handbook-of-research-on-retailer-consumer-relationship-development

Download handbook-of-research-on-retailer-consumer-relationship-development full books in PDF, epub, and Kindle. Read online handbook-of-research-on-retailer-consumer-relationship-development ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!

Handbook of Research on Retailer-Consumer Relationship Development

Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1466660759
Total Pages : 589 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Retailer-Consumer Relationship Development by : Musso, Fabio

Download or read book Handbook of Research on Retailer-Consumer Relationship Development written by Musso, Fabio and published by IGI Global. This book was released on 2014-05-31 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though based on an economic transition, retailer-consumer relationship is also influenced by non-economic factors and is a context of social interaction. With the emergence of modern merchandising techniques and a rise in large retail companies, consumers have become increasingly vigilant of practice within the retail industry. Handbook of Research on Retailer-Consumer Relationship Development offers a complete and updated overview of various perspectives relating to customer relationship management within the retail industry and stimulates the search for greater integration of these views in further research. Offering different angles to analyze the exchange between the retailer and the consumer, this handbook is a valuable tool for professionals and scholars seeking to upgrade their knowledge, as well as for upper-level students.

Handbook of Research on Retailer-consumer Relationship Development

Author : Fabio Musso
Publisher : Business Science Reference
ISBN 13 : 9781466660779
Total Pages : 589 pages
Book Rating : 4.6/5 (67 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Retailer-consumer Relationship Development by : Fabio Musso

Download or read book Handbook of Research on Retailer-consumer Relationship Development written by Fabio Musso and published by Business Science Reference. This book was released on 2014 with total page 589 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences

Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1799814130
Total Pages : 571 pages
Book Rating : 4.7/5 (998 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences by : Musso, Fabio

Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 571 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.

Handbook of Research on Retailing

Author : Katrijn Gielens
Publisher : Edward Elgar Publishing
ISBN 13 : 1786430282
Total Pages : 480 pages
Book Rating : 4.7/5 (864 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Retailing by : Katrijn Gielens

Download or read book Handbook of Research on Retailing written by Katrijn Gielens and published by Edward Elgar Publishing. This book was released on 2018-08-31 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: The advent of e-commerce and the rise of hard discounters have put severe pressure on traditional retail chains. Boundaries are blurring: traditional brick & mortar players are expanding their online operations and/or setting up their own discount banners, while the power houses of online retail are going physical, and hard discounters get caught up in the Wheel of Retailing. Even successful companies cannot sit back and rest, but need to prepare for the next wave of change. In the face of this complexity, it is all the more important to take stock of current knowledge, based on insights and experience from leading scholars in the field. What do we know from extant studies, and what are the ensuing best practices? What evolutions are ahead, and will current recipes still work in the future? This Handbook sheds light on these issues.

Handbook of Research on Global Fashion Management and Merchandising

Author : Vecchi, Alessandra
Publisher : IGI Global
ISBN 13 : 1522501118
Total Pages : 862 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Handbook of Research on Global Fashion Management and Merchandising by : Vecchi, Alessandra

Download or read book Handbook of Research on Global Fashion Management and Merchandising written by Vecchi, Alessandra and published by IGI Global. This book was released on 2016-05-03 with total page 862 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry.

Supply Chain Management Strategies and Risk Assessment in Retail Environments

Author : Kumar, Akhilesh
Publisher : IGI Global
ISBN 13 : 1522530576
Total Pages : 351 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Supply Chain Management Strategies and Risk Assessment in Retail Environments by : Kumar, Akhilesh

Download or read book Supply Chain Management Strategies and Risk Assessment in Retail Environments written by Kumar, Akhilesh and published by IGI Global. This book was released on 2017-12-15 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proper understanding and managing of project risks and uncertainties is crucial to any organization. It is paramount that all phases of project development and execution are monitored to avoid poor project results from meager economics, overspending, and reputation. Supply Chain Management Strategies and Risk Assessment in Retail Environments is a comprehensive reference source for the latest scholarly material on effectively managing risk factors and implementing the latest supply management strategies in retail environments. Featuring coverage on relevant topics such as omni-channel retail, green supply chain, and customer loyalty, this book is geared toward academicians, researchers, and students seeking current research on the challenges and opportunities available in the realm of retail and the flow of materials, information, and finances between companies and consumers.

Routledge Handbook on Consumption

Author : Margit Keller
Publisher : Routledge
ISBN 13 : 1317380894
Total Pages : 1037 pages
Book Rating : 4.3/5 (173 download)

DOWNLOAD NOW!

Book Synopsis Routledge Handbook on Consumption by : Margit Keller

Download or read book Routledge Handbook on Consumption written by Margit Keller and published by Routledge. This book was released on 2017-02-10 with total page 1037 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumption research is burgeoning across a wide range of disciplines. The Routledge Handbook on Consumption gathers experts from around the world to provide a nuanced overview of the latest scholarship in this expanding field. At once ambitious and timely, the volume provides an ideal map for those looking to position their work, find new analytic insights and identify research gaps. With an intuitive thematic structure and resolutely international outlook, it engages with theory and methodology; markets and businesses; policies, politics and the state; and culture and everyday life. It will be essential reading for students and scholars across the social and economic sciences.

Handbook on Research in Relationship Marketing

Author : Robert M. Morgan
Publisher : Edward Elgar Publishing
ISBN 13 : 1783478632
Total Pages : 360 pages
Book Rating : 4.7/5 (834 download)

DOWNLOAD NOW!

Book Synopsis Handbook on Research in Relationship Marketing by : Robert M. Morgan

Download or read book Handbook on Research in Relationship Marketing written by Robert M. Morgan and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook on Research in Relationship Marketing includes contributions from relationship marketing experts in business-to-business, business-to-consumer, global services, technology and a variety of other contexts of practice. Academics, students, a

International Marketing Strategy

Author : Giovanna Pegan
Publisher : Springer Nature
ISBN 13 : 3030335887
Total Pages : 195 pages
Book Rating : 4.0/5 (33 download)

DOWNLOAD NOW!

Book Synopsis International Marketing Strategy by : Giovanna Pegan

Download or read book International Marketing Strategy written by Giovanna Pegan and published by Springer Nature. This book was released on 2019-11-26 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Socio-Economic Perspectives on Consumer Engagement and Buying Behavior

Author : Kaufmann, Hans Ruediger
Publisher : IGI Global
ISBN 13 : 1522521402
Total Pages : 420 pages
Book Rating : 4.5/5 (225 download)

DOWNLOAD NOW!

Book Synopsis Socio-Economic Perspectives on Consumer Engagement and Buying Behavior by : Kaufmann, Hans Ruediger

Download or read book Socio-Economic Perspectives on Consumer Engagement and Buying Behavior written by Kaufmann, Hans Ruediger and published by IGI Global. This book was released on 2017-01-18 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: In modern business practices, marketing dimensions are changing with new opportunities appearing in consumer behavioral contexts. By studying consumer activities, businesses can better engage and retain current and new customers. Socio-Economic Perspectives on Consumer Engagement and Buying Behavior is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior.

From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

Author : María Pilar Martínez-Ruiz
Publisher : Frontiers Media SA
ISBN 13 : 2889454126
Total Pages : 346 pages
Book Rating : 4.8/5 (894 download)

DOWNLOAD NOW!

Book Synopsis From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 by : María Pilar Martínez-Ruiz

Download or read book From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0 written by María Pilar Martínez-Ruiz and published by Frontiers Media SA. This book was released on 2018-02-19 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities

Author : Bowen, Gordon
Publisher : IGI Global
ISBN 13 : 1466665963
Total Pages : 313 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon

Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in today’s business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.

Market Research Methodologies: Multi-Method and Qualitative Approaches

Author : Takhar-Lail, Amandeep
Publisher : IGI Global
ISBN 13 : 1466663723
Total Pages : 300 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Market Research Methodologies: Multi-Method and Qualitative Approaches by : Takhar-Lail, Amandeep

Download or read book Market Research Methodologies: Multi-Method and Qualitative Approaches written by Takhar-Lail, Amandeep and published by IGI Global. This book was released on 2014-08-31 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Human inquiry has served as the impetus for a number of developments throughout history. Seeking new knowledge about the world around us helps to drive our progress and push us to discover innovative improvements. This drive lends itself to the development of qualitative research. Market Research Methodologies: Multi-Method and Qualitative Approaches brings together innovative techniques and novel designs that aid in the development of multi-method studies and investigations. Focusing on vital concepts such as data validity, triangulation, and reliability, this book is a fundamental reference source for PhD students, graduate students, and academics within the business field who wish to understand how these methods can be employed to extract data from particular environments.

Strategic Marketing in Fragile Economic Conditions

Author : Samanta, Irene
Publisher : IGI Global
ISBN 13 : 1466662336
Total Pages : 300 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Strategic Marketing in Fragile Economic Conditions by : Samanta, Irene

Download or read book Strategic Marketing in Fragile Economic Conditions written by Samanta, Irene and published by IGI Global. This book was released on 2014-06-30 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides relevant theoretical frameworks and the latest empirical research findings relating to consumer confidence, marketing strategies, and the influence of trust during a time of economic crisis"--Provided by publisher.

Brand Management in Emerging Markets: Theories and Practices

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1466662433
Total Pages : 337 pages
Book Rating : 4.4/5 (666 download)

DOWNLOAD NOW!

Book Synopsis Brand Management in Emerging Markets: Theories and Practices by : Wang, Cheng Lu

Download or read book Brand Management in Emerging Markets: Theories and Practices written by Wang, Cheng Lu and published by IGI Global. This book was released on 2014-06-30 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides valuable and insightful research as well as empirical studies that allow audiences to develop, implement, and maintain branding strategies"--Provided by publisher.

Marketing at the Confluence between Entertainment and Analytics

Author : Patricia Rossi
Publisher : Springer
ISBN 13 : 331947331X
Total Pages : 1595 pages
Book Rating : 4.3/5 (194 download)

DOWNLOAD NOW!

Book Synopsis Marketing at the Confluence between Entertainment and Analytics by : Patricia Rossi

Download or read book Marketing at the Confluence between Entertainment and Analytics written by Patricia Rossi and published by Springer. This book was released on 2017-04-29 with total page 1595 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current research in marketing from academics, scholars, and practitioners from around the world. Focusing on advancing marketing theory and practice, this volume will help marketers to move forward in providing value for companies, consumers, and society. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Management and Marketing for Improved Retail Competitiveness and Performance

Author : Santos, José Duarte
Publisher : IGI Global
ISBN 13 : 1668485761
Total Pages : 476 pages
Book Rating : 4.6/5 (684 download)

DOWNLOAD NOW!

Book Synopsis Management and Marketing for Improved Retail Competitiveness and Performance by : Santos, José Duarte

Download or read book Management and Marketing for Improved Retail Competitiveness and Performance written by Santos, José Duarte and published by IGI Global. This book was released on 2023-07-28 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of companies' online presences is an unquestionable reality. However, not everything goes online, and the physical presences of companies continue to exist, with the physical retail point of sale as a place for experimentation and immediate consumption, brand showroom, and support for online sales, which are fundamental to the shopping experience. Managing a retail point of sale implies acting on several fronts, bearing in mind the market requirements, the point of sale's brand strategy, the strategies of the brands being sold, and all other aspects related to the management of a business, while considering the specificities of a retail point of sale. Management and Marketing for Improved Retail Competitiveness and Performance provides knowledge and skills to allow readers to understand and apply the different concepts, techniques, and tools to manage a retail point of sale in the various aspects of a business. Covering key topics such as advertising, client loyalty, and merchandising, this premier reference source is ideal for business owners, managers, marketers, researchers, scholars, academicians, practitioners, instructors, and students.