Marketing Research Asia Pacific Edition

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Marketing Research: Asia-Pacific Edition

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Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 017036982X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)

Book Synopsis Marketing Research: Asia-Pacific Edition by : Steve D'Alessandro

Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

Trends in Asia Pacific Business and Management Research

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Author : Chris Rowley
Publisher : Routledge
ISBN 13 : 1000547930
Total Pages : 230 pages
Book Rating : 4.0/5 (5 download)

Book Synopsis Trends in Asia Pacific Business and Management Research by : Chris Rowley

Download or read book Trends in Asia Pacific Business and Management Research written by Chris Rowley and published by Routledge. This book was released on 2022-03-16 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is based on the review of literature on different themes related to business and management in the Asia Pacific context. All seven chapters included in this book explore the past, present and future of business and research. They cover diverse topics in the Asia Pacific context ranging from different ways of thinking to innovation implementation and efficiency, responsible tourism, internal marketing to leadership. This book will be useful for researchers, practitioners and policy makers. The chapters in this book were originally published as a special issue of the Asia Pacific Business Review.

Marketing Research

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Author : William G. Zikmund
Publisher : Nelson Australia
ISBN 13 : 9780170127349
Total Pages : 570 pages
Book Rating : 4.1/5 (273 download)

Book Synopsis Marketing Research by : William G. Zikmund

Download or read book Marketing Research written by William G. Zikmund and published by Nelson Australia. This book was released on 2007 with total page 570 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Research

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Author : Bonita Kolb
Publisher : SAGE
ISBN 13 : 1446243966
Total Pages : 314 pages
Book Rating : 4.4/5 (462 download)

Book Synopsis Marketing Research by : Bonita Kolb

Download or read book Marketing Research written by Bonita Kolb and published by SAGE. This book was released on 2008-04-18 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential to any student of the discipline, this textbook offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with practical applications of qualitative techniques, this book is ideal for the novice researcher, and for those more familiar with the discipline. With an emphasis on both critical thinking and hands-on application, the textbook contains: several real life case studies; useful learning features such as key terms, definitions and discussion topics, and is supported by a companion website.

International Business in the New Asia-Pacific

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Author : Terry Wu
Publisher : Springer Nature
ISBN 13 : 3030876217
Total Pages : 350 pages
Book Rating : 4.0/5 (38 download)

Book Synopsis International Business in the New Asia-Pacific by : Terry Wu

Download or read book International Business in the New Asia-Pacific written by Terry Wu and published by Springer Nature. This book was released on 2022-01-01 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Asia-Pacific region, sustaining more than four decades of rapid growth, has emerged as an economic force comparable in significance to Europe and North America. This book examines the economic, geopolitical, technological, demographic, and cultural forces that shape the international business strategies in the Asia-Pacific region. Specifically, it examines the seismic shifts in global business environment since the new century, and addresses emerging opportunities and threats in the Asia-Pacific region. This book offers new insights for international business in areas such as trade policy, supply chains, international investment, technological innovation, international marketing, digital economy, and human resources. The enclosed comprehensive and diverse analyses of the international business landscape in the New Asia are invaluable to scholars, managers, politicians, and policy makers alike. This book is engaging and informative. It presents a collection of diverse and cutting-edge topics that offer new insights into International Business activities in the Asia-Pacific region, raising questions for debate and opening pathways for future research. A must-read book for International Business scholars.— Hussain G. Rammal, University of Technology Sydney, Australia This book offers a comprehensive introduction to the general business environment in Asia. It highlights the complexities and dynamics of doing business in Asia and provides insightful understandings of emerging issues in the region. The chapter-by-chapter analyses of the region depict the rich thematic contexts in which key issues and challenges facing corporate executives as well scholars in international business. I believe that this book is valuable for students of international business, global business environment and regional studies. —Hongxin Zhao, Saint Louis University, USA

Contemporary International Business in the Asia-Pacific Region

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Author : Alain Verbeke
Publisher : Cambridge University Press
ISBN 13 : 110862068X
Total Pages : 531 pages
Book Rating : 4.1/5 (86 download)

Book Synopsis Contemporary International Business in the Asia-Pacific Region by : Alain Verbeke

Download or read book Contemporary International Business in the Asia-Pacific Region written by Alain Verbeke and published by Cambridge University Press. This book was released on 2019-04-02 with total page 531 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text introduces students to core business concepts and comprehensively covers a range of key areas in international business.

International Marketing

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Author : Richard Fletcher
Publisher :
ISBN 13 : 9780724801428
Total Pages : 656 pages
Book Rating : 4.8/5 (14 download)

Book Synopsis International Marketing by : Richard Fletcher

Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 1999 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rethinking Marketing

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Author : Philip Kotler
Publisher : FT Press
ISBN 13 : 0133410196
Total Pages : 276 pages
Book Rating : 4.1/5 (334 download)

Book Synopsis Rethinking Marketing by : Philip Kotler

Download or read book Rethinking Marketing written by Philip Kotler and published by FT Press. This book was released on 2012-12-11 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a fresh perspective on understanding how successful business strategies are crafted. It provides insights into the challenges and opportunities present in changing Asian business environments. Concepts are presented through models and frameworks. These are illustrated through case studies showcasing a broad spectrum of Asian businesses, ranging from manufacturing to logistics planning to retailing and services. Readers will be able to understand the problems faced by Asian companies, and to apply useful conceptual tools to formulate effective strategies in solving them.

Broadening Cultural Horizons in Social Marketing

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Author : Rachel Hay
Publisher : Springer Nature
ISBN 13 : 9811585172
Total Pages : 304 pages
Book Rating : 4.8/5 (115 download)

Book Synopsis Broadening Cultural Horizons in Social Marketing by : Rachel Hay

Download or read book Broadening Cultural Horizons in Social Marketing written by Rachel Hay and published by Springer Nature. This book was released on 2020-11-09 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a series of empirically based case studies conducted by social change scholars from Asia-Pacific, showcasing the latest social marketing approaches geared at improving societal well-being in the region. Cutting across cultural perspectives, the contents gather ideas on social marketing campaigns and strategies from around the region and use these case studies as a platform to address concomitant challenges in employing marketing tools to positively change social behaviour. The selection of case studies covers and compares aspects of public health and well-being, and public environmental consciousness in terms of driving attitudes towards implementing improved sustainability in developing and developed countries. Drawing on related policies and legislation, and examining social behaviour at the individual, community, and organisational levels, the authors propose innovative new methods in social marketing and social change research. The book is of interest to researchers and practitioners in social marketing, business ethics, behavioural science, public health, and development studies.

Trade in Services in the Asia-Pacific Region

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Author : Takatoshi Ito
Publisher : University of Chicago Press
ISBN 13 : 0226386783
Total Pages : 510 pages
Book Rating : 4.2/5 (263 download)

Book Synopsis Trade in Services in the Asia-Pacific Region by : Takatoshi Ito

Download or read book Trade in Services in the Asia-Pacific Region written by Takatoshi Ito and published by University of Chicago Press. This book was released on 2007-11-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the tremendous growth of the service sector—including international trade in services—has outstripped that of manufacturing in many industrialized nations. As the importance of services has grown, economists have begun to focus on policy issues raised by them and have tried to understand what, if any, differences there are between production and delivery of goods and services. This volume is the first book-length attempt to analyze trade in services in the Asia-Pacific region. Contributors provide overviews of basic issues involved in studying the service sector; investigate the impact of increasing trade in services on the economies of Taiwan, Korea, and Hong Kong; present detailed analyses of specific service sectors (telecommunications, financial services, international tourism, and accounting); and extend our understanding of trade in services beyond the usual concept (measured in balance of payment statistics) to include indirect services and services undertaken abroad by subsidiaries and affiliates.

Entrepreneurship and Small Business

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Author : Michael Schaper
Publisher : Wiley
ISBN 13 : 9780470810828
Total Pages : 0 pages
Book Rating : 4.8/5 (18 download)

Book Synopsis Entrepreneurship and Small Business by : Michael Schaper

Download or read book Entrepreneurship and Small Business written by Michael Schaper and published by Wiley. This book was released on 2007-04-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of this popular text has been thoroughly updated to reflect contemporary developments in small business and entrepreneurship and its applications to Australasian organisations. Entrepreneurship and small business management are two very close and often overlapping disciplines. If entrepreneurship specifically refers to the dynamic process of creating a new business venture, small business management generally addresses various issues in organising and operating a small business. In practice however, a large part of the textbooks contents from both disciplines tend to cover similar issues such as small business start-up (starting from scratch, buying an existing business or operating a franchise), developing a business plan, selecting a legal form of organisation, marketing research and organising and financing the new venture. Features New! Four end-of-book cases profiling Australasian entrepreneurs. Each case represents a different region covering Australia, New Zealand, Malaysia and Singapore. The companies profiled are within industries of interest to students including branded fitness programs, automatic video production and specialist healthcare. Each case is accompanied by comprehensive teaching notes. New! Accompanying local video cases and activities for instructors. The videos are closely tied to each end-of-book case, providing visual support to assist students’ understanding. Comprehensive text website including Instructor’s Resource Guide and Power Point slides The geographic markets for the book are both Australasia (Australia and New Zealand) and South East Asia (Indonesia, Hong Kong, Malaysia and Singapore). As an increasing amount of goods, capital and people move between these two regions, this text will provide the reader with a better regional understanding of this environment. The ‘What would you do?’ feature presents a scenario in which an entrepreneur/small business manager needs to respond to a problem or situation. The ‘Entrepreneur profile’ in every chapter profiles Australian, New Zealand and Asia-Pacific entrepreneurs and small business leaders. The end-of-chapter case study profiles an entrepreneurial approach and/or small business management issue in the Pacific Rim.

International Marketing

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Author : Richard Fletcher
Publisher :
ISBN 13 : 9781488611162
Total Pages : 681 pages
Book Rating : 4.6/5 (111 download)

Book Synopsis International Marketing by : Richard Fletcher

Download or read book International Marketing written by Richard Fletcher and published by . This book was released on 2016-10-07 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global thinking, local relevance! International Marketing is a ground-up Australian text which has a unique and relevant perspective on the subject: looking through the lens of Australian and New Zealand export firms working with international partners as well as Asian businesses looking into Australia. By keeping local business students and their future careers in mind, Fletcher and Crawford make it easier to identify with and apply the concepts. The text takes a practical approach which clearly outlines the links between three different stages of marketing: connecting analysis with planning, planning with strategy and strategy with implementation. Each chapter analyses a range of firms operating in ever-changing international markets, including small and medium scale enterprises (SMEs) and local subsidiaries of multinational enterprises (MNEs).The new 7th edition has been comprehensively updated and features a remarkable range of new, in-depth case studies, industry highlights and diverse business examples that bring the subject to life.

Place Event Marketing in the Asia Pacific Region

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Author : Waldemar Cudny
Publisher : Routledge
ISBN 13 : 1000430472
Total Pages : 140 pages
Book Rating : 4.0/5 (4 download)

Book Synopsis Place Event Marketing in the Asia Pacific Region by : Waldemar Cudny

Download or read book Place Event Marketing in the Asia Pacific Region written by Waldemar Cudny and published by Routledge. This book was released on 2021-08-19 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific region. It examines procedures in the promotion and branding of places that use events to shape their identities. It considers how events are used in forming a branded image of a place and disseminate information about it. This innovative book offers theoretical insights of the opportunities and challenges related to place event marketing. With contributions from leading thinkers in the field, chapters also draw on empirical examples to showcase a variety of events across the Asia Pacific, such as MICE, sporting events, festivals, and religious and cultural celebrations. The book explores the importance of such events for the socio-economic development of urban regions. Today, the Asia Pacific is one of the world's fastest developing regions and its rising economic power is accompanied by the growing importance of the tourism and event sector. The book is a unique study relating to a very exceptional region of the world. The role of events in tourism development and the rise of the region’s soft power is presented through carefully selected examples of cities from different countries. The book concludes with commentary on the future directions for research in this area. Written in an accessible style, this book will be of great interest to students, scholars, and practitioners working in events studies, urban studies, tourism, place branding and promotion, business and management studies, geography, sociology, and sport and leisure studies.

Marketing Research

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Author : David A. Aaker
Publisher : Wiley
ISBN 13 : 9780471363408
Total Pages : 776 pages
Book Rating : 4.3/5 (634 download)

Book Synopsis Marketing Research by : David A. Aaker

Download or read book Marketing Research written by David A. Aaker and published by Wiley. This book was released on 2000-08-03 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform a world of marketing data into strategic advantage In a world exploding with marketing data, there's one text that keeps pace with the latest tools, applications, and developments in marketing research. Now in its Seventh Edition, Aaker, Kumar, and Day's Marketing Research shows future managers and researchers when marketing research can and should be used, what research alternatives exist, how to recognize effective and ineffective research, and how to interpret and apply the results. The authors take readers step by step through the entire marketing research process, describing the most advanced and current methodologies. Reflecting emerging trends and changes in the marketplace, this new edition has been completely revised, updated, and enhanced. New features include: * Relevant and recent examples and citations * Expanded coverage of e-commerce and database marketing * New cases and problems, covering a wide range of products and organizations * Marketing Research in Business sections in each chapter that focus on the real-world applications of marketing research * Firm-specific and data-specific URLs connecting to the most recent information * New coverage of the use of SPSS(r) in illustrating the data analysis Now available with SPSS(r) software. This Seventh Edition can be packaged with SPSS(r) Student Version 9.0 (Set ISBN: 0-471-39564-1).

Marketing Research

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Author : Naresh K. Malhotra
Publisher :
ISBN 13 : 9780131219786
Total Pages : 708 pages
Book Rating : 4.2/5 (197 download)

Book Synopsis Marketing Research by : Naresh K. Malhotra

Download or read book Marketing Research written by Naresh K. Malhotra and published by . This book was released on 2004 with total page 708 pages. Available in PDF, EPUB and Kindle. Book excerpt: For upper-level undergraduate and MBA courses in Marketing Research and Marketing Data Analysis. This graduate marketing research text presents a comprehensive look at both the principles and practices of marketing research with balanced coverage of qualitative and quantitative material.

Tourism Marketing

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Author : Cathy H. C. Hsu
Publisher : Wiley
ISBN 13 : 9780470814901
Total Pages : 496 pages
Book Rating : 4.8/5 (149 download)

Book Synopsis Tourism Marketing by : Cathy H. C. Hsu

Download or read book Tourism Marketing written by Cathy H. C. Hsu and published by Wiley. This book was released on 2008-03-10 with total page 496 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism Marketing provides a contemporary approach to formulating,implementing and monitoring marketing strategy for regional tourismmarketers and small businesses, the latter comprising over 90% ofthe 'tourism industry'. The principal aim of Tourism Marketing isto demonstrate how marketing principles apply in the tourismindustry in Australia, New Zealand and the Asia-Pacific. This text will provide students with a thorough understanding of: a conceptual framework for tourism and travel marketing the role and importance of destination marketingorganisations factors influencing tourism demand and supply characteristics of consumer-traveler behaviour services marketing in tourism the role of marketing research in management decisionmaking approaches to branding, positioning and segmentation the philosophy of integrated marketing communicationsperformance metrics

Marketing Research

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Author : Alvin C. Burns
Publisher :
ISBN 13 : 9780131494169
Total Pages : 680 pages
Book Rating : 4.4/5 (941 download)

Book Synopsis Marketing Research by : Alvin C. Burns

Download or read book Marketing Research written by Alvin C. Burns and published by . This book was released on 2004 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: