Social Media Marketing Und Recht

Download Social Media Marketing Und Recht full books in PDF, epub, and Kindle. Read online Social Media Marketing Und Recht ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Social Media Marketing und Recht

Author : Thomas Schwenke
Publisher : O'Reilly Germany
ISBN 13 : 3868991433
Total Pages : 576 pages
Book Rating : 4.8/5 (689 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing und Recht by : Thomas Schwenke

Download or read book Social Media Marketing und Recht written by Thomas Schwenke and published by O'Reilly Germany. This book was released on 2012-02-29 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Doch so wichtig das Social Media Marketing für die Selbstpräsentation im Web ist, so vielfältig sind die rechtlichen Fallen, in die man als juristischer Laie tappen kann. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht – das Buch erklärt klar und verständlich, was zu beachten ist. Der Autor, Rechtsanwalt Thomas Schwenke ist Mitinhaber der Berliner Kanzlei Schwenke & Dramberg und hat sich auf den Bereich Social Media Marketing spezialisiert. Er berät regelmäßig Marketingkunden zu Webthemen, bloggt und ist auch bei den Medien als Experte sehr begehrt (Heute Journal, Stern u.v.m.). Thomas Schwenkes große Stärke: juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für wen ist dieses Buch? Wenn Sie als Praktiker mit Social Media Marketing zu tun haben, ist dieses Buch genau richtig für Sie. Es richtet sich u.a. an Marketing- und PR-Profis, Social Media-Manager und Freiberufler. Sehr hilfreich ist es auch für Personen mit juristischer Vorbildung, die wissen möchten, wie sich rechtliche Regeln in den sozialen Medien auswirken.

Social Media Marketing und Recht, 2. Auflage

Author : Thomas Schwenke
Publisher : O'Reilly Germany
ISBN 13 : 395561591X
Total Pages : 618 pages
Book Rating : 4.9/5 (556 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing und Recht, 2. Auflage by : Thomas Schwenke

Download or read book Social Media Marketing und Recht, 2. Auflage written by Thomas Schwenke and published by O'Reilly Germany. This book was released on 2014-03-12 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Die neue Auflage des Standardwerks, relevant wie ehedem. Denn kaum ein Unternehmen, Freiberufler oder Künstler verzichtet heute noch auf eine Facebook-Präsenz, einen Twitter-Kanal oder die Vorteile des Fotoportals Flickr, um die eigenen Produkte, Dienstleistungen und Werke bekannter zu machen. Und gegen Abmahnungen oder anderen juristischen Ärger ist dabei niemand gefeit. Ob es um das Impressum, die Einbindung fremden Contents oder den Umgang mit Wettbewerbern geht – das Buch erklärt klar und verständlich, was zu beachten ist. Rechtsanwalt Thomas Schwenke, ist bekannter und beliebter Experte für sein Spezialgebiet Social Media Marketing. Er berät Marketingkunden zu Webthemen, bloggt und ist auch bei den klassischen Medien als Experte weiterhin sehr begehrt (Heute Journal, Stern u.v.m.). Denn Thomas Schwenkes große Stärke ist es, juristische Inhalte so zu erklären, dass wirklich jeder sie versteht. Für die dritte Auflage werden die Inhalte komplett geprüft, aktualisiert und mit neuen Fallbeispielen illustriert.

Customer-Centric Marketing Strategies: Tools for Building Organizational Performance

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466625252
Total Pages : 478 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Customer-Centric Marketing Strategies: Tools for Building Organizational Performance by : Kaufmann, Hans-Ruediger

Download or read book Customer-Centric Marketing Strategies: Tools for Building Organizational Performance written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2012-11-30 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: As customer orientation continues to gain importance in the marketing field, there has been a growing concern for organizations to implement effective customer centric policies. Customer-Centric Marketing Strategies: Tools for Building Organizational Performance provides a more conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts. This book will discuss how to improve the organizations financial and marketing performance.

Social Media Marketing

Author : Tamar Weinberg
Publisher : O'Reilly Germany
ISBN 13 : 3897215829
Total Pages : 420 pages
Book Rating : 4.8/5 (972 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing by : Tamar Weinberg

Download or read book Social Media Marketing written by Tamar Weinberg and published by O'Reilly Germany. This book was released on 2011 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In den letzten 12 Monaten ist Social Media Marketing endgultig zu einer Pflichtdisziplin fur Marketingtreibende geworden. Heute stellt sich nicht mehr so sehr die Frage, ob ein Unternehmen oder eine Organisation in Twitter, Facebook und Co. vertreten sein sollte, sondern wie. Die zweite Auflage des Bestsellers geht deshalb noch konkreter auf die Strategien ein, die fur erfolgreiche Auftritte in den Social Networks notig sind. Corina Pahrmann, die bereits fur die viel gelobte Lokalisierung der ersten Auflage zustandig war, zieht dafur vor allem aktuelle Fallbeispiele aus Deutschland sowie Interviews mit deutschsprachigen Social Media-Profis heran. Ausserdem geht sie auf neue Social Media-Angebote sowie aktuelle Trends bei der Erfolgskontrolle (Monitoring) ein. Aus dem Inhalt: Wie Sie Ihre Markenbekanntheit mit Blog und Twitter steigern Warum Ehrlichkeit und Transparenz im Social Web so wichtig sind Wie Sie Ihre Online-Reputation optimieren Welche Strategien erfolgreichen Social Media-Kampagnen zugrunde liegen Welche deutschsprachigen Plattformen fur Sie interessant sien konnten Was neue Dienste an zusatzlichen Chancen eroffnen Wie Sie Ihren Erfolg uberprufen Welche rechtlichen Aspekte Sie beachten sollten"

Advertising and Branding: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522517944
Total Pages : 1806 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Advertising and Branding: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Advertising and Branding: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-01-06 with total page 1806 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods increase competitive advantage and customer engagement. Advertising and Branding: Concepts, Methodologies, Tools, and Applications is a comprehensive reference source for the latest scholarly material on emerging technologies, techniques, strategies, and theories for the development of advertising and branding campaigns in the modern marketplace. Featuring extensive coverage across a range of topics, such as customer retention, brand identity, and global advertising, this innovative publication is ideally designed for professionals, researchers, academics, students, managers, and practitioners actively involved in the marketing industry.

Policy and Marketing Strategies for Digital Media

Author : Yu-li Liu
Publisher : Routledge
ISBN 13 : 1317744101
Total Pages : 312 pages
Book Rating : 4.3/5 (177 download)

DOWNLOAD NOW!

Book Synopsis Policy and Marketing Strategies for Digital Media by : Yu-li Liu

Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.

Handbook of Research on Managing and Influencing Consumer Behavior

Author : Kaufmann, Hans-Ruediger
Publisher : IGI Global
ISBN 13 : 1466665483
Total Pages : 573 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Managing and Influencing Consumer Behavior by : Kaufmann, Hans-Ruediger

Download or read book Handbook of Research on Managing and Influencing Consumer Behavior written by Kaufmann, Hans-Ruediger and published by IGI Global. This book was released on 2014-10-31 with total page 573 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has become a well-known term used in the business and academic worlds for understanding how to control consumer behavior. The Handbook of Research on Managing and Influencing Consumer Behavior discusses the importance of understanding and implementing customer knowledge management and customer relationship management into everyday business workflows. This comprehensive reference work highlights the changes that the Internet and social media have brought to consumer behavior, and is of great use to marketers, businesses, academics, students, researchers, and professionals.

Conference Proceedings Trends in Business Communication 2022

Author : Peter Schneckenleitner
Publisher : Springer Nature
ISBN 13 : 3658406194
Total Pages : 248 pages
Book Rating : 4.6/5 (584 download)

DOWNLOAD NOW!

Book Synopsis Conference Proceedings Trends in Business Communication 2022 by : Peter Schneckenleitner

Download or read book Conference Proceedings Trends in Business Communication 2022 written by Peter Schneckenleitner and published by Springer Nature. This book was released on 2023-05-30 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: The academic conference Trends in Business Communication (TIBCOM) addresses current and upcoming trends in the communication sector. International scientists present their new findings in the fields of marketing and communication after a peer-review process. The presented content will be mapped and submitted in form of Full Scientific Papers and will be the subject of this conference proceedings. The international conference took place virtually on December 9, 2022.

Literary Translation, Reception, and Transfer

Author : Norbert Bachleitner
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641976
Total Pages : 486 pages
Book Rating : 4.1/5 (16 download)

DOWNLOAD NOW!

Book Synopsis Literary Translation, Reception, and Transfer by : Norbert Bachleitner

Download or read book Literary Translation, Reception, and Transfer written by Norbert Bachleitner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-09-21 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: The three concepts mentioned in the title of this volume imply the contact between two or more literary phenomena; they are based on similarities that are related to a form of ‘travelling’ and imitation or adaptation of entire texts, genres, forms or contents. Transfer comprises all sorts of ‘travelling’, with translation as a major instrument of transferring literature across linguistic and cultural barriers. Transfer aims at the process of communication, starting with the source product and its cultural context and then highlighting the mediation by certain agents and institutions to end up with inclusion in the target culture. Reception lays its focus on the receiving culture, especially on critcism, reading, and interpretation. Translation, therefore, forms a major factor in reception with the general aim of reception studies being to reveal the wide spectrum of interpretations each text offers. Moreover, translations are the prime instrument in the distribution of literature across linguistic and cultural borders; thus, they pave the way for gaining prestige in the world of literature. The thirty-eight papers included in this volume and dedicated to research in this area were previously read at the ICLA conference 2016 in Vienna. They are ample proof that the field remains at the center of interest in Comparative Literature.

ECSM 2020 8th European Conference on Social Media

Author : Dr Christos Karpasitis
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764644
Total Pages : pages
Book Rating : 4.9/5 (127 download)

DOWNLOAD NOW!

Book Synopsis ECSM 2020 8th European Conference on Social Media by : Dr Christos Karpasitis

Download or read book ECSM 2020 8th European Conference on Social Media written by Dr Christos Karpasitis and published by Academic Conferences and publishing limited. This book was released on 2020-07-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: These proceedings represent the work of contributors to the 7th European Conference on Social Media (ECSM 2020), supported by UCLan Cyprus, Larnaca on 2-3 July 2020. The Conference Chair is Dr Christos Karpasitis and the Programme Chair is Mrs Christiana Varda, from the University of Central Lancashire - Cyprus (UCLan Cyprus). ECSM is a relatively new, but well-established event on the academic research calendar. Now, in its 7th year, the key aim remains the opportunity for participants to share ideas and meet. The conference was due to be held at UCLan Cyprus, but unfortunately, due to the global Covid-19 pandemic it was moved online to be held as a virtual event. The scope of papers will ensure an interesting conference. The subjects covered illustrate the wide range of topics that fall into this important and ever-growing area of research.

Social Media Marketing: Marketing mit Facebook, Twitter & YouTube bei KMUs

Author : Michael Butter
Publisher : GRIN Verlag
ISBN 13 : 3656201161
Total Pages : 76 pages
Book Rating : 4.6/5 (562 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing: Marketing mit Facebook, Twitter & YouTube bei KMUs by : Michael Butter

Download or read book Social Media Marketing: Marketing mit Facebook, Twitter & YouTube bei KMUs written by Michael Butter and published by GRIN Verlag. This book was released on 2012-05-29 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,2, Universität Osnabrück, Sprache: Deutsch, Abstract: This thesis will show the key factors for successful social media marketing in small and medium-sized companies. The first pages deal with the transformation of the Internet and the basics of social media. A definition of Web 2.0 will be given and the popularity of Social Media will be analyzed in further detail. Since social media is very diverse, the most important manifestations like social networks or microblogs will be presented shortly. Thereafter follows the main chapter "Social Media Marketing". This chapter discusses the weaknesses of traditional advertising and PR and where social media attaches to bypass those weaknesses. It is shown, which goals can be achieved, how this is realized and which success factors you need for effective Social Media Marketing. The next step explains how a social media strategy is build and what a small and medium-sized companies must respect in this. The biggest changes caused by social media marketing arise in corporate communications. In the chapter about communication is described what types of communication are relevant for a company and how to enter into a dialogue with the users. Another issue is social media monitoring. This section shows how market research can be operated with social media. The last item in the main chapter then deals with the risks of social media marketing. Thereafter follows a presentation of the three most popular social media sites: Facebook, YouTube and Twitter. This thesis will close with an independently conducted market research study and a conclusion.

Social Media Marketing

Author : Lisa Lubasch
Publisher : diplom.de
ISBN 13 : 3842833164
Total Pages : 30 pages
Book Rating : 4.8/5 (428 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing by : Lisa Lubasch

Download or read book Social Media Marketing written by Lisa Lubasch and published by diplom.de. This book was released on 2012-06-14 with total page 30 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Introduction: The consumers buying decision is determined by information on the Internet. Whether the consumers are searching for the cheapest electricity deliverer, hoping to buy a new camera, or curious if a hotel is as good as the advertisement promises-they look it up on the Internet. Although it is only 10 percent of a company s marketing budget that is allocated for marketing on the Internet, the value of supplier websites, comments by other users, product comparison sites and online marketing for the consumers has become more than twice as important as the medium television. Recently, marketing on social media sites, such as Facebook, Twitter or Youtube has become especially important for companies. They begin to realize that there is no other medium which is able to reach as many people in as little time and that, if applied successfully, marketing costs can be kept to the lowest. According to a study of GfK, the percentage of companies using social media as a marketing tool has risen from 16 percent in 2008 to 56,7 percent in 2009. This study deals with the term social media marketing and its different forms and impacts. As an introduction to the topic, it discusses the development of marketing from the ancient world until today. Subsequently, an entrance to the world of online marketing and its common forms will be presented. Furthermore, the study discusses the development of social media as a consequence of web 2.0 and highlights the benefits and risks of social media marketing. As Facebook is the social network with the presently greatest influence, it is used as an example for social network marketing. Finally, the study highlights the strategies of social media marketing by utilising precise and visual explanations of the basic instruments. Inhaltsverzeichnis:Table of Contents: 1.Introduction4 2.What is marketing?5 3.Online marketing7 3.1.Banner7 3.2.Google AdWords8 3.3.Email marketing8 3.4.Affiliate marketing9 4.Social media as a consequence of Web 2.09 5.The benefit of Social media for enterprises12 6.Facebook as an example for social network marketing12 7.Advantages and disadvantages of Social networking marketing14 8.Strategies for social media marketing14 8.1.The Conversation Prism14 8.2.The basic instruments of web 2.016 8.2.1.Blogs17 8.2.2.Communities17 8.2.3.Photosharing19 8.2.4.Videosharing20 8.2.5.Wikis22 8.2.6.Podcasting23 8.2.7.Microblogs24 8.2.8.Social [...]

Handbook of Research on Sport and Business

Author : S. Söderman
Publisher : Edward Elgar Publishing
ISBN 13 : 1781005869
Total Pages : 597 pages
Book Rating : 4.7/5 (81 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Sport and Business by : S. Söderman

Download or read book Handbook of Research on Sport and Business written by S. Söderman and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 597 pages. Available in PDF, EPUB and Kindle. Book excerpt: ÔSšderman and Dolles have assembled an impressive array of researchers to address the nexus between sport and business. In their rich collection of research on sport business theory and practice Sšderman and Dolles identify research themes from governance to branding, from sport events to sport systems, and from social media to fan identity, and they specifically reflect on the application of major theoretical concepts and key research methods. The authorsÕ aim is to advance sport business research through critical reflection on topic selection, research design, data analysis and interpretation. Their unique approach encourages researchers, from novice to experienced, to embrace diverse theories and methods. The Handbook is recommended reading for those interested in advancing sport business research.Õ Ð Graham Cuskelly, Griffith University, Australia ÔThis insight-laden volume encompasses today's and tomorrow's research across the multifaceted landscape of the business side of sport -- from branding and sponsorship to media and technology, from club management to governance. It effectively encompasses both theory and practice. Scholars, students, and practitioners will find this cogent collection of international consumer and business research knowledge and perspectives both informative and useful.Õ Ð Stephen A. Greyser, Harvard Business School, US ÔThis Handbook directly responds to the rapid professional, commercial and international development of sport. With its thoughtful structure, comprehensive coverage of topics and renowned contributors it offers a thorough analysis on the management challenges in the field. It also offers very valuable insights and guidance how the business of sport can be researched by students, academics and practitioners around the world. The book is simply a must-read for anyone interested in the management aspects of sports.Õ Ð Yoshiaki Takahashi, Chuo University, Tokyo, Japan This Handbook draws together top international researchers and discusses the state of the art and the future direction of research at the nexus between sport and business. It is heavily built upon choosing, applying and evaluating appropriate quantitative as well as qualitative research methods for practical advice in sport and business research. Topics covered for analysis include sports governance, regulation and performance; media and technology; club management and team structure; place, time and spectators of sporting events; and sport branding and sponsoring. The Handbook covers research examples from elite sport to the amateur level, and from different sports, from cycling to cricket, from ice hockey to motorsports, and from football to skiing. It will be read and used by academics and PhD students as well as sports practitioners looking for useful ways of expanding knowledge, conducting research or searching for insights into the challenges of managing sport.

Research Handbook on Strategic Entrepreneurship

Author : Gupta, Vishal K.
Publisher : Edward Elgar Publishing
ISBN 13 : 1789904447
Total Pages : 288 pages
Book Rating : 4.7/5 (899 download)

DOWNLOAD NOW!

Book Synopsis Research Handbook on Strategic Entrepreneurship by : Gupta, Vishal K.

Download or read book Research Handbook on Strategic Entrepreneurship written by Gupta, Vishal K. and published by Edward Elgar Publishing. This book was released on 2022-02-15 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Research Handbook provides a solid foundation for exploring the vibrant field of strategic entrepreneurship, with an examination of important topics from theoretical, psychological and economic perspectives. PhD students, scholars and researchers alike who want to investigate further into strategic entrepreneurship in depth as well as uncharted territories, will find this Research Handbook a valuable resource.

Personal Data in Competition, Consumer Protection and Intellectual Property Law

Author : Mor Bakhoum
Publisher : Springer
ISBN 13 : 3662576465
Total Pages : 577 pages
Book Rating : 4.6/5 (625 download)

DOWNLOAD NOW!

Book Synopsis Personal Data in Competition, Consumer Protection and Intellectual Property Law by : Mor Bakhoum

Download or read book Personal Data in Competition, Consumer Protection and Intellectual Property Law written by Mor Bakhoum and published by Springer. This book was released on 2018-11-02 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book analyses the legal approach to personal data taken by different fields of law. An increasing number of business models in the digital economy rely on personal data as a key input. In exchange for sharing their data, online users benefit from personalized and innovative services. But companies’ collection and use of personal data raise questions about privacy and fundamental rights. Moreover, given the substantial commercial and strategic value of personal data, their accumulation, control and use may raise competition concerns and negatively affect consumers. To establish a legal framework that ensures an adequate level of protection of personal data while at the same time providing an open and level playing field for businesses to develop innovative data-based services is a challenging task.With this objective in mind and against the background of the uniform rules set by the EU General Data Protection Regulation, the contributions to this book examine the significance and legal treatment of personal data in competition law, consumer protection law, general civil law and intellectual property law. Instead of providing an isolated analysis of the different areas of law, the book focuses on both synergies and tensions between the different legal fields, exploring potential ways to develop an integrated legal approach to personal data.

Social Media Marketing

Author : Sascha Mihajlovic
Publisher : GRIN Verlag
ISBN 13 : 3656200823
Total Pages : 22 pages
Book Rating : 4.6/5 (562 download)

DOWNLOAD NOW!

Book Synopsis Social Media Marketing by : Sascha Mihajlovic

Download or read book Social Media Marketing written by Sascha Mihajlovic and published by GRIN Verlag. This book was released on 2012-05-29 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Düsseldorf früher Fachhochschule, Veranstaltung: E-Business, Sprache: Deutsch, Abstract: Die Nutzung des Internets im Alltag ist für viele Menschen heute nicht mehr wegzudenken. Durch Social Media ist eine neue Zeitrechnung im World Wide Web eingeleitet wurden. Im früheren Internet drehte sich alles um den Einzelnen, heute werden Informationen, Erfahrungen, Erlebnisse und Sichtweisen mit verschiedenen Personen in einer Community geteilt oder diskutiert. Die soziale Interaktion prägt nun das Internet.1 Kaufentscheidungen werden heute im Netz z. B. auf Bewertungsportalen getroffen. Somit bietet Social Media eine völlig neue Möglichkeit des Online- Marketings, um das Unternehmen und deren Produkte oder Dienstleistungen nach außen zu präsentieren. Ziel der Arbeit: Das Ziel der Arbeit ist es einen groben Überblick über das Thema „Social Media Marketing“ zu vermitteln. Aufbau der Arbeit: Im zweiten Kapitel wird Social Media Marketing näher durchleuchtet. Zu Anfang wird zuerst geklärt was Social Media ist und welche Entwicklungen es in den letzten Jahren vollzogen hat. Danach wird der Begriff Social Media Marketing definiert und die Ziele näher erläutert. Im Abschnitt 2.5 werden die verschiedenen Social Media Plattformen aufgezählt und ihre Marketingmöglichkeiten für die Unternehmen kurz dargestellt. Weiterhin wird die Strategie des Social Media Marketing erläutert und das Virale Marketing näher durchleuchtet. Zum Schluss von Kapitel 2 werden die Gefahren von Social Media Marketing genannt und in Kapital 3 wird die Arbeit mit einem Fazit schließlich beendet.

Strategic Corporate Communication in the Digital Age

Author : Mark Anthony Camilleri
Publisher : Emerald Group Publishing
ISBN 13 : 1800712669
Total Pages : 206 pages
Book Rating : 4.8/5 (7 download)

DOWNLOAD NOW!

Book Synopsis Strategic Corporate Communication in the Digital Age by : Mark Anthony Camilleri

Download or read book Strategic Corporate Communication in the Digital Age written by Mark Anthony Camilleri and published by Emerald Group Publishing. This book was released on 2021-02-19 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Corporate Communication in the Digital Age explores how contemporary communication approaches are crossing boundaries as innovative media formats and digital transformations offer new challenges and opportunities to academia and practitioners.