Marketing In Transition Scarcity Globalism Sustainability

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Marketing in Transition: Scarcity, Globalism, & Sustainability

Author : Colin L. Campbell
Publisher : Springer
ISBN 13 : 3319186876
Total Pages : 470 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Marketing in Transition: Scarcity, Globalism, & Sustainability by : Colin L. Campbell

Download or read book Marketing in Transition: Scarcity, Globalism, & Sustainability written by Colin L. Campbell and published by Springer. This book was released on 2015-06-03 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Sustainability Marketing

Author : Frank-Martin Belz
Publisher : John Wiley & Sons
ISBN 13 : 1119966191
Total Pages : 354 pages
Book Rating : 4.1/5 (199 download)

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Book Synopsis Sustainability Marketing by : Frank-Martin Belz

Download or read book Sustainability Marketing written by Frank-Martin Belz and published by John Wiley & Sons. This book was released on 2012-10-29 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com

Organizational Culture and Behavioral Shifts in the Green Economy

Author : Sima, Violeta
Publisher : IGI Global
ISBN 13 : 1522529667
Total Pages : 334 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Organizational Culture and Behavioral Shifts in the Green Economy by : Sima, Violeta

Download or read book Organizational Culture and Behavioral Shifts in the Green Economy written by Sima, Violeta and published by IGI Global. This book was released on 2018-06-22 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business development in the contemporary world takes place in an economically, politically, and socially complex environment. Today, it is necessary to recognize the tremendous cultural diversity of the world and it is essential to consider the specific cultural values in managerial strategy and business practice worldwide. Organizational Culture and Behavioral Shifts in the Green Economy provides emerging research on the relationships between organizations in the context of culture and diversity within a sustainable economy. This book provides important insights into topics such as circular economy, green advertising, and sustainable development. Additionally, it addresses the significance of concepts such as culture, organizational culture, individual culture, and the style of leadership, which have been the concern of many management professionals and scholars. This publication is a vital resource for business managers, professionals, practitioners, students, and researchers seeking current research on the impact of organizational culture and behavioral shifts on sustaining a green economy.

Research Anthology on Business Continuity and Navigating Times of Crisis

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668445042
Total Pages : 1907 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Business Continuity and Navigating Times of Crisis by : Management Association, Information Resources

Download or read book Research Anthology on Business Continuity and Navigating Times of Crisis written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-01-07 with total page 1907 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the COVID-19 pandemic caused a halt in global society, many business leaders found themselves unprepared for the unprecedented change that swept across industry. Whether the need to shift to remote work or the inability to safely conduct business during a global pandemic, many businesses struggled in the transition to the “new normal.” In the wake of the pandemic, these struggles have created opportunities to study how businesses navigate these times of crisis. The Research Anthology on Business Continuity and Navigating Times of Crisis discusses the strategies, cases, and research surrounding business continuity throughout crises such as pandemics. This book analyzes business operations and the state of the economy during times of crisis and the leadership involved in recovery. Covering topics such as crisis management, entrepreneurship, and business sustainability, this four-volume comprehensive major reference work is a valuable resource for managers, CEOs, business leaders, entrepreneurs, professors and students of higher education, researchers, and academicians.

Impact of New Media in Tourism

Author : Dinis, Maria Gorete
Publisher : IGI Global
ISBN 13 : 1799870979
Total Pages : 389 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Impact of New Media in Tourism by : Dinis, Maria Gorete

Download or read book Impact of New Media in Tourism written by Dinis, Maria Gorete and published by IGI Global. This book was released on 2021-02-19 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tourism consumers are increasingly demanding and seek to base their travel decision-making process on relevant and credible tourism information. In recent years, user-generated content on social media, the opinion of travel bloggers, and entertainment programs in the media have influenced the public's travel purchasing behavior and acted as a driving force for the development of tourism products, such as film tourism. It also has played a role in the evolution and development of marketing, giving rise to new applications, as in the case of digital and influence marketing. On the other hand, tourism organizations and destination management organizations face major challenges in communicating the attributes of a tourism product, since this cannot be experienced before consumption. Thus, they need to know how and in which means or platforms of communication they can inform potential consumers. Impact of New Media in Tourism provides theoretical and practical contributions in tourism and communication including current research on the influence of new media and the active role of consumers in tourism. With a focus on decision making and increasing the visibility of products and destinations, the book provides support for tourism agencies and organizations around the world. Covering themes that include digital marketing, social media, and online branding, this book is essential for professionals, academicians, researchers, and students working or studying in the field of tourism and hospitality management, marketing, advertising, and media and communications.

Macro-Social Marketing Insights

Author : Ann-Marie Kennedy
Publisher : Routledge
ISBN 13 : 0429839294
Total Pages : 255 pages
Book Rating : 4.4/5 (298 download)

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Book Synopsis Macro-Social Marketing Insights by : Ann-Marie Kennedy

Download or read book Macro-Social Marketing Insights written by Ann-Marie Kennedy and published by Routledge. This book was released on 2019-07-15 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Macro-social marketing is an approach to solving wicked problems. Wicked problems include obesity, environmental degradation, smoking cessation, fast fashion, gambling, and drug and alcohol abuse. As such, wicked problems are those problems that are so complex and multifaceted, it is difficult to define the exact problem, its contributing factors, and paths to a solution. Increasingly, governments, NGOs, and community groups are seeking to solve these types of problems. In doing so, the issues with pursuing macro-level change are beginning to emerge. Issues stem from the interconnected nature of stakeholders involved with a wicked problem—where one change may create a negative ripple effect of both intended and unintended consequences. Macro-social marketing, then, provides a holistic and systemic approach to both studying and solving wicked problems. Within the chapters of this book, macro-social marketing approaches to analysing and defining wicked problems, to identifying stakeholders and potential ripple effects, and to implementing macro-level change are presented. In this emerging area of academia, the theories, models, and approaches outlined in this book are cutting edge and provide a critical approach from top researchers in the area. Both practical and theoretical aspects are presented as well as caveats on such societal and/or country-wide change. A must-have for social marketing academics and those interested in macro-level change at a practical or theoretical level.

Charity Marketing

Author : Fran Hyde
Publisher : Routledge
ISBN 13 : 1000514196
Total Pages : 191 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Charity Marketing by : Fran Hyde

Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

Author : Linda Brennan
Publisher : World Scientific
ISBN 13 : 9811276072
Total Pages : 334 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice by : Linda Brennan

Download or read book Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice written by Linda Brennan and published by World Scientific. This book was released on 2023-04-25 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.

Entrepreneurship: Concepts, Methodologies, Tools, and Applications

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522519246
Total Pages : 2128 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Entrepreneurship: Concepts, Methodologies, Tools, and Applications by : Management Association, Information Resources

Download or read book Entrepreneurship: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2017-03-15 with total page 2128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Continuous improvements in business environments and available resources have allowed more opportunities for people to pursue new ventures. This not only leads to higher success in new businesses, but it enhances the overall state of the global market. Entrepreneurship: Concepts, Methodologies, Tools, and Applications provides a comprehensive examination on the latest innovations and techniques to becoming a successful and sustainable entrepreneur. Including research-based studies on knowledge production, social entrepreneurship, and distribution, this multi-volume publication is an ideal source for practitioners, academicians, researchers and upper-level students interested in learning about entrepreneurship and seeking emerging perspectives on optimizing and enhancing entrepreneurial pursuits.

Strategic Islamic Marketing

Author : Baker Ahmad Alserhan
Publisher : Springer Nature
ISBN 13 : 3030981606
Total Pages : 278 pages
Book Rating : 4.0/5 (39 download)

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Book Synopsis Strategic Islamic Marketing by : Baker Ahmad Alserhan

Download or read book Strategic Islamic Marketing written by Baker Ahmad Alserhan and published by Springer Nature. This book was released on 2022-06-28 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing in the emerging Islamic markets is a challenging business function since international companies must contend with unfamiliar customs, cultural differences, and legal challenges. This book provides marketers who want to reach this emerging and very lucrative consumer base with essential, research-based insights on these aspects and how to deal with them. This book redefines marketing practice and conduct and challenges conventional marketing wisdom by introducing a religious-based ethical framework to the practice of marketing. The framework opens a whole new array of marketing opportunities and describes the behavior of the consumer, community, and companies using a different approach than conventional marketing thought.

Promotion, Recruitment and Retention of Members in Nonprofit Organizations

Author : Cecilia Isabel Calderón Valencia
Publisher : Emerald Group Publishing
ISBN 13 : 1839826606
Total Pages : 145 pages
Book Rating : 4.8/5 (398 download)

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Book Synopsis Promotion, Recruitment and Retention of Members in Nonprofit Organizations by : Cecilia Isabel Calderón Valencia

Download or read book Promotion, Recruitment and Retention of Members in Nonprofit Organizations written by Cecilia Isabel Calderón Valencia and published by Emerald Group Publishing. This book was released on 2021-02-08 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although research on the value of membership of Nonprofit Organizations (NPOs) is increasing, there remain few theoretical and empirical advances in this area. Addressing this gap, this book offers a fresh perspective, exploring how NPOs’ survival is linked to the promotion, recruitment and retention of members.

Handbook of Research on the Impact of Fandom in Society and Consumerism

Author : Wang, Cheng Lu
Publisher : IGI Global
ISBN 13 : 1799810496
Total Pages : 605 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Handbook of Research on the Impact of Fandom in Society and Consumerism by : Wang, Cheng Lu

Download or read book Handbook of Research on the Impact of Fandom in Society and Consumerism written by Wang, Cheng Lu and published by IGI Global. This book was released on 2019-10-25 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereby creating a group of faithful and passionate consumers that play a significant role in multiple domains of contemporary culture. The Handbook of Research on the Impact of Fandom in Society and Consumerism is an essential reference source that examines the cultural and economic effects of the fandom phenomenon through a multidisciplinary lens and shapes an understanding of the impact of fandom on brand building. Featuring coverage on a wide range of topics such as religiosity, cosplay, and event marketing, this publication is ideally designed for marketers, managers, advertisers, brand managers, consumer behavior analysts, product developers, psychologists, entertainment managers, event coordinators, political scientists, anthropologists, academicians, researchers, and students seeking current studies on the global impact of this particularly devoted community.

Quality Management Principles and Policies in Higher Education

Author : Baporikar, Neeta
Publisher : IGI Global
ISBN 13 : 1799810194
Total Pages : 361 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Quality Management Principles and Policies in Higher Education by : Baporikar, Neeta

Download or read book Quality Management Principles and Policies in Higher Education written by Baporikar, Neeta and published by IGI Global. This book was released on 2019-08-02 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of the key elements in determining the socio-economic significance of education is quality. Quality management plays an integral role in higher education by ensuring that quality benchmarks are being met, thereby attributing to its prestige, increased enrollment, and student success. Quality management policies must be successfully implemented for the institution to thrive. With quality management still in the growing stage, research is needed regarding the applications, challenges, and benefits of these policies within advanced academics. Quality Management Principles and Policies in Higher Education provides emerging research exploring the theoretical aspects of quality management policies and applications within the educational field. Featuring coverage on a broad range of topics such as faculty involvement, administration practices, and critical success factors, this book is ideally designed for educators, administrators, educational consultants, researchers, policymakers, stakeholders, deans, provosts, chancellors, academicians, and students seeking current research on successfully implementing quality management systems in teaching, learning, and administrative processes.

Green Marketing and Management in Emerging Markets

Author : Robert E. Hinson
Publisher : Springer Nature
ISBN 13 : 3030730077
Total Pages : 186 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Green Marketing and Management in Emerging Markets by : Robert E. Hinson

Download or read book Green Marketing and Management in Emerging Markets written by Robert E. Hinson and published by Springer Nature. This book was released on 2021-09-27 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adverse environmental impacts such as greenhouse gas emissions and chemical spills have put the topic of green business firmly on the sustainability agenda. Despite the burgeoning literature on green business and green marketing from the globalised north, there is relative parsimony of green business literature in the global south. This book offers a greater understanding of what green marketing is, as well as the various levels of practices and the implementations thereof. It places specific emphasis on the people through which green marketing excellence can be achieved. Contributors argue that, given the complexity of green marketing, people management plays a key role in achieving green marketing success, and the chapters consider the role that green human resource management practices play in marketing. Providing a unique perspective on the successful implementation of green marketing, this book is an important resource for students, researchers and practitioners. It is of particular interest to those who desire a greater understanding of how organisations deal internally and externally with increasing pressure to become more socially responsible and embed ‘greenness’ in all their marketing activities.

Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods

Author : Delener, N.
Publisher : IGI Global
ISBN 13 : 1466600780
Total Pages : 732 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods by : Delener, N.

Download or read book Service Science Research, Strategy and Innovation: Dynamic Knowledge Management Methods written by Delener, N. and published by IGI Global. This book was released on 2012-01-31 with total page 732 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book explores areas such as strategy development, service contracts, human capital management, leadership, management, marketing, e-government, and e-commerce"--Provided by publisher.

Social Enterprise

Author : Rosario Laratta
Publisher : BoD – Books on Demand
ISBN 13 : 9535122754
Total Pages : 156 pages
Book Rating : 4.5/5 (351 download)

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Book Synopsis Social Enterprise by : Rosario Laratta

Download or read book Social Enterprise written by Rosario Laratta and published by BoD – Books on Demand. This book was released on 2016-04-13 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an original, high-quality, research-level work. It sheds lights on the similarities and differences of social enterprise practices across the international scene. Most of the chapters include empirical findings derived from researches conducted by the authors in Middle East and North Africa, East and West Europe, Southeast Asia, and Latin America. From this perspective the book fills an important knowledge gap while also making a contribution to sorting out the competing and contrasting predictions of social enterprise. Through exploring context-dependent dynamics in a global perspective, the authors address potential opportunities and benefits of social enterprise that may help to find solutions to face emerging social needs. Written by leading academics, this book will be of interest not only to students and academics of social enterprise and entrepreneurship but also to those international practitioners who are looking for new approaches for sustainably tackling emerging social challenges.

ECIC2016-Proceedings of the 8th European Conference on Intellectual Capital

Author : Carlo Bagnoli, Chiara Mio, Andrea Garlatti and Maurizio Massaro
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1910810894
Total Pages : 460 pages
Book Rating : 4.9/5 (18 download)

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Book Synopsis ECIC2016-Proceedings of the 8th European Conference on Intellectual Capital by : Carlo Bagnoli, Chiara Mio, Andrea Garlatti and Maurizio Massaro

Download or read book ECIC2016-Proceedings of the 8th European Conference on Intellectual Capital written by Carlo Bagnoli, Chiara Mio, Andrea Garlatti and Maurizio Massaro and published by Academic Conferences and publishing limited. This book was released on 2016-04-21 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: