Ogilvy

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Ogilvy on Advertising

Author : David Ogilvy
Publisher : Vintage
ISBN 13 : 0804170053
Total Pages : 592 pages
Book Rating : 4.8/5 (41 download)

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Book Synopsis Ogilvy on Advertising by : David Ogilvy

Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.

Ogilvy

Author : Deborah Underwood
Publisher : Henry Holt and Company (BYR)
ISBN 13 : 1250151767
Total Pages : 48 pages
Book Rating : 4.2/5 (51 download)

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Book Synopsis Ogilvy by : Deborah Underwood

Download or read book Ogilvy written by Deborah Underwood and published by Henry Holt and Company (BYR). This book was released on 2019-05-21 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: The clothes don't make the bunny in this new picture book from New York Times-bestselling author Deborah Underwood, illustrated by T. L. McBeth. When Ogilvy moves to a new town, the possibilities feel endless. There are so many new bunny friends and fun things to do together! But in this town, bunnies in dresses play ball and knit socks, and bunnies in sweaters make art and climb rocks. Ogilvy wants to do everything—and won't let a sweater or a dress get in the way.

The Unpublished David Ogilvy

Author : David Ogilvy
Publisher : Profile Books(GB)
ISBN 13 : 9781781250877
Total Pages : 0 pages
Book Rating : 4.2/5 (58 download)

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Book Synopsis The Unpublished David Ogilvy by : David Ogilvy

Download or read book The Unpublished David Ogilvy written by David Ogilvy and published by Profile Books(GB). This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The private life of one of one of the original 'Mad Men'.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 : 9781904915379
Total Pages : 0 pages
Book Rating : 4.9/5 (153 download)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

Confessions of an Advertising Man

Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (135 download)

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Book Synopsis Confessions of an Advertising Man by : David Ogilvy

Download or read book Confessions of an Advertising Man written by David Ogilvy and published by . This book was released on 1988 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Living Without a Goal

Author : James A. Ogilvy
Publisher : Broadway Business
ISBN 13 :
Total Pages : 216 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Living Without a Goal by : James A. Ogilvy

Download or read book Living Without a Goal written by James A. Ogilvy and published by Broadway Business. This book was released on 1995 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: "We've mastered the art of living with goals and what has it gotten us? More commitments, more obligations - and much less time to be playful, loving and alive. What if we could let go of our goals - and our belief that without them we are nothing - and open ourselves to even more productive and fulfilling experiences?" "The process of doing this is what James Ogilvy describes. One of a rare breed of full-time philosophers working in business, Ogilvy shows how the need for Authority runs so deep that we are often unaware of its existence. This internal taskmaster determines goals for us - even against our deepest wishes." "Ogilvy shows how to navigate the fertile and frightening territory between mindless obedience and abject aimlessness. He explores how lovers, ideologues, executives and philosophers, from Plato to Nietzsche, have at one time or another lived brilliantly without goals. Goallessness is a new method of achieving personal creativity and freedom by fashioning one's day-to-day life not as a goal in a larger goal-producing machine, but as a personal work of art."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved

Overleaf

Author : Susan Ogilvy
Publisher : Random House
ISBN 13 : 0241674735
Total Pages : 152 pages
Book Rating : 4.2/5 (416 download)

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Book Synopsis Overleaf by : Susan Ogilvy

Download or read book Overleaf written by Susan Ogilvy and published by Random House. This book was released on 2024-08-01 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: An illustrated natural history of British native trees, by a celebrated botanical artist and her forester brother-in-law Our trees are among our greatest national treasures, and yet today many people have forgotten their names, their identifying features and the stories we used to tell about them. In Overleaf, the botanical painter Susan Ogilvy and the forester Richard Ogilvy reacquaint us with the trees of the British Isles through careful study of their leaves. From the water-loving alder to the long-lived yew, Susan paints every tree's leaf or needle in exquisite, jewel-like detail, at exactly life size, while Richard explores their natural history, the landscapes they inhabit and the ways we use their timber, leaves, flowers and fruit in craft, industry, food and medicine. As vivid and true to life as a book of freshly picked and pressed leaves, Overleaf will delight and inform tree-spotting beginners and seasoned naturalists alike.

The Alchemist's Kitchen

Author : Guy Ogilvy
Publisher : Bloomsbury Publishing USA
ISBN 13 : 0802715400
Total Pages : 68 pages
Book Rating : 4.8/5 (27 download)

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Book Synopsis The Alchemist's Kitchen by : Guy Ogilvy

Download or read book The Alchemist's Kitchen written by Guy Ogilvy and published by Bloomsbury Publishing USA. This book was released on 2006-10-17 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt: Packed with everything from ancient recipes for glues, varnishes, and paints to spiritual preparations of herbal tinctures and oils, including magical formulae and practices of alchemy, The Alchemist's Kitchen will appeal to anyone fascinated by the past and by the occult world. Guy Ogilvy takes you inside medieval laboratories and kitchens, revealing the hows and whys of mythical recipes and concoctions.

Nests

Author : Susan Ogilvy
Publisher : Penguin UK
ISBN 13 : 0241481724
Total Pages : 207 pages
Book Rating : 4.2/5 (414 download)

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Book Synopsis Nests by : Susan Ogilvy

Download or read book Nests written by Susan Ogilvy and published by Penguin UK. This book was released on 2021-10-07 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exquisitely illustrated, one-of-a-kind celebration of the hidden beauty of nature and the ingenuity of birds Susan Ogilvy started painting bird nests almost by accident. One day, while tidying up her garden after a storm, she found a chaffinch nest - a strange, sodden lump on the grass under a fir tree. She carried it inside and placed it on a newspaper; over the next few hours, as the water drained out of it, the sodden lump blossomed into a mossy jewel. She was amazed, and dropped everything to make a painting of the nest at exact life size. This was the start of an obsession; Ogilvy has since painted more than fifty bird nests from life, each time marvelling at its ingenious construction. Every species of bird has its own vernacular, but sources its materials - most commonly twigs, roots, grasses, reeds, leaves, moss, lichen, hair, feathers and cobwebs, less usually, mattress stuffing and string - according to local availability. Ogilvy would, of course, never disturb nesting birds; instead she relies upon serendipity, which is why all her nests have either been abandoned after fulfilling their purpose, or displaced by strong winds. Although Nests showcases the specimens she has found near her homes in Somerset and on the Isle of Arran, its subject matter is by no means only British, since these same birds can be found all over Europe, Scandinavia and as far afield as Russia, Turkey and North Africa. This wondrous book is all the more special for its rarity. Few modern books exist specifically on the subject of bird nests; the most recent among the author's reference works was published in 1932. Exquisitely designed and packaged, Nests will be an essential addition to the libraries of all nature lovers.

Measle and the Wrathmonk

Author : Ian Ogilvy
Publisher : Harper Collins
ISBN 13 : 0060586850
Total Pages : 231 pages
Book Rating : 4.0/5 (65 download)

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Book Synopsis Measle and the Wrathmonk by : Ian Ogilvy

Download or read book Measle and the Wrathmonk written by Ian Ogilvy and published by Harper Collins. This book was released on 2004-09 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twelve-year-old orphan Measle Stubbs is shrunk down to half an inch tall and placed in a toy train set by his evil guardian, the Wrathmonk.

Hey, Whipple, Squeeze This

Author : Luke Sullivan
Publisher : John Wiley & Sons
ISBN 13 : 0470267712
Total Pages : 347 pages
Book Rating : 4.4/5 (72 download)

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Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2008-04-11 with total page 347 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Pandeymonium

Author : Piyush Pandey
Publisher : Penguin UK
ISBN 13 : 9352140044
Total Pages : 244 pages
Book Rating : 4.3/5 (521 download)

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Book Synopsis Pandeymonium by : Piyush Pandey

Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.

Blood, Brains and Beer

Author : David Ogilvy
Publisher :
ISBN 13 :
Total Pages : 136 pages
Book Rating : 4.X/5 ( download)

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Book Synopsis Blood, Brains and Beer by : David Ogilvy

Download or read book Blood, Brains and Beer written by David Ogilvy and published by . This book was released on 1978 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Excursions in Number Theory

Author : Charles Stanley Ogilvy
Publisher : Courier Corporation
ISBN 13 : 9780486257785
Total Pages : 196 pages
Book Rating : 4.2/5 (577 download)

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Book Synopsis Excursions in Number Theory by : Charles Stanley Ogilvy

Download or read book Excursions in Number Theory written by Charles Stanley Ogilvy and published by Courier Corporation. This book was released on 1988-01-01 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Challenging, accessible mathematical adventures involving prime numbers, number patterns, irrationals and iterations, calculating prodigies, and more. No special training is needed, just high school mathematics and an inquisitive mind. "A splendidly written, well selected and presented collection. I recommend the book unreservedly to all readers." — Martin Gardner.

Margaret Ogilvy

Author : James Matthew Barrie
Publisher :
ISBN 13 :
Total Pages : 228 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Margaret Ogilvy by : James Matthew Barrie

Download or read book Margaret Ogilvy written by James Matthew Barrie and published by . This book was released on 1908 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

How to Advertise

Author : Kenneth Roman
Publisher : Macmillan
ISBN 13 : 9780312340216
Total Pages : 292 pages
Book Rating : 4.3/5 (42 download)

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Book Synopsis How to Advertise by : Kenneth Roman

Download or read book How to Advertise written by Kenneth Roman and published by Macmillan. This book was released on 2005-03 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic guide to effective advertising--updated with new chapters on generating creative ideas, integrated communications, internet advertising, and the digital world, plus more than 200 fresh advertising examples and case histories. A comprehensive tool for advertisers, agencies, and students, How to Advertise is a complete, practical guide to what works in advertising, what doesn't--and why. The first section covers what to say and where to say it, including updated chapters on brands and strategies, research, campaigns, media strategies and tactics, and target marketing. The second deals with getting the message out--in TV, magazines, newspapers, radio, outdoor, direct marketing, brochures, websites, sales pieces, promotion, and publicity. There are guidelines for legal, regulatory, and public responsibility issues, plus a chapter on how to work with an agency, a glossary of more than 300 industry terms and definitions, and an appreciation of David Ogilvy and the purpose of advertising. More than an advertising guide, How to Advertise shows how to build brands and businesses.

Ogilvy on Advertising in the Digital Age

Author : Miles Young
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1635571472
Total Pages : 288 pages
Book Rating : 4.6/5 (355 download)

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Book Synopsis Ogilvy on Advertising in the Digital Age by : Miles Young

Download or read book Ogilvy on Advertising in the Digital Age written by Miles Young and published by Bloomsbury Publishing USA. This book was released on 2018-01-16 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Miles Young, worldwide non-executive chairman of Ogilvy & Mather, comes a sequel to David Ogilvy's bestselling advertising handbook featuring essential strategies for the digital age. In this must-have sequel to the bestselling Ogilvy On Advertising, Ogilvy chairman Miles Young provides top insider secrets and strategies for successful advertising in the Digital Revolution. As comprehensive as its predecessor was for print and TV, this indispensable handbook dives deep into the digital ecosystem, discusses how to best collect and utilize data-the currency of the digital age-to convert sales specifically on screen (phone, tablet, smart watch, computer, etc.), breaks down when and how to market to millennials, highlights the top five current industry giants, suggests best practices from brand response to social media, and offers 13 trend predictions for the future. This essential guide is for any professional in advertising, public relations, or marketing seeking to remain innovative and competitive in today's ever-expanding technological marketplace.