Paid Attention

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Author :
Publisher : Kogan Page Publishers
ISBN 13 : 0749473614
Total Pages : 216 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Paid Attention by : Faris Yakob

Download or read book Paid Attention written by Faris Yakob and published by Kogan Page Publishers. This book was released on 2015-04-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry. Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today's cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.

Pay Attention

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Author :
Publisher : MIT Press
ISBN 13 : 1949597105
Total Pages : 154 pages
Book Rating : 4.9/5 (495 download)

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Book Synopsis Pay Attention by : John Horgan

Download or read book Pay Attention written by John Horgan and published by MIT Press. This book was released on 2020-12-01 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: A day in the inner and outer lives of a college professor, blogger, divorced father, thinker, and yearner. What would it feel like to wake up inside the head of someone who writes about science for a living? John Horgan, acclaimed author of the bestseller The End of Science, answers that question in his genre-bending new book Pay Attention, a stream-of-consciousness account of a day in the life of his alter ego, Eamon Toole--a blogger, college professor, and divorced father. This work of fact-based fiction, or "faction," follows Toole as he wakes up in his rented apartment in upstate New York, meditates with the mantra "Duh," commutes via train and subway to an engineering school in New Jersey, teaches a William James essay on consciousness to freshmen, squabbles about Thomas Kuhn with colleagues over lunch, takes a ferry to Manhattan and spends the evening with his bossy, Tarot-reading girlfriend, Emily, on whom he plans to spring a big question. Throughout the day, Toole struggles to be rational while buffeted by fears and yearnings. Thoughts of sex and death keep intruding on his ruminations over quantum spookiness, the neural code, the Singularity, and free will. Pay Attention is a profane, profound meditation on the entanglements of our inner and outer worlds and the elusiveness of truth.

Pay Attention, Emily Brown!

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Author :
Publisher :
ISBN 13 : 9781606130278
Total Pages : 0 pages
Book Rating : 4.1/5 (32 download)

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Book Synopsis Pay Attention, Emily Brown! by :

Download or read book Pay Attention, Emily Brown! written by and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ages 4 to 8 years. If you are the parent of a child with attention issues -- ADHD, autism spectrum disorder, Down syndrome, or sensory processing disorder -- then you will want to share this book with your child. This fun picture book pairs whimsical illustrations with a mother's poetic pleas as she tries, in vain, to get the attention of her child. Children will gladly tune in to this book to enjoy Emily Brown's flights of fancy and the lengths to which her mother goes to get Emily to focus. Wonderful word pictures, from silly to absurd, hold readers' attention, and eye-catching artwork captures each entertaining moment. The book celebrates the imagination of all children, but especially those whose minds seem to wander a bit more than others, and offers a reminder that humour is both a sanity-saver and relationship-soother.

Pay Attention, Carter Jones

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Author :
Publisher : HarperCollins
ISBN 13 : 1328526917
Total Pages : 240 pages
Book Rating : 4.3/5 (285 download)

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Book Synopsis Pay Attention, Carter Jones by : Gary D. Schmidt

Download or read book Pay Attention, Carter Jones written by Gary D. Schmidt and published by HarperCollins. This book was released on 2019-02-05 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Carter Jones is astonished early one morning when he finds a real English butler, bowler hat and all, on the doorstep—one who stays to help the Jones family, which is a little bit broken. In addition to figuring out middle school, Carter has to adjust to the unwelcome presence of this new know-it-all adult in his life and navigate the butler's notions of decorum. And ultimately, when his burden of grief and anger from the past can no longer be ignored, Carter learns that a burden becomes lighter when it is shared. Sparkling with humor, this insightful and compassionate story will resonate with readers who have confronted secrets of their own.

Learning to Slow Down and Pay Attention

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Author :
Publisher :
ISBN 13 : 9781591471493
Total Pages : 95 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Learning to Slow Down and Pay Attention by : Kathleen G. Nadeau

Download or read book Learning to Slow Down and Pay Attention written by Kathleen G. Nadeau and published by . This book was released on 2004 with total page 95 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers guidelines for children with ADHD to help them improve their coping skills, and includes tips and resources for parents.

Please Pay Attention Please: Bruce Nauman's Words

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Author :
Publisher : MIT Press
ISBN 13 : 9780262640602
Total Pages : 438 pages
Book Rating : 4.6/5 (46 download)

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Book Synopsis Please Pay Attention Please: Bruce Nauman's Words by : Bruce Nauman

Download or read book Please Pay Attention Please: Bruce Nauman's Words written by Bruce Nauman and published by MIT Press. This book was released on 2005-02-18 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive collection to date of the artist Bruce Nauman's writings plus all of his major interviews from 1965 to 2001. Since the 1960s, the artist Bruce Nauman has developed a highly complex and pluralistic oeuvre ranging from discrete sculpture, performance, film, video, and text-based works to elaborate multipart installations incorporating sound, video recording and monitors, and architectural structures. Nauman's work is often interpreted in terms of movements and mediums, including performance, postminimalism, process, and conceptual art, thereby emphasizing its apparent eclecticism. But what is often overlooked is that underlying these seemingly disparate artistic tendencies are conceptual continuities, one of which is an investigation of the nature of language. Unlike many of his contemporaries, Nauman has refrained from participating in the critical discourse surrounding his own work. He has given relatively few interviews over the course of his career and has little to do with the art press or critical establishment. Indeed, he granted Janet Kraynak and The MIT Press almost complete autonomy in the preparation of this volume. In contrast to Nauman's reputation for silence, however, from the beginning of his career, the incorporation of language has been a central feature of his art. This collection takes as its starting point the seeming paradox of an artist of so few words who produces an art of so many words. Please Pay Attention Please contains all of Nauman's major interviews from 1965 to 2001, as well as a comprehensive body of his writings, including instructions and proposal texts, dialogues transcribed from audio-video works, and prose texts written specifically for installation sculptures. Where relevant, the texts are accompanied by illustrations of the artworks for which they were composed. In the critical essay that serves as the book's introduction, the editor investigates Nauman's art in relation to the linguistic turn in art practices of the 1960s—understanding language through the speech act—and its legacy in contemporary art.

“Pay Attention, Please!”, Ages 4 - 11

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Author :
Publisher : Key Education Publishing
ISBN 13 : 1602688869
Total Pages : 64 pages
Book Rating : 4.6/5 (26 download)

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Book Synopsis “Pay Attention, Please!”, Ages 4 - 11 by : Sherrill B. Flora

Download or read book “Pay Attention, Please!”, Ages 4 - 11 written by Sherrill B. Flora and published by Key Education Publishing. This book was released on 2010-05-18 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help students in grades PK–5 work out their wiggles using "Pay Attention, Please!" This 64-page book helps students with ADHD and students who are otherwise wiggly and overly busy learn how to pay better attention and focus for longer periods of time. It includes games and activities that strengthen listening, concentration, visual, and auditory memory skills; assist students in learning relaxation techniques; provide students healthy ways to burn excess energy; and help students discover ways to control overstimulation and impulsivity.

Pirates Can Pay Attention

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Author :
Publisher : The Rosen Publishing Group, Inc
ISBN 13 : 1508191549
Total Pages : 32 pages
Book Rating : 4.5/5 (81 download)

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Book Synopsis Pirates Can Pay Attention by : Tom Easton

Download or read book Pirates Can Pay Attention written by Tom Easton and published by The Rosen Publishing Group, Inc. This book was released on 2015-12-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readers join the crew of the Golden Duck as they learn an important lesson about paying attention. Captain Cod warns his crew about the enemy pirates at a new port, but no one listens to him. When the pirates end up in trouble, it’s Captain Cod who gets them out of it, but not before reminding them to listen to him from now on. Through its fun and relatable narrative and illustrations, readers learn the importance of proper communication and attention to what other people say, an important skill to have in school and at home.

Preaching as Paying Attention

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Author :
Publisher : Liturgy Training Publications
ISBN 13 : 1616716371
Total Pages : 160 pages
Book Rating : 4.6/5 (167 download)

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Book Synopsis Preaching as Paying Attention by : Edward Foley

Download or read book Preaching as Paying Attention written by Edward Foley and published by Liturgy Training Publications. This book was released on 2021-07-10 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Ed Foley―priest, preacher, and teacher―invites preachers to an awareness of the world and the people around them as a lens for preaching God's Incarnate Word and inviting people into the Paschal Mystery. He maintains that paying attention is a key to theological reflection. When pondering a work of art or a catastrophe, the preacher asks, “Where is God in all of this?” and “How does my preaching invite people to respond to that presence?” Fr. Foley presents excerpts of his own homilies and references to poets, scientists, and other resources―some a bit surprising―as models and suggestions that might draw a preacher’s attention as a sign of God present and active in our midst. In short, this book offers a mindset, not a method, for preachers.

Attention Pays

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119480256
Total Pages : 231 pages
Book Rating : 4.1/5 (194 download)

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Book Synopsis Attention Pays by : Neen James

Download or read book Attention Pays written by Neen James and published by John Wiley & Sons. This book was released on 2018-04-17 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drive profitability, productivity, and accountability To create extraordinary lives, we must learn to “unplug” from the constant barrage of disruptions and “plug in” to the tools, strategies, and mindsets that allow us to harness our attention to reach our highest potential—and this book shows you how. Attention Pays spotlights on the power of attention and absolute focus. Personally: WHO we pay attention to. Professionally: WHAT we pay attention to. And Globally: HOW we pay attention in the world—and to the world. In an on-demand, 24/7 society, where distractions cost millions of people productivity, profitability, relationships and peace, it's time to pay attention to what matters most. • Includes powerful tips and tricks increase profitability • Shows you how to achieve maximum accountability and results • Provides strategies to help you productively manage daily tasks • Offers guidance on improving your daily attention and focus If you’re ready drive profitably, increase productivity and boost accountability, it’s time to tune out the noise, focus on what really matters and learn how Attention Pays.

The Art of Noticing

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Author :
Publisher : Knopf
ISBN 13 : 0525521259
Total Pages : 256 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Art of Noticing by : Rob Walker

Download or read book The Art of Noticing written by Rob Walker and published by Knopf. This book was released on 2019-05-07 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An imaginative, thought-provoking gift book to awaken your senses and attune them to the things that matter in your life. Welcome to the era of white noise. Our lives are in constant tether to phones, to email, and to social media. In this age of distraction, the ability to experience and be present is often lost: to think and to see and to listen. Enter Rob Walker's The Art of Noticing. This gorgeously illustrated volume will spark your creativity--and most importantly, help you see the world anew. Through a series of simple and playful exercises--131 of them--Walker maps ways for you to become a clearer thinker, a better listener, a more creative workplace colleague and finally, to rediscover your sense of passion and to notice what really matters to you.

Pay Attention, Slosh!

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Author :
Publisher : Albert Whitman
ISBN 13 : 9780807563786
Total Pages : 0 pages
Book Rating : 4.5/5 (637 download)

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Book Synopsis Pay Attention, Slosh! by : Mark Smith

Download or read book Pay Attention, Slosh! written by Mark Smith and published by Albert Whitman. This book was released on 1997 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight-year-old Josh hates being unable to concentrate or control himself, but with the help of his parents, his teacher, and a doctor, he learns to deal with his condition, known as ADHD or attention-deficit hyperactivity disorder.

The Biggest Bluff

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Publisher : Penguin
ISBN 13 : 0525522646
Total Pages : 369 pages
Book Rating : 4.5/5 (255 download)

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Book Synopsis The Biggest Bluff by : Maria Konnikova

Download or read book The Biggest Bluff written by Maria Konnikova and published by Penguin. This book was released on 2021-06-08 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times bestseller • A New York Times Notable Book “The tale of how Konnikova followed a story about poker players and wound up becoming a story herself will have you riveted, first as you learn about her big winnings, and then as she conveys the lessons she learned both about human nature and herself.” —The Washington Post It's true that Maria Konnikova had never actually played poker before and didn't even know the rules when she approached Erik Seidel, Poker Hall of Fame inductee and winner of tens of millions of dollars in earnings, and convinced him to be her mentor. But she knew her man: a famously thoughtful and broad-minded player, he was intrigued by her pitch that she wasn't interested in making money so much as learning about life. She had faced a stretch of personal bad luck, and her reflections on the role of chance had led her to a giant of game theory, who pointed her to poker as the ultimate master class in learning to distinguish between what can be controlled and what can't. And she certainly brought something to the table, including a Ph.D. in psychology and an acclaimed and growing body of work on human behavior and how to hack it. So Seidel was in, and soon she was down the rabbit hole with him, into the wild, fiercely competitive, overwhelmingly masculine world of high-stakes Texas Hold'em, their initial end point the following year's World Series of Poker. But then something extraordinary happened. Under Seidel's guidance, Konnikova did have many epiphanies about life that derived from her new pursuit, including how to better read, not just her opponents but far more importantly herself; how to identify what tilted her into an emotional state that got in the way of good decisions; and how to get to a place where she could accept luck for what it was, and what it wasn't. But she also began to win. And win. In a little over a year, she began making earnest money from tournaments, ultimately totaling hundreds of thousands of dollars. She won a major title, got a sponsor, and got used to being on television, and to headlines like "How one writer's book deal turned her into a professional poker player." She even learned to like Las Vegas. But in the end, Maria Konnikova is a writer and student of human behavior, and ultimately the point was to render her incredible journey into a container for its invaluable lessons. The biggest bluff of all, she learned, is that skill is enough. Bad cards will come our way, but keeping our focus on how we play them and not on the outcome will keep us moving through many a dark patch, until the luck once again breaks our way.

Hyperactivity

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Publisher :
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.X/5 (2 download)

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Book Synopsis Hyperactivity by : Sam Goldstein

Download or read book Hyperactivity written by Sam Goldstein and published by . This book was released on 1992-10-26 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: A common sense approach to understanding, negotiating the medical and non-medical maze of evaluation and treatment, and successfully managing the problems of children with attention-deficit hyperactive disorder.

Learning to Slow Down and Pay Attention

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Author :
Publisher :
ISBN 13 : 9781557984562
Total Pages : 72 pages
Book Rating : 4.9/5 (845 download)

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Book Synopsis Learning to Slow Down and Pay Attention by : Kathleen G. Nadeau

Download or read book Learning to Slow Down and Pay Attention written by Kathleen G. Nadeau and published by . This book was released on 1997 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written especially for kids, this fun, friendly workbook is packed with cartoons and activity pages, offering children a wealth of helpful tips for every situation--at home, at school, and among friends. Illustrations.

This Morning Sam Went to Mars

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Publisher : Free Spirit Publishing
ISBN 13 : 1575426382
Total Pages : 32 pages
Book Rating : 4.5/5 (754 download)

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Book Synopsis This Morning Sam Went to Mars by : Nancy Carlson

Download or read book This Morning Sam Went to Mars written by Nancy Carlson and published by Free Spirit Publishing. This book was released on 2013-04-01 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight-year-old Sam is always daydreaming about exploring space and the deepest seas, which is awesome—except when he’s supposed to be focusing on schoolwork or stuff at home. It seems like all he hears is, “Focus, Sam!” and “Pay attention!” The doctor says Sam is lucky: He has a very powerful brain! But he does need some help focusing. She gives Sam and his dad lots of strategies to try, like staying organized, eating better food, and asking for help when he needs it. Sam’s favorite strategy? Make time for imagination! A note to adults gives extra tips for helping kids with attention struggles.

Something to Do with Paying Attention

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1946022276
Total Pages : 152 pages
Book Rating : 4.9/5 (46 download)

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Book Synopsis Something to Do with Paying Attention by : David Foster Wallace

Download or read book Something to Do with Paying Attention written by David Foster Wallace and published by Simon and Schuster. This book was released on 2022-04-05 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: A posthumously published novella with a title supplied by the publisher.