1522510559
Total Pages : 515 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry by : Vasant, Pandian

Download or read book Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry written by Vasant, Pandian and published by IGI Global. This book was released on 2016-10-31 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of holistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. By utilizing new technologies and optimization techniques, it is becoming easier to troubleshoot problematic areas within the travel industry. The Handbook of Research on Holistic Optimization Techniques in the Hospitality, Tourism, and Travel Industry features innovative technologies being utilized in the management of hotels and tourist attractions. Highlighting empirical research on the optimization of the travel and hospitality industry through the use of algorithms and information technology, this book is a critical reference source for managers, decision makers, executives, tourists, agents, researchers, economists, and hotel staff members.

Driving Tourism through Creative Destinations and Activities

Author : Kirá?ová, Alžbeta
Publisher : IGI Global
ISBN 13 : 1522520171
Total Pages : 375 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Driving Tourism through Creative Destinations and Activities by : Kirá?ová, Alžbeta

Download or read book Driving Tourism through Creative Destinations and Activities written by Kirá?ová, Alžbeta and published by IGI Global. This book was released on 2016-12-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism has become a booming industry within the last few decades, and with the help of many new unique destinations and activities, creative tourism will continue this upward trajectory for the foreseeable future. Tourism helps stimulate economies, decrease unemployment, promote cultural diversity, and is overall a positive impact on the world. Driving Tourism through Creative Destinations and Activities provides a comprehensive discussion on the most unique, emerging tourism topics and trends. Featuring engaging topics such as social networking, destination management organizations, tourists’ motivations, and service development, this publication is a pivotal resource of academic material for managers, practitioners, students, and researchers actively involved in the hospitality and tourism industry.

Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry

Author : Rozenes, Shai
Publisher : IGI Global
ISBN 13 : 1522520856
Total Pages : 507 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry by : Rozenes, Shai

Download or read book Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry written by Rozenes, Shai and published by IGI Global. This book was released on 2017-01-06 with total page 507 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value creation is a pivotal aspect of the modern business industry. By implementing these strategies into initiatives and processes, deeper alliances between customers and organizations can be established. The Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry.

Tourism and Opportunities for Economic Development in Asia

Author : Ordó?ez de Pablos, Patricia
Publisher : IGI Global
ISBN 13 : 1522520791
Total Pages : 341 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Tourism and Opportunities for Economic Development in Asia by : Ordó?ez de Pablos, Patricia

Download or read book Tourism and Opportunities for Economic Development in Asia written by Ordó?ez de Pablos, Patricia and published by IGI Global. This book was released on 2017-01-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing market of tourism in Asian countries has caused significant changes to the economy, transportation, and safety for citizens. With the ubiquity of tourism, there is now an increasing need for resources to assist in the challenges that arise. Tourism and Opportunities for Economic Development in Asia is a key resource on the priorities, challenges, and strategies in the globalized economy of the Asian tourism market. Highlighting multidisciplinary studies on cultural tourism, gastronomy, and hospitality management, this publication is an ideal reference source for academicians, researchers, politicians, policy makers, and information technology directors actively involved in the tourism industry.

Innovative Perspectives on Tourism Discourse

Author : Bielenia-Grajewska, Magdalena
Publisher : IGI Global
ISBN 13 : 1522529314
Total Pages : 360 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Innovative Perspectives on Tourism Discourse by : Bielenia-Grajewska, Magdalena

Download or read book Innovative Perspectives on Tourism Discourse written by Bielenia-Grajewska, Magdalena and published by IGI Global. This book was released on 2017-08-10 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of linguistic optimization methods in the tourism, travel, and hospitality industry has improved customer service and business strategies within the field. It provides an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Innovative Perspectives on Tourism Discourse is a pivotal reference source for the latest research findings on the role of language and linguistics in the travel industry. Featuring extensive coverage on relevant areas such as intercultural communication, adventure travel, and tourism marketing, this publication is an ideal resource for linguists, managers, researchers, economists, and professionals interested in emerging developments in tourism and travel.