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Readings In Modern Marketing
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Book Synopsis Readings in Modern Marketing by : John A. Quelch
Download or read book Readings in Modern Marketing written by John A. Quelch and published by Chinese University Press. This book was released on 2006 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Readings in Modern Marketing is a collection of Professor Quelch's highly-praised scholarly articles previously published in leading business journals. Topics covered include marketing and business strategy, managing product lines, pricing, managing the point of sales, global marketing, building global brands, marketing and the new technologies, marketing and society, and so forth. Readings in Modern Marketing offers important theories as well as practical, insightful tactics. It is an indispensable source of reference.
Book Synopsis Modern Marketing Management by : R. J. Lawrence
Download or read book Modern Marketing Management written by R. J. Lawrence and published by . This book was released on 1971 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Modern Marketing by : Edward W. Cundiff
Download or read book Fundamentals of Modern Marketing written by Edward W. Cundiff and published by Prentice Hall. This book was released on 1976 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Modern Marketing Management written by and published by . This book was released on 1973 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in International Business by : Robert Z. Aliber
Download or read book Readings in International Business written by Robert Z. Aliber and published by MIT Press. This book was released on 1993 with total page 538 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings provides a solid grounding in the major practical business decisions that students and managers face in a global setting. The organization of the reader emphasizes general patterns of trade and investment flows, while examining in depth - the reasons for the internationalization of firms and the international dimension of various functional areas, including finance, accounting, marketing, and production.In six sections the readings take up changes in international ownership patterns, corporate strategy, international marketing issues, the basic financial decisions and taxation issues for a multinational firm, and political risk. Each section includes an introduction that outlines the basic ideas to be discussed, as well as questions, key terms, and suggestions for further reading.Robert Z. Aliber is Professor of International Economics and Finance at the Graduate School of Business at the University of Chicago. Reid W. Click is Assistant Professor of Economics in the Lemberg Program in International Economics and Finance at Brandeis University.
Book Synopsis Marketing Theory by : Jagdish N. Sheth
Download or read book Marketing Theory written by Jagdish N. Sheth and published by Thomson South-Western. This book was released on 1986 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Modern Marketing by : Still
Download or read book Fundamentals of Modern Marketing written by Still and published by . This book was released on 1984-12-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Emergence of Modern Marketing by :
Download or read book The Emergence of Modern Marketing written by and published by . This book was released on 2003 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Readings in Marketing Management by : Philip Kotler
Download or read book Readings in Marketing Management written by Philip Kotler and published by Prentice Hall. This book was released on 1971 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internet Marketing by : Paul Richardson
Download or read book Internet Marketing written by Paul Richardson and published by Irwin/McGraw-Hill. This book was released on 2001 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet Marketing: Readings and Online Resources provides students with an introduction to internet marketing and the informative foundation they need to maneuver through the world of "interactive marketing". This term describes how marketers are using the Internet to decrease transaction costs, improve brand image, enhance customer relations, and create entirely new distribution channels for products and services. Richardson mixes a collection of current readings to introduce the student to fundamental concepts of internet marketing organized in a traditional principles of marketing approach. Traditional marketing concepts are still valid; what changes in the internet environment are the applications.
Book Synopsis Branding Books Across the Ages by : Helleke van den Braber
Download or read book Branding Books Across the Ages written by Helleke van den Braber and published by Amsterdam University Press. This book was released on 2021-04-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Download or read book Handbook of Modern Marketing written by and published by . This book was released on 1986 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Fundamentals of Modern Marketing by : Edward W. Cundiff
Download or read book Fundamentals of Modern Marketing written by Edward W. Cundiff and published by . This book was released on 1980 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Modern Marketing by : Victor P. Buell
Download or read book Handbook of Modern Marketing written by Victor P. Buell and published by McGraw-Hill Companies. This book was released on 1970 with total page 1516 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Upstream Marketing written by Tim Koelzer and published by Greenleaf Book Group. This book was released on 2021-04-13 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Upstream Marketing, authors Tim Koelzer and Kristin Kurth share best practices, research, case studies, and analysis informed by their more than twenty years of experience helping transform client brands and businesses through their work at EquiBrand Consulting, a top management consultancy. The result is a groundbreaking deep-dive into the fundamentals of upstream marketing—the process of identifying and fulfilling customer needs, which relies on the strategic implementation of three core principles: insight, identity, and innovation. An invaluable tool for business leaders looking for mindset, strategy, and processes that will help them improve their organization proactively, instead of reactively. Upstream Marketing includes meticulous analysis of seven profile companies, breaking down the values and principles that make them great—and offering some how-to tips you can apply yourself. The authors also draw on examples from their own work with clients to help illustrate how applying the principles of upstream marketing correctly and at the right time can impact the health, growth, and success of any business.
Book Synopsis The Marketing Book by : Michael Baker
Download or read book The Marketing Book written by Michael Baker and published by Routledge. This book was released on 2012-05-04 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fifth edition of the best-selling Marketing Book has been extensively updated to reflect changes and trends in current marketing thinking and practice. Taking into account the emergence of new subjects and new authorities, Michael Baker has overhauled the contents and contributor lists of the previous edition to ensure this volume addresses all the necessary themes for the modern marketer. In particular, the 'Marketing Book' now broaches the following 'new' topics: * Channel management - management of the supply chain * Customer Relationship Management * Direct marketing * E-marketing * Integrated marketing communications * measurement of marketing effectiveness * Postmodern and retro-marketing * Relationship marketing * Retailing Like its predecessors, the 'Marketing Book 5th edition' is bursting with salient articles from some of the best known academics in the field. It amounts to an all-embracing one-volume companion to modern marketing thought, ideal for all students of marketing.
Download or read book Modern Marketing written by Frank Jefkins and published by Ft Press. This book was released on 1993 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of Modern Marketing continues to look at marketing from a practical viewpoint and maintains the lively, interesting style of earlier editions.
