Author : Benjamin Pommer
Publisher :
ISBN 13 : 9783656728696
Total Pages : 28 pages
Book Rating : 4.7/5 (286 download)
Book Synopsis Market Definition and Analysis of Pepsi-Cola by : Benjamin Pommer
Download or read book Market Definition and Analysis of Pepsi-Cola written by Benjamin Pommer and published by . This book was released on 2014-09-10 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, comment: Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo's diversified portfolio. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiating clever marketing campaigns. After the so-called "Pepsi-Challenge" in the 1970s PepsiCo could succeed temporarily in winning the consumers' hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market., abstract: PepsiCo is a global consumption goods company with a focus on beverages and "junk" food. The total revenue in 2013 underlines its global significance. Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo's diversified portfolio. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. Pepsi-Cola has a very long history, but had only been a domestic product in the United States until the late 1940s. Therefore, Coca-Cola has an advantage regard-ing international distribution. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiat-ing clever marketing campaigns. After the so-called "Pepsi-Challenge" in the 1970s PepsiCo could succeed temporarily in winning the consumers' hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market. Traditionally, Coca-Cola is the main producer of cola in Germany followed by local products from dicount markets. Next to the big i