Multichannel Retailing

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Multi-Channel Retailing

Author : Lynda Rose Poloian
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501316001
Total Pages : 584 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Multi-Channel Retailing by : Lynda Rose Poloian

Download or read book Multi-Channel Retailing written by Lynda Rose Poloian and published by Bloomsbury Publishing USA. This book was released on 2015-06-01 with total page 584 pages. Available in PDF, EPUB and Kindle. Book excerpt: As one of the first textbooks to present a comprehensive view of multichannel retailing-the practice of trading through several selling channels concurrently-Multichannel Retailing is critical for any student preparing for today's job market. This timely and compelling textbook identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. Strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods form the core of the text. Multichannel Retailing examines the roots of the multichannel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. This book is a guide to implementing and operating a successful e-retailing business, and it offers ideas and solutions for expanding the cross-channel capabilities of traditional retail operations. Instructors, contact your Sales Representative for access to Instructor's Materials.

Multi-Channel Retailing

Author : Lynda Gamans Poloian
Publisher :
ISBN 13 : 9781563676314
Total Pages : 400 pages
Book Rating : 4.6/5 (763 download)

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Book Synopsis Multi-Channel Retailing by : Lynda Gamans Poloian

Download or read book Multi-Channel Retailing written by Lynda Gamans Poloian and published by . This book was released on 2010-01-01 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model that students of retailing should all be aware of. Multi-Channel Retailing identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. The strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods forms the core of this text. It begins with the roots of the multi-channel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. The book will provide readers with a guide for implementing and operating a successful e-retailing business. Students will learn that a key element of developing multi-channel strategies is understanding consumer needs and implementing appropriate technologies.

New Online Retailing

Author : Gerrit Heinemann
Publisher : Springer Science & Business Media
ISBN 13 : 383496378X
Total Pages : 261 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis New Online Retailing by : Gerrit Heinemann

Download or read book New Online Retailing written by Gerrit Heinemann and published by Springer Science & Business Media. This book was released on 2010-11-01 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors describe in detail what makes today’s online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together “lessons learned” from the last 10 years, and give readers a tour of the future of online selling.

Multi-Channel Retailing

Author : Lynda Gamans Poloian
Publisher : Fairchild Books
ISBN 13 :
Total Pages : 452 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Multi-Channel Retailing by : Lynda Gamans Poloian

Download or read book Multi-Channel Retailing written by Lynda Gamans Poloian and published by Fairchild Books. This book was released on 2009-06-08 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods.

The Complete Idiot's Guide to Starting and Running a Retail Store

Author : James E. Dion
Publisher : Penguin
ISBN 13 : 9781592577262
Total Pages : 372 pages
Book Rating : 4.5/5 (772 download)

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Book Synopsis The Complete Idiot's Guide to Starting and Running a Retail Store by : James E. Dion

Download or read book The Complete Idiot's Guide to Starting and Running a Retail Store written by James E. Dion and published by Penguin. This book was released on 2008 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: A comprehensive guide to running a retail store, with advice on hiring and training, licenses and registrations, working with customers, and learning the retail market.

Strategic Retail Management

Author : Joachim Zentes
Publisher : Springer Science & Business Media
ISBN 13 : 3834967408
Total Pages : 441 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Strategic Retail Management by : Joachim Zentes

Download or read book Strategic Retail Management written by Joachim Zentes and published by Springer Science & Business Media. This book was released on 2012-02-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies. In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen well-known retail companies from different countries, like Best Buy, IKEA,TK Maxx, Tesco and Decathlon, are now used to illustrate particular aspects of retail management.

The Multichannel Retail Handbook 2016 Edition

Author : Chris Jones
Publisher : Lulu.com
ISBN 13 : 1326472577
Total Pages : 350 pages
Book Rating : 4.3/5 (264 download)

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Book Synopsis The Multichannel Retail Handbook 2016 Edition by : Chris Jones

Download or read book The Multichannel Retail Handbook 2016 Edition written by Chris Jones and published by Lulu.com. This book was released on 2015-11-10 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The march of the internet into retail is relentless. Online is where customers spend their time and, increasingly, their money. The internet is also changing. The rise of mobile is giving web access to millions more developing nation consumers, while simultaneously resetting the expectations of customers in highly developed markets. No retailer, anywhere in the world, can afford to be without a response to these fundamental changes in the way their customers are shopping. This is a handbook for planning, implementing, operating and enhancing that response. Packed with statistics, case-studies and examples, The Multichannel Retail Handbook is above all a practical guide. It provides useable tools and decision-frameworks. It offers actionable advice and recommendations. It takes the retailer to from "why-what-how" through to "when". The 2016 Edition has been fully revised and updated to reflect the changes that have taken place in this rapid-moving sector since the original edition was published.

Handbook of Research on Retailer-Consumer Relationship Development

Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1466660759
Total Pages : 589 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio

Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Fashion Retailing

Author : Dimitri Koumbis
Publisher : Bloomsbury Publishing
ISBN 13 : 1350195006
Total Pages : 245 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis Fashion Retailing by : Dimitri Koumbis

Download or read book Fashion Retailing written by Dimitri Koumbis and published by Bloomsbury Publishing. This book was released on 2020-08-06 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again. Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model. Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers. Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.

Customer Experience in Fashion Retailing

Author : Bethan Alexander
Publisher : Taylor & Francis
ISBN 13 : 104004462X
Total Pages : 414 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Customer Experience in Fashion Retailing by : Bethan Alexander

Download or read book Customer Experience in Fashion Retailing written by Bethan Alexander and published by Taylor & Francis. This book was released on 2024-06-20 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text provides a holistic, integrated and in-depth perspective on the growing field of customer experience (CX), in a fashion context. Merging three core perspectives – academic, creative agency and retailer – the book takes a chronological approach to tracing the evolution of customer experience from the physical store, to omnichannel through channel convergence to consider the future of fashion retailing and customer experience. Beginning with the theoretical perspective, customer experience evolution in a fashion retail context is traced, considering the definition of customer experience, physical retail, the digitalisation of customer experience, omni-channel retail, in-store technologies and envisioning future retail CX. The retail creative agency perspective looks at how to locate and design customer experience journeys, designing harmonised CX across retail brand environments online and offline, responsible retailing and taking a human-centric approach to create visceral, wellbeing-based experiences. Finally, the retailer perspective explores real-life case studies of great customer experience from international brands, including Zara, Nike, Ecoalf, To Summer and Anya Hindmarch. Pedagogical features to aid understanding are built in throughout, including chapter objectives and reflective questions. Comprehensive and unique in its approach, Customer Experience in Fashion Retailing is recommended reading for students studying Fashion Retail Management, Customer Experience, Retail Design and Visual Merchandising, Fashion Psychology and Fashion Marketing.

Retailing in the Twenty-First Century 2nd Edition

Author : Jay Diamond
Publisher : Bloomsbury Publishing USA
ISBN 13 : 1501327690
Total Pages : 695 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Retailing in the Twenty-First Century 2nd Edition by : Jay Diamond

Download or read book Retailing in the Twenty-First Century 2nd Edition written by Jay Diamond and published by Bloomsbury Publishing USA. This book was released on 2016-06-30 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing in the Twenty-First Century introduces students to the field of retailing with the most current retailing principles and practices. This comprehensive text covers such current shifts as retailers expanding into overseas markets and others repositioning themselves to respond to the latest merchandising and management trends. More and more retailers are reconsidering their customer bases and are focusing on multicultural consumer segments instead of merely relying on the "one size fits all" philosophy of the past. It is vital that both those already in the field and students who will soon enter the field be aware of the retailing principles and practices covered in this textbook.

Strategic Retail Management and Brand Management

Author : Doris Berger-Grabner
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110543958
Total Pages : 402 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis Strategic Retail Management and Brand Management by : Doris Berger-Grabner

Download or read book Strategic Retail Management and Brand Management written by Doris Berger-Grabner and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-10-25 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: The retail industry and associated business models have gone through a significant phase of disruption. The rapid emergence of new technologies, digital business models and the evolution of social media platforms as a new sales channel continue to influence the sector. Key contextual or external trends will affect and shape the retail landscape in the years to come. Therefore, it seems important to prepare for this situation and be ready with a head start in terms of knowledge. This textbook provides its readers basic knowledge about the national and international retail sector and gives important insights into trends and developments. It deals with key trends, in particular new patterns of personal consumption, evolving geopolitical dynamics, technological advancements and structural industry shifts. Moreover, it explains why it is so important that retailers use these trends, adapt their retail strategies and tactics, create strong brands and come up with innovative, new ways of doing business. Today we are living in a challenging time for retail. This textbook tries to give insights and explanations to better understand these challenges and provide managerial implications.

Multi-Channel Marketing, Branding and Retail Design

Author :
Publisher : Emerald Group Publishing
ISBN 13 : 1786354551
Total Pages : 272 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Multi-Channel Marketing, Branding and Retail Design by :

Download or read book Multi-Channel Marketing, Branding and Retail Design written by and published by Emerald Group Publishing. This book was released on 2016-12-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds.

Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference

Author : Dawn R. Deeter-Schmelz
Publisher : Springer
ISBN 13 : 3319117971
Total Pages : 343 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference by : Dawn R. Deeter-Schmelz

Download or read book Proceedings of the 2010 Academy of Marketing Science (AMS) Annual Conference written by Dawn R. Deeter-Schmelz and published by Springer. This book was released on 2014-10-23 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2010 Academy of Marketing Science (AMS) Annual Conference held in Portland, Oregon.

Multichannel Retailing

Author : Huan Liu
Publisher : Foundations and Trends (R) in Marketing
ISBN 13 : 9781680834949
Total Pages : 92 pages
Book Rating : 4.8/5 (349 download)

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Book Synopsis Multichannel Retailing by : Huan Liu

Download or read book Multichannel Retailing written by Huan Liu and published by Foundations and Trends (R) in Marketing. This book was released on 2018-12-19 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents an overview of and draws conclusions from extant studies related to multichannel retailing. Academic interest in this topic has increased dramatically. Thus, an updated understanding of how retailers and consumers influence and interact with each other in multichannel retail contexts is required.

Managing Social Media and Consumerism

Author : . Rajagopal
Publisher : Springer
ISBN 13 : 1137281928
Total Pages : 246 pages
Book Rating : 4.1/5 (372 download)

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Book Synopsis Managing Social Media and Consumerism by : . Rajagopal

Download or read book Managing Social Media and Consumerism written by . Rajagopal and published by Springer. This book was released on 2013-09-20 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Categorically reviews the theories of communication, best practices in social media and previous research, and analyzes the corporate involvement towards strategic and tactical stewardship in serving customer-centric business requirements.

Emotionalizing Fashion Retail

Author : Jochen Strähle
Publisher : BoD – Books on Demand
ISBN 13 : 3734758211
Total Pages : 390 pages
Book Rating : 4.7/5 (347 download)

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Book Synopsis Emotionalizing Fashion Retail by : Jochen Strähle

Download or read book Emotionalizing Fashion Retail written by Jochen Strähle and published by BoD – Books on Demand. This book was released on 2015-04-09 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fashion retail environment is changing faster than ever. This book shows the latest state of the art in both theory and practice in how to attract customers, turn them into shoppers and to develop them into lovers of any fashion business. The key-focus lies on a deep understanding of the emotional part during the buying-process. It clearly shows the potential of new digital and social media, and the integration of the on- and offline world within the fashion retail world.