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Multimodal Argumentation And Rhetoric In Media Genres
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Book Synopsis Multimodal Argumentation and Rhetoric in Media Genres by : Assimakis Tseronis
Download or read book Multimodal Argumentation and Rhetoric in Media Genres written by Assimakis Tseronis and published by John Benjamins Publishing Company. This book was released on 2017-12-15 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection advances the study of context-dependent characteristics of argumentative discourse by examining a variety of media genres in which text and image (and other semiotic modes) combine to create meaning. The chapters have been written by an international group of senior and junior scholars researching multimodal argumentation in the last two decades. In each chapter, a specific approach to argumentation and rhetoric is combined with insights from visual studies, metaphor theory, scientific visualization, cognitive science, semiotics, conversation analysis, or (documentary) film theory in order to explain how multimodal genres function argumentatively and rhetorically. Together the chapters present a state-of-the-art in the analysis of multimodal argumentation in such diverse genres as print advertisements, news photographs, scientific illustrations, political cartoons, documentaries, film trailers, political TV advertisements, public debates, and political speeches. The volume will be of interest to advanced students and scholars in argumentation studies, rhetoric, and multimodal communication.
Book Synopsis Visual and Multimodal Communication by : Charles Forceville
Download or read book Visual and Multimodal Communication written by Charles Forceville and published by Oxford University Press. This book was released on 2020-07-09 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. Visual and Multimodal Communication: Applying the Relevance Principle is the first book to systematically demonstrate how RT can fulfill its promise to develop into an inclusive theory of communication. In this book, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colorful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages. Forceville addresses issues such as the difference between drawing prospective addressees' attention to a message and persuading them to accept it; the thorny continuum from implicit to explicit information; and the role of genre. Case studies of pictograms, advertisements, cartoons, and comics provide contemporary and accessible examples of the importance of genre and of how the RT model can be connected to other approaches. By expanding the application of relevance theory to include mass-communicative messages, Visual and Multimodal Communication reintroduces a central framework of cognitive linguistics and pragmatics to a new audience and paves the way for an inclusive theory of communication.
Book Synopsis VISUAL AND MULTIMODAL COMMUNICATION by : FORCEVILLE.
Download or read book VISUAL AND MULTIMODAL COMMUNICATION written by FORCEVILLE. and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Understanding Abstract Concepts across Modes in Multimodal Discourse by : Elżbieta Górska
Download or read book Understanding Abstract Concepts across Modes in Multimodal Discourse written by Elżbieta Górska and published by Routledge. This book was released on 2019-08-21 with total page 102 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume looks at spatialization of abstract concepts in verbo-pictorial aphorisms at work in the cartoons of a single artist. While extensive work has been done in studying spatialization of abstract concepts in grammar and lexicon within cognitive linguistics, this book is the first of its kind to provide a detailed account of such phenomena in multimodal discourse. The volume integrates a range of approaches from cognitive linguistics, including image schema theory, conceptual theory of metaphor, multimodal metaphor theory, the dynamic approach to metaphor, and a multimodal approach to metonymy, and applies this multi-faceted framework to a selection of cartoons from the work of Polish artist Janusz Kapusta. Taken together, these cartoons form the basis of two comprehensive case studies which explore the abstract concepts of "emotions" and "life," highlighting the ways in which cartoons can illustrate the important relationship between space, situated cognition, and language and in turn, a clear and systematic framework for establishing cohesive ties between the verbal and pictorial modes in multimodal cognitive linguistic research. The volume sheds new light on visual thinking and multimodal rendition of creative abstract thought.
Book Synopsis Shifts towards Image-centricity in Contemporary Multimodal Practices by : Hartmut Stöckl
Download or read book Shifts towards Image-centricity in Contemporary Multimodal Practices written by Hartmut Stöckl and published by Routledge. This book was released on 2020-01-03 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative collection builds on current multimodal research to showcase image-centric practices in contemporary media, unpacking the increasing extent to which the visual plays a principal role in modern day communication. The volume begins by providing a concise overview of the history and development of multimodal research with respect to image-centricity, with successive chapters looking at how image-centricity emerges over time, unfolds in relation to language and other features in global design strategies. Bringing together contributions from both established and emerging researchers in multimodality and social semiotics, the book presents case studies on a variety of image-centric genres and domains, including magazines, advertising discourse, multimedia storytelling, and social media platforms. The aims of the book are, to interrogate the new multimodal genres, relations, forms of analysis, and methods of production that emerge from a greater reliance on visual components. Refining and broadening current understandings of image-centricity in today’s media sphere, this collection will be of particular interest to scholars and students in multimodality, social semiotics, applied linguistics, language and media, and discourse analysis.
Book Synopsis Contextualizing Pragma-Dialectics by : Frans H. van Eemeren
Download or read book Contextualizing Pragma-Dialectics written by Frans H. van Eemeren and published by John Benjamins Publishing Company. This book was released on 2017-12-12 with total page 379 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contextualizing Pragma-Dialectics contains a selection of 18 article reporting on research conducted in the past decade in which the institutional context in which argumentative discourse takes place is systematically taken into account. Some articles provide relevant theoretical backgrounds, other articles make clear how the extended pragma-dialectical theory can be used to analyse and evaluate argumentative discourse in specific institutional contexts. Next to argumentative discourse in the legal domain and the medical context of health communication, a great deal of attention is paid to various argumentative practices in the political domain or dealing with specific social issues. A contribution on multimodal argumentation is also included. All contributing authors are actively engaged in the International Learned Institute for Argumentation Studies (ILIAS).
Download or read book Multimodality written by Janina Wildfeuer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-11-18 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multimodality’s popularity as a semiotic approach has not resulted in a common voice yet. Its conceptual anchoring as well as its empirical applications often remain localized and disparate, and ideas of a theory of multimodality are heterogeneous and uncoordinated. For the field to move ahead, it must achieve a more mature status of reflection, mutual support, and interaction with regard to both past and future directions. The red thread across the disciplines reflected in this book is a common goal of capturing the mechanisms of synergetic knowledge construction and transmission using diverse forms of expressions, i.e., multimodality. The collection of chapters brought together in the book reflects both a diversity of disciplines and common interests and challenges, thereby establishing an excellent roadmap for the future. The contributions revisit and redefine theoretical concepts or empirical analyses, which are crucial to the study of multimodality from various perspectives, with a view towards evolving issues of multimodal analysis. With this, the book aims at repositioning the field as a well-grounded scientific discipline with significant implications for future communication research in many fields of study.
Download or read book Approaches to Multimodality written by and published by BRILL. This book was released on 2024-05-30 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume transcends boundaries, captivating multimodality scholars worldwide while offering invaluable non-"Anglo" perspectives through its main focus on Lithuanian public discourse. Discover the interaction between multimodal communication and (sub)cultural influences in political, advertising, and film discourse. This volume is a vade mecum for scholars and students of visual and multimodal stylistics, rhetoric, and creativity across diverse media, professionals specialising in advertisements, commercials, films etc. Discover original insights that encourage intercultural comparative research, emphasising the role of cultural context in multimodality.
Book Synopsis Approaches to Specialized Genres by : Kathy Ling LIN
Download or read book Approaches to Specialized Genres written by Kathy Ling LIN and published by Routledge. This book was released on 2020-12-29 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Approaches to Specialized Genres provides a timely update of the field of genre studies, with 14 cutting-edge contributions split into five sections using and integrating an exceptionally wide variety of methods and perspectives (such as ESP genre research, corpus linguistics, systemic functional linguistics, ethnographic and multimodal research) to analyse genres in written, spoken, visual and auditory modes across a multiplicity of pedagogic, professional and digital settings. It highlights and illustrates the growing trend of a multiperspective and inter-theoretic approach to genre studies and demonstrates how such methodological rigour can extend our knowledge of language, in general, and genres, in particular. It also examines a rich variety of underexplored genres such as the digital genre of synchronous videoconferencing, instructional slides, video ads, engineers’ training log book entries, the narrative story genres, fundraising letters and retraction notices. It demonstrates not only the prominent value of genre research, but wide applications of genre knowledge in various educational and professional domains. The book brings together experts spreading across the world, including countries in South-East Asia, Europe, America, West Africa and South America. Accordingly, it will appeal to readers of diversified socio-cultural backgrounds working in all the aforementioned inter-related fields of applied linguistics and communication studies.
Book Synopsis Language of the Revolution by : Eugen Wohl
Download or read book Language of the Revolution written by Eugen Wohl and published by Springer Nature. This book was released on 2023-12-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited book fills a void in the existing research concerning anti-communist movements in Central and Eastern Europe, outlining the linguistic implications of the cultural, social and political metamorphoses brought about by the (change of) regime. The authors included in this volume approach the topic from a variety of perspectives, but, ultimately, focus on language seen as a fundamental tool for simultaneously subjugating and liberating, concealing and revealing truth, discouraging dissidence and fostering revolt. Readers are invited to discover the linguistic implications of the many shapes and forms that the 1989 anti-communist revolutions took. Equally interesting are the investigations of the revolution aftermath, in the first years of transition to democracy. Perceived as a whole throughout the Cold War (1947-1991), the so-called "Eastern Bloc" managed to reveal its heterogeneity, the singularity of each of its comprising states and the multitude of its internal contrasts, most vividly perhaps, in the manifold manifestations of the 1989 anti-communist fight. This book will be of interest to academics and researchers from various fields, including history, (socio)linguistics, political studies, and conflict studies.
Book Synopsis Rhetorical Audience Studies and Reception of Rhetoric by : Jens E. Kjeldsen
Download or read book Rhetorical Audience Studies and Reception of Rhetoric written by Jens E. Kjeldsen and published by Springer. This book was released on 2017-11-10 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines the reception of rhetoric and the rhetoric of reception. By considering salient rhetorical traits of rhetorical utterances and texts seen in context, and relating this to different kinds of reception and/or audience use and negotiation, the authors explore the connections between rhetoric and reception. In our time, new media and new forms of communication make it harder to distinguish between speaker and audience. The active involvement of users and audiences is more important than ever before. This project is based on the premise that rhetorical research should reconsider the understanding, conceptualization and examination of the rhetorical audience. From mostly understanding audiences as theoretical constructions that are examined textually and speculatively, the contributors give more attention to empirical explorations of actual audiences and users. The book will provide readers with new knowledge on the workings of rhetoric as well as illustrative and guiding examples of new methods of rhetorical studies.
Book Synopsis Authoritarianism on the Front Page by : Dimitris Serafis
Download or read book Authoritarianism on the Front Page written by Dimitris Serafis and published by John Benjamins Publishing Company. This book was released on 2023-03-15 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume offers a critical discursive-argumentative framework that scrutinizes the discursive construction and, moreover, the argumentative justification of authoritarian attitudes on newspaper front pages in highly polarized times of multiple ‘crises’ in Greece. At the same time, it aspires to outline novel research avenues for scholars working in the fields of critical discourse and argumentation studies, multimodality and communication studies, that go beyond the study of the meaning potential of multimodal artifacts and focus on the study of the argumentative inferences that are triggered by multimodal discourses in polarized contexts. It frames the theoretical discussion based on concepts such as Nikos Poulantzas’ ‘authoritarian statism’ as well as Antonio Gramsci’s ‘hegemony’ and ‘intellectuals’. Methodologically, it draws on the agenda of multimodal critical discourse analysis, integrating principles and tools from social semiotics and (multimodal) argumentation studies with a particular focus on inference in argumentation.
Book Synopsis Empirical Multimodality Research by : Jana Pflaeging
Download or read book Empirical Multimodality Research written by Jana Pflaeging and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-11-08 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume advances the data-based study of multimodal artefacts and performances by showcasing methods and results from the latest endeavors in empirical multimodal research, representing a vibrant international and interdisciplinary research community. The collated chapters identify and seek to inspire novel, mixed-method approaches to investigate meaning-making mechanisms in current communicative artifacts, designs, and contexts; while attending to their immersive, aesthetic, and ideological dimensions. Each contribution details innovative aspects of empirical multimodality research, offering insights into challenges evolving from quantitative approaches, particular corpus work, results from eye-tracking and psychological experiments, and analyses of dynamic interactive experiences. The approaches and results presented foreground the inherent multidisciplinary nature and implications of multimodality, renegotiating concepts across linguistics, media studies, (social) semiotics, game studies, and design. With this, the volume will inform both current and future developments in theory, methods, and transdisciplinary contexts and become a landmark reference for anyone interested in the empirical study of multimodality.
Book Synopsis The Logic of Legal Argumentation by : Marko Novak
Download or read book The Logic of Legal Argumentation written by Marko Novak and published by Taylor & Francis. This book was released on 2024-02-26 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents a thorough analysis of multi-modal argumentation and its practicality within the law. Takes both a descriptive and a normative approach. Applicable in a variety of areas, from Philosophy of Law to Communication Studies.
Book Synopsis Research Genres Across Languages by : Carmen Pérez-Llantada
Download or read book Research Genres Across Languages written by Carmen Pérez-Llantada and published by Cambridge University Press. This book was released on 2021-07-15 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential reading for understanding genre innovation and evolution in relation to Web 2.0 technology and sociocultural diversity.
Download or read book Writer/Designer written by Cheryl E. Ball and published by Macmillan Higher Education. This book was released on 2018-01-05 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Grounded in multimodal theory and supported by practice in the classroom, Writer/Designer streamlines the process of composing multimodally by helping students make decisions about content across a range of modes, genres, and media from words to images to movement. Students learn by doing as they write for authentic audiences and purposes. The second edition of Writer/Designer is reimagined to clarify the multimodal process and give students the tools they need to make conscious rhetorical choices in new modes and media. Key concepts in design, rhetoric, and multimodality are illustrated with vivid, timely examples, and new Touchpoint activities for each section give students opportunities to put new skills into practice. Based on feedback from instructors and administrators who incorporate multimodality into their classroom—or want to—this brief, accessible text is designed to be flexible, supporting core writing assignments and aligning with course goals in introductory composition or any course where multimodality matters.
Book Synopsis Social Influence, Power, and Multimodal Communication by : Isabella Poggi
Download or read book Social Influence, Power, and Multimodal Communication written by Isabella Poggi and published by Taylor & Francis. This book was released on 2022-11-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Examines fragments of real multimodal communication, which provides insights on the universal mechanisms and devices of power and social influence • Enhances the readers awareness of how people may use multimodal communication to achieve and maintain power, and of how, by their own body, they may influence others and defend themselves from their influence, making this essential reading for students and academics • Refers to a variety of contexts in which communication is used and adapted, including in everyday life, at work, at school, and in politics to show the similarities and differences in these environments
