Managing Diversity Innovation And Infrastructure In Digital Business

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Managing Diversity, Innovation, and Infrastructure in Digital Business

Author : Nilanjan Ray
Publisher : Business Science Reference
ISBN 13 : 9781522559955
Total Pages : 0 pages
Book Rating : 4.5/5 (599 download)

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Book Synopsis Managing Diversity, Innovation, and Infrastructure in Digital Business by : Nilanjan Ray

Download or read book Managing Diversity, Innovation, and Infrastructure in Digital Business written by Nilanjan Ray and published by Business Science Reference. This book was released on 2018-08-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Managing Diversity, Innovation, and Infrastructure in Digital Business

Author : Ray, Nilanjan
Publisher : IGI Global
ISBN 13 : 1522559949
Total Pages : 287 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Managing Diversity, Innovation, and Infrastructure in Digital Business by : Ray, Nilanjan

Download or read book Managing Diversity, Innovation, and Infrastructure in Digital Business written by Ray, Nilanjan and published by IGI Global. This book was released on 2018-08-24 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the digital age, consumers have morphed from passive receivers of marketing messages to active suppliers of information about product through various digital media, creating a need for businesses to effectively manage a more diverse and creative range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business is a collection of innovative research on new avenues in overall digital infrastructures, digital modern business infrastructures, business automation, and financial aspects of modern businesses. Featuring research on topics such as electronic word-of-mouth strategies, social media marketing, and digital communication, this book is ideally designed for business professionals, managers, and undergraduate and postgraduate business students seeking current research on business in the digital environment.

Corporate Standardization Management and Innovation

Author : Jakobs, Kai
Publisher : IGI Global
ISBN 13 : 1522590102
Total Pages : 362 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Corporate Standardization Management and Innovation by : Jakobs, Kai

Download or read book Corporate Standardization Management and Innovation written by Jakobs, Kai and published by IGI Global. This book was released on 2019-04-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Standardization is no longer a technical activity. Rather, most large firms as well as policymakers and many other public sector entities have realized the economic and political relevance of information and communication technology standards. Accordingly, an increasing number of firms and public authorities experience the need to properly manage their standardization activities. Corporate Standardization Management and Innovation is an essential reference source that discusses various aspects that relate to the management of standardization in private firms and the public sector and identifies good practices in the internal and external management of standardization activities. Focusing around research areas such as digital market, global business, and business strategy, this book is designed to assist academics, practitioners, and researchers in the identification of good practices in management of standardization activities.

Achieving the Sustainable Development Goals Through Infrastructure Development

Author : Popescu, Cristina Raluca Gh.
Publisher : IGI Global
ISBN 13 :
Total Pages : 323 pages
Book Rating : 4.3/5 (693 download)

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Book Synopsis Achieving the Sustainable Development Goals Through Infrastructure Development by : Popescu, Cristina Raluca Gh.

Download or read book Achieving the Sustainable Development Goals Through Infrastructure Development written by Popescu, Cristina Raluca Gh. and published by IGI Global. This book was released on 2023-10-11 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infrastructure development presents significant challenges for both developing and developed countries, hindering their progress in achieving the Sustainable Development Goals (SDGs). Governments often struggle to effectively leverage the necessary resources and expertise for financing and managing infrastructure projects, resulting in untapped potential for sustainable and inclusive development. Achieving the Sustainable Development Goals Through Infrastructure Development, edited by Cristina Raluca Gh. Popescu, Poshan Yu, and Yue Wei, offers a comprehensive guide to address these challenges. Focusing on public-private partnerships (PPPs) as a transformative solution, the book equips policymakers, investors, practitioners, and researchers with the essential knowledge and tools needed to navigate the complexities of infrastructure development and leverage the expertise and resources of the private sector. By showcasing successful case studies, analyzing critical success factors, and providing valuable insights into the implementation of PPPs in both developing and developed countries, this book becomes an indispensable resource for driving progress towards the SDGs. Covering crucial topics such as financing, risk management, legal frameworks, and sustainability considerations, it empowers readers to make informed decisions and foster collaborative partnerships between the public and private sectors. Through its comprehensive roadmap, this book enables stakeholders to unlock the full potential of sustainable and inclusive infrastructure development, paving the way for a prosperous future for all.

Handbook of Research on Social and Organizational Dynamics in the Digital Era

Author : Idemudia, Efosa C.
Publisher : IGI Global
ISBN 13 : 1522589341
Total Pages : 667 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Social and Organizational Dynamics in the Digital Era by : Idemudia, Efosa C.

Download or read book Handbook of Research on Social and Organizational Dynamics in the Digital Era written by Idemudia, Efosa C. and published by IGI Global. This book was released on 2019-08-30 with total page 667 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the world today impacts every aspect of society and has infiltrated every industry, affecting communication, management, security, etc. With the emergence of such technologies as IoT, big data, cloud computing, AI, and virtual reality, organizations have had to adjust the way they conduct business to account for changing consumer behaviors and increasing data protection awareness. The Handbook of Research on Social and Organizational Dynamics in the Digital Era provides relevant theoretical frameworks and the latest empirical research findings on all aspects of social issues impacted by information technology in organizations and inter-organizational structures and presents the conceptualization of specific social issues and their associated constructs. Featuring coverage on a broad range of topics such as business management, knowledge management, and consumer behavior, this publication seeks to advance the practice and understanding of technology and the impacts of technology on social behaviors and norms in the workplace and society. It is intended for business professionals, executives, IT practitioners, policymakers, students, and researchers.

Management Techniques for Employee Engagement in Contemporary Organizations

Author : Sharma, Naman
Publisher : IGI Global
ISBN 13 : 1522578005
Total Pages : 339 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Management Techniques for Employee Engagement in Contemporary Organizations by : Sharma, Naman

Download or read book Management Techniques for Employee Engagement in Contemporary Organizations written by Sharma, Naman and published by IGI Global. This book was released on 2019-02-15 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaged employees are assets to every company because they are not only more productive but are also open to new ideas and technologies that often lead to significant business outcomes. Businesses need to establish credible antecedents to employee engagement based on their own culture and needs to develop a pool of highly engaged employees. Management Techniques for Employee Engagement in Contemporary Organizations provides theoretical frameworks and the latest empirical research findings on management strategies for the promotion, adoption, and implementation of work engagement policies. The content within this publication examines gamification, employee engagement, and management techniques and is designed for academicians, managers, business professionals, human resources officers, policymakers, and researchers.

Navigating Digital Communication and Challenges for Organizations

Author : Andrade, José Gabriel
Publisher : IGI Global
ISBN 13 : 1799897923
Total Pages : 325 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Navigating Digital Communication and Challenges for Organizations by : Andrade, José Gabriel

Download or read book Navigating Digital Communication and Challenges for Organizations written by Andrade, José Gabriel and published by IGI Global. This book was released on 2022-04-15 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public involvement has the power to promote an active circulation of media content and can generate economic and cultural value for organizations. The current perspectives on interactions between audiences, organizations, and content production suggests a relational logic between audiences and media through new productivity proposals. In this sense, it is interesting to observe the reasoning of audience experience through the concepts of interactivity and participation. However, there is a gap between the intentions of communication professionals and their organizations and the effective circulation and content retention among the audiences of interest, as well as the distinction between informing and communicating. Navigating Digital Communication and Challenges for Organizations discusses communication research with a focus on organizational communication that includes a range of methods, strategies, and viewpoints on digital communication. Covering a range of topics such as internal communication and public relations, this reference work is ideal for researchers, academicians, policymakers, business owners, practitioners, instructors, and students.

Insights, Innovation, and Analytics for Optimal Customer Engagement

Author : Nagaraj, Samala
Publisher : IGI Global
ISBN 13 : 1799839206
Total Pages : 334 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Insights, Innovation, and Analytics for Optimal Customer Engagement by : Nagaraj, Samala

Download or read book Insights, Innovation, and Analytics for Optimal Customer Engagement written by Nagaraj, Samala and published by IGI Global. This book was released on 2021-02-12 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Engaging customers has become an effective strategy of marketers for improving customer-brand relationships as customer engagement is a perfect predictor of organic growth. Aggressive sales promotions, advertising campaigns, rewards, discounts, and more may attract a customer, but customer engagement creates an emotional connection with the brands/firms/services, which drives customer loyalty and long-term profitability. This has become much more applicable and effective with the use of social media platforms and the increased access of internet. Moreover, the implementation of customer analytics to measure engagement activities has provided marketers with more insights for improving services. Insights, Innovation, and Analytics for Optimal Customer Engagement is an advanced reference book that covers the latest emerging research in customer engagement and includes underlying theories, innovative methods, a review of existing literature, engagement analytics, and insights for marketers with reference to customer engagement. The book covers various product categories, industries, and sectors that are working to engage customers in inventive and creative ways. This book is a comprehensive reference tool for marketers, brand managers, social media specialists, advertisers, managers, executives, academicians, researchers, practitioners, and students interested in gaining comprehensive knowledge about customer engagement and the latest advancements in the field.

The Art of Digital Marketing for Fashion and Luxury Brands

Author : Wilson Ozuem
Publisher : Springer Nature
ISBN 13 : 303070324X
Total Pages : 471 pages
Book Rating : 4.0/5 (37 download)

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Book Synopsis The Art of Digital Marketing for Fashion and Luxury Brands by : Wilson Ozuem

Download or read book The Art of Digital Marketing for Fashion and Luxury Brands written by Wilson Ozuem and published by Springer Nature. This book was released on 2021-07-17 with total page 471 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Encyclopedia of Data Science and Machine Learning

Author : Wang, John
Publisher : IGI Global
ISBN 13 : 1799892212
Total Pages : 3296 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Data Science and Machine Learning by : Wang, John

Download or read book Encyclopedia of Data Science and Machine Learning written by Wang, John and published by IGI Global. This book was released on 2023-01-20 with total page 3296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.

Stagnancy Issues and Change Initiatives for Global Education in the Digital Age

Author : Neimann, Theresa
Publisher : IGI Global
ISBN 13 : 1799849945
Total Pages : 333 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Stagnancy Issues and Change Initiatives for Global Education in the Digital Age by : Neimann, Theresa

Download or read book Stagnancy Issues and Change Initiatives for Global Education in the Digital Age written by Neimann, Theresa and published by IGI Global. This book was released on 2020-09-04 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: At this juncture in the history and development of education in the digital age, constituents of education systems across the globe are challenged with revising or rediscovering the purpose of educational institutions within societies. Institutions need to retool to include digital games-based and problem-based learning, and education itself must adapt to serve the needs of a diverse student population. Stagnancy Issues and Change Initiatives for Global Education in the Digital Age is a cutting-edge research publication that explores the complex discourse of trends, shifts, and changes happening in the field of education and to understand the implications for teaching, learning, and professional development. The book helps educators understand how to make their pedagogy and andragogy relevant in the framework of constant technological shifts and changes in order to help students thrive in a global economy. Featuring a wide range of topics such as gamification, pedagogy, and intercultural learning, this book is ideal for curriculum designers, academicians, education professionals, researchers, policymakers, and students.

Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities

Author : Fazzin, Sara
Publisher : IGI Global
ISBN 13 : 1522583998
Total Pages : 235 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities by : Fazzin, Sara

Download or read book Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities written by Fazzin, Sara and published by IGI Global. This book was released on 2019-02-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizations have traditionally focused on competitive advantage strategies to improve their companies. However, new research points to the evaluation of employees thoughts and emotions in the workplace in order to help shape organizational culture in a way that could react, adapt, and evolve to external changes with speed and efficiency. Emotion-Based Approaches to Personnel Management: Emerging Research and Opportunities provides conceptual frameworks, analysis, and discussion of the issues concerning organizational behavior through the lens of organizational culture and emotions. The content within this publication examines diversity, consumer behavior, and emotional intelligence and is designed for managers, human resources officers, business professionals, academicians, students, and researchers.

Leveraging Computer-Mediated Marketing Environments

Author : Bowen, Gordon
Publisher : IGI Global
ISBN 13 : 1522573453
Total Pages : 473 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Leveraging Computer-Mediated Marketing Environments by : Bowen, Gordon

Download or read book Leveraging Computer-Mediated Marketing Environments written by Bowen, Gordon and published by IGI Global. This book was released on 2019-01-25 with total page 473 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has redefined the way marketers communicate with their customers, giving consumers an advantage that they did not have previously. However, recent issues in online communication platforms have increased the challenges faced by marketers in developing and retaining their customers. Practitioners need to develop effective marketing communication programs that incorporate the meaningful forms of sociality into a customer-driven marketing program. Leveraging Computer-Mediated Marketing Environments discusses the nature of heightened interaction between marketers and consumers in the evolving technological environments, particularly on the central nature of online communities and other emerging technologies on dialogic engagement. Additionally, it aims to examine the relevant roles of online communities and emerging technologies in creating and retaining customers through effective dialogue management. Highlighting brand strategy, e-services, and web analytics, it is designed for marketers, brand managers, business managers, academicians, and students.

Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations

Author : Normore, Anthony
Publisher : IGI Global
ISBN 13 : 1522585176
Total Pages : 553 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations by : Normore, Anthony

Download or read book Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations written by Normore, Anthony and published by IGI Global. This book was released on 2019-03-08 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt: As communication and leadership skills are both essential for personal and organizational success, new approaches and management styles are continuously being sought. Emerging technologies, automation opportunities, and a diverse workforce are just a few of the challenges business professionals must be prepared for in today’s workplace environment. The Handbook of Research on Strategic Communication, Leadership, and Conflict Management in Modern Organizations provides emerging research exploring the theoretical and practical aspects of managing and solving conflicts, and introduces updated approaches for refining communication and leadership skills. Featuring coverage on a broad range of topics such as emotional intelligence, organizational crises, and virtual team management, this book is ideally designed for professionals, leaders, managers, and human resource specialists seeking current research on developing the skills and consciousness needed to effectively communicate, negotiate, and collaborate in diverse organizations.

Organizational Culture and Achieving Business Excellence: Emerging Research and Opportunities

Author : Kassem, Rassel
Publisher : IGI Global
ISBN 13 : 1522584145
Total Pages : 143 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Organizational Culture and Achieving Business Excellence: Emerging Research and Opportunities by : Kassem, Rassel

Download or read book Organizational Culture and Achieving Business Excellence: Emerging Research and Opportunities written by Kassem, Rassel and published by IGI Global. This book was released on 2019-06-28 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Organizational culture has been a topic of interest to researchers, and there has been specific interest in the link between culture and organizational performance. However, the relationship between organizational culture and business excellence and how to achieve outstanding performance is still ambiguous. Organizational Culture and Achieving Business Excellence: Emerging Research and Opportunities is an essential research reference that examines the association between organizational culture type and business excellence and the moderating effect of ICT use. Highlighting topics such as data analysis, culture types, and productivity, this book is ideal for business professionals, managers, private organizations, government agencies, researchers, and academicians.

Handbook of Research on Metaheuristics for Order Picking Optimization in Warehouses to Smart Cities

Author : Ochoa Ortiz-Zezzatti, Alberto
Publisher : IGI Global
ISBN 13 : 1522581324
Total Pages : 498 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Metaheuristics for Order Picking Optimization in Warehouses to Smart Cities by : Ochoa Ortiz-Zezzatti, Alberto

Download or read book Handbook of Research on Metaheuristics for Order Picking Optimization in Warehouses to Smart Cities written by Ochoa Ortiz-Zezzatti, Alberto and published by IGI Global. This book was released on 2019-04-05 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Building accurate algorithms for the optimization of picking orders is a difficult task, especially when one considers the delays of real-world situations. In warehouse environments, diverse algorithms must be developed to enhance the global performance relating to combining customer orders into picking orders to reduce wait times. The Handbook of Research on Metaheuristics for Order Picking Optimization in Warehouses to Smart Cities is a pivotal reference source that addresses strategies for developing able algorithms in order to build better picking orders and the impact of these strategies on the picking systems in which diverse algorithms are implemented. While highlighting topics such ABC optimization, environmental intelligence, and order batching, this publication examines common picking aspects in warehouse environments ranging from manual order picking systems to automated retrieval systems. This book is intended for researchers, teachers, engineers, managers, and practitioners seeking research on algorithms to enhance the order picking performance.

Research Anthology on Social Media Advertising and Building Consumer Relationships

Author : Management Association, Information Resources
Publisher : IGI Global
ISBN 13 : 1668462885
Total Pages : 2012 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis Research Anthology on Social Media Advertising and Building Consumer Relationships by : Management Association, Information Resources

Download or read book Research Anthology on Social Media Advertising and Building Consumer Relationships written by Management Association, Information Resources and published by IGI Global. This book was released on 2022-05-13 with total page 2012 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.