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Author : Alberto I. Dormio
Publisher :
ISBN 13 : 9781307076417
Total Pages : 626 pages
Book Rating : 4.0/5 (764 download)
Download or read book Marketing e gestione dell'innovazione written by Alberto I. Dormio and published by . This book was released on 2017 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfredo Guerrera
Publisher :
ISBN 13 : 9788879995030
Total Pages : 60 pages
Book Rating : 4.9/5 (95 download)
Download or read book Economia e gestione dell'innovazione e marketing written by Manfredo Guerrera and published by . This book was released on 2003 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Ivan Ortenzi
Publisher : FrancoAngeli
ISBN 13 : 8835112001
Total Pages : 265 pages
Book Rating : 4.8/5 (351 download)
Download or read book Innovation + management written by Ivan Ortenzi and published by FrancoAngeli. This book was released on 2020-11-16T00:00:00+01:00 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: 100.910
Author : Naqib Daneshjo
Publisher :
ISBN 13 : 9783965950313
Total Pages : 0 pages
Book Rating : 4.9/5 (53 download)
Download or read book Management of Innovation, Strategy and Marketing written by Naqib Daneshjo and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Eleonora Pantano
Publisher : Routledge
ISBN 13 : 0429837070
Total Pages : 252 pages
Book Rating : 4.4/5 (298 download)
Download or read book Technology and Innovation for Marketing written by Eleonora Pantano and published by Routledge. This book was released on 2018-08-28 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be a gift – enabling them to get closer to their customers and their needs – or a poisoned chalice, should they fail to keep up with technology innovation and find themselves, or their products, irrelevant. In this book, Eleonora Pantano, Clara Bassano and Constantinos-Vasilios Priporas describe this phenomenon as the 'consumer pull vs technology push' that forces marketing strategists to innovate to survive and thrive. It is a guide to the emerging approaches to marketing prompted by the impact of innovation and technology, in order to help students, scholars and practitioners work innovation and change to their best advantage. Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.
Author : Chiara Cantù
Publisher : FrancoAngeli
ISBN 13 : 8835133556
Total Pages : 213 pages
Book Rating : 4.8/5 (351 download)
Download or read book Marketing innovation written by Chiara Cantù and published by FrancoAngeli. This book was released on 2022-02-01T00:00:00+01:00 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1066.6
Author : Michael Hülsmann
Publisher : Springer Science & Business Media
ISBN 13 : 3642172237
Total Pages : 420 pages
Book Rating : 4.6/5 (421 download)
Download or read book Strategies and Communications for Innovations written by Michael Hülsmann and published by Springer Science & Business Media. This book was released on 2011-02-17 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.
Author : Mohr
Publisher : Pearson Education India
ISBN 13 : 9788131700556
Total Pages : 476 pages
Book Rating : 4.7/5 (5 download)
Download or read book Marketing of High-Technology Products and Innovations written by Mohr and published by Pearson Education India. This book was released on 2006-09 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Giuseppe Granata
Publisher : FrancoAngeli
ISBN 13 : 8835155258
Total Pages : 240 pages
Book Rating : 4.8/5 (351 download)
Download or read book Marketing e innovazione digitale written by Giuseppe Granata and published by FrancoAngeli. This book was released on 2023-09-22T15:49:00+02:00 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1310
Author : Pasquale Del Vecchio
Publisher : FrancoAngeli
ISBN 13 : 8891731706
Total Pages : 127 pages
Book Rating : 4.8/5 (917 download)
Download or read book Imprenditorialità, marketing ed innovazione. Dinamiche competitive per le imprese ed i territori nello scenario della digital economy written by Pasquale Del Vecchio and published by FrancoAngeli. This book was released on 2015-09-21T00:00:00+02:00 with total page 127 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1107
Author : Paul Trott
Publisher : Financial Times/Prentice Hall
ISBN 13 :
Total Pages : 446 pages
Book Rating : 4.3/5 (91 download)
Download or read book Innovation Management and New Product Development written by Paul Trott and published by Financial Times/Prentice Hall. This book was released on 2002 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of Paul Trott's INNOVATION MANAGEMENT AND PRODUCT DEVELOPMENT, brings together innovation management and new product development, the role of intellectual property and the management of research and development. Particular emphasis is placed on the need to view innovation as a management process and a conceptual framework is introduced emphasizing the importance of internal processes and external linkages. Not only does the text examine how the heritage and knowledge base of an organisation drive the development of business opportunities, but it also deals with the wide subject of technology management and how companies manage research and development.New to this edition: *four new chapters - E-commerce; Managing Intellectual Property; The Role of Market Research in New Product Development; Innovation and Operations Management and Innovation Policies *new case studies at the end of each chapteras well as increased coverage of: *electronic commerce *intellectual property *brand management and market research
Author : Rajagopal,
Publisher : IGI Global
ISBN 13 : 1522548327
Total Pages : 364 pages
Book Rating : 4.5/5 (225 download)
Download or read book Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace written by Rajagopal, and published by IGI Global. This book was released on 2017-11-30 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Author : Aiello, Lucia
Publisher : IGI Global
ISBN 13 : 1466650087
Total Pages : 518 pages
Book Rating : 4.4/5 (666 download)
Download or read book Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives written by Aiello, Lucia and published by IGI Global. This book was released on 2014-01-31 with total page 518 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e-relationship marketing; this examination is important in recognizing a common perspective. The Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives examines the potential value of cultural products and how the support of new technologies can enable non-conventional and social-media marketing relationships. This book aims to highlight an emerging subject area in the field of financial management, management of value creation, and marketing that will be essential for scientists, researchers, and practitioners.
Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1522559949
Total Pages : 305 pages
Book Rating : 4.5/5 (225 download)
Download or read book Managing Diversity, Innovation, and Infrastructure in Digital Business written by Ray, Nilanjan and published by IGI Global. This book was released on 2018-08-24 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.
Author : Olaf Plötner
Publisher : Wiley-VCH
ISBN 13 : 9783527502707
Total Pages : 0 pages
Book Rating : 4.5/5 (27 download)
Download or read book Bringing Technology to Market written by Olaf Plötner and published by Wiley-VCH. This book was released on 2007-05-21 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sales executives manage their product and services business, lead the sales force, and represent the organization for which they work. In order to succeed in those tasks they need managerial acumen as well as people skills. These include a basic understanding of the markets in which their industry competes, the mechanisms with which these markets function, a comprehensive set of management tools and techniques as well as soft methods to coordinate and motivate their teams. This is particularly the case when it comes to technology-based companies where a single sales pitch may easily exceed revenues of EUR 100 to 200 million. With generally only a very few, but constantly powerful and aggressive competitors, it is crucial for their executives to understand the current dynamics of the markets, the changing value chains, the necessity of new forms of business partnerships, ways and means to turn services into profitable business, adjusting sales strategy to business strategy, and measuring sales and business performance. "Bringing Technology to Market" gathers those current developments of B2B marketing and sales, presented by major practitioners and leading scholars in Europe and the US. "Bringing Technology to Market" will offer basic know how, best practice examples, and new insight and ideas for marketing and sales executives. These are managers, who so far have made their decisions mostly from the gut, frequently relying on stable environments and lasting connections to traditional business partners. Now they are required to understand and work on the developments and changes influencing their present and future markets, be they local, national and/or global.
Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1522592741
Total Pages : 2186 pages
Book Rating : 4.5/5 (225 download)
Download or read book Disruptive Technology: Concepts, Methodologies, Tools, and Applications written by Management Association, Information Resources and published by IGI Global. This book was released on 2019-07-05 with total page 2186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The proliferation of entrepreneurship, technological and business innovations, emerging social trends and lifestyles, employment patterns, and other developments in the global context involve creative destruction that transcends geographic and political boundaries and economic sectors and industries. This creates a need for an interdisciplinary exploration of disruptive technologies, their impacts, and their implications for various stakeholders widely ranging from government agencies to major corporations to consumer groups and individuals. Disruptive Technology: Concepts, Methodologies, Tools, and Applications is a vital reference source that examines innovation, imitation, and creative destruction as critical factors and agents of socio-economic growth and progress in the context of emerging challenges and opportunities for business development and strategic advantage. Highlighting a range of topics such as IT innovation, business strategy, and sustainability, this multi-volume book is ideally designed for entrepreneurs, business executives, business professionals, academicians, and researchers interested in strategic decision making using innovations and competitiveness.
Author : Anshu Saxena Arora
Publisher : Springer
ISBN 13 : 331977929X
Total Pages : 158 pages
Book Rating : 4.3/5 (197 download)
Download or read book Global Business Value Innovations written by Anshu Saxena Arora and published by Springer. This book was released on 2018-05-02 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited collection is a uniquely positioned contribution of interrelated research papers about global business value transformations in both offline and online (digital) worlds. With chapters spanning multiple business disciplines such as strategy, organizational behavior and e-commerce, this book explores the impact of cross-cultural issues, characteristics and challenges with regard to global value innovations. The authors analyze the effects of institutional and regulatory change on international marketing and management from both traditional and digital perspectives, providing concepts and cases for students and academics.
