Privacy and Publicity

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Author :
Publisher : MIT Press
ISBN 13 : 0262531399
Total Pages : 403 pages
Book Rating : 4.2/5 (625 download)

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Book Synopsis Privacy and Publicity by : Beatriz Colomina

Download or read book Privacy and Publicity written by Beatriz Colomina and published by MIT Press. This book was released on 1996-02-28 with total page 403 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through a series of close readings of two major figures of the modern movement, Adolf Loos and Le Corbusier, Beatriz Colomina argues that architecture only becomes modern in its engagement with the mass media, and that in so doing it radically displaces the traditional sense of space and subjectivity. Privacy and Publicity boldly questions certain ideological assumptions underlying the received view of modern architecture and reconsiders the methodology of architectural criticism itself. Where conventional criticism portrays modern architecture as a high artistic practice in opposition to mass culture, Colomina sees the emerging systems of communication that have come to define twentieth-century culture—the mass media—as the true site within which modern architecture was produced. She considers architectural discourse as the intersection of a number of systems of representation such as drawings, models, photographs, books, films, and advertisements. This does not mean abandoning the architectural object, the building, but rather looking at it in a different way. The building is understood here in the same way as all the media that frame it, as a mechanism of representation in its own right. With modernity, the site of architectural production literally moved from the street into photographs, films, publications, and exhibitions—a displacement that presupposes a new sense of space, one defined by images rather than walls. This age of publicity corresponds to a transformation in the status of the private, Colomina argues; modernity is actually the publicity of the private. Modern architecture renegotiates the traditional relationship between public and private in a way that profoundly alters the experience of space. In a fascinating intellectual journey, Colomina tracks this shift through the modern incarnations of the archive, the city, fashion, war, sexuality, advertising, the window, and the museum, finally concentrating on the domestic interior that constructs the modern subject it appears merely to house.

Modern Publicity

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Author :
Publisher :
ISBN 13 :
Total Pages : 106 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Modern Publicity by : Arthur W. Dean

Download or read book Modern Publicity written by Arthur W. Dean and published by . This book was released on 1921 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Adcreep

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Author :
Publisher : Stanford University Press
ISBN 13 : 1503602184
Total Pages : 248 pages
Book Rating : 4.5/5 (36 download)

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Book Synopsis Adcreep by : Mark Bartholomew

Download or read book Adcreep written by Mark Bartholomew and published by Stanford University Press. This book was released on 2017-05-23 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is everywhere. By some estimates, the average American is exposed to over 3,000 advertisements each day. Whether we realize it or not, "adcreep"—modern marketing's march to create a world where advertising can be expected anywhere and anytime—has come, transforming not just our purchasing decisions, but our relationships, our sense of self, and the way we navigate all spaces, public and private. Adcreep journeys through the curious and sometimes troubling world of modern advertising. Mark Bartholomew exposes an array of marketing techniques that might seem like the stuff of science fiction: neuromarketing, biometric scans, automated online spies, and facial recognition technology, all enlisted to study and stimulate consumer desire. This marriage of advertising and technology has consequences. Businesses wield rich and portable records of consumer preference, delivering advertising tailored to your own idiosyncratic thought processes. They mask their role by using social media to mobilize others, from celebrities to your own relatives, to convey their messages. Guerrilla marketers turn every space into a potential site for a commercial come-on or clandestine market research. Advertisers now know you on a deeper, more intimate level, dramatically tilting the historical balance of power between advertiser and audience. In this world of ubiquitous commercial appeals, consumers and policymakers are numbed to advertising's growing presence. Drawing on a variety of sources, including psychological experiments, marketing texts, communications theory, and historical examples, Bartholomew reveals the consequences of life in a world of non-stop selling. Adcreep mounts a damning critique of the modern American legal system's failure to stem the flow of invasive advertising into our homes, parks, schools, and digital lives.

Modern Publicity 1974/75

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Publisher :
ISBN 13 :
Total Pages : 192 pages
Book Rating : 4.:/5 (26 download)

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Book Synopsis Modern Publicity 1974/75 by :

Download or read book Modern Publicity 1974/75 written by and published by . This book was released on 1974 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Emergence of Modern Marketing

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Author :
Publisher : Routledge
ISBN 13 : 1135761620
Total Pages : 157 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis The Emergence of Modern Marketing by : R.A. Church

Download or read book The Emergence of Modern Marketing written by R.A. Church and published by Routledge. This book was released on 2004-08-02 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all associated with economic and business development of earlier periods. This collection of essays considers the emergence of modern marketing by examining product differentiation and brand creation, distribution and retailing strategies as well as advertising in a range of case studies covering the United States, Continental Europe and the United Kingdom. It highlights important innovations in marketing whilst underlining some surprising continuities, and is a valuable reference for undergraduate and postgraduate students of marketing and advertising.

Modern Publicity

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Publisher :
ISBN 13 :
Total Pages : 204 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Modern Publicity by : Felix Gluck

Download or read book Modern Publicity written by Felix Gluck and published by . This book was released on 1977 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Modern Marketing

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Publisher : S. Chand Publishing
ISBN 13 : 8121916976
Total Pages : 390 pages
Book Rating : 4.1/5 (219 download)

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Book Synopsis Modern Marketing by : R S N Pillai

Download or read book Modern Marketing written by R S N Pillai and published by S. Chand Publishing. This book was released on 1987 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The revised and updated edition of the book Modern Marketing caters to the needs of students of marketing to meet the current difficult situations of business. Nine new chapters have been added.

Modern Marketing Communications

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Publisher : Springer Science & Business Media
ISBN 13 : 9401168687
Total Pages : 241 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Modern Marketing Communications by : Frank Jefkins

Download or read book Modern Marketing Communications written by Frank Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing communications is a subject which has become popular in both marketing and public relations circles, but sometimes with different parameters. There are those who prefer to confine marketing communications to promotional activities, which is mostly an academic point of view, and there are those who see the subject in broader terms, embracing every form of communication used in marketing, which is how the subject is practised in the business world. While the author has long experience as a teacher and examiner, he also continues to be a professional practitioner. Consequently, the book aims to serve those concerned with both the academic and the professional in terpreta tions of marketing comm unica tions. I t is of course hoped that those who adopt the academic approach to the subject will eventually acknowledge that there is more to marketing communi cations than advertising, sales promotion, selling, marketing research and public relations. It is also necessary to realise that public relations embraces much more than the 'publicity' in the 4Ps promotion box. Without wishing to be contentious, this broad approach is proposed so that communications of all kinds throughout the marketing strategy can have maximum effect. Very little has been published on this subject, and the book is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow interpretations of marketing communications, but it is hoped that this book will be useful to teachers, students and practitioners of the subject.

Modern Publicity

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Publisher :
ISBN 13 :
Total Pages : 544 pages
Book Rating : 4.:/5 (321 download)

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Book Synopsis Modern Publicity by :

Download or read book Modern Publicity written by and published by . This book was released on 1926 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Bernard Shaw and Modern Advertising

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Author :
Publisher : Springer
ISBN 13 : 3319786288
Total Pages : 181 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Bernard Shaw and Modern Advertising by : Christopher Wixson

Download or read book Bernard Shaw and Modern Advertising written by Christopher Wixson and published by Springer. This book was released on 2018-06-13 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book charts how promotional campaigns in which Bernard Shaw participated were key crucibles within which agency and personality could re-negotiate their relationship to one another and to the consuming public. Concurrent with the rise of modern advertising, the creation of Shaw’s 'G.B.S.' public persona was achieved through masterful imitation of patent medicine marketing strategies and a shrewd understanding of the relationship between product and spokesman. Helping to enhance the visibility of his literary writing and dovetailing with his Fabian political activities, 'G.B.S.' also became a key figure in the evolution of testimonial endorsement and the professionalizing of modern advertising. The study analyzes multiple ad series in which Shaw was prominently featured that were occasions for self-promotion for both Shaw and the agencies, and presage the iconoclastic style of contemporary 'public personality' and techniques of celebrity marketing.

Modern Advertising and the Market for Audience Attention

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Author :
Publisher : Routledge
ISBN 13 : 131551155X
Total Pages : 265 pages
Book Rating : 4.3/5 (155 download)

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Book Synopsis Modern Advertising and the Market for Audience Attention by : Zoe Sherman

Download or read book Modern Advertising and the Market for Audience Attention written by Zoe Sherman and published by Routledge. This book was released on 2019-12-05 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern advertising was created in the US between 1870 and 1920 when advertisers and the increasingly specialized advertising industry that served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story of the invention of modern advertising on the question of how access to audiences was streamlined and standardized. Drawing from late-nineteenth and early-twentieth-century materials, especially from the advertising industry’s professional journals and the business press, chapters on the development of print media, billboard, and direct mail advertising illustrate the struggles amongst advertisers, intermediaries, audience-sellers, and often-resistant audiences themselves. Over time, the maturing advertising industry transformed the haphazard business of getting advertisements before the eyes of the public into a market in which audience attention could be traded as a commodity. This book applies economic theory with historical narrative to explain market participants’ ongoing quests to expand the reach of the market and to increase the efficiency of attention harvesting operations. It will be of interest to scholars of contemporary American advertising, the history of advertising more generally, and also of economic history and theory.

The New Modern Media

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Publisher :
ISBN 13 : 9780997722604
Total Pages : 256 pages
Book Rating : 4.7/5 (226 download)

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Book Synopsis The New Modern Media by : Lew Dickey

Download or read book The New Modern Media written by Lew Dickey and published by . This book was released on 2016-09-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicity and the Canadian State

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Publisher : University of Toronto Press
ISBN 13 : 1442615907
Total Pages : 390 pages
Book Rating : 4.4/5 (426 download)

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Book Synopsis Publicity and the Canadian State by : Kirsten Kozolanka

Download or read book Publicity and the Canadian State written by Kirsten Kozolanka and published by University of Toronto Press. This book was released on 2014-01-01 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Publicity and the Canadian State is the first sustained study of the contemporary practices of political communication, focusing holistically on the tools of the publicity state and their ideological underpinnings: advertising, public opinion research, marketing, branding, image consulting, and media and information management, as well as related topics such as election law and finance, privacy, think-tank lobbying, and non-election communication campaigns."--Publishers website

Readings in Modern Marketing

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Publisher : Chinese University Press
ISBN 13 : 9789629962791
Total Pages : 772 pages
Book Rating : 4.9/5 (627 download)

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Book Synopsis Readings in Modern Marketing by : John A. Quelch

Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.

Modern Marketing Research

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Publisher : Thomson South-Western
ISBN 13 : 9781133191025
Total Pages : 689 pages
Book Rating : 4.1/5 (91 download)

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Book Synopsis Modern Marketing Research by : Fred M.. Feinberg

Download or read book Modern Marketing Research written by Fred M.. Feinberg and published by Thomson South-Western. This book was released on 2013 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: Descriptive and analytical, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition is a comprehensive introduction to the practice of marketing research. The book walks you through each step of the marketing research process, from project design and data collection to analyzing findings with statistical methods and preparing the final report. Making sense of complex marketing data, MODERN MARKETING RESEARCH: CONCEPTS, METHODS, AND CASES, 2E, International Edition explains in detail the analytical and statistical approaches essential in marketing research, including standard multivariate methods like Factor, Cluster, and Conjoint Analyses, as well as the latest Hierarchical Bayes, Heterogeneity, and Sample Selection techniques. More than three dozen in-text cases highlight research projects in business and academic settings, while numerous examples and special interviews with industry experts give you an in-depth perspective of marketing research and its applications in the real world.

Selling the Invisible

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Author :
Publisher : Business Plus
ISBN 13 : 0759521522
Total Pages : 137 pages
Book Rating : 4.7/5 (595 download)

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Book Synopsis Selling the Invisible by : Harry Beckwith

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Modern Media in the Home

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Publisher : Indiana University Press
ISBN 13 : 9781860205989
Total Pages : 192 pages
Book Rating : 4.2/5 (59 download)

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Book Synopsis Modern Media in the Home by : Hugh Mackay

Download or read book Modern Media in the Home written by Hugh Mackay and published by Indiana University Press. This book was released on 2004 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Media in the Home is a readable and lively account of recent empirical research on media use in the home. It reports an important study of the use of the breadth of the mass media in Wales in the digital era. Examining the place of the media in everyday life and social relationships, Modern Media in the Home focuses on ten diverse households, and what emerges is a fascinating account of the diversity of contemporary media uses. Reporting the fine-grained detail of domestic interaction, it explores how the media are used and made sense of, and the sorts of experiences, interaction and identities that are sustained or developed through media use.