Strategic Marketing Management

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Publisher : Routledge
ISBN 13 : 1136362525
Total Pages : 888 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Marketing Management by : Richard M.S. Wilson

Download or read book Strategic Marketing Management written by Richard M.S. Wilson and published by Routledge. This book was released on 2012-08-06 with total page 888 pages. Available in PDF, EPUB and Kindle. Book excerpt: This third edition of Strategic Marketing Management confirms it as the classic textbook on the subject. Its step- by- step approach provides comprehensive coverage of the five key strategic stages: * Where are we now? - Strategic and marketing analysis * Where do we want to be? - Strategic direction and strategy formulation * How might we get there? - Strategic choice * Which way is best? - Strategic evaluation * How can we ensure arrival? - Strategic implementation and control This new revised and updated third edition has completely new chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix', and extensive new material covering: * The changing role of marketing * Approaches to analysing marketing capability * E-marketing * Branding * Customer relationship management * Relationship management myopia * The decline of loyalty The book retains the key features that make it essential reading for all those studying the management of marketing - a strong emphasis on implementation, up to date mini cases, and questions and summaries in each chapter to reinforce key points. Widely known as the most authoritative, successful and influential text in the sector, the new edition remains an irreplaceable resource for undergraduate and graduate students of business and marketing, and students of the CIM Diploma.

Marketing Management (3 Edition) : Planning, Implementation And Control

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Publisher :
ISBN 13 : 9780333937198
Total Pages : 748 pages
Book Rating : 4.9/5 (371 download)

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Book Synopsis Marketing Management (3 Edition) : Planning, Implementation And Control by : V. S. Ramaswamy

Download or read book Marketing Management (3 Edition) : Planning, Implementation And Control written by V. S. Ramaswamy and published by . This book was released on 2002 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Commendation Award, Delhi Management Association (DMA) Book, 1991. Certificate of Merit, Texbooks: College English language, Federation of Indian Publishers (FIP) Awards for Excellence in Publishing, 1995. Consolation Prize, Indian Oil Corporation (ISTD-IOC) Book Awards, Indian Society for Training and Development, 2002-03 The special features of this thoroughly revised, vastly enlarged new edition are: all-inclusive coverage of subject through forty-eight well-structured chapters, lively, engaging clear presentation and student-friendly structured format. The subject is organised into convenient modules. Theory and practices are blended with over 150 exhibits and charts to supplement the text.

Marketing Management

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Publisher :
ISBN 13 : 9780135562673
Total Pages : 822 pages
Book Rating : 4.5/5 (626 download)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 1988 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing-Management

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Publisher :
ISBN 13 :
Total Pages : 885 pages
Book Rating : 4.:/5 (755 download)

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Book Synopsis Marketing-Management by : Philip Kotler

Download or read book Marketing-Management written by Philip Kotler and published by . This book was released on 1974 with total page 885 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Management

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Publisher :
ISBN 13 :
Total Pages : 867 pages
Book Rating : 4.:/5 (892 download)

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Book Synopsis Strategic Marketing Management by : Richard Malcolm Sano Wilson

Download or read book Strategic Marketing Management written by Richard Malcolm Sano Wilson and published by . This book was released on 2013 with total page 867 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business to Business Marketing Management

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Publisher : Routledge
ISBN 13 : 1317190076
Total Pages : 697 pages
Book Rating : 4.3/5 (171 download)

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Book Synopsis Business to Business Marketing Management by : Alan Zimmerman

Download or read book Business to Business Marketing Management written by Alan Zimmerman and published by Routledge. This book was released on 2017-09-25 with total page 697 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business to business markets are considerably more challenging than consumer markets and as such demand a more specific skillset from marketers. Buyers, with a responsibility to their company and specialist product knowledge, are more demanding than the average consumer. Given that the products themselves may be highly complex, this often requires a sophisticated buyer to understand them. Increasingly, B2B relationships are conducted within a global context. However all textbooks are region-specific despite this growing move towards global business relationships – except this one. This textbook takes a global viewpoint, with the help of an international author team and cases from across the globe. Other unique features of this insightful study include: placement of B2B in a strategic marketing setting; full discussion of strategy in a global setting including hypercompetition; full chapter on ethics and CSR early in the text; and detailed review of global B2B services marketing, trade shows, and market research. This new edition has been fully revised and updated with a full set of brand new case studies and features expanded sections on digital issues, CRM, and social media as well as personal selling. More selective, shorter, and easier to read than other B2B textbooks, this is ideal for introduction to B2B and shorter courses. Yet, it is comprehensive enough to cover all the aspects of B2B marketing any marketer needs, be they students or practitioners looking to improve their knowledge.

Strategic Marketing Management (RLE Marketing)

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Publisher : Routledge
ISBN 13 : 1317647009
Total Pages : 290 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Strategic Marketing Management (RLE Marketing) by : Gordon Foxall

Download or read book Strategic Marketing Management (RLE Marketing) written by Gordon Foxall and published by Routledge. This book was released on 2014-09-15 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book considers marketing management within the overall corporate system of business policy-making, strategic planning and the implementation and control of effective plans. The information requirements of marketing management are highlighted and the marketing information system concept is developed within the framework of managerial information systems. In the chapters which deal with the elements of the marketing ‘mix’, the interrelated nature of these variables is emphasized. The book illustrates how the successful marketing manager can master each ‘weapon’ in the marketing ‘armoury’ and how (s)he can integrate those weapons to achieve the right mix for each product. The accent on integrated marketing continues in the final section where differentiated marketing is presented as an integrative framework and where the systematic control of marketing operations is described. This book is for students who will one day be managers: its emphasis is therefore on what is possible in marketing management and the most effective means by which marketing objectives can be attained.

Marketing Communications Management

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Publisher : SAGE
ISBN 13 : 1473908337
Total Pages : 759 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Communications Management by : Paul Copley

Download or read book Marketing Communications Management written by Paul Copley and published by SAGE. This book was released on 2014-09-24 with total page 759 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the first edition: ‘An excellent text for exploring marketing communications in the 21st century.’ - Ann Torres, Lecturer in Marketing, National University of Ireland, Galway ‘First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style.’ - Martin Evans, Senior Teaching in Marketing, Cardiff Business School, University of Cardiff This book introduces the core components and concepts of marketing communications for those studying at both undergraduate and postgraduate levels. It covers essential topics such as advertising, direct marketing, corporate communications, public relations, product placement, sales promotion, social media, sponsorship and many more. The author provides a set of managerial frameworks that include analysis, planning and implementation to help prepare those who go on to strategically create and effectively manage marketing communications campaigns. Every chapter includes Snapshots that help you to apply theory to engaging real-world examples. These include: BMW, Harrods, Levi’s, Lynx, Tesco, Tencent, United Colors of Benetton and Wonga. Additionally, Stop Points encourage you to pause and critically reflect upon the topic for deeper learning and higher grades. The Assignment boxes invite you to test your knowledge in the form of a task based on what you have just read to also help push yourself further. The Companion Website includes longer case studies, video feeds and other useful web links, a larger glossary of key terms, and links to SAGE journal articles. Password-protected resources are also available to lecturers, including: PowerPoint slides, a tutor manual, activities for the classroom and indicative responses to the assignments and discussion questions provided in each chapter.

Strategic Marketing: Planning and Control

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Author :
Publisher : Routledge
ISBN 13 : 1136362371
Total Pages : 322 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis Strategic Marketing: Planning and Control by : Graeme Drummond

Download or read book Strategic Marketing: Planning and Control written by Graeme Drummond and published by Routledge. This book was released on 2007-06-01 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing: planning and control covers contemporary issues by exploring current developments in marketing theory and practice including the concept of a market-led orientation and a resource/asset-based approach to internal analysis and planning. The text provides a synthesis of key strategic marketing concepts in a concise and comprehensive way, and is tightly written to accommodate the reading time pressures on students. The material is highly exam focused and has been class tested and refined. Completely revised and updated, the second edition of Strategic Marketing: planning and control includes chapters on 'competitive intelligence', 'strategy formulation' and 'strategic implementation'. The final chapter, featuring mini case studies, has been thoroughly revised with new and up to date case material.

Marketing Management

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Publisher :
ISBN 13 :
Total Pages : 748 pages
Book Rating : 4.:/5 (769 download)

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Book Synopsis Marketing Management by : V. S. Ramaswamy

Download or read book Marketing Management written by V. S. Ramaswamy and published by . This book was released on 2002 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management, 3rd Edition

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Author :
Publisher : Vikas Publishing House
ISBN 13 : 9325982404
Total Pages : pages
Book Rating : 4.3/5 (259 download)

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Book Synopsis Marketing Management, 3rd Edition by : Kumar Arun & Meenakshi N.

Download or read book Marketing Management, 3rd Edition written by Kumar Arun & Meenakshi N. and published by Vikas Publishing House. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's socially networked and highly competitive world, it is imperative that marketers are always truthful because customers eventually find out if they have been misled. This can lead to their angst with the company going viral, thereby destroying the company's reputation. Marketing Management advocates 'marketing based on absolute truth'.Also brand image is sensitive to market sentiments. Brands can be in danger: one wrong product or one shoddy campaign can destroy a brand built over years. Companies must align everything that they do with the core spirit of their brands.Further, when everything seems to go digital, it is important that marketers keep in mind that customers are primarily interested in their products/services. The book advocates that superior products and services will always be central to marketing.Key FeaturesBest Practices• Researched, implemented, and result-driven practices taken from leading companies across diverse industries throughout the world• Marketers can adopt these practices to elevate individual and organizational performanceCorporate Insights• Examples of marketing concepts being implemented by well-known Indian companies and brands• Latest moves of companies and brands as they cope with competition and environmentCase Studies• A brief case study after each chapter, focusing on specific issues dealt within the chapterSpecialized Questions• Questions meant to make students ponder upon various aspects of marketing and challenge the existing paradigms

Marketing Management: Analysis Planning Implementation and Control

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Author :
Publisher :
ISBN 13 : 9788120308770
Total Pages : 801 pages
Book Rating : 4.3/5 (87 download)

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Book Synopsis Marketing Management: Analysis Planning Implementation and Control by : Kotler Philip

Download or read book Marketing Management: Analysis Planning Implementation and Control written by Kotler Philip and published by . This book was released on 1994 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

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Publisher :
ISBN 13 :
Total Pages : 824 pages
Book Rating : 4.:/5 (473 download)

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Book Synopsis Marketing Management by :

Download or read book Marketing Management written by and published by . This book was released on 1997 with total page 824 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management ; Analysis, Planning and Control

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Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (819 download)

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Book Synopsis Marketing Management ; Analysis, Planning and Control by : Philip Kotler

Download or read book Marketing Management ; Analysis, Planning and Control written by Philip Kotler and published by . This book was released on 1969 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

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Publisher :
ISBN 13 :
Total Pages : 789 pages
Book Rating : 4.:/5 (115 download)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 1998 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Strategic Marketing Management

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Publisher :
ISBN 13 : 9781684696604
Total Pages : pages
Book Rating : 4.6/5 (966 download)

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Book Synopsis Strategic Marketing Management by : Caroline Piper

Download or read book Strategic Marketing Management written by Caroline Piper and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing Management

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Publisher :
ISBN 13 : 9780135562833
Total Pages : 110 pages
Book Rating : 4.5/5 (628 download)

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Book Synopsis Marketing Management by : Philip Kotler

Download or read book Marketing Management written by Philip Kotler and published by . This book was released on 1988 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: