Mass Authorship And The Rise Of Self Publishing

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Mass Authorship and the Rise of Self-Publishing

Author : Timothy Laquintano
Publisher : University of Iowa Press
ISBN 13 : 1609384458
Total Pages : 257 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Mass Authorship and the Rise of Self-Publishing by : Timothy Laquintano

Download or read book Mass Authorship and the Rise of Self-Publishing written by Timothy Laquintano and published by University of Iowa Press. This book was released on 2016-10-15 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades, digital technologies have made it possible for anyone with a computer and an Internet connection to rapidly and inexpensively self-publish a book. Once a stigmatized niche activity, self-publishing has grown explosively. Hobbyists and professionals alike have produced millions of books, circulating them through e-readers and the web. What does this new flood of books mean for publishing, authors, and readers? Some lament the rise of self-publishing because it tramples the gates and gatekeepers who once reserved publication for those who met professional standards. Others tout authors’ new freedom from the narrow-minded exclusivity of traditional publishing. Critics mourn the death of the author; fans celebrate the democratization of authorship. Drawing on eight years of research and interviews with more than eighty self-published writers, Mass Authorship avoids the polemics, instead showing how writers are actually thinking about and dealing with this brave new world. Timothy Laquintano compares the experiences of self-publishing authors in three distinct genres—poker strategy guides, memoirs, and romance novels—as well as those of writers whose self-published works hit major bestseller lists. He finds that the significance of self-publishing and the challenge it presents to traditional publishing depend on the aims of authors, the desires of their readers, the affordances of their platforms, and the business plans of the companies that provide those platforms. In drawing a nuanced portrait of self-publishing authors today, Laquintano answers some of the most pressing questions about what it means to publish in the twenty-first century: How do writers establish credibility in an environment with no editors to judge quality? How do authors police their copyrights online without recourse to the law? How do they experience Amazon as a publishing platform? And how do they find an audience when, it sometimes seems, there are more writers than readers?

Mass Authorship and the Rise of Self-Publishing

Author : Timothy Laquintano
Publisher : University of Iowa Press
ISBN 13 : 1609384466
Total Pages : 257 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Mass Authorship and the Rise of Self-Publishing by : Timothy Laquintano

Download or read book Mass Authorship and the Rise of Self-Publishing written by Timothy Laquintano and published by University of Iowa Press. This book was released on 2016-10-01 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last two decades, digital technologies have made it possible for anyone with a computer and an Internet connection to rapidly and inexpensively self-publish a book. Once a stigmatized niche activity, self-publishing has grown explosively. Hobbyists and professionals alike have produced millions of books, circulating them through e-readers and the web. What does this new flood of books mean for publishing, authors, and readers? Some lament the rise of self-publishing because it tramples the gates and gatekeepers who once reserved publication for those who met professional standards. Others tout authors’ new freedom from the narrow-minded exclusivity of traditional publishing. Critics mourn the death of the author; fans celebrate the democratization of authorship. Drawing on eight years of research and interviews with more than eighty self-published writers, Mass Authorship avoids the polemics, instead showing how writers are actually thinking about and dealing with this brave new world. Timothy Laquintano compares the experiences of self-publishing authors in three distinct genres—poker strategy guides, memoirs, and romance novels—as well as those of writers whose self-published works hit major bestseller lists. He finds that the significance of self-publishing and the challenge it presents to traditional publishing depend on the aims of authors, the desires of their readers, the affordances of their platforms, and the business plans of the companies that provide those platforms. In drawing a nuanced portrait of self-publishing authors today, Laquintano answers some of the most pressing questions about what it means to publish in the twenty-first century: How do writers establish credibility in an environment with no editors to judge quality? How do authors police their copyrights online without recourse to the law? How do they experience Amazon as a publishing platform? And how do they find an audience when, it sometimes seems, there are more writers than readers?

The Program Era

Author : Mark McGurl
Publisher : Harvard University Press
ISBN 13 : 0674054245
Total Pages : 481 pages
Book Rating : 4.6/5 (74 download)

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Book Synopsis The Program Era by : Mark McGurl

Download or read book The Program Era written by Mark McGurl and published by Harvard University Press. This book was released on 2009-08-30 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Program Era, Mark McGurl offers a fundamental reinterpretation of postwar American fiction, asserting that it can be properly understood only in relation to the rise of mass higher education and the creative writing program. McGurl asks both how the patronage of the university has reorganized American literature and—even more important—how the increasing intimacy of writing and schooling can be brought to bear on a reading of this literature. McGurl argues that far from occasioning a decline in the quality or interest of American writing, the rise of the creative writing program has instead generated a complex and evolving constellation of aesthetic problems that have been explored with energy and at times brilliance by authors ranging from Flannery O’Connor to Vladimir Nabokov, Philip Roth, Raymond Carver, Joyce Carol Oates, and Toni Morrison. Through transformative readings of these and many other writers, The Program Era becomes a meditation on systematic creativity—an idea that until recently would have seemed a contradiction in terms, but which in our time has become central to cultural production both within and beyond the university. An engaging and stylishly written examination of an era we thought we knew, The Program Era will be at the center of debates about postwar literature and culture for years to come.

Book Wars

Author : John B. Thompson
Publisher : John Wiley & Sons
ISBN 13 : 1509546790
Total Pages : 354 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Book Wars by : John B. Thompson

Download or read book Book Wars written by John B. Thompson and published by John Wiley & Sons. This book was released on 2021-03-04 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book tells the story of the turbulent decades when the book publishing industry collided with the great technological revolution of our time. From the surge of ebooks to the self-publishing explosion and the growing popularity of audiobooks, Book Wars provides a comprehensive and fine-grained account of technological disruption in one of our most important and successful creative industries. Like other sectors, publishing has been thrown into disarray by the digital revolution. The foundation on which this industry had been based for 500 years – the packaging and sale of words and images in the form of printed books – was called into question by a technological revolution that enabled symbolic content to be stored, manipulated and transmitted quickly and cheaply. Publishers and retailers found themselves facing a proliferation of new players who were offering new products and services and challenging some of their most deeply held principles and beliefs. The old industry was suddenly thrust into the limelight as bitter conflicts erupted between publishers and new entrants, including powerful new tech giants who saw the world in very different ways. The book wars had begun. While ebooks were at the heart of many of these conflicts, Thompson argues that the most fundamental consequences lie elsewhere. The print-on-paper book has proven to be a remarkably resilient cultural form, but the digital revolution has transformed the industry in other ways, spawning new players which now wield unprecedented power and giving rise to an array of new publishing forms. Most important of all, it has transformed the broader information and communication environment, creating new challenges and new opportunities for publishers as they seek to redefine their role in the digital age. This unrivalled account of the book publishing industry as it faces its greatest challenge since Gutenberg will be essential reading for anyone interested in books and their future.

Four Shades of Gray

Author : Simon Peter Rowberry
Publisher : MIT Press
ISBN 13 : 0262369109
Total Pages : 273 pages
Book Rating : 4.2/5 (623 download)

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Book Synopsis Four Shades of Gray by : Simon Peter Rowberry

Download or read book Four Shades of Gray written by Simon Peter Rowberry and published by MIT Press. This book was released on 2022-04-05 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: This first book-length analysis of Amazon’s Kindle explores the platform’s technological, bibliographical, and social impact on publishing. Four Shades of Gray offers the first book-length analysis of Amazon’s Kindle and its impact on publishing. Simon Peter Rowberry recounts how Amazon built the infrastructure for a new generation of digital publications, then considers the consequences of having a single company control the direction of the publishing industry. Exploring the platform from the perspectives of technology, texts, and uses, he shows how the Kindle challenges traditional notions of platforms as discrete entities. He argues that Amazon’s influence extends beyond “disruptive technology” to embed itself in all aspects of the publishing trade; yet despite industry pushback, he says, the Kindle has had a positive influence on publishing. Rowberry documents the first decade of the Kindle with case studies of Kindle Popular Highlights, an account of the digitization of books published after 1922, and a discussion of how Amazon’s patent filings reflect a shift in priorities. Rowberry argues that while it was initially convenient for the book trade to outsource ebook development to Amazon, doing so has had adverse consequences for publishers in the mid- and long term, limiting opportunities for developing an inclusive and forward-thinking digital platform. While it has forced publishers to embrace digital forms, the Kindle has also empowered some previously marginalized readerships. Although it is still too early to judge the long-term impact of ebooks compared with that of the older technologies of clay tablets, the printing press, and offset printing, the shockwaves of the Kindle continue to shape publishing.

The Publishing Business

Author : Kelvin Smith
Publisher : Bloomsbury Publishing
ISBN 13 : 1474249523
Total Pages : 224 pages
Book Rating : 4.4/5 (742 download)

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Book Synopsis The Publishing Business by : Kelvin Smith

Download or read book The Publishing Business written by Kelvin Smith and published by Bloomsbury Publishing. This book was released on 2018-02-22 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Publishing Business, is an invaluable guide to understanding what book publishing is and what it might become. Using popular and current examples, this second edition demonstrates that, to succeed, publishers must prove their commitment to producing accurate, attractive and well edited content, their ability to innovate pioneering digital technologies and their dedication to promoting their titles to new audiences. This book explains the responsibilities at each stage of the publishing process, describes current roles and practices, and provides much food for thought on how publishers can ensure their skills remain relevant in the digital age. Fully updated to take into account recent developments in the publishing world, this new edition also includes additional real-world examples from a variety of publishing sectors, insightful interviews with industry experts and new and updated activities throughout. Beautifully designed, thoroughly illustrated and packed with examples of publishing practice, The Publishing Business is an essential introduction to a dynamic industry.

Beyond the Static Page

Author : Alex T. Wolf
Publisher : A.T. Wolf & Company
ISBN 13 : 1312236299
Total Pages : 105 pages
Book Rating : 4.3/5 (122 download)

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Book Synopsis Beyond the Static Page by : Alex T. Wolf

Download or read book Beyond the Static Page written by Alex T. Wolf and published by A.T. Wolf & Company. This book was released on 2023-08-12 with total page 105 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond the Static Page: An Interactive Learning Approach for Students" is a comprehensive and inspiring guide that explores the intricate world of eBook design. Seamlessly merging the realms of artistry and technology, this book unlocks the secrets to creating visually captivating, user-friendly eBooks that leave readers spellbound. From cover to layout, typography to interactive elements, “Beyond the Static Page” delves into essential design principles, offering practical tips and step-by-step tutorials for beginners and seasoned designers. Embracing the reader-centric approach demystifies the digital landscape, ensuring eBooks shine on any device. Whether you're an author, designer, or self-publisher, "Beyond the Static Page" empowers you to transform words into enchanting digital experiences, forging a connection with readers that transcends the boundaries of the page.

Update Culture and the Afterlife of Digital Writing

Author : John R Gallagher
Publisher : University Press of Colorado
ISBN 13 : 1607329743
Total Pages : 204 pages
Book Rating : 4.6/5 (73 download)

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Book Synopsis Update Culture and the Afterlife of Digital Writing by : John R Gallagher

Download or read book Update Culture and the Afterlife of Digital Writing written by John R Gallagher and published by University Press of Colorado. This book was released on 2020-02-03 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Update Culture and the Afterlife of Digital Writing explores “neglected circulatory writing processes” to better understand why and how digital writers compose, revise, and deliver arguments that undergo sometimes constant revision. John R. Gallagher also looks at how digital writers respond to comments, develop a brand, and evolve their arguments—all post-publication. With the advent of easy-to-use websites, ordinary people have become internet writers, disseminating their texts to large audiences. Social media sites enable writers’ audiences to communicate back to the them, instantly and often. Even professional writers work within interfaces that place comments adjacent to their text, privileging the audience’s voice. Thus, writers face the prospect of attending to their writing after they deliver their initial arguments. Update Culture and the Afterlife of Digital Writing describes the conditions that encourage “published” texts to be revisited. It demonstrates—through forty case studies of Amazon reviewers, redditors, and established journalists—how writers consider the timing, attention, and management of their writing under these ever-evolving conditions. Online culture, from social media to blog posts, requires a responsiveness to readers that is rarely duplicated in print and requires writers to consistently reread, edit, and update texts, a process often invisible to readers. This book takes questions of circulation online and shows, via interviews with both writers and participatory audience members, that writing studies must contend with writing’s afterlife. It will be of interest to researchers, scholars, and students of writing studies and the fields of rhetoric, communication, education, technical communication, digital writing, and social media, as well as all content creators interested in learning how to create more effective posts, comments, replies, and reviews.

Intellectual Property Law

Author : Lionel Bently
Publisher : Oxford University Press
ISBN 13 : 0198869916
Total Pages : 1561 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis Intellectual Property Law by : Lionel Bently

Download or read book Intellectual Property Law written by Lionel Bently and published by Oxford University Press. This book was released on 2022-10-31 with total page 1561 pages. Available in PDF, EPUB and Kindle. Book excerpt: Intellectual Property Law is the definitive textbook on the subject. The authors' all-embracing approach not only clearly sets out the law in relation to copyright, patents, trade marks, passing off, and confidentiality, but also takes account of a wide range of academic opinion enabling readers to explore and make informed judgements about key principles. The particularly clear and lively writing style ensures that even the most complex areas are lucid and comprehensible. Digital formats and resources The sixth edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources. The e-book offers a mobile experience and convenient access along with functionality tools, navigation features and links that offer extra learning support: www.oxfordtextbook.co.uk/ebooks

Literature and Social Media

Author : Bronwen Thomas
Publisher : Routledge
ISBN 13 : 1000025853
Total Pages : 134 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Literature and Social Media by : Bronwen Thomas

Download or read book Literature and Social Media written by Bronwen Thomas and published by Routledge. This book was released on 2020-01-31 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Instapoetry to BookTube, contemporary literary cultures and practices are increasingly intertwined with social media. In this lively and wide-ranging study, Bronwen Thomas explores how social media provides new ways of connecting with and rediscovering established literary works and authors while also facilitating the emergence of unique and distinctive forms of creative expression. The book takes a 360 ̊ approach to the subject, combining analysis of current forms and practices with an examination of how social media fosters ongoing collaborative discourse amongst both informal and formal literary networks, and demonstrating how the participatory practices of social media have the potential to radically transform how literature is produced, shared and circulated. The first study of its kind to focus specifically on social media, Literature and Social Media provides a timely and engaging account of the state of the art, while interrogating the rhetoric that so often accompanies discussion of the ‘new’ in this context.

Digital Authorship

Author : R. Lyle Skains
Publisher : Cambridge University Press
ISBN 13 : 1108632289
Total Pages : 180 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Digital Authorship by : R. Lyle Skains

Download or read book Digital Authorship written by R. Lyle Skains and published by Cambridge University Press. This book was released on 2019-02-07 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Element looks at contemporary authorship via three key authorial roles: indie publisher, hybrid author, and fanfiction writer. The twenty-first century's digital and networked media allows writers to disintermediate the established structures of royalty publishing, and to distribute their work directly to - and often in collaboration with - their readers. This demotic author, one who is 'of the people', often works in genres considered 'popular' or 'derivative'. The demotic author eschews the top-down communication flow of author > text > reader, in favor of publishing platforms that generate attention capital, such as blogs, fanfiction communities, and social media.

Author Fictions

Author : Ingo Berensmeyer
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3111056163
Total Pages : 516 pages
Book Rating : 4.1/5 (11 download)

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Book Synopsis Author Fictions by : Ingo Berensmeyer

Download or read book Author Fictions written by Ingo Berensmeyer and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-10-04 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fictional novelists and other author characters have been a staple of novels and stories from the early nineteenth century onwards. What is it that attracts authors to representing their own kind in fiction? Author Fictions addresses this question from a theoretical and historical perspective. Narrative representations of literary authorship not only reflect the aesthetic convictions and social conditions of their actual authors or their time; they also take an active part in negotiating and shaping these conditions. The book unfolds the history of such ‘author fictions’ in European and North American texts since the early nineteenth century as a literary history of literary authorship, ranging from the Victorian bildungsroman to contemporary autofiction. It combines rhetorical and sociological approaches to answer the question how literature makes authors. Identifying ‘author fictions’ as narratives that address the fragile material conditions of literary creation in the actual and symbolic economies of production, Ingo Berensmeyer explores how these texts elaborate and manipulate concepts and models of authorship. This book will be relevant to English, American and comparative literary studies and to anyone interested in the topic of literary authorship.

The Routledge Handbook of Translation and Globalization

Author : Esperança Bielsa
Publisher : Routledge
ISBN 13 : 1000283828
Total Pages : 710 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis The Routledge Handbook of Translation and Globalization by : Esperança Bielsa

Download or read book The Routledge Handbook of Translation and Globalization written by Esperança Bielsa and published by Routledge. This book was released on 2020-12-30 with total page 710 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first handbook to provide a comprehensive coverage of the main approaches that theorize translation and globalization, offering a wide-ranging selection of chapters dealing with substantive areas of research. The handbook investigates the many ways in which translation both enables globalization and is inevitably transformed by it. Taking a genuinely interdisciplinary approach, the authors are leading researchers drawn from the social sciences, as well as from translation studies. The chapters cover major areas of current interdisciplinary interest, including climate change, migration, borders, democracy and human rights, as well as key topics in the discipline of translation studies. This handbook also highlights the increasing significance of translation in the most pressing social, economic and political issues of our time, while accounting for the new technologies and practices that are currently deployed to cope with growing translation demands. With five sections covering key concepts, people, culture, economics and politics, and a substantial introduction and conclusion, this handbook is an indispensable resource for students and researchers of translation and globalization within translation and interpreting studies, comparative literature, sociology, global studies, cultural studies and related areas.

Contemporary Publishing and the Culture of Books

Author : Alison Baverstock
Publisher : Routledge
ISBN 13 : 1317696301
Total Pages : 353 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Contemporary Publishing and the Culture of Books by : Alison Baverstock

Download or read book Contemporary Publishing and the Culture of Books written by Alison Baverstock and published by Routledge. This book was released on 2020-01-16 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Publishing and the Culture of Books is a comprehensive resource that builds bridges between the traditional focus and methodologies of literary studies and the actualities of modern and contemporary literature, including the realities of professional writing, the conventions and practicalities of the publishing world, and its connections between literary publishing and other media. Focusing on the relationship between modern literature and the publishing industry, the volume enables students and academics to extend the text-based framework of modules on contemporary writing into detailed expositions of the culture and industry which bring these texts into existence; it brings economic considerations into line alongside creative issues, and examines how employing marketing strategies are utilized to promote and sell books. Sections cover: The standard university-course specifications of contemporary writing, offering an extensive picture of the social, economic, and cultural contexts of these literary genres The impact and status of non-literary writing, and how this compares with certain literary genres as an index to contemporary culture and a reflection of the state of the publishing industry The practicalities and conventions of the publishing industry Contextual aspects of literary culture and the book industry, visiting the broader spheres of publishing, promotion, bookselling, and literary culture Carefully linked chapters allow readers to tie key elements of the publishing industry to the particular demands and features of contemporary literary genres and writing, offering a detailed guide to the ways in which the three core areas of culture, economics, and pragmatics intersect in the world of publishing. Further to being a valuable resource for those studying English or Creative Writing, the volume is a key text for degrees in which Publishing is a component, and is relevant to those aspects of Media Studies that look at interactions between the media and literature/publishing.

Everything and Less

Author : Mark McGurl
Publisher : Verso Books
ISBN 13 : 1839763876
Total Pages : 337 pages
Book Rating : 4.8/5 (397 download)

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Book Synopsis Everything and Less by : Mark McGurl

Download or read book Everything and Less written by Mark McGurl and published by Verso Books. This book was released on 2021-10-19 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: National Book Critics Circle Award Finalist Best Book of Fall (Esquire) and a Most Anticipated Book of 2021 (Lit Hub) What Has Happened to Fiction in the Age of Platform Capitalism? Since it was first launched in 1994, Amazon has changed the world of literature. The “Everything Store” has not just transformed how we buy books; it has affected what we buy, and even what we read. In Everything and Less, acclaimed critic Mark McGurl explores this new world where writing is no longer categorized as high or lowbrow, literature or popular fiction. Charting a course spanning from Henry James to E. L. James, McGurl shows that contemporary writing has less to do with writing per se than with the manner of its distribution. This consumerist logic—if you like this, you might also like ...—has reorganized the fiction universe so that literary prize-winners sit alongside fantasy, romance, fan fiction, and the infinite list of hybrid genres and self-published works. This is an innovation to be cautiously celebrated. Amazon’s platform is not just a retail juggernaut but an aesthetic experiment driven by an unseen algorithm rivaling in the depths of its effects any major cultural shift in history. Here all fiction is genre fiction, and the niches range from the categories of crime and science fiction to the more refined interests of Adult Baby Diaper Lover erotica. Everything and Less is a hilarious and insightful map of both the commanding heights and sordid depths of fiction, past and present, that opens up an arresting conversation about why it is we read and write fiction in the first place.

The Routledge Companion to Literary Media

Author : Astrid Ensslin
Publisher : Taylor & Francis
ISBN 13 : 1000902455
Total Pages : 817 pages
Book Rating : 4.0/5 (9 download)

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Book Synopsis The Routledge Companion to Literary Media by : Astrid Ensslin

Download or read book The Routledge Companion to Literary Media written by Astrid Ensslin and published by Taylor & Francis. This book was released on 2023-08-30 with total page 817 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Routledge Companion to Literary Media examines the fast-moving present and future of a media ecosystem in which the literary continues to play a vital role. The term ‘literary media’ challenges the tendency to hold the two terms distinct and broadens accepted usage of the literary to include popular cultural forms, emerging technologies and taste cultures, genres, and platforms, as well as traditions and audiences all too often excluded from literary histories and canons. Featuring contributions from leading international scholars and practitioners, the Companion provides a comprehensive guide to existing terms and theories that address the alignment of literature and a variety of media forms. It situates the concept in relation to existing theories and histographies; considers emerging genres and forms such as locative narratives and autofiction; and expands discussion beyond the boundaries by which literary authorship is conventionally defined. Contributors also examine specific production and publishing contexts to provide in-depth analysis of the promotion of literary media materials. The volume further considers reading and other aspects of situated audience engagement, such as Indigenous and oral storytelling, prize and review cultures, book clubs, children, and young adults. This authoritative collection is an invaluable resource for scholars and students working at the intersection of literary and media studies.

Coding Literacy

Author : Annette Vee
Publisher : MIT Press
ISBN 13 : 026203624X
Total Pages : 375 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Coding Literacy by : Annette Vee

Download or read book Coding Literacy written by Annette Vee and published by MIT Press. This book was released on 2017-07-28 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: How the theoretical tools of literacy help us understand programming in its historical, social and conceptual contexts. The message from educators, the tech community, and even politicians is clear: everyone should learn to code. To emphasize the universality and importance of computer programming, promoters of coding for everyone often invoke the concept of “literacy,” drawing parallels between reading and writing code and reading and writing text. In this book, Annette Vee examines the coding-as-literacy analogy and argues that it can be an apt rhetorical frame. The theoretical tools of literacy help us understand programming beyond a technical level, and in its historical, social, and conceptual contexts. Viewing programming from the perspective of literacy and literacy from the perspective of programming, she argues, shifts our understandings of both. Computer programming becomes part of an array of communication skills important in everyday life, and literacy, augmented by programming, becomes more capacious. Vee examines the ways that programming is linked with literacy in coding literacy campaigns, considering the ideologies that accompany this coupling, and she looks at how both writing and programming encode and distribute information. She explores historical parallels between writing and programming, using the evolution of mass textual literacy to shed light on the trajectory of code from military and government infrastructure to large-scale businesses to personal use. Writing and coding were institutionalized, domesticated, and then established as a basis for literacy. Just as societies demonstrated a “literate mentality” regardless of the literate status of individuals, Vee argues, a “computational mentality” is now emerging even though coding is still a specialized skill.