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Persuasive Signs
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Download or read book Persuasive Signs written by Ron Beasley and published by Walter de Gruyter. This book was released on 2010-12-14 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Book Synopsis American Museums and the Persuasive Impulse by : J. Donald Ragsdale
Download or read book American Museums and the Persuasive Impulse written by J. Donald Ragsdale and published by Cambridge Scholars Publishing. This book was released on 2009-01-14 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In American Museums and the Persuasive Impulse, Professor Ragsdale assesses American museums as means of visual persuasion. He demonstrates that museums, their contents, and their manners of display are as capable of influencing visitors as speeches or advertisements and that an awareness of their social influence provides an insight into the cultural roles of museums. The book considers a diverse array of museums ranging from such national cultural icons as the Metropolitan Museum of Art and the Art Institute to such city museums as the Philadelphia Museum of Art and the Los Angeles Country Museum of Art, and includes separate chapters on museums devoted to modern and contemporary art and to the specialized collections of individual connoisseurs. In addition to these primarily art museums, Professor Ragsdale assesses museums devoted to collections, such as the National Air and Space Museum, and to commemoration and remembrance, such as the National World War II Museum and the US Holocaust Memorial Museum. American Museums and the Persuasive Impulse makes an important contribution to the theory of persuasion and to visual communication, art history, and museology. It utilizes a theory of visual signs based on the semiotic theory of C. S. Peirce. In so doing, it demonstrates that museum buildings, the art and other objects contained within them, and the spaces used for display may all be thought of in terms of means of social influence.
Download or read book Warning Signs written by Marcel Danesi and published by Bloomsbury Publishing. This book was released on 2021-12-16 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: Warning signs are all around us. In ancient Egypt, tombs were lavishly adorned with signs and symbols warning of the dire consequences that would befall any robbers and thieves. And yet these signs were often read as provocations and challenges. Why was this? And how could we more effectively communicate dangers from our world, such as toxic waste, to future civilizations? This book examines and evaluates the kinds of signs, symbols, narratives and other semiotic strategies humans have used across time to communicate the sense of danger. From paleolithic cave art and ancient monuments to the dangers of nuclear waste, carbon emissions and other pollution, Marcel Danesi explores how danger has been encoded in language, discourse, and symbolism. At the same time, the book puts forward a plan for a more effective 'semiotising' of risk and peril, calling on linguists, semioticians and agencies to face up our collective responsibilities, and work together to more clearly communicate vitally important warnings about the dangers we've left behind to civilizations beyond the semiotic gap.
Book Synopsis Persuasion in Your Life by : Shawn T. Wahl
Download or read book Persuasion in Your Life written by Shawn T. Wahl and published by Routledge. This book was released on 2021-09-27 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: This accessible introductory textbook in persuasive communication speaks directly to the student by focusing on real-life experiences in personal, social, and professional contexts. Through its use of rhetoric, criticism, and social scientific research, this book helps readers understand, analyze, and use persuasion in their lives and careers. It explores techniques of verbal and visual persuasion for use in business and professional communication, health communication, and everyday life, as well as expanded coverage of persuasion in social movements and social advocacy. It also pays attention throughout to ethical considerations and to the significance of new media. This textbook is a student-friendly introduction suitable for use in undergraduate courses in persuasion, health communication, and business communication. The companion website includes an instructor’s manual with test questions, sample assignments, web links, and other resources, as well as PowerPoint slides. Visit www.routledge.com/wahl
Book Synopsis Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society' by : Emanuel Swedenborg
Download or read book Signs of the times: extr. from the works of E. Swedenborg. To which is added a pamphlet by a member of 'The Victoria discussion society' written by Emanuel Swedenborg and published by . This book was released on 1872 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Signs of the Times: Explanations Applicable and Necessary for the Present Time. Extracted from the Works of ... Emanuel Swedenborg. To which is Added a Pamphlet by a Member of “The Victoria Discussion Society” [i.e. Mrs. Stafford]. by : Emanuel Swedenborg
Download or read book Signs of the Times: Explanations Applicable and Necessary for the Present Time. Extracted from the Works of ... Emanuel Swedenborg. To which is Added a Pamphlet by a Member of “The Victoria Discussion Society” [i.e. Mrs. Stafford]. written by Emanuel Swedenborg and published by . This book was released on 1872 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Swipe, Scan, Shop by : Kate Schaefer
Download or read book Swipe, Scan, Shop written by Kate Schaefer and published by Bloomsbury Publishing. This book was released on 2021-03-11 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful fashion merchandising, branding and communication start with satisfyingly sensory and interactive shopping experiences. With Kate Schaefer's beautifully illustrated and practical book, learn how retailers create these experiences to connect with shoppers, enhance the retail experience, and achieve brand loyalty. With company highlights from brands such as Amazon Go, FIT:MATCH and Sephora, Swipe, Scan, Shop shows how fashion retailers are embracing the omnichannel retail experience, by using virtual and augmented reality, beacon technologies and facial recognition, among others. As shoppers become more dependent on digital devices as part of their shopping experience, visual merchandisers are adapting by incorporating mobile tech to tell a story, alert shoppers of product locations and inventory levels, and allow for the customization of products and sharing with friends. With a companion website that includes resources and links to further information and videos discussed in the book, this practical guide shows how to inform, entice, and engage customers by incorporating social technology throughout the shopping experience.
Book Synopsis Sheets, Diagrams, and Realism in Peirce by : Frederik Stjernfelt
Download or read book Sheets, Diagrams, and Realism in Peirce written by Frederik Stjernfelt and published by Walter de Gruyter GmbH & Co KG. This book was released on 2022-09-06 with total page 537 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates a number of central problems in the philosophy of Charles Peirce grouped around the realism of his semiotics: the issue of how sign systems are developed and used in the investigation of reality. Thus, it deals with the precise character of Peirce's realism; with Peirce's special notion of propositions as signs which, at the same time, denote and describe the same object. It deals with diagrams as signs which depict more or less abstract states-of-affairs, facilitating reasoning about them; with assertions as public claims about the truth of propositions. It deals with iconicity in logic, the issue of self-control in reasoning, dependences between phenomena in their realist descriptions. A number of chapters deal with applied semiotics: with biosemiotic sign use among pre-human organisms: the multimedia combination of pictorial and linguistic information in human semiotic genres like cartoons, posters, poetry, monuments. All in all, the book makes a strong case for the actual relevance of Peirce's realist semiotics.
Book Synopsis Signs, Language and Behavior by : Charles William Morris
Download or read book Signs, Language and Behavior written by Charles William Morris and published by . This book was released on 1946 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Yes! written by Noah J. Goldstein and published by Simon and Schuster. This book was released on 2008-09-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how small changes can make a big difference in your powers of persuasion with this New York Times bestselling introduction to fifty scientifically proven techniques for increasing your persuasive powers in business and life. Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction. Based on more than sixty years of research into the psychology of persuasion, Yes! reveals fifty simple but remarkably effective strategies that will make you much more persuasive at work and in your personal life, too. Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader. Often counterintuitive, the findings presented in Yes! will steer you away from common pitfalls while empowering you with little known but proven wisdom. Whether you are in advertising, marketing, management, on sales, or just curious about how to be more influential in everyday life, Yes! shows how making small, scientifically proven changes to your approach can have a dramatic effect on your persuasive powers.
Book Synopsis Christ in the Gospels of the Liturgical Year by : Ronald D. Witherup
Download or read book Christ in the Gospels of the Liturgical Year written by Ronald D. Witherup and published by Liturgical Press. This book was released on 2012-05-03 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2009 Catholic Press Association Award Winner! A decade after the untimely death of renowned Scripture scholar Father Raymond E. Brown, SS, he continues to inspire and inform scholars and preachers, students and pastoral ministers, lay and ordained. It was only days after Father Brown's death that his final book was published by Liturgical Press. That book, Christ in the Gospels of the Ordinary Sundays, completed his six-volume series on preaching the Scriptures, a series that had begun in the mid-1970s with the publication of his popular An Adult Christ at Christmas. Those six volumes are collected here in one convenient commemorative edition to mark the tenth anniversary of Brown's death. Brown's work is left largely untouched, and readers will find that his wisdom is lasting. Yet Brown, being a scholar's scholar, would recognize the need for some enhancement in a work being republished some thirty years after the first volume appeared. Appropriately, then, this edition contains introductory essays by Brown's colleagues and friends John R. Donahue, SJ, and Ronald D. Witherup, SS, as well as useful indexes and a bibliography of resources for preaching the word of God in the context of the lectionary. As Witherup notes in his preface, Brown had the rare capacity to simplify complex biblical studies in a manner that did not 'dumb down ' the material but allowed it to be understood by a wide audience. . . . He did this in a fashion that was both inspiring and educational. That very broad audience 'those who grew up with Brown, so to speak, as well as a whole new generation of readers and preachers of the word 'will find this book to be a source of inspiration and knowledge that they will turn to again and again. Raymond E.Brown, S.S., (1928 -1998) was the Auburn Distinguished Professor of Biblical Studies at Union Theological Seminary in New York City. He was author of some forty books on the Bible and past president of three of the most important biblical societies in the world. By appointment of two popes (Pal VI in 1972, John Paul II in 1996) Brown was a member of the Roman Pontifical Biblical Commission. Time magazine called him probably the premier Catholic Scripture scholar of the U.S.
Book Synopsis Marketing Semiotics by : Laura R. Oswald
Download or read book Marketing Semiotics written by Laura R. Oswald and published by OUP Oxford. This book was released on 2012-02-16 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyday consumers buy into the concept of brands and their associated meanings - the perception of quality, a symbolic relationship, a vicarious experience, or even a sense of identity. Marketing Semiotics suggests that the extent to which consumers recognize, internalize, and relate to brand meanings is not only an academic question. These meanings contribute to 'brand equity', the financial value of intangible brand benefits that exceed the use value of goods, and impacts upon a firm's financial performance. Therefore, the management of brand equity demands first and foremost the management of brand meanings, or semiotics. The book uses structural semiotics, a discipline that extends the laws of structural linguistics to the analysis of verbal, visual, and spatial sign systems, to shed light on the cultural codes and discourse of brands. It proposes that semiotic research should form the cornerstone of brand equity management, since brands rely so heavily on sign systems that contribute to profitability by distinguishing brands from simple commodities, from competitors, and engaging consumers in the brand world. The book includes dozens of global business cases where semiotics has been used to refocus, reposition, or extend the brand to new products, customers, and markets. Drawing upon twenty years of academic and consulting experience, the book provides actionable direction for steering brands through technological and cultural change, differentiating brands in the competitive environment, and counteracting the natural depletion of brand meaning over time.
Book Synopsis Changing Signs of Truth by : Crystal L. Downing
Download or read book Changing Signs of Truth written by Crystal L. Downing and published by InterVarsity Press. This book was released on 2012-05-15 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Crystal Downing brings the postmodern theory of semiotics within reach for today's evangelists. Following the idea of the sign through Scripture, church history and the academy, Downing shows you how signs work and how sensitivity to their dynamics can make or break an attempt to communicate truth.
Book Synopsis Exploring Visual Literacy Inside, Outside and Through the Frame by :
Download or read book Exploring Visual Literacy Inside, Outside and Through the Frame written by and published by BRILL. This book was released on 2020-09-25 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This interdisciplinary exploration of visual literacy is a result of the discussions that arose at the 2011 Conference on Visual Literacy in Oxford. Consistent with the themes which surfaced at the conference, this collection of articles examines our ways of framing what we see.
Book Synopsis Western European Museums and Visual Persuasion by : J. Donald Ragsdale
Download or read book Western European Museums and Visual Persuasion written by J. Donald Ragsdale and published by Cambridge Scholars Publishing. This book was released on 2009 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book condiers a diverse array of institutions ranging from such national cultural icons as the Louvre, the British Museum, and the Prado to museums of partisan advocacy such as the Centre Georges Pompidou, the Tate Modern, and the Museum Nacional Centro Arte de Reina Sofia.
Download or read book The Month written by and published by . This book was released on 1885 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Glittenberg v. Doughboy Recreational Industries (On Rehearing); Spaulding v. Lesco International Corporation; Horen v. Coleco Industries, 441 MICH 379 (1992) by :
Download or read book Glittenberg v. Doughboy Recreational Industries (On Rehearing); Spaulding v. Lesco International Corporation; Horen v. Coleco Industries, 441 MICH 379 (1992) written by and published by . This book was released on 1992 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: 88429
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