Paying Attention

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Paid Attention

Author : Faris Yakob
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Pay Attention, Emily Brown!

Author :
Publisher :
ISBN 13 : 9781606130278
Total Pages : 0 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Pay Attention, Emily Brown! by :

Download or read book Pay Attention, Emily Brown! written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ages 4 to 8 years. If you are the parent of a child with attention issues -- ADHD, autism spectrum disorder, Down syndrome, or sensory processing disorder -- then you will want to share this book with your child. This fun picture book pairs whimsical illustrations with a mother's poetic pleas as she tries, in vain, to get the attention of her child. Children will gladly tune in to this book to enjoy Emily Brown's flights of fancy and the lengths to which her mother goes to get Emily to focus. Wonderful word pictures, from silly to absurd, hold readers' attention, and eye-catching artwork captures each entertaining moment. The book celebrates the imagination of all children, but especially those whose minds seem to wander a bit more than others, and offers a reminder that humour is both a sanity-saver and relationship-soother.

Pay Attention

Author : John Horgan
Publisher : MIT Press
ISBN 13 : 1949597105
Total Pages : 154 pages
Book Rating : 4.9/5 (495 download)

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Book Synopsis Pay Attention by : John Horgan

Download or read book Pay Attention written by John Horgan and published by MIT Press. This book was released on 2020-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A day in the inner and outer lives of a college professor, blogger, divorced father, thinker, and yearner. What would it feel like to wake up inside the head of someone who writes about science for a living? John Horgan, acclaimed author of the bestseller The End of Science, answers that question in his genre-bending new book Pay Attention, a stream-of-consciousness account of a day in the life of his alter ego, Eamon Toole--a blogger, college professor, and divorced father. This work of fact-based fiction, or "faction," follows Toole as he wakes up in his rented apartment in upstate New York, meditates with the mantra "Duh," commutes via train and subway to an engineering school in New Jersey, teaches a William James essay on consciousness to freshmen, squabbles about Thomas Kuhn with colleagues over lunch, takes a ferry to Manhattan and spends the evening with his bossy, Tarot-reading girlfriend, Emily, on whom he plans to spring a big question. Throughout the day, Toole struggles to be rational while buffeted by fears and yearnings. Thoughts of sex and death keep intruding on his ruminations over quantum spookiness, the neural code, the Singularity, and free will. Pay Attention is a profane, profound meditation on the entanglements of our inner and outer worlds and the elusiveness of truth.

The Art of Noticing

Author : Rob Walker
Publisher : Knopf
ISBN 13 : 0525521259
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Art of Noticing by : Rob Walker

Download or read book The Art of Noticing written by Rob Walker and published by Knopf. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life. Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing. This gorgeously illustrated volume will spark your creativity--and most importantly, help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague and finally, to rediscover your sense of passion and to notice what really matters to you.

Preaching as Paying Attention

Author : Edward Foley
Publisher : Liturgy Training Publications
ISBN 13 : 1616716371
Total Pages : 160 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Preaching as Paying Attention by : Edward Foley

Download or read book Preaching as Paying Attention written by Edward Foley and published by Liturgy Training Publications. This book was released on 2021-07-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Ed Foley―priest, preacher, and teacher―invites preachers to an awareness of the world and the people around them as a lens for preaching God's Incarnate Word and inviting people into the Paschal Mystery. He maintains that paying attention is a key to theological reflection. When pondering a work of art or a catastrophe, the preacher asks, “Where is God in all of this?” and “How does my preaching invite people to respond to that presence?” Fr. Foley presents excerpts of his own homilies and references to poets, scientists, and other resources―some a bit surprising―as models and suggestions that might draw a preacher’s attention as a sign of God present and active in our midst. In short, this book offers a mindset, not a method, for preachers.

Buzz

Author : Katherine Ellison
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.9/5 (861 download)

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Book Synopsis Buzz by : Katherine Ellison

Download or read book Buzz written by Katherine Ellison and published by . This book was released on 2022-12-08 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Once a mother and her pre-teen son discover they're both clinically incapable of paying attention, how will they stop bickering and move forward together? "A story of love and persistence... Buzz will teach. charm, and bolster you." --Edward Hallowell, MD, author of Driven to Destruction When Pulitzer Prize winning investigative reporter Katherine Ellison and her twelve-year-old son, Buzz, were both diagnosed with attention-deficit/hyperactivity disorder, they realized they had more than just an uphill battle ahead-they were facing a cliff. Ellison, inquisitive and driven by nature (even while grappling with the storm of ping-pong balls in her head), hunts down every possible approach to supporting a child with ADHD, from neurofeedback to nutritional supplements. BUZZ will not only make you laugh out loud but also provides insights on every page for parents seeking answers for how to provide the best help for their particular child. What answers does an award-winning journalist track down when the story she's investigating is her own parenting? Read BUZZ today to find out! "Long after reading this smart and tender memoir, I am still rooting for Buzz." -Kelly Corrigan, author of THE MIDDLE PLACE and LIFT

Something to Do with Paying Attention

Author : David Foster Wallace
Publisher : Simon and Schuster
ISBN 13 : 1946022276
Total Pages : 152 pages
Book Rating : 4.9/5 (46 download)

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Book Synopsis Something to Do with Paying Attention by : David Foster Wallace

Download or read book Something to Do with Paying Attention written by David Foster Wallace and published by Simon and Schuster. This book was released on 2022-04-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A posthumously published novella with a title supplied by the publisher.

Attention Pays

Author : Neen James
Publisher : John Wiley & Sons
ISBN 13 : 1119480256
Total Pages : 231 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Attention Pays by : Neen James

Download or read book Attention Pays written by Neen James and published by John Wiley & Sons. This book was released on 2018-04-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.

Paying Attention to Foreign Affairs

Author : Thomas Knecht
Publisher : Penn State Press
ISBN 13 : 0271056681
Total Pages : 279 pages
Book Rating : 4.2/5 (71 download)

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Book Synopsis Paying Attention to Foreign Affairs by : Thomas Knecht

Download or read book Paying Attention to Foreign Affairs written by Thomas Knecht and published by Penn State Press. This book was released on 2015-09-10 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do American presidents consider public opinion when making foreign policy decisions? In a democracy, it is generally assumed that citizen preferences inform public policy. For a variety of reasons, however, foreign policy has always posed a difficult challenge for democratic governance. In Paying Attention to Foreign Affairs, Thomas Knecht offers new insights into the relationship between public opinion and U.S. foreign policy. He does so by shifting our focus away from the opinions that Americans hold and toward the issues that grab the public’s attention. Policy making under the glare of public scrutiny differs from policy making when no one is looking. As public interest in foreign policy increases, the political stakes also rise. A highly attentive public can then force presidents to choose foreign policies that are less politically risky but usually less effective. By tracking the ebb and flow of public attention to foreign policy, this book offers a method of predicting when presidents are likely to lead, follow, or simply ignore the American public.

Please Pay Attention Please: Bruce Nauman's Words

Author : Bruce Nauman
Publisher : MIT Press
ISBN 13 : 9780262640602
Total Pages : 438 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Please Pay Attention Please: Bruce Nauman's Words by : Bruce Nauman

Download or read book Please Pay Attention Please: Bruce Nauman's Words written by Bruce Nauman and published by MIT Press. This book was released on 2005-02-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive collection to date of the artist Bruce Nauman's writings plus all of his major interviews from 1965 to 2001. Since the 1960s, the artist Bruce Nauman has developed a highly complex and pluralistic oeuvre ranging from discrete sculpture, performance, film, video, and text-based works to elaborate multipart installations incorporating sound, video recording and monitors, and architectural structures. Nauman's work is often interpreted in terms of movements and mediums, including performance, postminimalism, process, and conceptual art, thereby emphasizing its apparent eclecticism. But what is often overlooked is that underlying these seemingly disparate artistic tendencies are conceptual continuities, one of which is an investigation of the nature of language. Unlike many of his contemporaries, Nauman has refrained from participating in the critical discourse surrounding his own work. He has given relatively few interviews over the course of his career and has little to do with the art press or critical establishment. Indeed, he granted Janet Kraynak and The MIT Press almost complete autonomy in the preparation of this volume. In contrast to Nauman's reputation for silence, however, from the beginning of his career, the incorporation of language has been a central feature of his art. This collection takes as its starting point the seeming paradox of an artist of so few words who produces an art of so many words. Please Pay Attention Please contains all of Nauman's major interviews from 1965 to 2001, as well as a comprehensive body of his writings, including instructions and proposal texts, dialogues transcribed from audio-video works, and prose texts written specifically for installation sculptures. Where relevant, the texts are accompanied by illustrations of the artworks for which they were composed. In the critical essay that serves as the book's introduction, the editor investigates Nauman's art in relation to the linguistic turn in art practices of the 1960s—understanding language through the speech act—and its legacy in contemporary art.

This Morning Sam Went to Mars

Author : Nancy Carlson
Publisher : Free Spirit Publishing
ISBN 13 : 1575426382
Total Pages : 32 pages
Book Rating : 4.5/5 (754 download)

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Book Synopsis This Morning Sam Went to Mars by : Nancy Carlson

Download or read book This Morning Sam Went to Mars written by Nancy Carlson and published by Free Spirit Publishing. This book was released on 2013-04-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight-year-old Sam is always daydreaming about exploring space and the deepest seas, which is awesome—except when he’s supposed to be focusing on schoolwork or stuff at home. It seems like all he hears is, “Focus, Sam!” and “Pay attention!” The doctor says Sam is lucky: He has a very powerful brain! But he does need some help focusing. She gives Sam and his dad lots of strategies to try, like staying organized, eating better food, and asking for help when he needs it. Sam’s favorite strategy? Make time for imagination! A note to adults gives extra tips for helping kids with attention struggles.

Pay Attention, Carter Jones

Author : Gary D. Schmidt
Publisher : HarperCollins
ISBN 13 : 1328526917
Total Pages : 240 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis Pay Attention, Carter Jones by : Gary D. Schmidt

Download or read book Pay Attention, Carter Jones written by Gary D. Schmidt and published by HarperCollins. This book was released on 2019-02-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carter Jones is astonished early one morning when he finds a real English butler, bowler hat and all, on the doorstep—one who stays to help the Jones family, which is a little bit broken. In addition to figuring out middle school, Carter has to adjust to the unwelcome presence of this new know-it-all adult in his life and navigate the butler's notions of decorum. And ultimately, when his burden of grief and anger from the past can no longer be ignored, Carter learns that a burden becomes lighter when it is shared. Sparkling with humor, this insightful and compassionate story will resonate with readers who have confronted secrets of their own.

“Pay Attention, Please!”, Ages 4 - 11

Author : Sherrill B. Flora
Publisher : Key Education Publishing
ISBN 13 : 1602688869
Total Pages : 64 pages
Book Rating : 4.6/5 (26 download)

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Book Synopsis “Pay Attention, Please!”, Ages 4 - 11 by : Sherrill B. Flora

Download or read book “Pay Attention, Please!”, Ages 4 - 11 written by Sherrill B. Flora and published by Key Education Publishing. This book was released on 2010-05-18 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help students in grades PK–5 work out their wiggles using "Pay Attention, Please!" This 64-page book helps students with ADHD and students who are otherwise wiggly and overly busy learn how to pay better attention and focus for longer periods of time. It includes games and activities that strengthen listening, concentration, visual, and auditory memory skills; assist students in learning relaxation techniques; provide students healthy ways to burn excess energy; and help students discover ways to control overstimulation and impulsivity.

Pirates Can Pay Attention

Author : Tom Easton
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1508191549
Total Pages : 32 pages
Book Rating : 4.5/5 (81 download)

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Book Synopsis Pirates Can Pay Attention by : Tom Easton

Download or read book Pirates Can Pay Attention written by Tom Easton and published by The Rosen Publishing Group, Inc. This book was released on 2015-12-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers join the crew of the Golden Duck as they learn an important lesson about paying attention. Captain Cod warns his crew about the enemy pirates at a new port, but no one listens to him. When the pirates end up in trouble, it’s Captain Cod who gets them out of it, but not before reminding them to listen to him from now on. Through its fun and relatable narrative and illustrations, readers learn the importance of proper communication and attention to what other people say, an important skill to have in school and at home.

Learning to Slow Down and Pay Attention

Author : Kathleen G. Nadeau
Publisher :
ISBN 13 : 9781557984562
Total Pages : 72 pages
Book Rating : 4.9/5 (845 download)

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Book Synopsis Learning to Slow Down and Pay Attention by : Kathleen G. Nadeau

Download or read book Learning to Slow Down and Pay Attention written by Kathleen G. Nadeau and published by . This book was released on 1997 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written especially for kids, this fun, friendly workbook is packed with cartoons and activity pages, offering children a wealth of helpful tips for every situation--at home, at school, and among friends. Illustrations.

Rapt

Author : Winifred Gallagher
Publisher : Penguin
ISBN 13 : 9781594202100
Total Pages : 264 pages
Book Rating : 4.2/5 (21 download)

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Book Synopsis Rapt by : Winifred Gallagher

Download or read book Rapt written by Winifred Gallagher and published by Penguin. This book was released on 2009 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The behavioral scientist author of Just the Way You Are presents a provocative argument that the quality of one's life is directly related to the focus of one's attention, drawing on the latest findings in neuroscience and psychology to cover such topics as the human capacity for training concentration, the ways in which the creative mind thinks, and why people deliberate on the wrong factors when making big decisions.

Responding To the Screen

Author : Jennings Bryant
Publisher : Routledge
ISBN 13 : 1136690905
Total Pages : 491 pages
Book Rating : 4.1/5 (366 download)

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Book Synopsis Responding To the Screen by : Jennings Bryant

Download or read book Responding To the Screen written by Jennings Bryant and published by Routledge. This book was released on 2013-11-05 with total page 491 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.