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Selling The Invisible
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Book Synopsis Selling the Invisible by : Harry Beckwith
Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
Download or read book The Invisible Sale written by Tom Martin and published by Que Publishing. This book was released on 2013-09-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Book Synopsis The Invisible Touch by : Harry Beckwith
Download or read book The Invisible Touch written by Harry Beckwith and published by Grand Central Publishing. This book was released on 2001-01-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.
Book Synopsis Invisible Selling Machine by : Ryan Deiss
Download or read book Invisible Selling Machine written by Ryan Deiss and published by . This book was released on 2015-03-09 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis What Clients Love by : Harry Beckwith
Download or read book What Clients Love written by Harry Beckwith and published by Business Plus. This book was released on 2003-01-02 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.
Download or read book You, Inc. written by Harry Beckwith and published by Balance. This book was released on 2007-03-01 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: In You, Inc. Beckwith provides practical tips, anecdotes and insights based on his 30 years of marketing and selling his advertising services. Beckwith learned early on in his career that no matter what product you're selling, the most important component of the product is you. In You, Inc.: A Field Guide to Selling Yourself, Beckwith relates tantalizing tidbits and real stories of how to harness your enthusiasm with an ability to impress your key accounts.Written in his traditional homespun style, Beckwith offers doses of humour and pithy knowledge to anyone who wants to seal the deal and thrive in business.
Book Synopsis An Invisible Thread by : Laura Schroff
Download or read book An Invisible Thread written by Laura Schroff and published by Simon and Schuster. This book was released on 2012-08-07 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cloth bag containing eight copies of the title, that may also include a folder.
Download or read book Invisible written by T. Scott Gross and published by Triple Nickel Press. This book was released on 2012 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses how the retail market has changed with the changing technology.
Book Synopsis The Invisible Life of Addie LaRue by : V. E. Schwab
Download or read book The Invisible Life of Addie LaRue written by V. E. Schwab and published by Tor Books. This book was released on 2020-10-06 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER NATIONAL INDIE BESTSELLER THE WASHINGTON POST BESTSELLER Recommended by Entertainment Weekly, Real Simple, NPR, Slate, and Oprah Magazine #1 Library Reads Pick—October 2020 #1 Indie Next Pick—October 2020 BOOK OF THE YEAR (2020) FINALIST—Book of The Month Club A “Best Of” Book From: Oprah Mag * CNN * Amazon * Amazon Editors * NPR * Goodreads * Bustle * PopSugar * BuzzFeed * Barnes & Noble * Kirkus Reviews * Lambda Literary * Nerdette * The Nerd Daily * Polygon * Library Reads * io9 * Smart Bitches Trashy Books * LiteraryHub * Medium * BookBub * The Mary Sue * Chicago Tribune * NY Daily News * SyFy Wire * Powells.com * Bookish * Book Riot * Library Reads Voter Favorite * In the vein of The Time Traveler’s Wife and Life After Life, The Invisible Life of Addie LaRue is New York Times bestselling author V. E. Schwab’s genre-defying tour de force. A Life No One Will Remember. A Story You Will Never Forget. France, 1714: in a moment of desperation, a young woman makes a Faustian bargain to live forever—and is cursed to be forgotten by everyone she meets. Thus begins the extraordinary life of Addie LaRue, and a dazzling adventure that will play out across centuries and continents, across history and art, as a young woman learns how far she will go to leave her mark on the world. But everything changes when, after nearly 300 years, Addie stumbles across a young man in a hidden bookstore and he remembers her name. Also by V. E. Schwab Shades of Magic A Darker Shade of Magic A Gathering of Shadows A Conjuring of Light Villains Vicious Vengeful At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.
Book Synopsis The 99% Invisible City by : Roman Mars
Download or read book The 99% Invisible City written by Roman Mars and published by Houghton Mifflin. This book was released on 2020 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: A beautifully designed guidebook to the unnoticed yet essential elements of our cities, from the creators of the wildly popular 99% Invisible podcast
Download or read book Unthinking written by Harry Beckwith and published by Business Plus. This book was released on 2011-01-26 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.
Book Synopsis Invisible Women by : Caroline Criado Perez
Download or read book Invisible Women written by Caroline Criado Perez and published by Abrams. This book was released on 2019-03-12 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: #1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.
Download or read book The Invisible Ones written by Stef Penney and published by Penguin. This book was released on 2012-01-05 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a hospital bed, small-time private detective Ray Lovell veers between paralysis and delirium. But before the accident that landed him there, he’d been hired to find Rose Janko, the estranged daughter of a traveling Gypsy family, who went missing seven years earlier. Half Romany himself, Ray is well aware that he’s been chosen more for his blood than for his investigative skills. Still, he’s surprised by the intense hostility he encounters from the Jankos, who haven’t had an easy past. Touched by tragedy, they’re either cursed or hiding a terrible secret—the discovery of which Ray can’t help suspecting is connected to Rose’s disappearance… Seamlessly toggling between Ray’s past and present, and the perspective of the missing woman’s young nephew JJ, Stef Penney builds a gripping page-turner that doesn’t let go until its shocking end.
Book Synopsis The Invisible Web by : Patrice Karst
Download or read book The Invisible Web written by Patrice Karst and published by Little, Brown Books for Young Readers. This book was released on 2020-05-05 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the million-copy-selling phenomenon The Invisible String comes a moving companion title about our connections to each other, to the world, and to the universe. For twenty years, the modern classic The Invisible String has helped hundreds of thousands of children and adults understand that they are connected to the ones they love, no matter how far apart they are. Now, the author of that bestselling phenomenon uses the same effective bonding technique to explain the very best news of all: All of our strings to one another are interconnected in The Invisible Web. "It breathes as we breathe, pulsating all over our Earth, the single heartbeat of life and love. And do you know what that makes us all? One Very Big Family!" This uplifting inspirational title for all ages puts the concept of "six degrees of separation" into a new context that urges readers to recognize, respect, and celebrate their infinite, unbreakable bonds with the entire human family. Don't miss these other books by Patrice Karst!The Invisible StringThe Invisible String Workbook: Creative Activities to Comfort, Calm, and ConnectThe Invisible Leash: A Story Celebrating Love After the Loss of a Pet
Book Synopsis The Invisible Kingdom by : Meghan O'Rourke
Download or read book The Invisible Kingdom written by Meghan O'Rourke and published by Penguin. This book was released on 2023-02-28 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A NEW YORK TIMES BESTSELLER FINALIST FOR THE 2022 NATIONAL BOOK AWARD FOR NONFICTION Named one of the BEST BOOKS OF 2022 by NPR, The New Yorker, Time, and Vogue “Remarkable.” –Andrew Solomon, The New York Times Book Review "At once a rigorous work of scholarship and a radical act of empathy.”—Esquire "A ray of light into those isolated cocoons of darkness that, at one time or another, may afflict us all.” —The Wall Street Journal "Essential."—The Boston Globe A landmark exploration of one of the most consequential and mysterious issues of our time: the rise of chronic illness and autoimmune diseases A silent epidemic of chronic illnesses afflicts tens of millions of Americans: these are diseases that are poorly understood, frequently marginalized, and can go undiagnosed and unrecognized altogether. Renowned writer Meghan O’Rourke delivers a revelatory investigation into this elusive category of “invisible” illness that encompasses autoimmune diseases, post-treatment Lyme disease syndrome, and now long COVID, synthesizing the personal and the universal to help all of us through this new frontier. Drawing on her own medical experiences as well as a decade of interviews with doctors, patients, researchers, and public health experts, O’Rourke traces the history of Western definitions of illness, and reveals how inherited ideas of cause, diagnosis, and treatment have led us to ignore a host of hard-to-understand medical conditions, ones that resist easy description or simple cures. And as America faces this health crisis of extraordinary proportions, the populations most likely to be neglected by our institutions include women, the working class, and people of color. Blending lyricism and erudition, candor and empathy, O’Rourke brings together her deep and disparate talents and roles as critic, journalist, poet, teacher, and patient, synthesizing the personal and universal into one monumental project arguing for a seismic shift in our approach to disease. The Invisible Kingdom offers hope for the sick, solace and insight for their loved ones, and a radical new understanding of our bodies and our health.
Download or read book Invisible Child written by Andrea Elliott and published by Random House. This book was released on 2021-10-05 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: PULITZER PRIZE WINNER • A “vivid and devastating” (The New York Times) portrait of an indomitable girl—from acclaimed journalist Andrea Elliott “From its first indelible pages to its rich and startling conclusion, Invisible Child had me, by turns, stricken, inspired, outraged, illuminated, in tears, and hungering for reimmersion in its Dickensian depths.”—Ayad Akhtar, author of Homeland Elegies ONE OF THE TEN BEST BOOKS OF THE YEAR: The New York Times • ONE OF THE BEST BOOKS OF THE YEAR: The Atlantic, The New York Times Book Review, Time, NPR, Library Journal In Invisible Child, Pulitzer Prize winner Andrea Elliott follows eight dramatic years in the life of Dasani, a girl whose imagination is as soaring as the skyscrapers near her Brooklyn shelter. In this sweeping narrative, Elliott weaves the story of Dasani’s childhood with the history of her ancestors, tracing their passage from slavery to the Great Migration north. As Dasani comes of age, New York City’s homeless crisis has exploded, deepening the chasm between rich and poor. She must guide her siblings through a world riddled by hunger, violence, racism, drug addiction, and the threat of foster care. Out on the street, Dasani becomes a fierce fighter “to protect those who I love.” When she finally escapes city life to enroll in a boarding school, she faces an impossible question: What if leaving poverty means abandoning your family, and yourself? A work of luminous and riveting prose, Elliott’s Invisible Child reads like a page-turning novel. It is an astonishing story about the power of resilience, the importance of family and the cost of inequality—told through the crucible of one remarkable girl. Winner of the J. Anthony Lukas Book Prize • Finalist for the Bernstein Award and the PEN/John Kenneth Galbraith Award
Book Synopsis The Invisible Leash by : Patrice Karst
Download or read book The Invisible Leash written by Patrice Karst and published by Little, Brown Books for Young Readers. This book was released on 2019-12-03 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the author of the picture book phenomenon The Invisible String comes a moving companion title about coping with grief when a pet dies. "When our pets aren't with us anymore, an Invisible Leash connects our hearts to each other. Forever." That's what Zack's friend Emily tells him after his dog dies. Zack doesn't believe it. He only believes in what he can see. But on an enlightening journey through their neighborhood—and through his grief—he comes to feel the comforting tug of the Invisible Leash. And it feels like love. Accompanied by tender. uplifting art by Joanne Lew-Vriethoff, bestselling author Patrice Karst's gentle story uses the same bonding technique from her classic book The Invisible String to help readers through the experience of the loss of a beloved animal.
