Market Definition And Analysis Of Pepsi Cola

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Market Definition and Analysis of Pepsi-Cola

Author : Benjamin Pommer
Publisher :
ISBN 13 : 9783656728696
Total Pages : 28 pages
Book Rating : 4.7/5 (286 download)

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Book Synopsis Market Definition and Analysis of Pepsi-Cola by : Benjamin Pommer

Download or read book Market Definition and Analysis of Pepsi-Cola written by Benjamin Pommer and published by . This book was released on 2014-09-10 with total page 28 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, comment: Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo's diversified portfolio. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiating clever marketing campaigns. After the so-called "Pepsi-Challenge" in the 1970s PepsiCo could succeed temporarily in winning the consumers' hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market., abstract: PepsiCo is a global consumption goods company with a focus on beverages and "junk" food. The total revenue in 2013 underlines its global significance. Compared to Coca-Cola Company, PepsiCo is stronger in North America and around the globe, but that is a direct result of PepsiCo's diversified portfolio. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. Pepsi-Cola has a very long history, but had only been a domestic product in the United States until the late 1940s. Therefore, Coca-Cola has an advantage regard-ing international distribution. In Germany, Pepsi-Cola entered the market almost 30 years after Coca-Cola. Nonetheless, Pepsi proved to be strong opponent by initiat-ing clever marketing campaigns. After the so-called "Pepsi-Challenge" in the 1970s PepsiCo could succeed temporarily in winning the consumers' hearts. However, the German market for cola products is much more competitive behind Coca-Cola than the US-market. Traditionally, Coca-Cola is the main producer of cola in Germany followed by local products from dicount markets. Next to the big i

Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory

Author : Kristina Bachmeier
Publisher : GRIN Verlag
ISBN 13 : 364023829X
Total Pages : 58 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory by : Kristina Bachmeier

Download or read book Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory written by Kristina Bachmeier and published by GRIN Verlag. This book was released on 2009-01-12 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.

Analysis of key marketing themes for Pepsi-Cola

Author : Benjamin Pommer
Publisher : GRIN Verlag
ISBN 13 : 3656728739
Total Pages : 19 pages
Book Rating : 4.6/5 (567 download)

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Book Synopsis Analysis of key marketing themes for Pepsi-Cola by : Benjamin Pommer

Download or read book Analysis of key marketing themes for Pepsi-Cola written by Benjamin Pommer and published by GRIN Verlag. This book was released on 2014-08-25 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.

The Market of Pepsi / PepsiCo

Author : Andreas Penzkofer
Publisher : GRIN Verlag
ISBN 13 : 3638597202
Total Pages : 25 pages
Book Rating : 4.6/5 (385 download)

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Book Synopsis The Market of Pepsi / PepsiCo by : Andreas Penzkofer

Download or read book The Market of Pepsi / PepsiCo written by Andreas Penzkofer and published by GRIN Verlag. This book was released on 2007-08 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2005 in the subject Economics - Industrial Economics, grade: 1,0, Wayne State University (Department of Economics), course: Industrial Organization, 40 entries in the bibliography, language: English, abstract: PepsiCo, one of the world's largest beverage and food companies, is presently focused on widen its business in Europe through the subsidiary PepsiCo International. In 2004, international sales accounted for $ 9,949 million - that is about one third of its group revenues. [Clark (European takeover targets), p. 31.] Recently, the company has negotiated and realized several acquisitions in Europe. In May 2005, PepsiCo bought the leading German juice maker Punica Getraenke. [Mercer (Europe's juice sector), p. 1.] In November 2005, it has reached agreement on the principal terms and conditions for the purchase of Sara Lee Corporation's European nuts business in the Netherlands, Belgium and France. [PepsiCo International (Sara Lee Nuts Business), p. 1.] With these investments, PepsiCo is driving an international expansion strategy. It aims growth outside the United States (U.S.) by adding local products to their global brands, until its traditional carbonated soft drink portfolio suffers from slower growth, and even some decline. [Mercer (Europe's juice sector), p. 1.] Using this situation as a background, it is interesting to analyze the market of PepsiCo. Who are the global competitors? What structure has the market, as the firm is seeking for growth? The goals of this research are to deduct the market of PepsiCo and to measure its structure by using significant ratios. First, PepsiCo will be briefly described and the contrast of a global and local view of the market will be compared. Afterwards the competitors of the firm will be named. The market will be split into the non-alcoholic beverage sector and the convenient food sector. Finally, the structure of these sectors will be measured by the concentration ratio and H

Competition and Concentration

Author : Robert D. Tollison
Publisher : Free Press
ISBN 13 :
Total Pages : 232 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Competition and Concentration by : Robert D. Tollison

Download or read book Competition and Concentration written by Robert D. Tollison and published by Free Press. This book was released on 1991 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Dominance and Monopolization

Author : Rosa Greaves
Publisher : Routledge
ISBN 13 : 1351943049
Total Pages : 575 pages
Book Rating : 4.3/5 (519 download)

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Book Synopsis Dominance and Monopolization by : Rosa Greaves

Download or read book Dominance and Monopolization written by Rosa Greaves and published by Routledge. This book was released on 2017-05-15 with total page 575 pages. Available in PDF, EPUB and Kindle. Book excerpt: Antitrust and competition law is a fast moving area of law and the subject of extensive academic research. The aim of this volume is to select articles as tools for understanding how antitrust and competition law is applied to unilateral conduct which is harmful to the consumer and to the competitiveness of the market. The articles examine the meaning of dominance and monopolisation and show that although legal and economic rules have been developed to establish whether undertakings hold such strong market positions, it is often difficult to determine with certainty that the undertaking being investigated meets the threshold. The various debates on pricing and non-pricing conduct are also represented as are the conflicts that have arisen regarding the exercise of intellectual property rights by powerful undertakings, particularly in the context of the new economies. The volume includes scholarly articles published on both sides of the Atlantic and enables a greater understanding of the application of antitrust and competition law from the point of view of economics and politics.

Antitrust Law Journal

Author :
Publisher :
ISBN 13 :
Total Pages : 776 pages
Book Rating : 4.:/5 (51 download)

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Book Synopsis Antitrust Law Journal by :

Download or read book Antitrust Law Journal written by and published by . This book was released on 1986 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products

Author : Abebaw Gebrehanna Halabo
Publisher : GRIN Verlag
ISBN 13 : 3346684865
Total Pages : 98 pages
Book Rating : 4.3/5 (466 download)

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Book Synopsis Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products by : Abebaw Gebrehanna Halabo

Download or read book Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products written by Abebaw Gebrehanna Halabo and published by GRIN Verlag. This book was released on 2022-08-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking. Hence, this study was conducted to assess the consumers’ brand preference of soft drinks: A comparative analysis of Coca cola and Pepsi cola products among Hawassa Tabor high school students. Both primary and secondary data sources were used in the study. The required data were collected from 374 students of soft drink customers selected by adopting a multistage sampling technique. Descriptive research design with quantitative method was used. The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.

Market Definition in Antitrust

Author :
Publisher : American Bar Association
ISBN 13 : 9781614383666
Total Pages : 566 pages
Book Rating : 4.3/5 (836 download)

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Book Synopsis Market Definition in Antitrust by :

Download or read book Market Definition in Antitrust written by and published by American Bar Association. This book was released on 2012 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition Law’s Innovation Factor

Author : Viktoria H S E Robertson
Publisher : Bloomsbury Publishing
ISBN 13 : 1509931910
Total Pages : 384 pages
Book Rating : 4.5/5 (99 download)

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Book Synopsis Competition Law’s Innovation Factor by : Viktoria H S E Robertson

Download or read book Competition Law’s Innovation Factor written by Viktoria H S E Robertson and published by Bloomsbury Publishing. This book was released on 2020-02-06 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years, market definition has come under attack as an analytical tool of competition law. Scholars have increasingly questioned its usefulness and feasibility. That criticism comes into sharper relief in dynamic, innovation-driven markets, which do not correspond to the static markets on which the concept of the relevant market was modelled. This book explores that controversy from a comparative legal perspective, taking into account both EU competition and US antitrust law. It examines the manifold ways in which courts and competition authorities in the EU and US have factored innovation-related considerations into market delineation, covering: innovative product markets, product differentiation, future markets, issues going beyond market definition proper – such as innovation competition, innovation markets and potential competition –, intellectual property rights, innovative aftermarkets and multi-sided platforms. This book finds that going forward, the role of market definition in dynamic contexts needs to focus on its function of market characterisation rather than on the assessment of market power.

The Law and Practice of Trademark Transactions

Author : Irene Calboli
Publisher : Edward Elgar Publishing
ISBN 13 : 1783472138
Total Pages : 680 pages
Book Rating : 4.7/5 (834 download)

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Book Synopsis The Law and Practice of Trademark Transactions by : Irene Calboli

Download or read book The Law and Practice of Trademark Transactions written by Irene Calboli and published by Edward Elgar Publishing. This book was released on 2016-02-26 with total page 680 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Law and Practice of Trademark Transactions is a comprehensive analysis of the law governing trademark transactions in a variety of legal and business contexts, and from a range of jurisdictional and cross-border perspectives. After mapping out the international legal framework applicable to trademark transactions, the book provides an analysis of important strategic considerations, including: tax strategies; valuation; portfolio splitting; registration of security interests; choice-of-law clauses; trademark coexistence agreements, and dispute resolution mechanisms. Key features include: • A comprehensive overview of legal and policy-related issues • A blend of approaches underpinning strategic considerations with analytical rigour • Regional coverage of the key characteristics of trademark transactions in a range of jurisdictions • Authorship from renowned trademark experts Practitioners advising trademark owners, including trademark attorneys, will find this book to be an invaluable resource for their practice, particularly where cross-border issues arise. It will also be a key reference point for scholars working in the field.

International Marketing Report: Fritz Kola

Author : Tim Buse
Publisher : GRIN Verlag
ISBN 13 : 3656161232
Total Pages : 49 pages
Book Rating : 4.6/5 (561 download)

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Book Synopsis International Marketing Report: Fritz Kola by : Tim Buse

Download or read book International Marketing Report: Fritz Kola written by Tim Buse and published by GRIN Verlag. This book was released on 2012-03-28 with total page 49 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: A, Webster Graduate School London, language: English, abstract: The Fritz-Kola GmbH is a German enterprise founded in 2003 by Lorenz Hampl and Mirco Wolf Wiegert, two students from Hamburg. The original idea behind the product was to create a cola drink that tastes different from the products of Coca-Cola or Pepsi, being less sweet with more caffeine. Focussing on the distribution through restaurants, cafés, bars and clubs, the brand became popular among the targeted group of young individualists and party-goers. It is due to that popularity, which also was supported by the trend of supporting regional brands, that Fritz-Kola’s revenues were increasing by two over three years in a row. In 2006, the company launched other beverages like lemonades and a ‘morning-cola’ that has the taste of coffee and caramel. By 2010, the company’s revenue was €2.7 million. The internationalization of its products is an on-going process. Today, Fritz-Kola is available in Germany, Poland, The Netherlands, Austria, Switzerland, Spain and Belgium. Fritz Kola is also available in the UK, but only in one restaurant, which is a German restaurant importing the product from Germany. The corporate objectives of Fritz-Kola GmbH are not to become a market leader in the segment of soft drinks, but to provide a considerable alternative to the big players like Coca-Cola and PepsiCo. For that reason, the company strives to create a diversified product portfolio under the brand name Fritz-Kola, consisting of cola lemonades.

EBOOK: Analysis For Marketing Planning

Author : Lehmann
Publisher : McGraw Hill
ISBN 13 : 0077145348
Total Pages : 312 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Analysis For Marketing Planning by : Lehmann

Download or read book EBOOK: Analysis For Marketing Planning written by Lehmann and published by McGraw Hill. This book was released on 2008-02-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Analysis For Marketing Planning

Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication

Author : Julia Anders
Publisher : GRIN Verlag
ISBN 13 : 3656494983
Total Pages : 59 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication by : Julia Anders

Download or read book Coca-Cola’s Marketing Strategy: An Analysis of Price, Product and Communication written by Julia Anders and published by GRIN Verlag. This book was released on 2013-09-11 with total page 59 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2011 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,0, , language: English, abstract: Coca-Cola: a Soft drink which is not only refreshment, but an American symbol. Coca-Cola has grown to one of the world’s biggest and most successful companies. Such a success could only be achieved by a strong and outstanding Marketing Management. Coca–Cola connects with its audience and customers in a way that other companies don’t do. This report provides information about Coca–Cola’s Marketing Strategy and analyzes its communication, product and price policy.

Antitrust Analysis

Author : Phillip E. Areeda
Publisher : Aspen Publishing
ISBN 13 : 1543817491
Total Pages : 1175 pages
Book Rating : 4.5/5 (438 download)

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Book Synopsis Antitrust Analysis by : Phillip E. Areeda

Download or read book Antitrust Analysis written by Phillip E. Areeda and published by Aspen Publishing. This book was released on 2021-09-15 with total page 1175 pages. Available in PDF, EPUB and Kindle. Book excerpt: Distinguished authorship characterizes Antitrust Analysis: Problems, Text, and Cases, first written by Phil Areeda, the leading antitrust commentator of the 20th century. The text continues to be revised by three of the leading lawyer economists of the early 21st century. This traditional casebook is also known for its pedagogy (cases, explanatory text, and problems) and insightful text that conveys essential background information along with necessary economic principles. Recognizing that the most important development in antitrust doctrine over the past fifty years is the increasingly central role of economic analysis, the authors take great care to convey economic learning to students in plain language with a minimum of technical apparatus, resulting in a powerful volume adopted by experienced instructors and first-time teachers alike. Helpful appendices include Selected Statutes, such as the Sherman Act, the Clayton Act, and the Federal Trade Commission Act. New to the Eighth Edition: The addition of C. Scott Hemphill as a co-author, adding to the already distinguished author team. Since the last edition, antitrust enforcers and courts have struggled to grapple with the rising importance of platforms in our increasingly digital economy. The new edition gives extensive attention to these developments, including: The Supreme Court’s decision in Ohio v. American Express Major enforcement actions against Apple, Facebook, and Google New Vertical Merger Guidelines Completely rewritten and streamlined introductory material in Chapter 1. Professors and student will benefit from: Distinguished authorship: Original author Areeda was the leading antitrust commentator of the 20th century; Kaplow, Edlin, and Hemphill are leading lawyer-economists of the early 21st century. Pedagogy: Traditional casebook with cases, explanatory text, and problems. Insightful textual explanations convey essential background information and necessary economic principles. Adopted by experienced instructors and first-time teachers alike. Appendix includes selected statutes and the Sherman Act, the Clayton Act, and the Federal Trade Commission Act. Teaching materials Include: Teacher’s Manual

IP and Antitrust: An Analysis of Antitrust Principles Applied to Intellectual Property Law, 3rd Edition

Author : Hovenkamp, Janis, Lemley, Leslie, Carrier
Publisher : Wolters Kluwer
ISBN 13 : 1454885289
Total Pages : 3280 pages
Book Rating : 4.4/5 (548 download)

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Book Synopsis IP and Antitrust: An Analysis of Antitrust Principles Applied to Intellectual Property Law, 3rd Edition by : Hovenkamp, Janis, Lemley, Leslie, Carrier

Download or read book IP and Antitrust: An Analysis of Antitrust Principles Applied to Intellectual Property Law, 3rd Edition written by Hovenkamp, Janis, Lemley, Leslie, Carrier and published by Wolters Kluwer. This book was released on 2016-01-01 with total page 3280 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Competition Policy and Regulation

Author : Michael Faure
Publisher : Edward Elgar Publishing
ISBN 13 : 0857930818
Total Pages : 369 pages
Book Rating : 4.8/5 (579 download)

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Book Synopsis Competition Policy and Regulation by : Michael Faure

Download or read book Competition Policy and Regulation written by Michael Faure and published by Edward Elgar Publishing. This book was released on 2011-01-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: This unique book considers competition policy and regulation in light of the recent introduction of the anti-monopoly law in China. It addresses the relevance of competition policy for China from a broad theoretical and practical perspective, bringing together lawyers and economists from China, Europe and the US to provide an integrated law and economics approach. Given that the development of the Chinese anti-monopoly law in China was heavily reliant on a comparative approach, the contributors analyse how its text and practice actually compare to European and US legislation. The first cases in which Chinese anti-monopoly law were applied are explored, and both competition law and competition policy are discussed in detail. Topics include: industrial and professional regulation and their relationship to competition law, merger control, substantive competition law issues, cartels, and abuse of dominance and predation. This unique book will prove a fascinating read for competition lawyers, economists with a special interest in regulation and competition, and for practitioners concerned with competition policy and regulation.