Perspectives In Consumer Behavior

Download Perspectives In Consumer Behavior full books in PDF, epub, and Kindle. Read online Perspectives In Consumer Behavior ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Perspectives on Consumer Behaviour

Author : Włodzimierz Sroka
Publisher : Springer Nature
ISBN 13 : 3030473805
Total Pages : 344 pages
Book Rating : 4.0/5 (34 download)

DOWNLOAD NOW!

Book Synopsis Perspectives on Consumer Behaviour by : Włodzimierz Sroka

Download or read book Perspectives on Consumer Behaviour written by Włodzimierz Sroka and published by Springer Nature. This book was released on 2020-06-26 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores key factors associated with consumer behaviour, from both a theoretical and practical perspective. It particularly focuses on the consumer in the 21st century – educated and conscious, but also impatient, disloyal and capricious. The book is divided into three main parts: the first part discusses the theoretical and legal aspects of consumers’ behaviour, analysing the government's role in regulating consumer behaviour and the role of the European Union. The second part then examines organisational strategies, such as omni-channel retailing and branding products. And lastly, the third part describes consumer behaviours in the context of individual products and services, from coffee to energy.

Perspectives in Consumer Behavior

Author : Harold H. Kassarjian
Publisher :
ISBN 13 :
Total Pages : 304 pages
Book Rating : 4.:/5 (299 download)

DOWNLOAD NOW!

Book Synopsis Perspectives in Consumer Behavior by : Harold H. Kassarjian

Download or read book Perspectives in Consumer Behavior written by Harold H. Kassarjian and published by . This book was released on 1971 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumer Behavior Theories

Author : Rajagopal
Publisher : Business Expert Press
ISBN 13 : 1947441159
Total Pages : 183 pages
Book Rating : 4.9/5 (474 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behavior Theories by : Rajagopal

Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Author : Hans Ruediger Kaufmann
Publisher : Business Science Reference
ISBN 13 : 9781522521396
Total Pages : 0 pages
Book Rating : 4.5/5 (213 download)

DOWNLOAD NOW!

Book Synopsis Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by : Hans Ruediger Kaufmann

Download or read book Socio-Economic Perspectives on Consumer Engagement and Buying Behavior written by Hans Ruediger Kaufmann and published by Business Science Reference. This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive reference source on new innovative dimensions of consumer behavioural studies that reveals different conceptual and theoretical frameworks. This publication features expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding.

Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control

Author : Rishi, Bikramjit
Publisher : IGI Global
ISBN 13 : 1466681403
Total Pages : 411 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control by : Rishi, Bikramjit

Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 411 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.

Consumer Behavior over the Life Course

Author : George P. Moschis
Publisher : Springer
ISBN 13 : 3030050084
Total Pages : 213 pages
Book Rating : 4.0/5 (3 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behavior over the Life Course by : George P. Moschis

Download or read book Consumer Behavior over the Life Course written by George P. Moschis and published by Springer. This book was released on 2019-01-31 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

Satisfaction: A Behavioral Perspective on the Consumer

Author : Richard L. Oliver
Publisher : Routledge
ISBN 13 : 1317460227
Total Pages : 544 pages
Book Rating : 4.3/5 (174 download)

DOWNLOAD NOW!

Book Synopsis Satisfaction: A Behavioral Perspective on the Consumer by : Richard L. Oliver

Download or read book Satisfaction: A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.

Consumer Behavior and Insights

Author : Diane Phillips
Publisher : Oxford University Press, USA
ISBN 13 : 9780190857134
Total Pages : 592 pages
Book Rating : 4.8/5 (571 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behavior and Insights by : Diane Phillips

Download or read book Consumer Behavior and Insights written by Diane Phillips and published by Oxford University Press, USA. This book was released on 2020 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: Historical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.

Essentials of Consumer Behavior

Author : Debra L. Stephens
Publisher : Taylor & Francis
ISBN 13 : 1317648854
Total Pages : 233 pages
Book Rating : 4.3/5 (176 download)

DOWNLOAD NOW!

Book Synopsis Essentials of Consumer Behavior by : Debra L. Stephens

Download or read book Essentials of Consumer Behavior written by Debra L. Stephens and published by Taylor & Francis. This book was released on 2016-10-26 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics. Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers’ attitudes and motivations in relation to brands, products, and marketing messages. Providing a concise guide to the discipline, the author covers key themes such as vulnerable consumers, new technologies, and collaborative consumption. The book is supported by a rich companion website offering links to videos and podcasts, surveys, quizzes, further readings, and more. It will be a valuable text for any graduate student of consumer behavior or marketing, as well as any interested consumers.

Perspectives on Consumer Choice

Author : Gordon R. Foxall
Publisher : Springer
ISBN 13 : 1137501219
Total Pages : 330 pages
Book Rating : 4.1/5 (375 download)

DOWNLOAD NOW!

Book Synopsis Perspectives on Consumer Choice by : Gordon R. Foxall

Download or read book Perspectives on Consumer Choice written by Gordon R. Foxall and published by Springer. This book was released on 2016-10-11 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today’s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research.

Responsible Citizens and Sustainable Consumer Behavior

Author : Pietro Lanzini
Publisher : Routledge
ISBN 13 : 135140007X
Total Pages : 113 pages
Book Rating : 4.3/5 (514 download)

DOWNLOAD NOW!

Book Synopsis Responsible Citizens and Sustainable Consumer Behavior by : Pietro Lanzini

Download or read book Responsible Citizens and Sustainable Consumer Behavior written by Pietro Lanzini and published by Routledge. This book was released on 2017-10-24 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is broad consensus on the need to shift to a new paradigm of lifestyles and economic development, given the un-sustainability of current patterns. Given this, research on consumer behavior is to play a crucial role in shedding light on the motives underpinning the adoption of responsible behaviors. Stemming from a thorough discussion of existing approaches, this book argues that the perspective of analysis has to be modified. First, acknowledging that a profile of the responsible consumer does not exist since all of us can be more or less sustainable and environment-friendly: the sustainability of an individual should not be considered as given, being something dynamic that changes according to both subjective and contextual factors. Moreover, the book hypothesises that integrating dimensions and perspectives that have been so far overlooked by mainstream research will help deconstruct responsible behaviors adopting a flexible and holistic approach. Relevant policy implications are discussed, and empirical research on responsible behaviors is illustrated. This book will be of great interest to students and scholars of consumer behavior, sustainable consumption, environmental psychology and environmental studies in general.

Green Consumerism: Perspectives, Sustainability, and Behavior

Author : Ruchika Singh Malyan
Publisher : CRC Press
ISBN 13 : 1351138022
Total Pages : 280 pages
Book Rating : 4.3/5 (511 download)

DOWNLOAD NOW!

Book Synopsis Green Consumerism: Perspectives, Sustainability, and Behavior by : Ruchika Singh Malyan

Download or read book Green Consumerism: Perspectives, Sustainability, and Behavior written by Ruchika Singh Malyan and published by CRC Press. This book was released on 2018-10-26 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives. The chapters present the latest empirical and analytical research in the field of green marketing and provide an abundance of information about profitable and sustainable ways and strategies to deal with environmental problems. The volume considers how consumers are taking responsibility and becoming more aware, driving change in the marketplace. In response, companies are integrating appropriate green strategies into their operational activities, product development processes, and marketing activities to achieve a competitive advantage in saturated markets. This helps companies gain market share and minimize their production costs. Topics discussed in the volume include green pricing, green consumer behavior, various dimensions of consumer purchase intention, sustainable marketing, innovation techniques used to go green, eco-awareness, and other ongoing developments in this rapidly expanding area. Key features: • Discusses research on the latest trends in the field of green marketing, green practices, green products, eco-literacy, environment awareness, protection, management etc. • Provides insight about current consumer behavior, consumers’ eco-literacy levels, and their desires to go green • Covers a multitude of topics, including green pricing, green consumer behavior, sustainable marketing, innovation techniques used to go green, eco-awareness, and more

Consumer Behavior

Author : Karin M. Ekstrom
Publisher :
ISBN 13 : 9789144116815
Total Pages : 310 pages
Book Rating : 4.1/5 (168 download)

DOWNLOAD NOW!

Book Synopsis Consumer Behavior by : Karin M. Ekstrom

Download or read book Consumer Behavior written by Karin M. Ekstrom and published by . This book was released on 2017-08-31 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a basic understanding of the subject of consumer behavior. A better understanding in terms of why and how people consume is particularly relevant in todays society since consumption has become an increasingly important part of peoples lives. This book differs from most previous textbooks by describing the subject of consumer behavior based on two comprehensive theoretical fields: theories concerning consumer psychology and decision-making, and theories concerning consumer culture and practices. These two perspectives complement one another and contribute to a better understanding of the complexity of consumption. Furthermore, the book has a sustainability perspective.

Global Consumer Behavior

Author : Chantal Ammi
Publisher : John Wiley & Sons
ISBN 13 : 1118614844
Total Pages : 276 pages
Book Rating : 4.1/5 (186 download)

DOWNLOAD NOW!

Book Synopsis Global Consumer Behavior by : Chantal Ammi

Download or read book Global Consumer Behavior written by Chantal Ammi and published by John Wiley & Sons. This book was released on 2013-03-01 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522521402
Total Pages : 441 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by : Kaufmann, Hans Ruediger

Download or read book Socio-Economic Perspectives on Consumer Engagement and Buying Behavior written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-01-18 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

The Routledge Companion to Consumer Behavior

Author : Michael R. Solomon
Publisher : Routledge
ISBN 13 : 1315526913
Total Pages : 751 pages
Book Rating : 4.3/5 (155 download)

DOWNLOAD NOW!

Book Synopsis The Routledge Companion to Consumer Behavior by : Michael R. Solomon

Download or read book The Routledge Companion to Consumer Behavior written by Michael R. Solomon and published by Routledge. This book was released on 2017-09-22 with total page 751 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Handbook of Developments in Consumer Behaviour

Author : Victoria Wells
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005125
Total Pages : 625 pages
Book Rating : 4.7/5 (81 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Developments in Consumer Behaviour by : Victoria Wells

Download or read book Handbook of Developments in Consumer Behaviour written by Victoria Wells and published by Edward Elgar Publishing. This book was released on 2012-01-01 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook examines the area of consumer behaviour from the perspective of current developments and developing areas for the discipline, to new opportunities that comprehend the nature of consumer choice and its relationship to marketing. Consumer research incorporates perspectives from a spectrum of long-established sciences: psychology, economics and sociology. This Handbook strives to include this multitude of sources of thought, adding geography, neuroscience, ethics and behavioural ecology to this list. Encompassing scholars with a passion for researching consumers, this Handbook highlights important developments in consumer behaviour research, including consumer culture, impulsivity and compulsiveness, ethics and behavioural ecology. It examines evolutionary and neuroscience perspectives as well as consumer choice. Undergraduate and postgraduate students and researchers in marketing with interests in consumer behaviour will find this enriching resource invaluable.