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Diversity In European Marketing
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Book Synopsis Diversity in European Marketing by : Thomas Rudolph
Download or read book Diversity in European Marketing written by Thomas Rudolph and published by Springer Science & Business Media. This book was released on 2012-03-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.
Book Synopsis Ethnic Diversity in European Labor Markets by : Martin Kahanec
Download or read book Ethnic Diversity in European Labor Markets written by Martin Kahanec and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly accessible book illustrates how policy makers can address and nurture the effects of growing ethnic diversity in European labor markets. The contributors present an unprecedented large-scale study on ethnic diversity in European labor markets via a combination of hard data analysis with expert evaluation of integration practices and policy options. Key questions explored include: Does ethnic diversity in European labor markets lead to poor socio-economic outcomes for some ethnic groups in the face of fierce competition for jobs and welfare? Can labor immigration and improved integration of all ethnic groups provide a solution to the challenges posed by a shrinking population, an aging workforce, skill shortages and other bottlenecks that constrain the innovative potential of the EU? What can policy makers do to nurture and encourage the benefits of ethnic diversity in the EU?
Download or read book Eurodiversity written by George F. Simons and published by Routledge. This book was released on 2002 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity, ' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides: * Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities * Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed 'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed. Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber
Book Synopsis The Routledge Companion to European Business by : Gabriele Suder
Download or read book The Routledge Companion to European Business written by Gabriele Suder and published by Routledge. This book was released on 2018-07-18 with total page 481 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.
Book Synopsis The Marketing Challenges Within the Enlarged Single European Market by :
Download or read book The Marketing Challenges Within the Enlarged Single European Market written by and published by . This book was released on 2007 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges. This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities, threats and challenges created by the EU enlargement process.
Book Synopsis Balancing Unity and Diversity in EU Legislation by : Ton van den Brink
Download or read book Balancing Unity and Diversity in EU Legislation written by Ton van den Brink and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting cutting-edge insights into the current state of EU legislation, this book addresses the profound changes that the EU’s legislature has undergone in recent years and how these shape the development of EU law. At the heart of this inquiry is how the strive for uniform EU legislation is balanced with the necessity to leave a certain degree of autonomy to Member States.
Book Synopsis Managing Human Resources in Europe by : Henrik Holt Larsen
Download or read book Managing Human Resources in Europe written by Henrik Holt Larsen and published by Routledge. This book was released on 2006-11-22 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This informative text provides an analysis of the ten most important themes in European HRM. It takes a thematic yet critical approach and includes three distinct country examples in each chapter, paying special attention to dilemmas, controversies, paradoxes and problems in the field. The major themes covered here are the role of the institutional context, the importance of various organizational forms for HRM, the roles and contributions of HRM within the organization and the impact of societal macro-trends on HRM. Written and edited by leading European authorities, this text is essential reading for all those studying or working in HRM in Europe, and allows an exciting synthesis of theory and practice, illustrated with living case studies.
Book Synopsis Diversity Marketing. The fine line between tapping new customer segments and compromising brand image by : Jelena Krolo
Download or read book Diversity Marketing. The fine line between tapping new customer segments and compromising brand image written by Jelena Krolo and published by GRIN Verlag. This book was released on 2022-04-13 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Münster (MCM), language: English, abstract: This work’s purpose and contribution is not only to display the positive and negative effects of various diversity marketing strategies but also to point out other ways to tap diversity-based customer segments which have been mostly neglected by researchers. Diversity marketing is a marketing strategy targeting diversity-based customer segments and deviating from the “traditional” target market (e.g. caucasian and heterosexual individuals) to gain a competitive advantage on the market. Companies trying to tap those new segments oftentimes face the challenges of negative reactions regarding incorrect representation from the individuals targeted or even from the usual target-market because of non-identification. These negative reactions can lead to a compromised brand image and impair the company’s competitive ability. For companies to achieve an advantage on the market and not the opposite, the consumers’ behavior concerning different diversity marketing variables has to be studied and analyzed. This work focuses on company- and consumer- related variables and their effect on a diversity marketing strategy’s reach and the company’s brand image.
Book Synopsis Marketing and Multicultural Diversity by : C. P. Rao
Download or read book Marketing and Multicultural Diversity written by C. P. Rao and published by Ashgate Publishing, Ltd.. This book was released on 2006 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. These important issues are addressed in this detailed volume, which examines critical multicultural marketing issues at various geographic national, regional and global levels.
Book Synopsis Marketing Issues in Western Europe by : Erdener Kaynak
Download or read book Marketing Issues in Western Europe written by Erdener Kaynak and published by Routledge. This book was released on 2012-11-12 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be prepared for the differences in marketing across European borders! Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the pressing concerns are and what unique strategies work for business in various sectors. The European Union’s birth can be traced back to 1951 when six countries of Western Europe banded together to form what was then known as the European Coal and Steel Community. Since then, Western Europe has played a significant role as the nucleus for the important marketing trends and industry changes for the entire EU. Marketing Issues in Western Europe: Changes and Developments provides conceptual frameworks, illustrative case studies, deep analytical insights into marketing issues, detailed empirical data, and thoughtful propositions for future testing. International business researchers, business and marketing consultants, developmental agencies, and companies prospectively interested in investment will find this book to be crucial for making decisions involving marketing in the countries of the EU or the rest of the continent. Chapters are richly referenced, and several include tables and charts to clearly illustrate data. Marketing Issues in Western Europe: Changes and Developments includes: a thought-provoking look at the multidimensional state of marketing in Western Europe a probing appraisal of Pan-European marketing with a proposed conceptual framework a review of the marketing consequences of internal market unification an exploratory study of marketing practice and market orientation a penetrating look at the role of domestic animosity in consumer choice detailed research describing price strategy in the EU an exploration of the impact of fear appeal in a cross-cultural context and more! Marketing Issues in Western Europe: Changes and Developments is a probing examination of the dynamic marketing developments in Western European countries to give you the insight needed to effectively prepare for the future.
Book Synopsis The Need for a European Contract Law by : J. M. Smits
Download or read book The Need for a European Contract Law written by J. M. Smits and published by Europa Law Publishing. This book was released on 2005 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this book is to discuss the need for a uniform contract law in Europe. At present it is debated to what extent uniformity of law is required from the economic perspective. The view of the European Commission seems to be that diversity of law stands in the way of a proper functioning of the internal market, but this view does not seem to be shared by business: in the reactions to the 'Communication on European Contract Law (2001), it was striking to see that most companies do not consider the present diversity to be a true barrier to trade. This book offers five different perspectives on the need for a uniform contract law. These perspectives include economics, behavioral law and economics, psychology and law.
Author :Krystyna Kujawińska Courtney Publisher :Cambridge Scholars Publishing ISBN 13 :1443833312 Total Pages :225 pages Book Rating :4.4/5 (438 download)
Book Synopsis European Culture in Diversity by : Krystyna Kujawińska Courtney
Download or read book European Culture in Diversity written by Krystyna Kujawińska Courtney and published by Cambridge Scholars Publishing. This book was released on 2011-08-08 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of articles devoted to Europe was born from the urgent need to present the specificity of European culture, both its unity and diversity, and at the same time create a stimulating dialogue about European culture and its complexities. European culture, considered as all inherited beliefs and values behind social action, has been treated in the past as a complex phenomenon of superior value, as the result of a common past among European nations, the permeation of various cultural elements between cultures, and their absorption in different contexts. In the past the process of shaping European identity was often fierce and dramatic, influenced by the events taking place within, but also outside European borders. Now, it has undergone various transformations as a result of new political, economic and cultural challenges. For this reason, the authors and editors of this volume place emphasis on diachronic perspectives: their approaches often consider local European issues against a global background.
Book Synopsis The New Cultures of Food by : Martin K. Hingley
Download or read book The New Cultures of Food written by Martin K. Hingley and published by CRC Press. This book was released on 2016-03-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food is an extraordinary expression of culture; the assortment of flavours, smells, colours and appearance match the diversity of the cultures from which they come and provide very visible evidence of the migration of populations and of the growing multiculturalism of many countries. Adam Lindgreen and Martin K. Hingley draw on research into European, Latin American and (Near and Far) Eastern markets to provide a comprehensive collection of original, cutting-edge research on the opportunities that the changing landscapes of ethnic, religious and cultural populations present for businesses and marketers. The New Cultures of Food uses the perspective of food culture to explore the role of food as a social agent and attitudes to new foodstuffs amongst indigenous populations and to indigenous food amongst immigrant communities. Opportunities and routes to market for exploiting growing demand for ethnic food are also investigated. This is an important book for food and consumer businesses, policy makers and researchers seeking to understand changing global markets and the significance of food as an indicator of social and religious attitude, diet and ethnic identity.
Book Synopsis Comparative Management by : Malcolm Warner
Download or read book Comparative Management written by Malcolm Warner and published by Routledge. This book was released on 2003-08-29 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the impact of globalization, comparative management is becoming one of the single most important areas within management studies. Comparative Management offers instant access to material that has shaped this field to date.
Book Synopsis Transcultural Marketing for Incremental and Radical Innovation by : Christiansen, Bryan
Download or read book Transcultural Marketing for Incremental and Radical Innovation written by Christiansen, Bryan and published by IGI Global. This book was released on 2013-11-30 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and services across different cultures and multiple languages.
Book Synopsis Diversity Management and Discrimination by : John Wrench
Download or read book Diversity Management and Discrimination written by John Wrench and published by Routledge. This book was released on 2016-05-23 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: What can diversity management offer those concerned with ethnic inequality, racial discrimination, and issues of social and economic inclusion and exclusion? In this book John Wrench traces the emergence of diversity management in the US in the late 1980s, and explores its subsequent development in Europe. He outlines the various critiques of diversity management that have been suggested both by academics and equality activists and highlights recent issues and trends that should be monitored by those concerned with racial and ethnic equality in employment. In particular, Wrench examines whether diversity management can be seen as a ’soft option’ in terms of combating racism and discrimination, or instead, a new way of mainstreaming anti-discrimination measures. He also addresses the important question of whether the development of diversity management in Europe will follow a relatively uniform trajectory because of common demographic, economic and market pressures, or whether the historical, cultural and institutional differences which exist between EU countries, and between the EU and the US, will have a determining impact on the adoption, content and operation of this particular management practice.
Book Synopsis European Business Environment by : Frans Somers
Download or read book European Business Environment written by Frans Somers and published by Routledge. This book was released on 2019-11-07 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in Europe is increasingly becoming an everyday reality for many companies, not only large corporations, but also small and medium-sized enterprises. European Business Environment offers students a practical introduction to how to create, manage and develop business opportunities in the European Union. Taking a multidisciplinary approach to doing business in the EU, this textbook focuses on the European dimensions of economics, marketing and law. With case studies presented throughout the book, the relationship between business and the political institutions, policies and regulations of the European Union are explored. This is an essential introductory textbook for students at both undergraduate and graduate levels in a wide range of degree and professional programmes, including Economics, MBA, Law and Marketing. It is of particular relevance to students interested in the European context of these disciplines and can be used as a core textbook for courses in European Integration or Business and International Environment in Europe and other parts of the world.
