Negative Publicity

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Negative Publicity

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Author : Crofton Black
Publisher : Aperture Foundation
ISBN 13 : 9781597113519
Total Pages : 0 pages
Book Rating : 4.1/5 (135 download)

Book Synopsis Negative Publicity by : Crofton Black

Download or read book Negative Publicity written by Crofton Black and published by Aperture Foundation. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "British photographer Edmund Clark and counterterrorism investigator Crofton Black have assembled photographs and documents that confront the nature of contemporary warfare and the invisible mechanisms of state control. From George W. Bush's 2001 declaration of the "war on terror" until 2008, an unknown number of people disappeared into a network of secret prisons organized by the U.S. Central Intelligence Agency -- transfers without legal process known as extraordinary renditions. No public records were kept as detainees were shuttled all over the globe. Some were eventually sent to Guantánamo Bay or released without charge, while others remain unaccounted for"--Publisher's description.

Negative Political Advertising

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Author : Karen S. Johnson-Cartee
Publisher : Routledge
ISBN 13 : 1135439257
Total Pages : 317 pages
Book Rating : 4.1/5 (354 download)

Book Synopsis Negative Political Advertising by : Karen S. Johnson-Cartee

Download or read book Negative Political Advertising written by Karen S. Johnson-Cartee and published by Routledge. This book was released on 2013-12-16 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both the theory and practical applications associated with negative political advertising, this is the first book devoted exclusively to the various forms of negative campaigning in the United States. After developing a typology of negative political spots for greater clarity in explaining and evaluating them, the book addresses effectiveness questions such as: What works? When? Why? and How?

Edmund Clark and Crofton Black: Negative Publicity (Signed Edition)

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Author : Crofton Black
Publisher : Aperture Direct
ISBN 13 : 9781683950523
Total Pages : 288 pages
Book Rating : 4.9/5 (55 download)

Book Synopsis Edmund Clark and Crofton Black: Negative Publicity (Signed Edition) by : Crofton Black

Download or read book Edmund Clark and Crofton Black: Negative Publicity (Signed Edition) written by Crofton Black and published by Aperture Direct. This book was released on 2016-02-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: British photographer Edmund Clark and counterterrorism investigator Crofton Black have assembled photographs and documents that confront the nature of contemporary warfare and the invisible mechanisms of state control. From George W. Bush's 2001 declaration of thewar on terroruntil 2008, an unknown number of people disappeared into a network of secret prisons organized by the CIA--transfers without legal process known as extraordinary renditions. No public records were kept as detainees were shuttled all over the globe. Some were eventually sent to Guantánamo Bay or released without charge, while others remain unaccounted for. The paper trail assembled in this volume shows these activities via the weak points of business accountability: invoices, documents of incorporation and billing reconciliations produced by the small-town American businesses enlisted in detainee transportation.

In Defense of Negativity

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Author : John G. Geer
Publisher : University of Chicago Press
ISBN 13 : 0226285006
Total Pages : 221 pages
Book Rating : 4.2/5 (262 download)

Book Synopsis In Defense of Negativity by : John G. Geer

Download or read book In Defense of Negativity written by John G. Geer and published by University of Chicago Press. This book was released on 2008-07-29 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, and scholars frequently complain that such ads undermine elections and even democratic government itself. But John G. Geer here takes the opposite stance, arguing that when political candidates attack each other, raising doubts about each other’s views and qualifications, voters—and the democratic process—benefit. In Defense of Negativity, Geer’s study of negative advertising in presidential campaigns from 1960 to 2004, asserts that the proliferating attack ads are far more likely than positive ads to focus on salient political issues, rather than politicians’ personal characteristics. Accordingly, the ads enrich the democratic process, providing voters with relevant and substantial information before they head to the polls. An important and timely contribution to American political discourse, In Defense of Negativity concludes that if we want campaigns to grapple with relevant issues and address real problems, negative ads just might be the solution.

The SAGE Handbook of Public Relations

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Author : Robert L. Heath
Publisher : SAGE Publications
ISBN 13 : 1506319130
Total Pages : 792 pages
Book Rating : 4.5/5 (63 download)

Book Synopsis The SAGE Handbook of Public Relations by : Robert L. Heath

Download or read book The SAGE Handbook of Public Relations written by Robert L. Heath and published by SAGE Publications. This book was released on 2010-07-29 with total page 792 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.

Outsourcing America

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Author : Ron Hira
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814416284
Total Pages : 290 pages
Book Rating : 4.8/5 (144 download)

Book Synopsis Outsourcing America by : Ron Hira

Download or read book Outsourcing America written by Ron Hira and published by AMACOM Div American Mgmt Assn. This book was released on 2008-04-30 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the most controversial topics in the news is the outsourcing of American jobs to other countries. Outsourced jobs have extended well beyond the manufacturing sector to include white-collar professionals, particularly in information technology, financial services, and customer service. Outsourcing America reveals just how much outsourcing is taking place, what its impact has been and will continue to be, and what can be done about the loss of jobs. More than an exposé, Outsourcing America shows how offshoring is part of the historical economic shift toward globalism and free trade, and demonstrates its impact on individual lives and communities. In addition, the book now features a new chapter on immigration policies and outsourcing, and advice on how individuals can avoid becoming victims of outsourcing. The authors discuss policies that countries like India and China use to attract U.S. industries, and they offer frank recommendations that business and political leaders must consider in order to confront this crisis—and bring more high-paying jobs back to the U.S.A.

Integrated Advertising, Promotion, and Marketing

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Author : Anubhav Mishra
Publisher : Taylor & Francis
ISBN 13 : 1000999653
Total Pages : 391 pages
Book Rating : 4.0/5 (9 download)

Book Synopsis Integrated Advertising, Promotion, and Marketing by : Anubhav Mishra

Download or read book Integrated Advertising, Promotion, and Marketing written by Anubhav Mishra and published by Taylor & Francis. This book was released on 2023-11-17 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the concepts, perspectives, and importance of integrated marketing communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, and a discussion on social and cultural factors that enhance the effectiveness of marketing communication. Attuned to an evolving, Internet-driven, social media–connected world, the book covers all the important forms of communications used by business organizations, touching upon key areas, from marketing plans, branding, positioning, and creative briefs to copywriting, design. It takes the readers through the varied strands of IMC, including advertising, public relations, direct marketing, and sales promotion. The volume also presents considerations for each major media format with an aim of sending their messages to the end consumer. This volume will be an invaluable resource for students, scholars, and marketing professionals as it covers a wide range of topics like communication strategies, advertising, marketing, brand management, media studies, and public relations.

Routledge Handbook of Sport Communication

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Author : Paul M. Pedersen
Publisher : Routledge
ISBN 13 : 1136339485
Total Pages : 545 pages
Book Rating : 4.1/5 (363 download)

Book Synopsis Routledge Handbook of Sport Communication by : Paul M. Pedersen

Download or read book Routledge Handbook of Sport Communication written by Paul M. Pedersen and published by Routledge. This book was released on 2013-03-20 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and managerial aspects, tracing the contours of this expansive, transdisciplinary and international discipline and demonstrating that there are few aspects of contemporary sport that don’t rely on effective communications. Including contributions from leading sport media and communications scholars and professionals from around the world, the book examines emerging (new and social) media, traditional (print, broadcast and screen) media, sociological themes in communication in sport, and management issues, at every level, from the interpersonal to communication within and between sport organisations and global institutions. Taking stock of current research, new ideas and key issues, this book is an essential reference for any advanced student, researcher or practitioner with an interest in sport communication, sport business, sport management, sport marketing, communication theory, journalism, or media studies.

Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth

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Author : Najm Al Fares
Publisher : Najm Al Fares
ISBN 13 :
Total Pages : 79 pages
Book Rating : 4./5 ( download)

Book Synopsis Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth by : Najm Al Fares

Download or read book Ignite Your E-commerce Business: Social Media Strategies for Rapid Growth written by Najm Al Fares and published by Najm Al Fares. This book was released on 2024-04-29 with total page 79 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Complete Guide to Social Media Marketing for E-commerce The Complete Guide to Social Media Marketing for E-commerce provides readers with a comprehensive understanding of social media basics and its benefits in the context of e-commerce. This book helps businesses develop a strong brand presence by defining their identity and crafting a compelling brand story. It also guides readers through the process of building an effective social media strategy by identifying target audiences, selecting appropriate platforms, and setting up accounts. The book emphasizes the importance of content creation and curation, teaching readers how to engage their audience with engaging visual content and curate relevant material. It then explores the power of influencer marketing, providing insights on identifying and collaborating with influencers, negotiating partnerships, and measuring ROI. Readers will also learn how to master paid advertising on platforms such as Facebook and Instagram, harness the potential of video marketing, and effectively measure and analyze performance. The book also offers guidance on implementing customer service best practices, building a community around the brand, staying ahead of trends, scaling social media efforts, and maximizing reach through collaborations. Lastly, the book helps readers craft an effective social media crisis management plan, preparing them for potential crises, handling negative publicity, and rebuilding trust and reputation. With its comprehensive coverage of social media marketing strategies, this guide is a valuable resource for businesses looking to thrive in the digital age.

Strategic Planning for Public Relations

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Author : Ronald D. Smith
Publisher : Routledge
ISBN 13 : 041550676X
Total Pages : 552 pages
Book Rating : 4.4/5 (155 download)

Book Synopsis Strategic Planning for Public Relations by : Ronald D. Smith

Download or read book Strategic Planning for Public Relations written by Ronald D. Smith and published by Routledge. This book was released on 2013 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text offers a pathway to understanding and developing public relations campaigns and other types of strategic communication. The author presents a step-by-step unfolding of the strategic campaign process used in public relations practice. The text serves as a guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Social Media: The Good, the Bad, and the Ugly

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Author : Yogesh K. Dwivedi
Publisher : Springer
ISBN 13 : 3319452347
Total Pages : 730 pages
Book Rating : 4.3/5 (194 download)

Book Synopsis Social Media: The Good, the Bad, and the Ugly by : Yogesh K. Dwivedi

Download or read book Social Media: The Good, the Bad, and the Ugly written by Yogesh K. Dwivedi and published by Springer. This book was released on 2016-08-22 with total page 730 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed conference proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2016, held in Swansea, UK, in September 2016 The 47 full and 17 short papers presented were carefully reviewed and selected from 90 submissions. They are organized in the following topical sections: social media strategy and digital business; digital marketing and customer relationship management; adoption and diffusion; information sharing on social media; impression, trust, and risk management; data acquisition, management and analytics; e-government and civic engagement; e-society and online communities.

Negative Exposures

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Author : Margaret Hillenbrand
Publisher : Duke University Press
ISBN 13 : 1478009047
Total Pages : 188 pages
Book Rating : 4.4/5 (78 download)

Book Synopsis Negative Exposures by : Margaret Hillenbrand

Download or read book Negative Exposures written by Margaret Hillenbrand and published by Duke University Press. This book was released on 2020-03-06 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: When nations decide to disown their troubled pasts, how does this strategic disavowal harden into social fact? In Negative Exposures, Margaret Hillenbrand investigates the erasure of key aspects of such momentous events as the Nanjing Massacre, the Cultural Revolution, and the Tiananmen Square protests from the Chinese historical consciousness, not due to amnesia or censorship but through the operations of public secrecy. Knowing what not to know, she argues, has many stakeholders, willing and otherwise, who keep quiet to protect themselves or their families out of shame, pragmatism, or the palliative effects of silence. Hillenbrand shows how secrecy works as a powerful structuring force in Chinese society, one hiding in plain sight, and identifies aesthetic artifacts that serve as modes of reckoning against this phenomenon. She analyses the proliferation of photo-forms—remediations of well-known photographs of troubling historical events rendered in such media as paint, celluloid, fabric, digital imagery, and tattoos—as imaginative spaces in which the shadows of secrecy are provocatively outlined.

The Salience of Marketing Stimuli

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Author : Gianluigi Guido
Publisher : Springer Science & Business Media
ISBN 13 : 1461516218
Total Pages : 308 pages
Book Rating : 4.4/5 (615 download)

Book Synopsis The Salience of Marketing Stimuli by : Gianluigi Guido

Download or read book The Salience of Marketing Stimuli written by Gianluigi Guido and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications. This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to as the In-salience hypothesis emphasizes the nature of prominence which is intrinsic to any salience construct reviewed in literature. This model is part of wider Dichotic theory of salience, according to which a stimulus is salient either when it is incongruent in a certain context to a perceiver's schema, or when it is congruent in a certain context to a perceiver's goal. According to the four propositions of the model, in-salient stimuli are better recalled, affect both attention and interpretation, and are moderated by the degree of perceivers' comprehension (i.e., activation, accessibility, and availability of schemata), and involvement (i.e., personal relevance of the stimuli). Results of two empirical studies on print advertisements show that in-salient ad messages have the strongest impact in triggering ad processing which, in turn, leads to consumer awareness. The reading of this book is therefore recommended not only to academic scholars, but also to marketers especially planning ad campaigns and launches of new products.

Public Opinion and Counter-Terrorism

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Author : Michael Lister
Publisher : Taylor & Francis
ISBN 13 : 1000882209
Total Pages : 222 pages
Book Rating : 4.0/5 (8 download)

Book Synopsis Public Opinion and Counter-Terrorism by : Michael Lister

Download or read book Public Opinion and Counter-Terrorism written by Michael Lister and published by Taylor & Francis. This book was released on 2023-05-12 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the ways in which the views of the public inhabit the counter-terrorism policy space, with a focus on the UK case. Drawing insights from Critical Terrorism Studies, Critical Security Studies and studies of public opinion, the book develops an argument that the relationship between public opinion is complex, iterative and mutually instantiating. Rather than public opinion and counter-terrorism policy existing in a simple, uni-directional causal relationship, the book argues that whilst counter-terrorism policy actors are informed by public opinion, in important ways they also construct that very opinion. This argument is made through an empirical analysis of UK counter-terrorism policy. Drawing on primary research interviews with key counter-terrorism policy actors, and security professionals, as well as original analysis of parliamentary debates, the book demonstrates that rather than UK counter- terrorism politics being closed and elite-driven, there exists a complex, dialectical relationship between public opinion and both the making and the implementing of counter-terrorism policy. This book will be of much interest to students of critical terrorism studies, counter-terrorism, security studies, British politics and communication studies.

Marketing and Managing Tourism Destinations

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Author : Alastair M. Morrison
Publisher : Taylor & Francis
ISBN 13 : 1000876160
Total Pages : 898 pages
Book Rating : 4.0/5 (8 download)

Book Synopsis Marketing and Managing Tourism Destinations by : Alastair M. Morrison

Download or read book Marketing and Managing Tourism Destinations written by Alastair M. Morrison and published by Taylor & Francis. This book was released on 2023-07-31 with total page 898 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and Managing Tourism Destinations is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. Much has changed since the publication of the second edition of this book in 2018. The COVID-19 pandemic was unpredictable at the time and has caused havoc for destinations and DMOs. The third edition includes many materials about the COVID-19 impacts and recovery from the pandemic. This third edition has been updated to include: four new chapters (Chapter 2—“Destination Sustainability and Social Responsibility”; Chapter 3—“Quality of Life and Well-Being of Destination Residents”; Chapter 11—“Destination Crisis Management”; and Chapter 20—“Destination Management Performance Measurement and Management”) new and updated international case examples to show the practical realities and approaches to managing different destinations around the world coverage of contemporary topics including, for example, COVID-19, social responsibility, metaverse, mixed reality, virtual meetings, teleworking, digital nomads, viral marketing, blended travel, regenerative tourism, meaningful travel, and several others a significantly improved illustration program keyword lists It is illustrated in full color and packed with features to encourage reflection on main themes, spur critical thinking, and show theory in practice. Written by an author with many years of industry practice, university teaching, and professional training experience, this book is the essential guide to the subject for tourism, hospitality, and events students and industry practitioners alike.

Spike your Brand ROI

Author : Adele R. Cehrs
Publisher : John Wiley & Sons
ISBN 13 : 1118976681
Total Pages : 240 pages
Book Rating : 4.1/5 (189 download)

Book Synopsis Spike your Brand ROI by : Adele R. Cehrs

Download or read book Spike your Brand ROI written by Adele R. Cehrs and published by John Wiley & Sons. This book was released on 2015-01-26 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increase ROI through more effective brand marketing According to CMO.com, we are exposed to more than 5,000 brandmessages each day. Marketers call this “creating engagement,"and each comment, share, or re-tweet is supposed to be a win. Butis this deluge of content really working to shift perception,change behavior, or sell products? The truth is, only 5% ofpeople say that social media has a profound effect on theirpurchasing decisions. Moreover, only 2.7% of people are willing tostick their neck out on the line to recommend your brand via socialmedia, a factor known as “social risk.” In SPIKE Your Brand ROI, public relations maven AdeleCehrs shares her strategy for effective engagement: it’s allabout timing. This book will teach you how to recognize,anticipate, or even create a SPIKE – a Sudden Point ofInterest that Kick-starts Exposure. This is your opportunity toreach people when they are primed to hear your message, and yourbrand is most relevant to their lives. Based on the author′s actual engagements with clients likeYum Brands, Lockheed Martin, DuPont, and more, this practical guideoutlines a new, pragmatic approach that will enable youto: Learn to recognize brand patterns that are driven by audienceinterests and outside events Focus your energy, resources, and money when your brand istop-of-mind Decrease your marketing spend while increasing your bottom-linebenefits Maximize benefits or mitigate damage by anticipating when yourcompany, association, or nonprofit is going to be in thespotlight Retool traditional word-of-mouth initiatives for optimumresults With Adele Cehrs' proven methodology, you can turn a SPIKE intoa strategic platform from which to improve results, build respect,and boost your ROI.

The Everything Guide To Starting And Running A Restaurant

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Author : Ronald Lee Restaurateur
Publisher : Simon and Schuster
ISBN 13 : 144052355X
Total Pages : 263 pages
Book Rating : 4.4/5 (45 download)

Book Synopsis The Everything Guide To Starting And Running A Restaurant by : Ronald Lee Restaurateur

Download or read book The Everything Guide To Starting And Running A Restaurant written by Ronald Lee Restaurateur and published by Simon and Schuster. This book was released on 2005-12-12 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Simon & Schuster eBook. Simon & Schuster has a great book for every reader.