Market Orientation Of Nonprofit Organizations An Indian Perspective

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Market Orientation of Nonprofit Organizations: An Indian Perspective

Author : Renjini D.
Publisher : Vernon Press
ISBN 13 : 1622737741
Total Pages : 135 pages
Book Rating : 4.6/5 (227 download)

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Book Synopsis Market Orientation of Nonprofit Organizations: An Indian Perspective by : Renjini D.

Download or read book Market Orientation of Nonprofit Organizations: An Indian Perspective written by Renjini D. and published by Vernon Press. This book was released on 2020-01-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.

Market Orientation of Nonprofit Organizations

Author : Renjini Das
Publisher : Vernon Press
ISBN 13 : 9781622738472
Total Pages : 136 pages
Book Rating : 4.7/5 (384 download)

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Book Synopsis Market Orientation of Nonprofit Organizations by : Renjini Das

Download or read book Market Orientation of Nonprofit Organizations written by Renjini Das and published by Vernon Press. This book was released on 2019-08-28 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an insightful account on market orientation and how it enhances the performance of non-profit organizations in India. The book provides the readers with a succinct, yet comprehensive view of scholarly research on the concepts of market orientation, non-profit marketing, and organizational performance of non-profit organizations and demonstrates why and how market orientation can be an effective organizational orientation for Indian non-profit organizations. Despite the growing importance of non-profit sector in socio-economic well-being of societies, academic debate and research in developing economy context in this field is glaringly sparse. This book attempts to addresses this gap in literature by analyzing market orientation and related concepts against the background of environmental conditions in a typical emerging economy context. Therefore, it will be especially beneficial to academics, researchers, students and practitioners in the fields of non-profit management, strategic marketing and social work, desirous of advancing their knowledge in nonprofit market orientation in these settings.

Marketing to the Poor

Author : Ramendra Singh
Publisher : Taylor & Francis
ISBN 13 : 1000634213
Total Pages : 124 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Marketing to the Poor by : Ramendra Singh

Download or read book Marketing to the Poor written by Ramendra Singh and published by Taylor & Francis. This book was released on 2022-10-12 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book looks at markets in low-income economies and how they require fundamentally different marketing systems and strategies. Analyzing the sociocultural characteristics of these markets, it offers solutions for businesses to overcome spatial, institutional, and financial challenges while working in these contexts. Markets for the poor are characterized by resource scarcity, weak institutions, and low literary rates, as well as a strong presence of cultural and community ties. This book provides an understanding of these marketplaces, including the consumer’s wants and aspirations, the relationship of the individual within the social milieu, and their unique cultural contexts. It provides strategies for businesses to develop a bottom-up knowledge of global markets and incorporates practices which are inclusive and sustainable. It also explores the links between human development, entrepreneurship, and marketing which are especially relevant in the pandemic-hit global economy. This book will be of interest to students and researchers of marketing, business studies, business administration, rural management, marketing management, economics, and development studies.

Emerging Digital Technologies and India’s Security Sector

Author : Pankaj K Jha
Publisher : Taylor & Francis
ISBN 13 : 1040034241
Total Pages : 135 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Emerging Digital Technologies and India’s Security Sector by : Pankaj K Jha

Download or read book Emerging Digital Technologies and India’s Security Sector written by Pankaj K Jha and published by Taylor & Francis. This book was released on 2024-06-07 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is an introductory account for policy makers, academia, and interested readers on the digital technologies on Indian Military. It covers three technologies – AI, Blockchain, and Quantum communications – and provides a detailed account on the military use cases. It evaluates the readiness of Indian Military in these technologies. A foundational text, it not only provides key policy analysis but also identifies the gray areas for the future research in the security studies. The volume will be essential reading for scholars and researchers of military and strategic studies, especially future warfare, AI and Blockchain, and South Asian studies. It will be of interest to general readers as well.

Competitive Intelligence, Analysis and Strategy

Author : Sheila Wright
Publisher : Routledge
ISBN 13 : 1317980964
Total Pages : 246 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Competitive Intelligence, Analysis and Strategy by : Sheila Wright

Download or read book Competitive Intelligence, Analysis and Strategy written by Sheila Wright and published by Routledge. This book was released on 2014-07-10 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Holy Grail for most organisations is the successful attainment, and retention, of inimitable competitive advantage. This book addresses the question of how to leverage the unique intangible assets of an organisation: its explicit, implicit, acquired and derived knowledge. The refreshingly innovative concept of Intelligence-Based Competitive Advantage© is one which will eclipse the cost-driven and resource-reduction attitudes most prevalent in the first decade of this century. Tomorrow’s organisation will need to derive IBCA© through the expert execution of bespoke competitive intelligence practice, unique analytical processes, pioneering competitive strategy formulation, and timely execution of all three, if they are to succeed. This volume consists of insights from Competitive Intelligence practices at both country and organisational level, Competitive Analysis processes within the firm and within challenging sector and economic environments and Competitive Strategy formulation in profit, non-profit, real and virtual world contexts. It is essential reading for anybody wishing to gain a formal understanding of the practical and intellectual challenges which will face organisations in the future as they strive to achieve strategic foresight and Intelligence-Based Competitive Advantage. This book was originally published as two special issues of the Journal of Strategic Marketing.

The Survival Kit For Libraries (A Marketing Approach)

Author : Dr. R.K. Bhatt
Publisher : K.K. Publications
ISBN 13 :
Total Pages : 186 pages
Book Rating : 4./5 ( download)

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Book Synopsis The Survival Kit For Libraries (A Marketing Approach) by : Dr. R.K. Bhatt

Download or read book The Survival Kit For Libraries (A Marketing Approach) written by Dr. R.K. Bhatt and published by K.K. Publications. This book was released on 2022-02-20 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Survival Kit For Libraries (A Marketing Approach) The present book deals with the study and application of Marketing Management in Library and Information Centers in ICT envi-ronment. There is no contradiction now a days in accepting the fact that the application of Marketing Management Principles, Methods and Techniques for the promotion of LIS Products and Services is not only imperative but also extremely important to the survival of library and information centres. The book fulfils some objectives by providing a detail explanation of the vital elements of marketing of library products and services. The book covers chapters like fundamentals of marketing of library products and services, strategies and technique, promotion of LIS products and services, management consultancy and information analysis consolidation and repackaging etc. The organization of the book is done as given below: Chapter: 1- Fundamental Concepts Chapter: 2- Strategies and Techniques Chapter: 3- Promotion of LIS Products and Services Chapter: 4- Management Consultancy Chapter: 5 Information Analysis, Consolidation and Re-Packaging Appendix : 1 Research in Marketing of LIS Products and Services Appendix : 2 Research in Manag-ement Consultancy Appendix : 3 Case study on Marketing

Marketing Management: Text and Cases Indian Context

Author : Tapan K. Panda
Publisher : Excel Books India
ISBN 13 : 9788174465481
Total Pages : 780 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis Marketing Management: Text and Cases Indian Context by : Tapan K. Panda

Download or read book Marketing Management: Text and Cases Indian Context written by Tapan K. Panda and published by Excel Books India. This book was released on 2009 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Explaining Civil Society Development

Author : Lester M. Salamon
Publisher : JHU Press
ISBN 13 : 1421422999
Total Pages : 341 pages
Book Rating : 4.4/5 (214 download)

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Book Synopsis Explaining Civil Society Development by : Lester M. Salamon

Download or read book Explaining Civil Society Development written by Lester M. Salamon and published by JHU Press. This book was released on 2017-09-15 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: How historically rooted power dynamics have shaped the evolution of civil society globally. The civil society sector—made up of millions of nonprofit organizations, associations, charitable institutions, and the volunteers and resources they mobilize—has long been the invisible subcontinent on the landscape of contemporary society. For the past twenty years, however, scholars under the umbrella of the Johns Hopkins Comparative Nonprofit Sector Project have worked with statisticians to assemble the first comprehensive, empirical picture of the size, structure, financing, and role of this increasingly important part of modern life. What accounts for the enormous cross-national variations in the size and contours of the civil society sector around the world? Drawing on the project’s data, Lester M. Salamon, S. Wojciech Sokolowski, Megan A. Haddock, and their colleagues raise serious questions about the ability of the field’s currently dominant preference and sentiment theories to account for these variations in civil society development. Instead, using statistical and comparative historical materials, the authors posit a novel social origins theory that roots the variations in civil society strength and composition in the relative power of different social groupings and institutions during the transition to modernity. Drawing on the work of Barrington Moore, Dietrich Rueschemeyer, and others, Explaining Civil Society Development provides insight into the nonprofit sector’s ability to thrive and perform its distinctive roles. Combining solid data and analytical clarity, this pioneering volume offers a critically needed lens for viewing the evolution of civil society and the nonprofit sector throughout the world.

Marketing the Public Sector

Author : Seymour H. Fine
Publisher : Routledge
ISBN 13 : 1351506838
Total Pages : 384 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Marketing the Public Sector by : Seymour H. Fine

Download or read book Marketing the Public Sector written by Seymour H. Fine and published by Routledge. This book was released on 2017-07-12 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that if commercial marketing methods can successfully move merchandise across the retail counter, those same techniques should be capable of creating a demand for such "social products" as energy conservation, women's rights, military enlistment, or day-care centers. The goal of this volume is to provide social sector executives with practical and effective guidelines on how to harness the power of marketing in order to improve service to their constituencies. Marketing the Public Sector builds upon two decades of research in social marketing and represents the current state of the art. The authors demonstrate how the principles developed in earlier studies can be applied in actual situations. Included here are case studies of marketing plans prepared for hospitals, political campaigns, Third World social change, and community foundations that proved to be as effective as those in the private sector. The case study approach is effectively supplemented by theoretical chapters that define first principles in essential matters such as product management, value determination, advertising, and analysis of market performance. This amalgamation of theory and application is suitable to middle-range social marketing sizes as well as full-scale projects that large agencies might undertake. The problems differ only in magnitude; no organization is too small or too large to adopt a consumer orientation. Marketing the Public Sector is not only a guide to marketing; it is also about communication, social change, propaganda, and education. It will be of great interest to sociologists; public sector administrators; and specialists in communications, public relations, fund-raising, and community affairs.

Marketing Concepts And Cases

Author : Rajagopal
Publisher : New Age International
ISBN 13 : 9788122411546
Total Pages : 204 pages
Book Rating : 4.4/5 (115 download)

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Book Synopsis Marketing Concepts And Cases by : Rajagopal

Download or read book Marketing Concepts And Cases written by Rajagopal and published by New Age International. This book was released on 2000 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Present Environment Of Increasing Global Competition, Marketing Has Emerged As The Key Factor In Any Commercial Enterprise. This Book Explains The Basic Principles, Strategies And Activities Involved In Marketing Management.Starting With The Fundamental Marketing Concepts, The Book Explains The Various Dimensions Of The Entire Marketing Management Process. It Then Discusses The Important Element Of Advertising With Reference To The Relevant Legal Provisions. Marketing Research Is Explained In Detail Along With Research Design And Mis. Analysis And Forecasting Of Consumer Behaviour Is Discussed Next, Followed By An Analysis Of Sales Management.Relevant Case Studies Drawn From The Indian Context Have Been Presented Throughout The Book To Illustrate The Basic Concepts And Strategies. Flow Charts And Diagrams Have Also Been Included For An Easier Grasp Of The Discussion.All These Features Make This Book An Excellent Text For Marketing Management Students. Professionals And Consultants Would Also Find It Very Useful.

Social Exclusion in Cross-National Perspective

Author : Robert J. Chaskin
Publisher : Oxford University Press
ISBN 13 : 0190873795
Total Pages : 369 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Social Exclusion in Cross-National Perspective by : Robert J. Chaskin

Download or read book Social Exclusion in Cross-National Perspective written by Robert J. Chaskin and published by Oxford University Press. This book was released on 2019-05-28 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global processes have an increasing influence on local contexts and the nature and distribution of opportunities among populations across the globe. While capital and population mobility, advances in information and communications technology, and economic liberalization have fostered economic development, industrialization, and wealth for some, they have also engendered growing inequalities in income, prosperity, well-being, and access. Those left behind by these global transformations often experience not only material deprivation, but broader dislocation from the contexts, institutions, and capabilities that provide access to social and economic opportunity. The concept of "social exclusion" has been widely adopted to describe the conditions of economic, social, political, and/or cultural marginalization experienced by particular groups of people due to extreme poverty, discrimination, dislocation, and disenfranchisement. This book explores the dynamics of social exclusion within the context of globalization across four countries--China, India, South Korea, and the United States. In particular, it examines how social exclusion is defined, manifested, and responded to with regard to diverse social arenas and processes, varying mechanisms and scales, and a range of impacted populations. Based on collaborative research activities and in-depth deliberation among leading scholars from major academic institutions in each of the four aforementioned countries, the volume provides a rich account of the interplay between globalization and social exclusion, while highlighting the ways in which responses may be more or less effective in different contexts. Its insights will be of particular interest to academics, researchers, and students across diverse social science disciplines.

The Economics of Religion in India

Author : Sriya Iyer
Publisher : Harvard University Press
ISBN 13 : 0674989295
Total Pages : 209 pages
Book Rating : 4.6/5 (749 download)

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Book Synopsis The Economics of Religion in India by : Sriya Iyer

Download or read book The Economics of Religion in India written by Sriya Iyer and published by Harvard University Press. This book was released on 2018-09-17 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Religion has not been a popular target for economic analysis. Yet the tools of economics can offer deep insights into how religious groups compete, deliver social services, and reach out to potential converts—how, in daily life, religions nurture and deploy market power. Sriya Iyer puts these tools to use in an expansive, creative study of India, one of the most religiously diverse countries in the world. Iyer explores how growth, inequality, education, technology, and social trends both affect and are affected by religious groups. Her exceptionally rich data—drawn from ten years of research, including a survey of almost 600 religious organizations in seven states—reveal the many ways religions interact with social welfare and political conflict. After India’s economy was liberalized in 1991, she shows, religious organizations substantially increased their provision of services, compensating for the retreat of the state. Iyer’s data also indicate that religious violence is more common where economic growth is higher, apparently because growth increases inequality, which sectarian politicians might exploit to encourage hostility toward other religions. As inequality leads to social polarization, religious doctrines become more extreme. But there are hopeful patterns in Iyer’s data, too. Religious organizations, on balance, play a positive role in India’s socioeconomic development, and women’s participation in religious life is on the rise. The Economics of Religion in India has much to teach us about India and other pluralistic societies the world over, and about the power of economics to illuminate some of societies’ deepest beliefs and dynamics.

Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities

Author : Vij Mali, Nidhi
Publisher : IGI Global
ISBN 13 : 1522554130
Total Pages : 202 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities by : Vij Mali, Nidhi

Download or read book Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities written by Vij Mali, Nidhi and published by IGI Global. This book was released on 2019-08-16 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital innovations are often non-linear, non-incremental, and perhaps at times, disruptive processes that have transformed private as well as public service delivery. The rise of digitization has not only overhauled the governance system and enabled greater government-citizen engagement but has also revolutionized public administration. For public organizations to thrive, it is imperative to understand the challenges and applications that digitization can create for the development, deployment, and management of public service processes. Leveraging Digital Innovation for Governance, Public Administration, and Citizen Services: Emerging Research and Opportunities is a comprehensive research book that combines theory and practice, reflecting on public administrative governance and citizen engagement implications of digital innovations and strategies, and how and when they can make a difference in the area of digital application in public administration. Highlighting topics such as e-government, electronic payments, and text mining, this publication is ideal for public administrators, policymakers, government officials, executives, administrators, researchers, academicians, and practitioners in the fields of computer science, information technology, citizen engagement, public management, and governance.

Handbook of Research on Managerial Solutions in Non-Profit Organizations

Author : Potocan, Vojko
Publisher : IGI Global
ISBN 13 : 1522507329
Total Pages : 635 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Managerial Solutions in Non-Profit Organizations by : Potocan, Vojko

Download or read book Handbook of Research on Managerial Solutions in Non-Profit Organizations written by Potocan, Vojko and published by IGI Global. This book was released on 2016-08-23 with total page 635 pages. Available in PDF, EPUB and Kindle. Book excerpt: Non-profit Organizations (NPOs) are the fastest growing organizations in modern society. They exist in a liminal realm between public and private organizations, and because of this, new jurisdictions are created for NPOs. The existence of NPOs is contingent upon their adequacy, and management is a key determining factor as to whether an organization survives. The Handbook of Research on Managerial Solutions in Non-Profit Organizations provides relevant theoretical frameworks and the latest empirical research findings related to the successful management of nonprofits. Providing insights into the best practices and valuable comparisons between strategies in different contexts, this book gives invaluable support for nonprofit managers, policy makers, students, and researchers.

Social Innovation

Author : Thomas Osburg
Publisher : Springer Science & Business Media
ISBN 13 : 364236540X
Total Pages : 334 pages
Book Rating : 4.6/5 (423 download)

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Book Synopsis Social Innovation by : Thomas Osburg

Download or read book Social Innovation written by Thomas Osburg and published by Springer Science & Business Media. This book was released on 2013-06-04 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social Innovation is becoming an increasingly important topic in our global society. Those organizations which are able to develop business solutions to the most urgent social and ecological challenges will be the leading companies of tomorrow. Social Innovation not only creates value for society but will be a key driver for business success. Although the concept of Social Innovation is discussed globally the meaning and its impact on the development of new business strategies is still heavily on debate. This publication has the goal to give a comprehensive overview of different concepts in the very innovative field of Social Innovation, from a managerial as well as from a theoretical and social perspective. Over 30 leading thinkers in the field of Innovation, Strategic Management and Organizational Development give a well structured inside on the latest developments and progress in the field of Social Innovation. Thereby the authors not only develop a comprehensive and unique analysis on the state-of-the art of social innovation but also give practical advice and information to business leaders on how to apply the latest management thinking on Social Innovation to daily business decisions. This publication has the intention to become a milestone in the further development of the concept of Social Innovation as well as to further stimulate new business strategies necessary to overcome world most pressing social and ecological challenges.

Rethinking Management and Economics in the New 20’s

Author : Eleonora Santos
Publisher : Springer Nature
ISBN 13 : 9811984859
Total Pages : 499 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Rethinking Management and Economics in the New 20’s by : Eleonora Santos

Download or read book Rethinking Management and Economics in the New 20’s written by Eleonora Santos and published by Springer Nature. This book was released on 2023-04-13 with total page 499 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book showcases papers presented at the 2022 Rethinking Management and Economics in the (New) 20s conference in Leiria, Portugal. Rethinking Management and Economics in the (New) 20’s is focused on the investigation of key challenges and perspectives of Management and Economics. The chapters in this book explore new avenues of research and cover theoretical, empirical, and experimental studies related to different themes in the global context of Management and Economics. This book contributes towards deepening our understanding of what the new problems associated with achieving the goals of management and Economics in the 2020s and present possible solutions to the problems. This book is ideal for economists, businesses, managers, accountants, practitioners, stakeholders, researchers, academicians, and students who are interested in the current issues and advancements in corporate governance and earnings management.

Knowledge Management and Competitive Advantage: Issues and Potential Solutions

Author : Chilton, Michael A.
Publisher : IGI Global
ISBN 13 : 1466646802
Total Pages : 387 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Knowledge Management and Competitive Advantage: Issues and Potential Solutions by : Chilton, Michael A.

Download or read book Knowledge Management and Competitive Advantage: Issues and Potential Solutions written by Chilton, Michael A. and published by IGI Global. This book was released on 2013-10-31 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book examines current research in support of knowledge management by focusing on how knowledge resources can be used to create and sustain competitive advantages, combining imitation and innovation theories"--Provided by publisher.