Start Up Enterprises And Contemporary Innovation Strategies In The Global Marketplace

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Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace

Author : Rajagopal,
Publisher : IGI Global
ISBN 13 : 1522548327
Total Pages : 341 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace by : Rajagopal,

Download or read book Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace written by Rajagopal, and published by IGI Global. This book was released on 2017-11-30 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.

Technology Entrepreneurship

Author : Thomas N. Duening
Publisher : Academic Press
ISBN 13 : 0124202349
Total Pages : 394 pages
Book Rating : 4.1/5 (242 download)

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Book Synopsis Technology Entrepreneurship by : Thomas N. Duening

Download or read book Technology Entrepreneurship written by Thomas N. Duening and published by Academic Press. This book was released on 2014-08-12 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of this book is on technology ventures — how they start, operate, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as "entrepreneurial method" and "lean startup," emphasis on the ideation process and development of an effective business plan, coverage of product and market development, intellectual property, structuring your venture, raising capital, sales and marketing, people management, and even strategies for exiting your venture. This is not another armchair book about entrepreneurship. It’s a working guide for engineers and scientists who want to actually be entrepreneurs. An intense focus on product design and development, with customers and markets in mind Extensive discussion of intellectual property development, management, and protection Potent insights into marketing and selling technology products to the global marketplace Techniques for forecasting financials, raising funds, and establishing venture valuation Best practices in venture leadership and managing growth Overview of various exit strategies and how to prepare the venture for exit

Innovation Mechanisms in Start-ups

Author : Varun Gupta
Publisher : Springer Nature
ISBN 13 : 3031197410
Total Pages : 190 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Innovation Mechanisms in Start-ups by : Varun Gupta

Download or read book Innovation Mechanisms in Start-ups written by Varun Gupta and published by Springer Nature. This book was released on 2022-12-08 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation Mechanisms in Start-ups: Practice, Strategies and Impacts serves as a practical resource for startups looking for innovating their business models in domestic and global markets. This book's main objective is to describe the innovative business practices adopted by startups during the pandemic, with a special emphasis on value proposition innovation and business model innovation more generally. In order to promote open innovation, this book emphasizes the value of strategic alliances with academic libraries, peer startups, and freelancers. Additionally, using actual startup case studies, it was shown how important technological innovation is for gathering feedback, prototyping, and conducting both secondary as well as primary market research. Startups can utilize the technology evaluation and adoption frameworks as a useful reference when choosing a technology to embrace strategically. The need of regularly experimenting with new approaches, learning from mistakes, and enhancing current processes is also emphasized in this book. The ability to dispel falsehoods, capitalize on technological advancements, and form strategic alliances will be essential for innovation even in times of pandemic. This book links theoretical insights with practical experiences of startups amid the pandemic. With a perfect balance of empirical research and assessment study types, this book is a source of quick knowledge for entrepreneurs, academics and researchers on how to enhance a company’s innovative capacities and success rates. The BMI-Pandemic 2.15 model, which is an expanded version of the Odyssey 3.14 model, is presented in this book which highlight 15 guidelines to follow in order to innovate business models in pandemics. This book is suitable for Entrepreneurs, Academicians, Researcher and Technologists.

Managing Startup Enterprises in Emerging Markets

Author : Ananya Rajagopal
Publisher : Springer Nature
ISBN 13 : 3030281558
Total Pages : 182 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Managing Startup Enterprises in Emerging Markets by : Ananya Rajagopal

Download or read book Managing Startup Enterprises in Emerging Markets written by Ananya Rajagopal and published by Springer Nature. This book was released on 2019-10-12 with total page 182 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive view of the entrepreneurial dynamics within startups by analyzing their marketing strategies in the context of exploiting new opportunities, enhancing stakeholder values, and protecting their business ecosystem for continuous growth. Managing startup enterprises is a complex managerial task, as these businesses need to overcome the competition by understanding thoroughly all the moves of rival firms in the local-global markets. This book explores the incidence and severity of problems pertaining to organizational design, marketing strategy, the consumer-centric approach, and the transaction-based approach faced by start-up enterprises in order to improve business performance. This text will motivate future research on managing start-up enterprises in terms of developing efficiency in leadership and achieving market competitiveness and organizational growth. It will serve as an important work to those studying entrepreneurial leadership and marketing.

The Corporate Startup

Author : Tendayi Viki
Publisher :
ISBN 13 : 9789462763074
Total Pages : 0 pages
Book Rating : 4.7/5 (63 download)

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Book Synopsis The Corporate Startup by : Tendayi Viki

Download or read book The Corporate Startup written by Tendayi Viki and published by . This book was released on 2019-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A key reading for leaders that outlines how to effectively innovate for the future and boost growth, while running the core business. - Alex Osterwalder, Co-author of Business Model Generation. Winner of the 2018 CMI Management Book of the Year Award for Innovation and Entrepeneurship The Corporate Startup is a practical guide for established companies that aspire to develop and sustain their innovation capabilities. * The world around us is changing rapidly. There is now more pressure on established companies to innovate. * The challenge most companies face is how to develop new products for new markets, while managing their core business at the same time. * The principles and practices outlined in this book provide companies with a blueprint of how to manage innovation while they execute on their core business. * The Corporate Startup provides frameworks, visualizations, templates, tools and methods that can be easily applied to develop new products and business models. This book helps organisations of all sizes to manage innovation. This playbook uses illustrated step-by- step guides to lead the reader through the processes to create an ecosystem that nurtures innovation at every level in a business. - Jury CMI Management Book of the Year. Big companies need to innovate or die. The question is how. Companies need a playbook; a process by which they can start the process of transforming their organizations into innovation engines. The Corporate Startup is that playbook. It provides a proven methodology --applying Lean Startup principles and more-- for building a culture of innovation. - Ben Yoskovitz, Co-Author of Lean Analytics and Founding Partner at Highline BETA.

Strategic Optimization of Medium-Sized Enterprises in the Global Market

Author : Vemi?, Milan
Publisher : IGI Global
ISBN 13 : 1522557857
Total Pages : 386 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Strategic Optimization of Medium-Sized Enterprises in the Global Market by : Vemi?, Milan

Download or read book Strategic Optimization of Medium-Sized Enterprises in the Global Market written by Vemi?, Milan and published by IGI Global. This book was released on 2018-07-13 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: To maintain a competitive edge against other businesses, companies must ensure the most effective strategies and procedures are in place. This is particularly critical in smaller business environments with fewer resources. Strategic Optimization of Medium-Sized Enterprises in the Global Market is a critical scholarly resource that highlights the optimization of management functions, such as working capital and marketing, and how to implement sustainable business management practices in the global world market. Featuring coverage on a broad range of topics such as social entrepreneurship, marketing optimization, and globalization, this book is geared towards business managers, medium-sized enterprises, policy makers, business professionals, and upper-level students seeking current research on the performances of medium-sized enterprises across the world and their broader supply chain.

Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities

Author : Rao, N. Raghavendra
Publisher : IGI Global
ISBN 13 : 1522557229
Total Pages : 159 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities by : Rao, N. Raghavendra

Download or read book Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities written by Rao, N. Raghavendra and published by IGI Global. This book was released on 2018-06-01 with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: Globalization has created an increase in the number of business opportunities presented to enterprises. A competitive market places demands on businesses to think differently and follow new approaches to managing their business goals and remaining acceptable to suppliers and service providers. Effective Open Innovation Strategies in Modern Business: Emerging Research and Opportunities is a comprehensive resource that focuses on the importance of interdisciplinary concepts in open innovation projects. Using case illustrations, the book examines concepts such as virtual reality, knowledge harvesting, and business process reengineering in relation to open innovation initiatives. As a publication exploring the areas of management and information technology disciplines, this resource is useful for corporate executives, business managers, entrepreneurs, business professionals, and graduate-level students seeking current research on business innovation techniques and approaches.

The Art of Marketing

Author : Michael Chen
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781530571048
Total Pages : 112 pages
Book Rating : 4.5/5 (71 download)

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Book Synopsis The Art of Marketing by : Michael Chen

Download or read book The Art of Marketing written by Michael Chen and published by Createspace Independent Publishing Platform. This book was released on 2016-04-03 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Times are changing in today's digital world. With the boom of new startups and eCommerce platforms, old marketing techniques might not be the best option for new businesses today. If you are an entrepreneur, founder/part of a startup or in eCommerce, this book is for you. In The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce, I will teach you how to use new and innovative marketing techniques and strategies to: -build an audience -establish a social media presence using social media and content marketing -increase revenue and profit -improve your business -- even if you are just starting out. -and way more! As the marketing director of Peerbuds, founder of a nonprofit apparel brand, blogger, marketing enthusiast and someone who just loves the art of marketing, I have read, utilized and studied hundreds of books and articles on the subject of marketing for the new age of startups and businesses. Whether you are an entrepreneur, college dropout who decided to start a business or both, you will benefit from this book by implementing the how-to's, tips and tricks used by many of the greatest startups and businesses you know today. Companies like Airbnb, Dropbox, Uber, Instagram and literally hundreds more have all utilized and benefitted from strategies that are found in this exact book -- and you can too. I promise that if you use what you learn from The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce, you will see an increase in users, improve the image of your business, draw more attention from potential customers, help them solve their needs and ultimately lead them to purchase your product or service. Many marketing books all have one mistake in common: they are intended to be learned in classroom environments. They are too theoretical and difficult to utilize in a practical situation. However, this book will teach you actionable strategies you will be able to use the very same day. Don't be the person who misses out on the incredible opportunity to learn and use these effective marketing techniques today. Be the kind of person others look at and say "I don't know how they did it. I wish I knew what they knew." Be the kind of person who takes action today. The things you are about to learn will catapult your success in business by using effective and proven marketing strategies that modern companies today are using. Each chapter will teach you something new and something you can use today. Pick up your copy of The Art of Marketing: Innovative Strategies for Entrepreneurs, Startups and eCommerce!

Crowd-Based Business Models

Author : Rajagopal
Publisher : Springer Nature
ISBN 13 : 3030770834
Total Pages : 301 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis Crowd-Based Business Models by : Rajagopal

Download or read book Crowd-Based Business Models written by Rajagopal and published by Springer Nature. This book was released on 2021-07-17 with total page 301 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.

Technology Entrepreneurship

Author : Thomas N. Duening
Publisher : Academic Press
ISBN 13 : 9780080922881
Total Pages : 590 pages
Book Rating : 4.9/5 (228 download)

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Book Synopsis Technology Entrepreneurship by : Thomas N. Duening

Download or read book Technology Entrepreneurship written by Thomas N. Duening and published by Academic Press. This book was released on 2009-10-21 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. Rich in case studies, examples, and in-chapter elements that focus on the challenges of launching and operating a technology venture In-depth examination of intellectual property development, valuation, deal structuring, and equity preservation, issues of most relevance to technology start-ups Extensive discussion of technology management and continuous innovation as a competitive advantage Addresses the issue of leading, managing, motivating, and compensating technical workers More time on the fundamentals of marketing and selling, as these are elements of entrepreneurship commonly most neglected by engineers and scientists

Global LGBTQ+ Concerns in a Contemporary World: Politics, Prejudice, and Community

Author : Rajput, Namita
Publisher : IGI Global
ISBN 13 : 1668455706
Total Pages : 372 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Global LGBTQ+ Concerns in a Contemporary World: Politics, Prejudice, and Community by : Rajput, Namita

Download or read book Global LGBTQ+ Concerns in a Contemporary World: Politics, Prejudice, and Community written by Rajput, Namita and published by IGI Global. This book was released on 2022-09-16 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the empowering pride culture that has evolved globally in the past half-century, the LGBTQAI+ community continues to face widespread discrimination. They are often subjected to cruelty and discrimination and are the bearers of a heavy psychological burden and frustration that stems from not coming out and expressing their concerns freely. Today, the invisibility of this community and its concerns have become enormous challenges for the world as their interests often go unrepresented and unaddressed by governments due to various barriers. Global LGBTQ+ Concerns in a Contemporary World: Politics, Prejudice, and Community considers the harsh realities of the LGBTQAI+ community and draws attention to key issues such as violation of their rights and disparities in access to basic amenities such as healthcare, employment, and security. Covering key topics such as inclusion, mental health, queer communities, and human rights, this reference work is ideal for activists, advocates, politicians, sociologists, gender studies specialists, policymakers, government officials, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage

Author : Jamil, George Leal
Publisher : IGI Global
ISBN 13 : 1522530134
Total Pages : 772 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage by : Jamil, George Leal

Download or read book Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage written by Jamil, George Leal and published by IGI Global. This book was released on 2018-04-13 with total page 772 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is a vital process for any business to remain competitive in this age. This progress must be coherently and optimally managed, allowing for successful improvement and future growth. The Handbook of Research on Strategic Innovation Management for Improved Competitive Advantage provides emerging research on the use of information and knowledge to promote development in various business agencies. While covering topics such as design thinking, financial analysis, and policy planning, this publication explores the wide and complex relationships that constitute strategic innovation management principals and processes. This publication is an important resource for students, professors, researchers, managers, and entrepreneurs seeking current research on the methods and tools regarding information and knowledge management for business advancement.

Business Leadership and Market Competitiveness

Author : Andrée Marie López-Fernández
Publisher : Springer
ISBN 13 : 3030033473
Total Pages : 119 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Business Leadership and Market Competitiveness by : Andrée Marie López-Fernández

Download or read book Business Leadership and Market Competitiveness written by Andrée Marie López-Fernández and published by Springer. This book was released on 2018-12-12 with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Competitive paradigms, which are constantly being shifted, and turbulent environmental conditions, which today are a constant, tend to dictate rather than inform strategic decision making regarding an organization’s status quo and desired outcomes. As such, there is a need for organizational leaders to re-examine current practices. This book provides insight into business dynamics and the internal and external factors that, when strategically aligned, provide satisfaction, added value, and enhanced performance.

Handbook of Research on Contemporary Approaches in Management and Organizational Strategy

Author : Do?ru, Ça?lar
Publisher : IGI Global
ISBN 13 : 1522563024
Total Pages : 645 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Contemporary Approaches in Management and Organizational Strategy by : Do?ru, Ça?lar

Download or read book Handbook of Research on Contemporary Approaches in Management and Organizational Strategy written by Do?ru, Ça?lar and published by IGI Global. This book was released on 2018-11-23 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: The importance of effective use of resources within a business is paramount to the success of the business. This includes the effective use of employees as well as efficient strategies for the direction of those employees and resources. A managers ability to adapt and utilize contemporary approaches for maximizing both individuals and organizational knowledge is essential. The Handbook of Research on Contemporary Approaches in Management and Organizational Strategy is a pivotal reference source that provides vital research on the application of contemporary management strategies. While highlighting topics such as e-business, leadership styles, and organizational behavior, this publication explores strategies for the achievement of organizational goals, as well as the methods of effective resource allocation. This book is ideally designed for academicians, students, managers, specialists, and consultants seeking current research on strategies for the management of people and knowledge within an organization.

Digital Startups in Transition Economies

Author : Agnieszka Skala
Publisher : Springer
ISBN 13 : 3030015009
Total Pages : 166 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis Digital Startups in Transition Economies by : Agnieszka Skala

Download or read book Digital Startups in Transition Economies written by Agnieszka Skala and published by Springer. This book was released on 2018-11-11 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to the growing demand for a scientific approach to the concept of startups, which are a manifestation of the digital revolution and an innovation-driven economy. With a focus on digital enterprises, the author presents empirical research carried out over 4 years in collaboration with the Startup Poland Foundation, and provides a developed universal definition of a startup. This book highlights the necessity of a clear definition, in order for startups to be treated as a permanent economic phenomenon, rather than a temporary whim. Addressing the crucial need for an effective startup management methodology and more education on this form of entrepreneurship, Digital Startups in Transition Economies offers guidance for those researching entrepreneurship and innovation, as well as entrepreneurs, public institutions, startup accelerators and technology transfer centres.

Applications of Conscious Innovation in Organizations

Author : Pizana, Jesus Enrique Portillo
Publisher : IGI Global
ISBN 13 : 1522540245
Total Pages : 296 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Applications of Conscious Innovation in Organizations by : Pizana, Jesus Enrique Portillo

Download or read book Applications of Conscious Innovation in Organizations written by Pizana, Jesus Enrique Portillo and published by IGI Global. This book was released on 2018-03-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ability to generate innovation and an entrepreneurial ecosystem is a vital part of any organizations survival and durability. By approaching decisions and projects through the lens of conscious evolution, institutions are able to reach maintainable solutions. Applications of Conscious Innovation in Organizations provides emerging research on the advancement of innovation and collaboration in organizational institutions. Highlighting a range of pertinent topics, such as software design, mobile applications, and web applications, this book is a vital resource for managers, professionals, students, researchers, and academics interested in the current methods and theories of coordination and policy regarding innovation.

Utilizing Consumer Psychology in Business Strategy

Author : Dalgic, Tevfik
Publisher : IGI Global
ISBN 13 : 1522534490
Total Pages : 325 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Utilizing Consumer Psychology in Business Strategy by : Dalgic, Tevfik

Download or read book Utilizing Consumer Psychology in Business Strategy written by Dalgic, Tevfik and published by IGI Global. This book was released on 2018-04-13 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.