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Author :
Publisher :
ISBN 13 : 9781466681415
Total Pages : pages
Book Rating : 4.6/5 (814 download)
Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rishi, Bikramjit
Publisher : IGI Global
ISBN 13 : 1466681403
Total Pages : 389 pages
Book Rating : 4.4/5 (666 download)
Download or read book Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control written by Rishi, Bikramjit and published by IGI Global. This book was released on 2015-02-28 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Author : Aliakbar Jafari
Publisher : Routledge
ISBN 13 : 1317753232
Total Pages : 222 pages
Book Rating : 4.3/5 (177 download)
Download or read book Islam, Marketing and Consumption written by Aliakbar Jafari and published by Routledge. This book was released on 2016-01-13 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. This scholarship, located both within and outside the marketing field, adopts a socio-culturally situated approach to Islam and investigates the complex and multifaceted intersections between Islam and markets. This book seeks to reflect various unheard and emerging critical voices from within the Muslim world, and provide a series of critical insights on how, if and why Islam matters to marketing theory and practice. It questions the existing assumptions and polarising discussions which underpin the portrayal of Islam as the ‘other’ of Modernity, while acknowledging that Muslims themselves are partially responsible for creating stereotyped representations of Islam and ‘the Muslim’. This wide-ranging and insightful collection will advance emerging critical perspectives, and provide new insights that will influence the generation and application of knowledge in the context of Muslim societies. It will open up fresh conversations for scholars in marketing as well as the broader humanities and social sciences.
Author : Ilhem Allagui
Publisher : Routledge
ISBN 13 : 1000006956
Total Pages : 363 pages
Book Rating : 4.0/5 ( download)
Download or read book Advertising in MENA Goes Digital written by Ilhem Allagui and published by Routledge. This book was released on 2019-03-29 with total page 363 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and North Africa, through information and communication technologies, social media and mobile, have shaped creative advertising solutions. Through key case studies of marketing in the pan-Arab market from regional and global brands as Procter & Gamble, Olay, Vimto, and MTV Arabia, the book sheds light on the intricate relationship between technological and societal development and advertising practice. It examines cultural constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism, technological and digital transformations and the economic ways advertising support new media start-ups. Supported by examples and campaigns, the book discusses the way global or regional brands standardized or localized their messaging while adopting international techniques but market-oriented solutions. The book will key reading for scholars and students in advertising, marketing, business, journalism, cultural studies and media in addition to Middle East Studies. It is also an essential text for media and marketing communication industry professionals, and will appeal to those interested in the global-local dichotomy and promotional communications.
Author : Baker Ahmad Alserhan
Publisher : Springer Nature
ISBN 13 : 3030981606
Total Pages : 278 pages
Book Rating : 4.0/5 (39 download)
Download or read book Strategic Islamic Marketing written by Baker Ahmad Alserhan and published by Springer Nature. This book was released on 2022-06-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.
Author : Sarma, Sarmistha
Publisher : IGI Global
ISBN 13 : 1522527281
Total Pages : 375 pages
Book Rating : 4.5/5 (225 download)
Download or read book Global Observations of the Influence of Culture on Consumer Buying Behavior written by Sarma, Sarmistha and published by IGI Global. This book was released on 2017-07-13 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: Positive consumerism is the backbone to a strong economy. Examining the relationship between culture and marketing can provide companies with the data they need to expand their reach and increase their profits. Global Observations of the Influence of Culture on Consumer Buying Behavior is an in-depth, scholarly resource that discusses how marketing practices can be influenced by cultural preferences. Featuring an array of relevant topics including societal environments, cultural stereotyping, brand loyalty, and marketing semiotics, this publication is ideal for CEOs, business managers, professionals, and researchers that are interested in studying alternative factors that impact the marketing field.
Author : Rafiki, Ahmad
Publisher : IGI Global
ISBN 13 : 1668475219
Total Pages : 333 pages
Book Rating : 4.6/5 (684 download)
Download or read book Strategies and Applications of Islamic Entrepreneurship written by Rafiki, Ahmad and published by IGI Global. This book was released on 2023-09-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: As many countries are now looking for alternative ways of doing business with a focus on preserving ethics, morals, and values, it is important to understand and consider Islamic business. Islamic business, management, and entrepreneurship are topics that are discussed by many scholars; however, researchers in some countries have yet to comprehensively understand and implement current models, strategies, and applications. Strategies and Applications of Islamic Entrepreneurship considers all aspects of Islamic business, management, and entrepreneurship. The book also provides the best practices and challenges of implementing Islamic business models. Covering key topics such as Islamic marketing, Islamic business environments, and Muslim countries, this premier reference source is ideal for managers, business owners, policymakers, industry professionals, researchers, academicians, scholars, instructors, and students.
Author : SRP
Publisher : SR PUBLISHER
ISBN 13 :
Total Pages : 74 pages
Book Rating : 4./5 ( download)
Download or read book Islamic Online Business written by SRP and published by SR PUBLISHER. This book was released on 2023-12-11 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: Delve into the dynamic world of ''Islamic Online Business'' with 'Ethics, E-commerce, and International Trade' by SRP. This insightful book navigates the intersection of ethical principles and the ever-evolving landscape of digital commerce. Explore the profound connections between Islamic values and successful international trade, providing a comprehensive guide for entrepreneurs and business enthusiasts. SRP skillfully weaves together the threads of ethics, e-commerce, and global trade, offering a compelling narrative that resonates with both seasoned professionals and those embarking on the exciting journey of online business in the Islamic context. Uncover the keys to ethical business practices and strategic international trade, making this book an indispensable resource for anyone committed to thriving in the Islamic online business sphere.
Author : Djavlonbek Kadirov
Publisher : Conscientia Capital Press
ISBN 13 : 0473506173
Total Pages : 178 pages
Book Rating : 4.4/5 (735 download)
Download or read book Islamic Marketing written by Djavlonbek Kadirov and published by Conscientia Capital Press. This book was released on 2020-06-21 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on Islam-congruent marketing conduct, market processes, mechanisms and structure, both individual and collective marketing practices and activities, marketing institutions and market systems. Islamic marketing is the discipline concerned with excellence in consumption behavior and marketing practices within different markets. The purpose of Islamic marketing is not profit maximisation or revenue generation. Rather, its main purpose is to benefit others while minimising harm.
Author : Veland Ramadani
Publisher : Springer Nature
ISBN 13 : 303118663X
Total Pages : 275 pages
Book Rating : 4.0/5 (311 download)
Download or read book Research on Islamic Business Concepts written by Veland Ramadani and published by Springer Nature. This book was released on 2023-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents selected chapters from the proceedings of the 12th Global Islamic Marketing Conference (June 2021). The chapters provide an up-to-date overview of research and insights into Islamic business practices in general and Islamic marketing strategies in particular. Papers include topics such as understanding Muslim consumer behavior, services marketing, implications and implementation of Halal business practices, social media marketing, ecommerce strategies, and overall business strategy. This book is helpful for researchers interested in the specialties of the topic and also for business consultants who wish to have an in-depth understanding of doing business in Islam-oriented regions.
Author : Veland Ramadani
Publisher : Springer Nature
ISBN 13 : 9819951186
Total Pages : 376 pages
Book Rating : 4.8/5 (199 download)
Download or read book Research on Islamic Business Concepts written by Veland Ramadani and published by Springer Nature. This book was released on 2023-11-16 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume presents selected chapters from the 13th Global Islamic Marketing Conference, featuring contributions from renowned experts from around the world. The chapters offer an up-to-date overview of research and insights into Islamic business practices, with a specific focus on Islamic marketing and entrepreneurship strategies. Authored by experts hailing from diverse countries such as Malaysia, Indonesia, India, Pakistan, United Arab Emirates, Jordan, and Morocco, the chapters collectively provide a comprehensive understanding of the subject matter. Covering a wide range of topics including understanding Muslim consumer behavior and marketing, halal tourism and healthcare, entrepreneurship and business in Muslim societies, women empowerment and entrepreneurship, Islamic ethics and values in organizations, psychological factors and social issues, technology and future trends, and social and labor issues in Muslim societies, this book encompasses a global perspective on the subject matter. With the expertise and diverse backgrounds of the contributing authors, this book serves as an invaluable resource for researchers interested in delving into the intricacies of Islamic business practices. It also offers valuable insights and practical implications for business consultants seeking a deep understanding of conducting business in Islam-oriented regions. The collective knowledge and experiences shared by these renowned experts contribute to a comprehensive exploration of the topic, making this volume a significant contribution to the field of Islamic marketing and business studies.
Author : Boitan, Iustina Alina
Publisher : IGI Global
ISBN 13 : 1522518460
Total Pages : 184 pages
Book Rating : 4.5/5 (225 download)
Download or read book Examining the Role of National Promotional Banks in the European Economy: Emerging Research and Opportunities written by Boitan, Iustina Alina and published by IGI Global. This book was released on 2016-11-29 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Banking entities have significant involvement and impact on the structure of a nation’s economy. By utilizing the proper strategies and available data, banks can act as an effective financial instrument for economic enhancement. Examining the Role of National Promotional Banks in the European Economy: Emerging Research and Opportunities is a pivotal reference source for the latest perspectives on the performance and evaluation of National Promotional Banks (NPBs) within European economic contexts and their impact on social welfare. Featuring relevant coverage across innovative topics, such as funding, productivity, and financial structure indicators, this publication is ideally designed for professionals, academics, graduate students, and practitioners seeking investigations on the European NPB business model.
Author : Kumar, Raghvendra
Publisher : IGI Global
ISBN 13 : 1522527605
Total Pages : 177 pages
Book Rating : 4.5/5 (225 download)
Download or read book Advanced Mobile Technologies for Secure Transaction Processing: Emerging Research and Opportunities written by Kumar, Raghvendra and published by IGI Global. This book was released on 2017-08-11 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The development of mobile applications has created numerous opportunities across different industries. With these advances, the management of data has been optimized to allow a broader scope of potential uses. Advanced Mobile Technologies for Secure Transaction Processing: Emerging Research and Opportunities is an innovative reference source for the latest academic material on the application of mobile computing for secure payment transactions. Highlighting a range of relevant topics such as information security, electronic money, and online banking, this book is ideally designed for professionals, researchers, practitioners, students, and professionals interested in novel perspectives on mobile technologies and data management.
Author : T C Melewar
Publisher : Routledge
ISBN 13 : 1317112237
Total Pages : 246 pages
Book Rating : 4.3/5 (171 download)
Download or read book Islamic Marketing and Branding written by T C Melewar and published by Routledge. This book was released on 2017-12-06 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Author : Özlem Sandıkcı
Publisher : Edward Elgar Publishing
ISBN 13 : 0857936026
Total Pages : 543 pages
Book Rating : 4.8/5 (579 download)
Download or read book Handbook of Islamic Marketing written by Özlem Sandıkcı and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔThis is an especially timely publication, given the current metamorphosis of politics in the Middle East and North Africa. ...zlem Sandõkcõ and Gillian Rice are to be congratulated for having sensed the need for a Handbook that will alert marketers to the vast market opportunities offered by Muslim consumers. It is essential to become attuned to the values and principles of Islamic cultures that will drive consumption, product and service choices, brand preference, and brand loyalty in coming years. The scholars who have contributed to this Handbook come from many different backgrounds to offer a kaleidoscope of research and recommendations on how best to serve this previously overlooked segment of consumers who make up a quarter of world markets.Õ Ð Lyn S. Amine, Saint Louis University, US ÔThis ambitious and timely collection will be enormously valuable to readers in the practice and study of the growing field of Muslim marketing and branding. Essays range expertly across key sectors (notably finance, food, and fashion) and territories (of Muslim majority and minority population). Contributors elaborate the diversity of Muslim experiences, beliefs, and practices that must be taken into account by marketing professionals seeking to exploit this newly recognized market. Academic authors provide helpful postscripts for marketers, making clear the links between their nuanced historicized understanding of contemporary transnational, global, and local forms of Muslim identity and practice. This book provides an essential guide to those who study and those who participate in Muslim branding and marketing.Õ Ð Reina Lewis, London College of Fashion, UK The Handbook of Islamic Marketing provides state-of-the-art scholarship on the intersection of Islam, consumption and marketing and lays out an agenda for future research. The topics covered by eminent contributors from around the world range from fashion and food consumption practices of Muslims to retailing, digital marketing, advertising, corporate social responsibility and nation branding in the context of Muslim marketplaces. The essays offer new insights into the relationship between morality, consumption and marketing practices and discuss the implications of politics and globalization for Islamic markets. This comprehensive Handbook provides an essential introduction to the newly emerging field of Islamic marketing. It is invaluable for researchers and students in international marketing who are interested in the intersection of Islam and marketing as well as those from anthropology and sociology studying Muslim consumers and businesses. The book also supplies vital knowledge for Muslim and non-Muslim business leaders generating commerce in Islamic communities.
Author : Čedomir Nestorović
Publisher : Springer
ISBN 13 : 3319327542
Total Pages : 247 pages
Book Rating : 4.3/5 (193 download)
Download or read book Islamic Marketing written by Čedomir Nestorović and published by Springer. This book was released on 2016-05-28 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
Author : Rodrigue Fontaine
Publisher : John Wiley & Sons
ISBN 13 : 111855308X
Total Pages : 208 pages
Book Rating : 4.1/5 (185 download)
Download or read book Strategic Management from an Islamic Perspective written by Rodrigue Fontaine and published by John Wiley & Sons. This book was released on 2013-07-16 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fascinating insights into modern strategic management from an Islamic perspective While strategic management is a cornerstone of any MBA program, it's almost always taught from conventional theories and typically American case studies. This book takes those traditional theories and interprets them from an Islamic perspective using more international case studies. Though primarily intended as a textbook for business students, the book is also extremely useful for any Muslim business leaders who want to transform their businesses while complying with Shariah, with a particular focus on developing corporate cultures and structures in sync with Islamic values. Offers a critical review of conventional strategic management theory, suggesting more effective alternatives based on a combination of conventional and Islamic theories Includes international case studies, each with a particularly Islamic angle Written by a successful author team that has written extensively on the subject of business management from an Islamic perspective
