Socio Economic Perspectives On Consumer Engagement And Buying Behavior

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Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522521402
Total Pages : 420 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by : Kaufmann, Hans Ruediger

Download or read book Socio-Economic Perspectives on Consumer Engagement and Buying Behavior written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-01-18 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities

Author : de Sousa, Joana Coutinho
Publisher : IGI Global
ISBN 13 : 1522548351
Total Pages : 200 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities by : de Sousa, Joana Coutinho

Download or read book Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities written by de Sousa, Joana Coutinho and published by IGI Global. This book was released on 2017-12-30 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer's mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities provides emerging information on the issues involved in the field of neuromarketing, including models, technologies, and the methodology of this field. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors seeking current research on the integration of new neuromarketing trends and technologies.

Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities

Author : Pedeliento, Giuseppe
Publisher : IGI Global
ISBN 13 : 1522549854
Total Pages : 308 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities by : Pedeliento, Giuseppe

Download or read book Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities written by Pedeliento, Giuseppe and published by IGI Global. This book was released on 2018-02-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the rapidly changing landscape of society, understanding how consumers make purchasing decisions is essential to the success of any product or service organization. As such, marketing professionals are looking for more effective ways to promote their goods and services to their customers. Analyzing Attachment and Consumers' Emotions: Emerging Research and Opportunities is a critical scholarly resource that examines the application of attachment theory to consumer brands and products. Featuring coverage on a broad range of topics, such as customer satisfaction, brand evaluation, and brand authenticity, this book is geared towards marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities

Author : Rahman, Muhammad Sabbir
Publisher : IGI Global
ISBN 13 : 1522578927
Total Pages : 171 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities by : Rahman, Muhammad Sabbir

Download or read book Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities written by Rahman, Muhammad Sabbir and published by IGI Global. This book was released on 2018-12-04 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The contribution of small and medium enterprises (SMEs) is acknowledged as an influential engine to economic growth. However, the biggest challenge faced by these SMEs is the lack of competitive service offerings for their target customers due to unstandardized products and a lack of consumer engagement and strategies. Service Marketing Strategies for Small and Medium Enterprises: Emerging Research and Opportunities is an essential reference source that provides guidelines on how SMEs can achieve sustainability through positive marketing outcomes and effective customer services. Featuring research on the assessment of SMEs’ customer service expectation, listening to customers through qualitative research, service quality model and its marketing implications, integrated marketing communications for SME environments, effective service encounters, and relationship developing strategies for SMEs, this publication provides new models for managers, industry professionals, academicians, and researchers.

Localizing Global Marketing Strategies: Emerging Research and Opportunities

Author : Harvey, Janell NaKia
Publisher : IGI Global
ISBN 13 : 1799809595
Total Pages : 152 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Localizing Global Marketing Strategies: Emerging Research and Opportunities by : Harvey, Janell NaKia

Download or read book Localizing Global Marketing Strategies: Emerging Research and Opportunities written by Harvey, Janell NaKia and published by IGI Global. This book was released on 2019-10-25 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.

From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

Author : María Pilar Martínez-Ruiz
Publisher : Frontiers Media SA
ISBN 13 : 2889454126
Total Pages : 346 pages
Book Rating : 4.8/5 (894 download)

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Book Synopsis From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by : María Pilar Martínez-Ruiz

Download or read book From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 written by María Pilar Martínez-Ruiz and published by Frontiers Media SA. This book was released on 2018-02-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Selected Aspects of Consumer Behavior

Author :
Publisher :
ISBN 13 :
Total Pages : 560 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Selected Aspects of Consumer Behavior by :

Download or read book Selected Aspects of Consumer Behavior written by and published by . This book was released on 1977 with total page 560 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Web Services: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522575022
Total Pages : 2321 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Web Services: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Web Services: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-12-07 with total page 2321 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web service technologies are redefining the way that large and small companies are doing business and exchanging information. Due to the critical need for furthering automation, engagement, and efficiency, systems and workflows are becoming increasingly more web-based. Web Services: Concepts, Methodologies, Tools, and Applications is an innovative reference source that examines relevant theoretical frameworks, current practice guidelines, industry standards and standardization, and the latest empirical research findings in web services. Highlighting a range of topics such as cloud computing, quality of service, and semantic web, this multi-volume book is designed for computer engineers, IT specialists, software designers, professionals, researchers, and upper-level students interested in web services architecture, frameworks, and security.

Fostering Positive Civic Engagement Among Millennials: Emerging Research and Opportunities

Author : Hucks, Darrell
Publisher : IGI Global
ISBN 13 : 1522524533
Total Pages : 98 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Fostering Positive Civic Engagement Among Millennials: Emerging Research and Opportunities by : Hucks, Darrell

Download or read book Fostering Positive Civic Engagement Among Millennials: Emerging Research and Opportunities written by Hucks, Darrell and published by IGI Global. This book was released on 2017-08-11 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: The millennial generation is quickly becoming more prominent in the political, economic, and social aspects of modern society. Studying new techniques which foster positive impact in their engagement with the outside world can help the millennial generation become one of the most constructive groups to date. Fostering Positive Civic Engagement Among Millennials: Emerging Research and Opportunities is an essential reference source that provides in-depth discussions on the latest trends among millennial engagement practices in social and political contexts. Featuring pertinent topics such as student self-assessments, mentoring roles, and educational tools, this scholarly resource is ideal for educational leaders, academicians, students, and researchers that would like to discover better ways to promote engagement within the millennial generation.

Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities

Author : Stacey, Emily
Publisher : IGI Global
ISBN 13 : 1522554343
Total Pages : 135 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities by : Stacey, Emily

Download or read book Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities written by Stacey, Emily and published by IGI Global. This book was released on 2018-03-02 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nationalist movements have become a force in contemporary American politics regardless of the political party. As social issues plague America, civilian participation in activism is experiencing a resurgence. Nationalism, Social Movements, and Activism in Contemporary Society: Emerging Research and Opportunities provides vital information on the most current issues facing the American public and political system while also exploring nationalist ideology and its application in modern politics. While highlighting the challenges facing America’s democracy and social structure, this book explores how civilians and movements are working to make progress in the current political climate. This book is an important resource for researchers, activists, political scientists, journalists, professors, students, and professionals seeking current research on nationalism, social activism, civilian protest, and the current American political climate.

Building Brand Equity and Consumer Trust Through Radical Transparency Practices

Author : Veselinova, Elena
Publisher : IGI Global
ISBN 13 : 1522524185
Total Pages : 392 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Building Brand Equity and Consumer Trust Through Radical Transparency Practices by : Veselinova, Elena

Download or read book Building Brand Equity and Consumer Trust Through Radical Transparency Practices written by Veselinova, Elena and published by IGI Global. This book was released on 2017-07-13 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The creation of business value and competitive advantage is crucial to any company in the modern corporate sector. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Building Brand Equity and Consumer Trust Through Radical Transparency Practices is an innovative reference source for emerging scholarly perspectives on the role of branding in organizational contexts and techniques to sustain a profitable and honest relationship with consumers. Highlighting a range of pertinent topics such as risk management, product innovation, and brand awareness, this book is ideally designed for managers, researchers, professionals, students, and practitioners interested in the development of value creation in contemporary business.

Handbook of Research on Consumerism and Buying Behavior in Developing Nations

Author : Gbadamosi, Ayantunji
Publisher : IGI Global
ISBN 13 : 1522502831
Total Pages : 565 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Consumerism and Buying Behavior in Developing Nations by : Gbadamosi, Ayantunji

Download or read book Handbook of Research on Consumerism and Buying Behavior in Developing Nations written by Gbadamosi, Ayantunji and published by IGI Global. This book was released on 2016-05-31 with total page 565 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by offering a product or service. Despite the importance of consumer knowledge and understanding, research-based insight into the buying patterns and consumption habits of individuals in emerging nations remains limited. The Handbook of Research on Consumerism and Buying Behavior in Developing Nations takes a critical look at the often overlooked opportunities available for driving consumer demand and interest in developing countries. Emphasizing the power of the consumer market in emerging economies and their overall role in the global market system, this edited volume features research-based perspectives on consumer perception, behavior, and relationship management across industries. This timely publication is an essential resource for marketing professionals, consumer researchers, international business strategists, scholars, and graduate-level students.

Student Activism as a Vehicle for Change on College Campuses: Emerging Research and Opportunities

Author : Miller, Michael T.
Publisher : IGI Global
ISBN 13 : 1522521747
Total Pages : 118 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Student Activism as a Vehicle for Change on College Campuses: Emerging Research and Opportunities by : Miller, Michael T.

Download or read book Student Activism as a Vehicle for Change on College Campuses: Emerging Research and Opportunities written by Miller, Michael T. and published by IGI Global. This book was released on 2017-02-22 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Civic engagement initiatives and activities are crucial to the progression of modern society. By raising awareness of social issues and problems, citizens can make a greater impact and have their voices be heard. Student Activism as a Vehicle for Change on College Campuses: Emerging Research and Opportunities is a critical source of academic perspectives on contemporary activism and protests from the college student population. Including a range of pertinent topics such as discrimination, school administration, and technology-based activism, this book is ideally designed for educators, professionals, researchers, academics, and students interested in current practices of activism at higher education institutions.

Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522561935
Total Pages : 1655 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2018-07-06 with total page 1655 pages. Available in PDF, EPUB and Kindle. Book excerpt: The decisions a corporation makes affect more than just its stakeholders and can have wide social, environmental, and economic consequences. This facilitates a business environment built around the practical regulations and transparency necessary to ensure ethical and responsible business practice. Corporate Social Responsibility: Concepts, Methodologies, Tools, and Applications is a vital reference source on the ways in which corporate entities can implement responsible strategies and create synergistic value for both businesses and society. Highlighting a range of topics such as company culture, organizational diversity, and human resource management, this multi-volume book is ideally designed for business executives, managers, business professionals, human resources managers, academicians, and researchers interested in the latest advances in organizational development.

Technology and the New Generation of Active Citizens: Emerging Research and Opportunities

Author : Beneventi, Paolo
Publisher : IGI Global
ISBN 13 : 1522537716
Total Pages : 173 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Technology and the New Generation of Active Citizens: Emerging Research and Opportunities by : Beneventi, Paolo

Download or read book Technology and the New Generation of Active Citizens: Emerging Research and Opportunities written by Beneventi, Paolo and published by IGI Global. This book was released on 2018-01-12 with total page 173 pages. Available in PDF, EPUB and Kindle. Book excerpt: New media forums have created a unique opportunity for citizens to participate in a variety of social and political contexts. The public is able to interact more effectively in activities within their communities as new technologies are being created and utilized. Technology and the New Generation of Active Citizens: Emerging Research and Opportunities is a pivotal reference source for the latest research findings on the use of information and communication technologies for active citizen engagement. Featuring extensive coverage on relevant areas such as digital competence framework, multimedia, and social media, this publication is an ideal resource for professionals, consultants, university teachers, practitioners, community organizers, government administrators, citizens, and activists.

Exploring the Rise of Fandom in Contemporary Consumer Culture

Author : Lu Wang, Cheng
Publisher : IGI Global
ISBN 13 : 1522532218
Total Pages : 300 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Exploring the Rise of Fandom in Contemporary Consumer Culture by : Lu Wang, Cheng

Download or read book Exploring the Rise of Fandom in Contemporary Consumer Culture written by Lu Wang, Cheng and published by IGI Global. This book was released on 2017-10-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every company wants their business to have a strong, loyal following, but achieving this feat can be a challenge. Examining the growth of fandom popularity in modern culture can provide insights into consumer trends and patterns. Exploring the Rise of Fandom in Contemporary Consumer Culture is an innovative scholarly resource that offers an in-depth discussion on the soaring popularity of fan communities and how these followers serve a larger purpose in a consumer-driven society. Highlighting applicable topics that include brand loyalty, fan perceptions, social media, and virtual realities, this publication is ideal for business managers, academicians, students, professionals, and researchers that are interested in learning more about how fan behavior can impact the economic environment.

Green Business: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522579168
Total Pages : 1685 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Green Business: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Green Business: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-02-01 with total page 1685 pages. Available in PDF, EPUB and Kindle. Book excerpt: The issues of sustainability and corporate social responsibility have become vital discussions in many industries within the public and private sectors. In the business realm, incorporating practices that serve the overall community and ecological wellbeing can also allow businesses to flourish economically and socially. Green Business: Concepts, Methodologies, Tools, and Applications is a vital reference source for the latest research findings on the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations. Highlighting a range of topics such as corporate sustainability, green enterprises, and circular economy, this multi-volume book is ideally designed for business executives, business and marketing professionals, business managers, academicians, and researchers actively involved in the business industry.