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Consumer Behavior Theories
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Book Synopsis Consumer Behavior Theories by : Rajagopal
Download or read book Consumer Behavior Theories written by Rajagopal and published by Business Expert Press. This book was released on 2018-02-25 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
Book Synopsis Online Consumer Behavior by : Angeline Close
Download or read book Online Consumer Behavior written by Angeline Close and published by Routledge. This book was released on 2012 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis The Theory of Buyer Behavior by : John A. Howard
Download or read book The Theory of Buyer Behavior written by John A. Howard and published by New York : Wiley. This book was released on 1969 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior by : John A. Howard
Download or read book Consumer Behavior written by John A. Howard and published by McGraw-Hill Companies. This book was released on 1977 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Behavior: Theory and Practice by : Charles Glenn Walters
Download or read book Consumer Behavior: Theory and Practice written by Charles Glenn Walters and published by McGraw-Hill/Irwin. This book was released on 1974 with total page 616 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Social Psychology of Consumer Behavior by : Michaela Wanke
Download or read book Social Psychology of Consumer Behavior written by Michaela Wanke and published by Psychology Press. This book was released on 2008-12-16 with total page 407 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an informed, up-to-date overview, from an original integrative perspective. The aim of this volume is two-fold. On the one hand, the application of social psychology to consumer behavior is meant to broaden the horizon of social psychologists. On the other hand, students and researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics is rather broad – including the construal of judgments and decisions, affective and cognitive feelings, social and media influences, and goals and self-regulation – each chapter is focused on one specific theoretical or methodological perspective and thereby gives a comprehensive and penetrative account of the relevant issues and the respective research. The volume provides an invaluable resource to students, researchers, and instructors in social psychology, consumer psychology, consumer behavior, and marketing.
Book Synopsis Consumer Behavior and the Behavioral Sciences by : Steuart Henderson Britt
Download or read book Consumer Behavior and the Behavioral Sciences written by Steuart Henderson Britt and published by . This book was released on 1966 with total page 644 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Utility and Production by : Pablo Coto-Millán
Download or read book Utility and Production written by Pablo Coto-Millán and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is different from the first edition. There are three entirely new chapters: 2,6 and 9. I have also included new sections in chapters 1,4 and 8. Moreover, the remaining chapters, 3, 5 and 7, have been revised and updated. In chapters 2 and 6 I felt it was necessary to include the main alternative theories ofconsumer and company behaviour along with the neo-classical models. The book contains four chapters oftheory - 1, 2, 5 and 6 - and four chapters with theoretical and empirical applications - 3, 4, 7 and 8. Finally, chapter nine looks at choices made under conditions ofuncertainty. September 2002 P. Coto-Millan Preface to the First Edition Grateful acknowledgment is made to CICYT (Comision Interministerial de Ciencia y Tecnologia), National Plan R+D, Projects N-TXT96-2467 and N TXT98-1453 for its fmancial support. This text presents the economic theories on Utility and Production. In addition, such theories are used to explain the real problems of consumers and fIrms and several studies carried out by the author are displayed. Some collaboration by other professors of Economics is mentioned in the corresponding footnotes. The responsibility for errors and omissions, however, rests entirely upon the author. In chapters 1 and 4 of the book I try to present the theory of Utility and Production. Chapter 3 presents new functional forms and two empirical applications, on demand functions and systems. In chapters 2 and 5, the main theorems and properties presented in chapters 1 and 4 are applied.
Book Synopsis Consumer Behavior by : Charles Glenn Walters
Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Psychology of Consumer Behavior by : Brian Mullen
Download or read book The Psychology of Consumer Behavior written by Brian Mullen and published by Psychology Press. This book was released on 2013-06-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Book Synopsis Consumer Behavior by : John C. Mowen
Download or read book Consumer Behavior written by John C. Mowen and published by . This book was released on 2001 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate and MBA-level courses in consumer behavior. A slimmed down and thoroughly revised version of Mowen and Minor's Consumer Behavior. Written to provide a concise, yet complete review of consumer behavior. The text contains the material that students need to understand the consumer and to develop managerial strategies to market products.
Book Synopsis Consumer Behavior and the Behavioral Sciences by : Steuart Henderson Britt
Download or read book Consumer Behavior and the Behavioral Sciences written by Steuart Henderson Britt and published by . This book was released on 1966 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Social Psychology of Consumer Behaviour by : Richard Bagozzi
Download or read book The Social Psychology of Consumer Behaviour written by Richard Bagozzi and published by McGraw-Hill Education (UK). This book was released on 2002-08-16 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do consumers process information? How do they make choices and decisions? How are decisions translated into actions of consumption? How can marketing influence and respond to consumers? The Social Psychology of Consumer Behaviour illuminates an area of intense academic and wider interest, bringing together research and practical insights into how theories in social psychology can be applied to consumer behaviour. Core themes include information processing and social cognition, communication processes, attitude models, emotion, social identity theory, and action theory. Within each of the major areas of social psychology, a historical perspective is provided, current knowledge reviewed, theories and findings critiqued, and directions for future research appraised. The Social Psychology of Consumer Behaviour provides a deeper perspective than standard texts which tend to be either atheoretical, overly encyclopedic, or outdated. It considers why consumers buy what they do, and how they go about making individual and group decisions concerning consumption. The result is essential reading for students, researchers and practitioners in psychology and marketing, as well as for those in related fields such as public policy, public health, health psychology, political science and sociology.
Book Synopsis An Information Processing Theory of Consumer Choice by : James R. Bettman
Download or read book An Information Processing Theory of Consumer Choice written by James R. Bettman and published by Addison Wesley Publishing Company. This book was released on 1979 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Weekly Weather and Crop Bulletin by :
Download or read book Weekly Weather and Crop Bulletin written by and published by . This book was released on 1994 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis CONSUMER BEHAVIOR : THEORY AND PRACTICE by : C G. WALTERS
Download or read book CONSUMER BEHAVIOR : THEORY AND PRACTICE written by C G. WALTERS and published by . This book was released on 1976 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Theory Development in Consumer Buying Behavior by : Peter D. Bennett
Download or read book Theory Development in Consumer Buying Behavior written by Peter D. Bennett and published by . This book was released on 1976 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt:
