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Pandeymonium
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Download or read book Pandeymonium written by Piyush Pandey and published by Penguin UK. This book was released on 2016-01-27 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: What makes Piyush Pandey an extraordinary advertising man, friend, partner and leader of men? How does he manage to exude childlike enthusiasm, and bring such deep commitment to his work? You’ve seen most of the things that Piyush Pandey has seen in his life. You’ve seen cobblers, carpenters, cricketers, trains, villages, towns and cities. What makes Piyush different is the perspective from which he views the same things you’ve seen, his ability to store all that he sees into some recesses of his brain and then retrieve them at short notice when he needs to. That ability combined with his love, passion and understanding of advertising and of consumers make him the master storyteller that he is. In Pandeymonium, Piyush talks about his influences, right from his childhood in Jaipur and being a Ranji cricketer, to his philosophy, failures and lessons in advertising in particular and life in general. Lucid, inspiring and unputdownable, this memoir gives you an inside peek into the mind and creative genius of the man who defines advertising in India.
Book Synopsis Pandaemonium 1660–1886 by : Humphrey Jennings
Download or read book Pandaemonium 1660–1886 written by Humphrey Jennings and published by Icon Books Ltd. This book was released on 2012-10-04 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: Collecting texts taken from letters, diaries, literature, scientific journals and reports, Pandæmonium gathers a beguiling narrative as it traces the development of the machine age in Britain. Covering the years between 1660 and 1886, it offers a rich tapestry of human experience, from eyewitness reports of the Luddite Riots and the Peterloo Massacre to more intimate accounts of child labour, Utopian communities, the desecration of the natural world, ground-breaking scientific experiments, and the coming of the railways. Humphrey Jennings, co-founder of the Mass Observation movement of the 1930s and acclaimed documentary film-maker, assembled an enthralling narrative of this key period in Britain's national consciousness. The result is a highly original artistic achievement in its own right. Thanks to the efforts of his daughter, Marie-Louise Jennings, Pandæmonium was originally published in 1985, and in 2012 it was the inspiration behind Danny Boyle's electrifying Opening Ceremony for the London Olympic Games. Frank Cottrell Boyce, who wrote the scenario for the ceremony, contributes a revealing new foreword for this edition.
Book Synopsis 30 Second Thrillers by : K V Sridhar
Download or read book 30 Second Thrillers written by K V Sridhar and published by Bloomsbury Publishing. This book was released on 2017-10-02 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book will be a landmark in itself because it will be the first to cover behind the scenes of every loved ad, right from the Doordarshan days to today's YouTube; right from 'Chal meri luna' to 'Airtel smartphone ads'. It will cover interviews of creative heads and directors of all generations, right from vintage to new age. Author has handpicked each ad based on their popularity among viewers and met its creators and talked to them about the entire process. He had left out the marketing jargons and advertising sham, and just weaved stories using wonderful stories. The book will feature legendary ad-creators like Alyque Padamsee, Piyush Pandey, Prahlad Kakkar, R Balki, Prasoon Joshi, Prasoon Pandey, Agnello Dias, KS Chakravarty, Prakash Varma, Nitesh Tiwari, Preeti Nair, Ram Madhvani, Kailash Surendranath, Amit Sharma, Ashish Khajanji, Parshuraman, AG Krishnamurthy, Shantanu Sheorey and many more. One unique aspect about this book is the coming together of virtually the entire ad industry.
Book Synopsis Nawabs, Nudes, Noodles by : Ambi Parameswaran
Download or read book Nawabs, Nudes, Noodles written by Ambi Parameswaran and published by Pan Macmillan. This book was released on 2016-05-16 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, politics and economy in the last fifty years. From sartorial taste and food habits to marriage and old age, music and language to celebrities and censorship, Ambi examines over a hundred ads to study how the Indian consumer has changed in the past five decades and how advertising and society have shaped each other. Combining anecdote and analyses to give us a slice of modern history, Ambi evaluates the relationship between affluence, aspiration and desire in India. Exploring trends and impacts, he covers the ads that captured the imagination of the entire country. From 'Only Vimal' and 'Jai Jawan Jai Kisan' to 'Jo biwi se kare pyaar' and the controversial Tuffs shoes campaign, the book is a memorable journey through brands, consumers and the world of advertising.
Book Synopsis Ogilvy on Advertising by : David Ogilvy
Download or read book Ogilvy on Advertising written by David Ogilvy and published by Vintage. This book was released on 2013-09-11 with total page 592 pages. Available in PDF, EPUB and Kindle. Book excerpt: A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Download or read book Yuva India written by Ray Titus and published by Random House India. This book was released on 2015-02-25 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: Yuva India takes a deep dive into the lives of India’s young men and women. In unravelling what makes them tick, the book uncovers the phenomenon of ‘attitudinal convergence’ that is rapidly growing across youth cohorts in India. Tracing its origin to the arrival of and exposure to a ‘composite culture’, the research behind ‘convergence’ zeroes in on how a young India is defining itself using new-age sensibilities. Drawing on insights collected over a decade, Ray documents and analyses how young men and women in India approach issues of identity, image, sexuality, spirituality, personal relevance, social connections and community, and professional pursuits. In a one-of-a-kind analysis, using comprehensive data from across the nation, Ray scrutinizes young India’s psyche to make sense of their aspirations. Filled with numerous first-person accounts and brand stories, Yuva India provides an insightful understanding of India’s most valuable asset, its youth population. The present and the future of India’s young, it reveals, will be invaluable not just for business and brand managers, but also for all those who wish to engage with them.
Download or read book The Furious Method written by Tyson Fury and published by Random House. This book was released on 2020-11-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The knock-out Sunday Times bestseller from BBC Sport Personality of the Year nominee, the People's Champion and Gypsy King: Tyson Fury ________________________________________ PICK YOURSELF UP OFF THE CANVAS. TRANSFORM YOUR BODY AND MIND. MAKE YOUR COMEBACK. ________________________________________ 'Tyson's story ranks as one of the greatest comebacks ever. Not just in sport.' Telegraph 'Full of tips on getting physically and mentally fitter ... a great antidote to battling lockdown blues.' Evening Standard From weighing twenty-eight stone and fighting a deep depression, to his amazing return to heavyweight champion of the world, Tyson opens up and share his inspiring advice and tips on diet, exercise regime, and his incredible journey back to a healthier body and mind. Frank, accessible and inspiring, The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health. And how we can all create a champion mind-set. Whatever your starting point or past set-backs, Tyson will show you how you can make your own comeback and start living your life to the fullest - fighting fit, mentally restored, and stronger than ever. ________________________________________ 'King of the ring ... king of how to make a regime work for you. [Passes] on the message without preaching, without lecturing' Chris Evans 'It's a very positive book, it's got some incredible things in here ... [this] book will help so many people' Roman Kemp 'A number of very useful tips ... A great example to anyone' Phillip Schofield 'It's a very open, honest book ... I think the advice in it is great.' Susanna Reid 'It's a great read ... a great book' Piers Morgan 'There's great humour in the book ... This is my favourite interview we've ever done' Holly Willoughby 'Inspirational ... must-have gift for Christmas' Alan Brazil 'The Furious Method is a feel-good and motivating tonic, full of inspirational advice for readers on how we can all improve our physical and mental health.' The Sportsman
Author :Ambi Parameswaran (Foreword by Amish Tripathi) Publisher :Penguin UK ISBN 13 :9351186083 Total Pages :272 pages Book Rating :4.3/5 (511 download)
Book Synopsis For God's Sake by : Ambi Parameswaran (Foreword by Amish Tripathi)
Download or read book For God's Sake written by Ambi Parameswaran (Foreword by Amish Tripathi) and published by Penguin UK. This book was released on 2015-04-01 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: An adman constantly strives to connect market research data to insight on a winning campaign. Ambi Parmeshwaran has developed a fascination for how Indians are getting more religious but also more consumption driven. Combining his thirty- year experience as an adman with a lifelong passion for religious studies, Ambi seeks to answer questions like: • Why has the bindi disappeared from advertisements? • How did Akshaya Trithaya become such a big deal? • What makes Lord Shiva so cool? • How did a Chennai-based department store start the New Year's Sale phenomenon? • Are Muslims more open-minded shoppers? • Why do people who have no interest in using an MBA degree still get an MBA degree? • How did the Manusmriti do a disservice to Hindu women? • What can Harvard Business School learn from the Kumbh Mela? Ambi has filled this book with personal stories, anecdotes, lessons and excerpts from research and other publications. This book is a treat for anyone interested in how religion has evolved and how clever marketers have ridden the wave by tailoring their products and services.
Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis
Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do." -- Provided by publisher.
Download or read book The Big Connect written by Shaili Chopra and published by Random House India. This book was released on 2014-04-02 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are digital means of communication better than traditional bhaashans and processions? Will a social media revolution coerce armchair opinion makers to head to poll booths? Twitter, Facebook, and LinkedIn are changing the way the denizens of the world, and more specifically youth of this country, communicate and connect. In The Big Connect, Shaili Chopra traces the advent of social media in India and how politics and lobbying has now shifted to the virtual floor. She argues that though a post, a pin, or a tweet may not translate into a vote, it can definitely influence it. With comparisons to the Obama campaign of 2008 and 2012 and analysis of the social media campaigns of political bigwigs like Narendra Modi, Rahul Gandhi, and Arvind Kejriwal—the book discusses the role of a digital community in Indian politics.
Book Synopsis The Advertising Concept Book by : Pete Barry
Download or read book The Advertising Concept Book written by Pete Barry and published by . This book was released on 2012 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Book Synopsis The Nutmeg's Curse by : Amitav Ghosh
Download or read book The Nutmeg's Curse written by Amitav Ghosh and published by University of Chicago Press. This book was released on 2022-09-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this ambitious successor to The Great Derangement, acclaimed writer Amitav Ghosh finds the origins of our contemporary climate crisis in Western colonialism’s violent exploitation of human life and the natural environment. A powerful work of history, essay, testimony, and polemic, Amitav Ghosh’s new book traces our contemporary planetary crisis back to the discovery of the New World and the sea route to the Indian Ocean. The Nutmeg’s Curse argues that the dynamics of climate change today are rooted in a centuries-old geopolitical order constructed by Western colonialism. At the center of Ghosh’s narrative is the now-ubiquitous spice nutmeg. The history of the nutmeg is one of conquest and exploitation—of both human life and the natural environment. In Ghosh’s hands, the story of the nutmeg becomes a parable for our environmental crisis, revealing the ways human history has always been entangled with earthly materials such as spices, tea, sugarcane, opium, and fossil fuels. Our crisis, he shows, is ultimately the result of a mechanistic view of the earth, where nature exists only as a resource for humans to use for our own ends, rather than a force of its own, full of agency and meaning. Writing against the backdrop of the global pandemic and the Black Lives Matter protests, Ghosh frames these historical stories in a way that connects our shared colonial histories with the deep inequality we see around us today. By interweaving discussions on everything from the global history of the oil trade to the migrant crisis and the animist spirituality of Indigenous communities around the world, The Nutmeg’s Curse offers a sharp critique of Western society and speaks to the profoundly remarkable ways in which human history is shaped by non-human forces.
Book Synopsis Family Shepherds by : Voddie Baucham Jr.
Download or read book Family Shepherds written by Voddie Baucham Jr. and published by Crossway. This book was released on 2011 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author of Family Driven Faith equips men to model and transfer God's truth within their homes, covering topics that span from marriage and parenting to media habits and overcoming difficult family dynamics.
Book Synopsis How To Write Better Copy by : Steve Harrison
Download or read book How To Write Better Copy written by Steve Harrison and published by Pan Macmillan. This book was released on 2016-09-08 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
Book Synopsis Hegarty on Advertising by : John Hegarty
Download or read book Hegarty on Advertising written by John Hegarty and published by Thames & Hudson. This book was released on 2024-03-14 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: If the future is going to be creative, then Hegarty on Advertising points you in the right direction. Written by one of the worlds legendary advertising men, this best-selling book contains five decades worth of wisdom from the man behind hugely influential campaigns for brands such as Levis, Audi, Boddingtons and Lynx. In this new and improved edition John Hegarty reveals what lies behind a great idea and effective advertising, the ingredients of a successful brand, the right way and the wrong way to run and launch an advertising agency, why you should always question the brief, the art of pitching to a potential client, the central role of storytelling in advertising, the impact of new technology in a rapidly evolving industry, and the importance of dealing with succession. And if that isnt enough, read the final chapters on winemaking and The Garage Soho, a startup incubator that he has co-founded, to find out what happens when an advertising man becomes the client and has ideas sold to him. Both a credo for creativity and a brilliantly entertaining memoir, Hegarty on Advertising provides unparalleled industry insight through stories and anecdotes about the agencies in which Hegarty has played a vital role and the many characters with whom he has worked along the way. Packed with straight-down-the-line, generous, engaging and witty advice, it will be of immense appeal across the whole creative spectrum, from those who want to work in advertising to chief executives who understand the power and value of ideas that sell.
Book Synopsis Hegarty on Creativity: There Are No Rules by : John Hegarty
Download or read book Hegarty on Creativity: There Are No Rules written by John Hegarty and published by Thames & Hudson. This book was released on 2014-04-22 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: A look into what lies behind creativity from one of the advertising industry's leading players Creativity isn’t an occupation; it’s a preoccupation. It is challenge for everyone in the modern world—from business and advertising to education and beyond. Here, the world-famous advertising creative John Hegarty offers a pocket bible of creative thinking, aimed at provoking, challenging, and inspiring greater heights of innovation. From Renaissance art to rock ‘n’ roll, Hegarty takes a wide-angle view of creativity as he sets out to demystify the many ups-and-downs that can arise during the creative process. Paralyzed by the blank page? Daunted by cynics in the workplace? Money leading you astray? Hegarty combines personal experience and anecdotes along with clear, pragmatic, and good-humored insight into tackling all creative challenges head on. Over fifty entries, including “Good is the Enemy of Great,” “Respect Don’t Revere,” “Get Angry,” and “Bad Weather” relay useful and generous advice on how best to improve, sustain, and nurture creativity in any profession. Accompanied by copious irreverent line drawings from Hegarty’s own sketchpad, Hegarty on Creativity is concise, accessible, and richly rewarding.
Book Synopsis Loss by : Siddharth Dhanvant Shanghvi
Download or read book Loss written by Siddharth Dhanvant Shanghvi and published by Harper Collins. This book was released on 2020-11-24 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to lose someone? To answer this timeless question, bestselling author Siddharth Dhanvant Shanghvi draws on a string of devastating personal losses of his mother, of his father and of a beloved pet to craft a moving memoir of death and grief. With surgical detachment and subtle feeling, Shanghvi charts the landscape of bereavement as he takes the reader down the dark, winding path to healing. Clear-eyed and intimate, Loss is the first Volume of non-fiction by one of India's most beloved writer of life experience.
