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Author : Stewart Henry Rewoldt
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.3/5 (97 download)
Download or read book Introduction to Marketing Management written by Stewart Henry Rewoldt and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : S.H.H. Kazmi
Publisher : Excel Books India
ISBN 13 : 9788174465429
Total Pages : 728 pages
Book Rating : 4.4/5 (654 download)
Download or read book Marketing Management written by S.H.H. Kazmi and published by Excel Books India. This book was released on 2007 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing is of interest to students of marketing, or marketers of tangibles or non tangibles.
Author : Kenneth E. Clow
Publisher : SAGE Publications
ISBN 13 : 1412996031
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)
Download or read book Cases in Marketing Management written by Kenneth E. Clow and published by SAGE Publications. This book was released on 2011-03-28 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive collection of 38 cases selected from Ivey Publishing helps students understand the complex issues that marketing professionals deal with on a regular basis. The cases were chosen to help students apply conceptual, strategic thinking to issues in marketing management, as well as provide them with more practical operational ideas and methods. Cases were chosen from around the world, from small and large corporations, and include household names such as Twitter, Best Buy, Ruth's Chris, and Kraft Foods. The majority of the cases are very recent (from 2009 or later). Each chapter begins with an introductory review of the topic area prior to the set of cases, and questions are included after each case to help students to think critically about the material. Cases in Marketing Management is edited by Kenneth E. Clow and Donald Baack, and follows the structure and goals of their textbook Marketing Management: A Customer-Oriented Approach. It can also be used as a stand-alone text, or as a supplement to any other marketing management textbook, for instructors who want to more clearly connect theory and practice to actual cases.
Author : Douglas J. Dalrymple
Publisher :
ISBN 13 :
Total Pages : 1016 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Management written by Douglas J. Dalrymple and published by . This book was released on 1995 with total page 1016 pages. Available in PDF, EPUB and Kindle. Book excerpt: This popular and comprehensive book focuses on all aspects of planning, coordinating and executing marketing strategy. It explains the main terms and concepts associated with marketing management. Cases have been integrated into the text to provide readers with opportunities to apply what they have learned by solving realistic marketing problems. Most of the cases and examples are global in scope. The new edition also contains completely updated references.
Author : Stewart Henry Rewoldt
Publisher :
ISBN 13 :
Total Pages : 755 pages
Book Rating : 4.:/5 (298 download)
Download or read book Introduction to Marketing Management written by Stewart Henry Rewoldt and published by . This book was released on 1977 with total page 755 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas Rudolph
Publisher : Springer Science & Business Media
ISBN 13 : 3834969761
Total Pages : 264 pages
Book Rating : 4.8/5 (349 download)
Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Author : Tapan K. Panda
Publisher :
ISBN 13 : 9788174465115
Total Pages : 757 pages
Book Rating : 4.4/5 (651 download)
Download or read book Marketing Management written by Tapan K. Panda and published by . This book was released on 2009-09 with total page 757 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Chandrasekar
Publisher : Tata McGraw-Hill Education
ISBN 13 : 9780071067737
Total Pages : 0 pages
Book Rating : 4.0/5 (677 download)
Download or read book Marketing Management: Text & Cases written by Chandrasekar and published by Tata McGraw-Hill Education. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter R. Dickson
Publisher : Thomson South-Western
ISBN 13 :
Total Pages : 856 pages
Book Rating : 4.0/5 ( download)
Download or read book Marketing Management written by Peter R. Dickson and published by Thomson South-Western. This book was released on 1997 with total page 856 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
Author : Glen L. Urban
Publisher : Prentice Hall
ISBN 13 : 9780131831773
Total Pages : 0 pages
Book Rating : 4.8/5 (317 download)
Download or read book Digital Marketing Strategy written by Glen L. Urban and published by Prentice Hall. This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Strategy emphasizes how digital technologies make marketing more effective because they allow for individual attention, better campaign management, and better product, marketing design, and execution. The book does not ignore the fundamental theories of marketing, but emphasizes their usefulness in developing a response to the threats and opportunities created by the Internet. It is organized around an easy-to-understand flow diagram for formulating marketing strategies: understand customer needs, formulate a strategy, implement the strategy, and build trust with customers. Digital technology discussed includes customer relationship management software, sales force automation, wireless technology, marketing automation software, and decision support systems. Case studies throughout the book illustrate real-life digital technology scenarios; they include: Mothernature.com, Dell, Insite, Terra Lycos, MarketSoft, OSRAM Sylvania, Logistics.com, Travelocity, and Citibank Online. For anyone pursuing a career in marketing; also for practitioners, marketing professionals, consultants, executive trainers and others employed in corporate training.
Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)
Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Thomas V. Bonoma
Publisher : Simon and Schuster
ISBN 13 : 0029037204
Total Pages : 552 pages
Book Rating : 4.0/5 (29 download)
Download or read book Managing Marketing written by Thomas V. Bonoma and published by Simon and Schuster. This book was released on 1984 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : John Quelch
Publisher : Irwin Professional Publishing
ISBN 13 : 9780256109566
Total Pages : 1022 pages
Book Rating : 4.1/5 (95 download)
Download or read book Marketing Management written by John Quelch and published by Irwin Professional Publishing. This book was released on 1993-01-01 with total page 1022 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rajiv Lal
Publisher : Irwin/McGraw-Hill
ISBN 13 :
Total Pages : 840 pages
Book Rating : 4.3/5 ( download)
Download or read book Marketing Management written by Rajiv Lal and published by Irwin/McGraw-Hill. This book was released on 2005 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Management Text and Cases, 1/e includes a new collection of cases from Harvard Business School. HBS sets the standard for effective case writing and teaching, and provides here the latest cases in Marketing Management.
Author : Mukesh Dhunna
Publisher :
ISBN 13 : 9788189547103
Total Pages : 342 pages
Book Rating : 4.5/5 (471 download)
Download or read book Marketing Management: Text And Cases written by Mukesh Dhunna and published by . This book was released on 2005 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Bruce Wrenn
Publisher : Psychology Press
ISBN 13 : 9780789027467
Total Pages : 486 pages
Book Rating : 4.0/5 (274 download)
Download or read book Marketing Research written by Bruce Wrenn and published by Psychology Press. This book was released on 2007 with total page 486 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook takes students through each stage of designing and conducting marketing research and interpreting the resulting data. Topics include (for example) sample size, the interviewing relationship, hypothesis testing, and report formats. The second edition features a new section on using Internet surveys. The CD-ROM is an SPSS 11.0 data disk containing a variety of practice cases.
Author : Dalrymple
Publisher :
ISBN 13 : 9780471098713
Total Pages : 733 pages
Book Rating : 4.0/5 (987 download)
Download or read book Marketing Management written by Dalrymple and published by . This book was released on 1976 with total page 733 pages. Available in PDF, EPUB and Kindle. Book excerpt:
