Olympic Market Research Analysis Report

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Olympic Marketing

Author : Alain Ferrand
Publisher : Routledge
ISBN 13 : 1136476881
Total Pages : 298 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Olympic Marketing by : Alain Ferrand

Download or read book Olympic Marketing written by Alain Ferrand and published by Routledge. This book was released on 2012-07-26 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial security and stability of the Olympic movement. This book is the first to explain the principles of Olympic marketing and to demonstrate how they can be applied successfully in all other areas of sports marketing and management. The book outlines a strategic and operational framework based on three types of co-productive relationships (market, network and informal) and explains how this framework can guide professional marketing practice. Containing case studies, summaries, insight boxes and examples of best practice in every chapter, this book is important reading for all students and practitioners working in sports marketing, sports management or Olympic studies.

Handbook on the Economics of Sport

Author : Wladimir Andreff
Publisher : Edward Elgar Publishing
ISBN 13 : 1847204074
Total Pages : 849 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis Handbook on the Economics of Sport by : Wladimir Andreff

Download or read book Handbook on the Economics of Sport written by Wladimir Andreff and published by Edward Elgar Publishing. This book was released on 2006 with total page 849 pages. Available in PDF, EPUB and Kindle. Book excerpt: The editors should be commended for taking on such a big task, and succeeding so well. This book should be in the library of every institution where students have to write a paper that may be related to sport, or on the shelf of any lecturer teaching economics or public finance who has even a remote interest in sport. The material is very accessible, and useful in many different settings. Ruud H. Koning, Jahrbücher f. Nationalökonomie u. Statistik Edward Elgar s brilliant market niche is identifying a topic in economics, finding editors who know the area backwards and challenging them to assemble the best cross-section of relevant articles either already published or newly commissioned. Handbook on the Economics of Sport is Edward Elgar at its very best. If you love economics you ll find many fascinating insights here; if you love sport but know little economics then this book is mostly accessible and will teach you a lot; and if you are a sports-mad economist then you will be in hog heaven. Furthermore, if, like this reviewer, you are broadly very sceptical about the reports consultants produce for governments on the supposed economic windfall from hosting a big event or subsidising a stadium then you will get a lot of good counter-arguments in this volume. Indeed there are several chapters on the above theme that I m sure I ll be copying frequently to government officials in years to come. . . The demand for sport is a fascinating subject and it is hard to pick out just one chapter from the second section. Read them all they make a wonderful 65-page treat. . . Part VI was a real feast, a smorgasbord. . . This is a magnificent piece of work and the 36-page index rounds it all off splendidly. John Blundell, Economic Affairs The book covers the most important areas of research of an emerging economic sub-discipline spanning the past half a century. It serves admirably the purpose of an introduction into the rich and growing area of reflection for all concerned. . . the editors and authors of the Handbook have done a commendable job of accumulating sophisticated material for many economists, managers, politicians and self-conscious fans, who are sure to find excellent training ground for the whole heptathlon. . . This book will be invaluable for advanced students investigating professional sport. From the point of view of lawyers, particularly those engaged with the relationship between law and sports governance, the Handbook offers invaluable analysis of the economic issues that are alluded to in those debates but rarely examined in detail. . . These insights will also prove useful for policy analysts and sports administrators for whom many sections should be considered mandatory reading. Aleksander Sulejewicz, Journal of Contemporary European Research Over 800 pages on the economics of sport. What a feast! What a treat! The editors have done a wonderful job both in terms of breadth from David Beckham to child labour in Pakistan and depth, tournaments and luxury taxes for example. . . The 86 chapters are uniformly of a very high standard and illuminating. And there are real gems in some of the contributions. British Journal on the Economics of Sport This very interesting and comprehensive book achieves its objective, namely to present an overview of research in sports economics at an introductory level. . . [The editors] have produced an excellent reference book that belongs in all academic institutions libraries. It provides extensive introduction to the growing body of literature in the rising field of economics of sport. The book s relevant monographs should be read by institutions, cities and countries prior to their committing major resources towards sports facilities or a sporting event. James Angresano, Journal of Sports Economics One could think of this book as the sports-and-economics counterpart to Joy of Cooking, because it will satisfy the needs of those with a keen interest in such subjects as the

The International Olympic Committee and the Olympic System

Author : Jean-Loup Chappelet
Publisher : Routledge
ISBN 13 : 1134083688
Total Pages : 225 pages
Book Rating : 4.1/5 (34 download)

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Book Synopsis The International Olympic Committee and the Olympic System by : Jean-Loup Chappelet

Download or read book The International Olympic Committee and the Olympic System written by Jean-Loup Chappelet and published by Routledge. This book was released on 2008-08-18 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days. Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical or official publications and somewhat biased commercial works, it provides -- in a clear, readable form -- informative and fascinating material on many aspects of what Olympism is all about: its history, its organization and its actors. Although public attention is often drawn to various issues surrounding this planetary phenomenon -- whether concerning the International Olympic Committee, the athletes, the host cities or even the scandals that have arisen -- the Olympic System as such is relatively little known. What are its structures, its goals, its resources? How is it governed and regulated? What about doping, gigantism, violence in the stadium? In addition to providing a wealth of information on all these subjects, the authors also show how power, money and image have transformed Olympism over the decades. They round off the work with thought-provoking reflections regarding the future of the Olympic System and the obstacles it must overcome in order to survive.

The Olympic Games

Author : Kristine Toohey
Publisher : CABI
ISBN 13 : 1845933559
Total Pages : 364 pages
Book Rating : 4.8/5 (459 download)

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Book Synopsis The Olympic Games by : Kristine Toohey

Download or read book The Olympic Games written by Kristine Toohey and published by CABI. This book was released on 2007-11-08 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 2nd edition of a highly successful book (published in 2000) provides a comprehensive, critical analysis of the Olympic Games using a multi-disciplinary social science approach. This revised edition contains much new data relating to the Sydney 2000 Games and their aftermath; and preparations for Athens 2004 and Beijing 2008 Games. The book is broad-ranging and independent in its coverage, and includes the use of drugs, sex testing, accusations of power abuse among members of the IOC, the Games as a stage for political protest, media-related controversies, economic costs and benefits of the Games and historical conflicts between organizers and host communities.

Research Handbook on Sport Governance

Author : Mathieu Winand
Publisher : Edward Elgar Publishing
ISBN 13 : 1786434822
Total Pages : 495 pages
Book Rating : 4.7/5 (864 download)

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Book Synopsis Research Handbook on Sport Governance by : Mathieu Winand

Download or read book Research Handbook on Sport Governance written by Mathieu Winand and published by Edward Elgar Publishing. This book was released on 2019 with total page 495 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports governance has developed into a considerable field of research, and has piqued many researchers’ interest worldwide. What’s more, recent scandals that have affected the world of sport can be directly related to misgovernance. Research Handbook on Sport Governance aims to gather the state-of-the art research on sports governance. It offers a vital reference point for advancing research on the matter, while illustrating different approaches and perspectives, such as good governance principles, systemic governance, political governance and network governance.

Strategies in Sports Marketing: Technologies and Emerging Trends

Author : Dos Santos, Manuel Alonso
Publisher : IGI Global
ISBN 13 : 1466659955
Total Pages : 383 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Strategies in Sports Marketing: Technologies and Emerging Trends by : Dos Santos, Manuel Alonso

Download or read book Strategies in Sports Marketing: Technologies and Emerging Trends written by Dos Santos, Manuel Alonso and published by IGI Global. This book was released on 2014-04-30 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: The application of marketing concepts to sports products and services is vital to the success of the industry. When appealing to the target audience of an event, it is essential to construct a strong marketing plan by utilizing emergent technologies and strategies. Strategies in Sports Marketing: Technologies and Emerging Trends provides relevant information on the marketing strategies and marketing trends of sporting events by highlighting the plans and tactical operations that sports organizations conduct when integrating marketing strategies. This publication is a comprehensive reference source for students, researchers, academicians, professionals and practitioners, as well as scientists and executive managers interested in the marketing strategies of sporting events.

The Globalized City

Author : Frank Moulaert
Publisher : OUP Oxford
ISBN 13 : 0191555525
Total Pages : 306 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis The Globalized City by : Frank Moulaert

Download or read book The Globalized City written by Frank Moulaert and published by OUP Oxford. This book was released on 2003-03-27 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the dynamics that have accompanied the implementation of large-scale Urban Development Projects (UDPs) in nine European cities within the European Union (EU). It contributes to the analysis of the relationship between urban restructuring and social exclusion/integration in the context of the emergence of the European-wide 'new' regimes of urban governance. These regimes reflect the reawakening of neo-liberal policy and the rise of a New Urban Policy favouring private investments and deregulation of property and labour markets. The selected UDPs further reflect global pressures and changing systems of local, regional, and/or national regulation and governance. These projects, while being decidedly local, capture global trends and new national and local policies as they are expressed in particular institutional forms and strategic practices. The large scale urban interventions were deliberately chosen as reflections of a particular hegemonic and dominant expression of urban policy, as pursued during the 1990s. The book provides a panoramic view of urban change in some of Europe's greatest cities. The nine case-studies include: The Europeanization of Brussels, The Guggenheim museum in Bilbao, the new financial district in Dublin, the science-university-technology complex 'Adlershof' in Berlin, the 1998 World Expo in Lisbon, Athens's bid to stage the Olympic Games, Vienna's Donau City, Copenhagen's Oresund project, and Naples' new business district. These case-studies testify to the unshakable belief the city elites hold in the healing effects that the production of new urban mega-projects and -events has on their city's vitality and development potential. The book also analyses the down side of this development in terms of social exclusion, the formation of new urban elites, and the consolidation of less democratic forms of urban governance. The principal aim is to show how the production of these new urban spaces is actually also part of the production of a new polity, a new economy, and new forms of living urban life that are not very promising for a socially harmonious and just future for metropolitan urban Europe.

Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1466673583
Total Pages : 2254 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2014-12-31 with total page 2254 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing professionals look for ever more effective ways to promote their goods and services to customers, a thorough understanding of customer needs and the ability to predict a target audiences reaction to advertising campaigns is essential. Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications explores cutting-edge advancements in marketing strategies as well as the development and design considerations integral to the successful analysis of consumer trends. Including both in-depth case studies and theoretical discussions, this comprehensive four-volume reference is a necessary resource for business leaders and marketing managers, students and educators, and advertisers looking to expand the reach of their target market.

Olympic Risks

Author : Will Jennings
Publisher : Springer
ISBN 13 : 1137022000
Total Pages : 398 pages
Book Rating : 4.1/5 (37 download)

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Book Synopsis Olympic Risks by : Will Jennings

Download or read book Olympic Risks written by Will Jennings and published by Springer. This book was released on 2012-05-29 with total page 398 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of how the Olympics are organised in response to risk. This book looks at the tension between the riskiness of mega-events, attributable to their scale and complexities, and the societal, political and organisational pressures that exist for safety, security and management of risk – leading to changes in how the Games are governed.

Selling the Five Rings

Author : Robert Knight Barney
Publisher :
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Selling the Five Rings by : Robert Knight Barney

Download or read book Selling the Five Rings written by Robert Knight Barney and published by . This book was released on 2002 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The original scheme for the modern Olympic Games was hatched at an international sports conference at the Sorbonne in June 1894. At the time, few provisions were made for the financial underwriting of the project--providence and the beneficence of host cities would somehow take care of the costs. For much of the first century of modern Olympic history, this was the case, until the advent of television and corporate sponsorship transformed that idealism. Now, linking with the five-ring logo is good business. Advertising during the Olympic Games guarantees a global audience unmatched in size by any other sports audience in the world. However, if the image begins to tarnish and the corporate sector loses interest, television companies can't sell advertising to business interests. This was the greatest threat posed by the scandal surrounding Salt Lake City's bid. Selling the Five Rings outlines the rise of the Olympic movement from an envisioned instrument of peace and brotherhood, to a transnational commercial giant of imposing power and influence. Using primary source documents such as minutes of the IOC General Sessions, minutes and reports of various IOC sub-committees and commissions concerned with finance, reports of key marketing agencies, and the letters and memoranda written to and by the major figures in Olympic history, the authors track the history of a fascinating global institution.

International Sports Law. Textbook for Bachelor Students

Author : Zakharova Larisa I.; ed. by Bekyashev K.A.
Publisher : "Издательство ""Проспект"""
ISBN 13 : 5392287328
Total Pages : 205 pages
Book Rating : 4.3/5 (922 download)

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Book Synopsis International Sports Law. Textbook for Bachelor Students by : Zakharova Larisa I.; ed. by Bekyashev K.A.

Download or read book International Sports Law. Textbook for Bachelor Students written by Zakharova Larisa I.; ed. by Bekyashev K.A. and published by "Издательство ""Проспект""". This book was released on 2018-10-10 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Textbook was prepared in accordance with the Federal State Educational Standard for Higher Education as applied to specialisation 40.03.01 “Jurisprudence” (Bachelor (degree) qualification) and the syllabus of the academic discipline “International Sports Law”, approved by the International Law Department of the Kutafin Moscow State Law University in January 2017. The Textbook consists of 17 chapters. They correspond to the themes of the syllabus of the academic discipline. In its General part, the history, object, subjects, sources, special principles of international sports law, the process of regulation of international sports relations at the universal level within the framework of the United Nations, its specialised agencies and programs, at the regional level within the Council of Europe and the European Union, at the bilateral level are considered. The Author makes a corresponding distinction with the object, subjects, sources, special principles of lex sportiva, a set of corporate norms elaborated by the International Olympic Committee, the International Paralympic Committee, international and national sports federations. Special attention is paid to the study of ways of resolving sports disputes through arbitration and appeal proceedings in the Court of Arbitration for Sport (CAS), by means of judicial proceedings in the European Court of Human Rights (ECtHR) and the Court of Justice of the European Union (CJEU). The Special Part of the Textbook identifies problem areas that require additional efforts to implement international legal and corporate regulations: the use of doping in sport, violence and hooligan behaviour of spectators and fans, environmental protection when organising international sports competitions, economic crimes and discrimination in international sports, protection of property rights with regard to television and radio broadcasts of international sports competitions, the use of Olympic symbols, countering threats to a healthy lifestyle. International instruments and acts of the Russian legislation are as of May 2018. The Textbook will be of interest for Bachelor students of law, lecturers of higher education institutions, practicing lawyers, staff members of organizations of the Olympic and Paralympic movements, as well as for all those whose academic interests and practical activities are connected with international law, sports law and lex sportivа.

Encoding the Olympics

Author : Luo Qing
Publisher : Routledge
ISBN 13 : 113574744X
Total Pages : 503 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Encoding the Olympics by : Luo Qing

Download or read book Encoding the Olympics written by Luo Qing and published by Routledge. This book was released on 2013-09-13 with total page 503 pages. Available in PDF, EPUB and Kindle. Book excerpt: Encoding the Olympics assembles a uniquely representative international team of media experts to provide a comprehensive review of the global impact of media and cultural communications associated with the Beijing 2008 Olympics. Commissioned by the IOC, this pioneering comparative study – the largest in Olympic Games research –provides a ground-breaking, panoramic, cross-cultural perspective on media responses to the leading sports event of the modern world. The representative team that undertook the study includes media commentators and political analysts, sport and media journalists, Sinologists and observers of the Asian Pacific Rim, academics in Olympic Studies and media and communication studies, scholars of the cultural and sociology studies of sport and festival and events managers. Encoding the Olympics provides a unique, encyclopaedic study that will serve as a versatile resource at several levels – as a textbook or source reference for academic institutions, media public relations agencies that facilitate the work of inter-cultural exchange organisations, and international communication departments of multinational enterprises and international NGOs. This volume analyses global media responses to a mega-sport event on a scale never before attempted. This book was previously published as a special issue of the International Journal of the History of Sport.

Television in the Olympics

Author : Miquel de Moragas Spa
Publisher : James F. Larson
ISBN 13 : 9780861965380
Total Pages : 300 pages
Book Rating : 4.9/5 (653 download)

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Book Synopsis Television in the Olympics by : Miquel de Moragas Spa

Download or read book Television in the Olympics written by Miquel de Moragas Spa and published by James F. Larson. This book was released on 1995 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the Olympics as a communications event. In particular, it investigates the role of television in shaping the Games into a global media event. It deals with crucial issues related to media technology.

Managing Sport Facilities and Major Events

Author : Eric C. Schwarz
Publisher : Taylor & Francis
ISBN 13 : 1317217721
Total Pages : 325 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis Managing Sport Facilities and Major Events by : Eric C. Schwarz

Download or read book Managing Sport Facilities and Major Events written by Eric C. Schwarz and published by Taylor & Francis. This book was released on 2016-10-14 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport events are inextricably linked to the places in which they are hosted. High-profile events require high-quality venues, and the proper management of facilities is crucial to their success. Now in a fully revised and updated new edition, Managing Sport Facilities and Major Events is still the only textbook to introduce the fundamentals of sport facility and event management in an international context. With detailed real-world case studies and insights from professional practice, this book offers a systematic guide to the management issues and practical problems that sports managers must address to ensure financial, sporting, and ethical success. It covers all the key aspects of sport facility and major event management including the bidding process, facility development, risk analysis, budgeting, marketing, branding, and quality assurance, as well as completely new chapters on analytics, impact, and legacy. Now supported by a companion website containing slides, test banks, a glossary, and sample syllabus, this is an invaluable resource for students and practitioners alike and is essential to any course on sport facilities, event management or sport administration.

Marketing Research

Author : Nigel Bradley
Publisher : Oxford University Press, USA
ISBN 13 : 0199281963
Total Pages : 555 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis Marketing Research by : Nigel Bradley

Download or read book Marketing Research written by Nigel Bradley and published by Oxford University Press, USA. This book was released on 2007 with total page 555 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition of Marketing Research: Tools and Techniques provides an accessible and engaging insight into marketing research. Based on the concept of the Marketing Research Mix, it is organized around the core themes of research preparation, data collection, analysis and communication of findings.

The Economics of the Olympic Games

Author : Holger Preuss
Publisher :
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis The Economics of the Olympic Games by : Holger Preuss

Download or read book The Economics of the Olympic Games written by Holger Preuss and published by . This book was released on 2000 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Disorder and the Disinformation Society

Author : Jonathan Paul Marshall
Publisher : Routledge
ISBN 13 : 1317436385
Total Pages : 309 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Disorder and the Disinformation Society by : Jonathan Paul Marshall

Download or read book Disorder and the Disinformation Society written by Jonathan Paul Marshall and published by Routledge. This book was released on 2015-04-17 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first general social analysis that seriously considers the daily experience of information disruption and software failure within contemporary Western society. Through an investigation of informationalism, defined as a contemporary form of capitalism, it describes the social processes producing informational disorder. While most social theory sees disorder as secondary, pathological or uninteresting, this book takes disordering processes as central to social life. The book engages with theories of information society which privilege information order, offering a strong counterpoint centred on "disinformation." Disorder and the Disinformation Society offers a practical agenda, arguing that difficulties in producing software are both inherent to the process of developing software and in the social dynamics of informationalism. It outlines the dynamics of software failure as they impinge on of information workers and on daily life, explores why computerized finance has become inherently self-disruptive, asks how digital enclosure and intellectual property create conflicts over cultural creativity and disrupt informational accuracy and scholarship, and reveals how social media can extend, but also distort, the development of social movements.