Analysis Of Key Marketing Themes For Pepsi Cola

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Analysis of key marketing themes for Pepsi-Cola

Author : Benjamin Pommer
Publisher : GRIN Verlag
ISBN 13 : 3656728739
Total Pages : 19 pages
Book Rating : 4.6/5 (567 download)

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Book Synopsis Analysis of key marketing themes for Pepsi-Cola by : Benjamin Pommer

Download or read book Analysis of key marketing themes for Pepsi-Cola written by Benjamin Pommer and published by GRIN Verlag. This book was released on 2014-08-25 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2014 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, University of Applied Sciences Essen, language: English, abstract: PepsiCo is a global consumption goods company with a very diversified portfolio. The company focuses on beverages and “junk” food. When it comes to brand value and numbers of sold cola beverages, Coca-Cola Co has a unique market share. Especially on the cola-market, both companies are the most successful competitors worldwide. In Germany, Pepsi-Cola has not been as long on the market as Coca-Cola. None-theless, Pepsi proved to be a strong opponent by initiating clever marketing cam-paigns. However, the German market for cola products is much more competitive than the US-market. The strategic planning analysis of PepsiCo, using Kotler’s four P’s, shows, how much Pepsi-Cola’s suffers from its lack of image compared to Coca-Cola. Pepsi-Cola is very present in retails and commercials, but does not have a trustful brand image. Pepsi-Cola’s image as a cheap cola drink is a threat to its future deveopment, because a decline in the product-life-cycle is possible. PepsiCo’s focus on the German beverage market needs to include a product development, that show consumers, that Pepsi-Cola can be a tasty as well as a sustainable product. The strategy of product diversification must not contain Pepsi-Cola as the main beverage drink of the company.

Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory

Author : Kristina Bachmeier
Publisher : GRIN Verlag
ISBN 13 : 364023829X
Total Pages : 58 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory by : Kristina Bachmeier

Download or read book Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory written by Kristina Bachmeier and published by GRIN Verlag. This book was released on 2009-01-12 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.

Summary: Marketing Warfare

Author : BusinessNews Publishing,
Publisher : Primento
ISBN 13 : 2511018004
Total Pages : 41 pages
Book Rating : 4.5/5 (11 download)

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Book Synopsis Summary: Marketing Warfare by : BusinessNews Publishing,

Download or read book Summary: Marketing Warfare written by BusinessNews Publishing, and published by Primento. This book was released on 2014-10-14 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: The must-read summary of Al Ries and Jack Trout’s book: “Marketing Warfare: How Corporations Are Applying Military Strategies to Business”. This complete summary of the ideas from Al Ries and Jack Trout’s book “Marketing Warfare” shows how important it is for companies to stay ahead of their competitors in today’s overcrowded market. The authors explain how leaders can adopt military strategies to use in their operations in order to gain a considerable competitive advantage. By following their advice, you can use this approach to defend your business territory and conquer any competitors that threaten your position. Added-value of this summary: • Save time • Understand the key concepts • Expand your business knowledge To learn more, read “Marketing Warfare” and start making use of military strategies to get ahead of the competition and gain loyal customers.

Marketing Theory

Author : Michael J Baker
Publisher : SAGE
ISBN 13 : 1473942667
Total Pages : 545 pages
Book Rating : 4.4/5 (739 download)

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Book Synopsis Marketing Theory by : Michael J Baker

Download or read book Marketing Theory written by Michael J Baker and published by SAGE. This book was released on 2016-05-16 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Theory introduces and explains the role of theory in marketing by uncovering its histories, disciplinary underpinnings, subfields, discourses and debates. From strategy and ethics to digital marketing and consumer behaviour, leading marketing experts shine a light on what can be a challenging perspective of marketing. In this new Third Edition there are up-to-date examples from global companies such as Pepsi, Amazon and H&M; entirely new chapters on Digital and Social Media Marketing, and Service-Dominant Logic (SD-L) and contributions from Global Specialists including Bob Lusch, Patrick Murphy and Susan Hart. Ideal for Upper level undergraduate and postgraduate marketing students studying marketing theory, critical marketing, and the history of marketing modules.

IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021

Author :
Publisher : Arihant Publications India limited
ISBN 13 : 9325797534
Total Pages : pages
Book Rating : 4.3/5 (257 download)

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Book Synopsis IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021 by :

Download or read book IBPS SO Main Marketing Officer 15 Practice Sets (Complete study material) 2021 written by and published by Arihant Publications India limited. This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

EBOOK: Analysis For Marketing Planning

Author : Lehmann
Publisher : McGraw Hill
ISBN 13 : 0077145348
Total Pages : 312 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Analysis For Marketing Planning by : Lehmann

Download or read book EBOOK: Analysis For Marketing Planning written by Lehmann and published by McGraw Hill. This book was released on 2008-02-16 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Analysis For Marketing Planning

Principles and Practice of Marketing 10/e

Author : JOBBER AND ELLI
Publisher : McGraw Hill
ISBN 13 : 1526849542
Total Pages : 938 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis Principles and Practice of Marketing 10/e by : JOBBER AND ELLI

Download or read book Principles and Practice of Marketing 10/e written by JOBBER AND ELLI and published by McGraw Hill. This book was released on 2023-02-21 with total page 938 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practices of Marketing 10/e

Business Analytics and Intelligence in Digital Era

Author : Dr K. Kumuthadevi
Publisher : Alborear (OPC) Pvt. Ltd.
ISBN 13 : 8195454240
Total Pages : 302 pages
Book Rating : 4.1/5 (954 download)

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Book Synopsis Business Analytics and Intelligence in Digital Era by : Dr K. Kumuthadevi

Download or read book Business Analytics and Intelligence in Digital Era written by Dr K. Kumuthadevi and published by Alborear (OPC) Pvt. Ltd.. This book was released on 2022-12-30 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: The International Conference on“Business Analytics and Intelligence in Digital Era” on the 4th and 5th of November 2022. Organized by the Department of B.Com Business Analytics, KPR College of Arts Science and Research (KPRCAS) promoted by the KPR group,is an eminent institution that offers a unique learning experience and equips the young generation with the accurate skill set necessary to meet the unprecedented future challenges in the field of Commerce Specialized with Business Analytics perspectives. ICBA’22 emphases encouraging and promote high-quality research on “AdvancedResearch in Business Analytics and Intelligence in Digital Era" across the globeforAcademicians, Researchers,Industrialiststopresenttheirnovelresearchideasandresultsintheirdomain.AnotablenumberofresearchpapershavebeenreceivedinthedisciplinesofMarketing Analytics, HR Analytics, Banking Analytics, and Cybercrime Analytics, Health Care Analytics, Social Media Analytics, Sports Analytics, Web Analytics, Data Visualization, Cluster and Sentimental Analytics and many more relevant fields

Operational Policy Making for Professional Security

Author : Allen Sondej
Publisher : Butterworth-Heinemann
ISBN 13 : 0128017880
Total Pages : 242 pages
Book Rating : 4.1/5 (28 download)

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Book Synopsis Operational Policy Making for Professional Security by : Allen Sondej

Download or read book Operational Policy Making for Professional Security written by Allen Sondej and published by Butterworth-Heinemann. This book was released on 2015-09-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Operational Policy Making for Professional Security: Practical Policy Skills for the Public and Private Sector is a clear, concise, and practical resource for drafting effective, legally defensible security policies. Presented in a clear, step-by-step style that can be tailored to fit the smallest organization to the largest, the book offers the strategies needed for reducing risk through solid policy construction. It is the first book available that provides a step-by-step guide to basic security policy construction, along with helpful hints on how to draft a document that conveys exactly what is intended. The book explores common policy creation pitfalls and how to avoid them, outlining proven methods for implementing and disseminating effective policies throughout any organization. Discussing the core security and safety policies that no organization should operate without, the book covers common types of policies, along with the pros and cons of different policy-making methodologies. It is a one-stop reference on functional security policy-making for organizational leaders. User-friendly resource that guides readers through the entire policy-making process Explores real-world solutions to common security policy issues Outlines legally defensible policy suggestions Provides analytical tools for assessing policies to ensure they are effective and lawful Illustrates key concepts with case studies, and offers an appendix with samples that support concepts explored in each chapter

Contemporary Strategy Analysis

Author : Robert M. Grant
Publisher : John Wiley & Sons
ISBN 13 : 1119815231
Total Pages : 546 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Contemporary Strategy Analysis by : Robert M. Grant

Download or read book Contemporary Strategy Analysis written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2021-11-22 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environment In Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author. Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics — such as the corporate social responsibility movement and environmental, social, and governance innovation — presented alongside fully integrated business models and up-to-date examples of business model innovation. Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.

Soda Goes Pop

Author : Joanna K. Love
Publisher : University of Michigan Press
ISBN 13 : 0472124323
Total Pages : 331 pages
Book Rating : 4.4/5 (721 download)

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Book Synopsis Soda Goes Pop by : Joanna K. Love

Download or read book Soda Goes Pop written by Joanna K. Love and published by University of Michigan Press. This book was released on 2019-07-10 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its 1939 “Nickel, Nickel” jingle to pathbreaking collaborations with Michael Jackson and Madonna to its pair of X Factor commercials in 2011 and 2012, Pepsi-Cola has played a leading role in drawing the American pop music industry into a synergetic relationship with advertising. This idea has been copied successfully by countless other brands over the years, and such commercial collaboration is commonplace today—but how did we get here? How and why have pop music aesthetics been co-opted to benefit corporate branding? What effect have Pepsi’s music marketing practices in particular had on other brands, the advertising industry, and popular music itself? Soda Goes Pop investigates these and other vital questions around the evolving relationships between popular music and corporate advertising. Joanna K. Love joins musical analysis, historical research, and cultural theory to trace parallel shifts in these industries over eight decades. In addition to scholarly and industry resources, she draws on first-hand accounts, pop culture magazines, trade press journals, and other archival materials. Pepsi’s longevity as an influential American brand, its legendary commercials, and its pioneering, relentless pursuit of alliances with American musical stars makes the brand a particularly instructive point of focus. Several of the company’s most famous ad campaigns are prime examples of the practice of redaction, whereby marketers select, censor, and restructure musical texts to fit commercial contexts in ways that revise their aesthetic meanings and serve corporate aims. Ultimately, Love demonstrates how Pepsi’s marketing has historically appropriated and altered images of pop icons and the meanings of hit songs, and how these commercials shaped relationships between the American music business, the advertising industry, and corporate brands. Soda Goes Pop is a rich resource for scholars and students of American studies, popular culture, advertising, broadcast media, and musicology. It is also an accessible and informative book for the general reader, as Love’s musical and theoretical analyses are clearly presented for non-specialist audiences and readers with varying degrees of musical knowledge.

Marketing Research: Asia-Pacific Edition

Author : Steve D'Alessandro
Publisher : Cengage AU
ISBN 13 : 017036982X
Total Pages : 632 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Marketing Research: Asia-Pacific Edition by : Steve D'Alessandro

Download or read book Marketing Research: Asia-Pacific Edition written by Steve D'Alessandro and published by Cengage AU. This book was released on 2017-01-01 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Research 4th Asia-Pacific edition continues to equip students with the knowledge and skills required to successfully undertake marketing research.Combining a solid theoretical foundation with a practical, step-by-step approach, the marketing research process is explored through a learning model that is constantly reinforced throughout the text.Using a raft of contemporary local and international examples, data sets and case studies to explain traditional marketing research methods, Marketing Research also examines new theories and techniques. To reflect emerging industry practices, each stage of research reporting is detailed, as well as a range of presentation methodologies. This edition of Marketing Research continues to integrate Qualtrics, a robust and easy-to-use online survey tool that provides students with a platform for designing, distributing and evaluating survey results, to strengthen its 'learning by doing' approach. For analysing data, the text covers both SPSS and EXCEL outputs. This text is indispensable for students studying marketing research in any business or marketing course.

More Guerrilla Marketing Research

Author : Robert J. Kaden
Publisher : Kogan Page Publishers
ISBN 13 : 0749458461
Total Pages : 368 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis More Guerrilla Marketing Research by : Robert J. Kaden

Download or read book More Guerrilla Marketing Research written by Robert J. Kaden and published by Kogan Page Publishers. This book was released on 2009-09-03 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: More Guerrilla Marketing Research, the follow-up title to Guerrilla Marketing Research destroys the myth that only big companies can afford marketing research. The new book focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys - and how they can do it, by asking the right questions, the right way, and effectively using the answers to make more money. Authored by Robert J.Kaden, Gerald Linda and Jay Conrad Levinson, More Guerrilla Marketing Research includes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research. This compelling book will take readers on a fascinating journey through one of the most misunderstood and under-utilized marketing techniques. The secrets unveiled and the tips offered will benefit the most sceptical business owner, manager or entrepreneur.

EBOOK: Principles and Practice of Marketing

Author : JOBBER, DAVID
Publisher : McGraw Hill
ISBN 13 : 0077139682
Total Pages : 980 pages
Book Rating : 4.0/5 (771 download)

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Book Synopsis EBOOK: Principles and Practice of Marketing by : JOBBER, DAVID

Download or read book EBOOK: Principles and Practice of Marketing written by JOBBER, DAVID and published by McGraw Hill. This book was released on 2009-12-16 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Principles and Practice of Marketing

Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products

Author : Abebaw Gebrehanna Halabo
Publisher : GRIN Verlag
ISBN 13 : 3346684865
Total Pages : 98 pages
Book Rating : 4.3/5 (466 download)

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Book Synopsis Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products by : Abebaw Gebrehanna Halabo

Download or read book Consumers’ Brand Preference of Soft Drinks. A Comparative Analysis of Pepsi Cola and Coca-Cola Products written by Abebaw Gebrehanna Halabo and published by GRIN Verlag. This book was released on 2022-08-01 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 4.0, , course: Marketing Management, language: English, abstract: Despite their popularity, studies concerning soft drinks are lacking. Hence, this study was conducted to assess the consumers’ brand preference of soft drinks: A comparative analysis of Coca cola and Pepsi cola products among Hawassa Tabor high school students. Both primary and secondary data sources were used in the study. The required data were collected from 374 students of soft drink customers selected by adopting a multistage sampling technique. Descriptive research design with quantitative method was used. The data collected through questionnaire were analyzed using SPSS software version 21. Descriptive statistics such as frequency and percentage, mean and standard deviation were applied. Furthermore, inferential statistics such as independent sample t-test and Chi-square analysis were used to compare the coca cola and Pepsi cola brands based on brand equity, brand identity and background characteristics of students.

Handbook of Industrial Organization

Author : Mark Armstrong
Publisher : Elsevier
ISBN 13 : 008055184X
Total Pages : 942 pages
Book Rating : 4.0/5 (85 download)

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Book Synopsis Handbook of Industrial Organization by : Mark Armstrong

Download or read book Handbook of Industrial Organization written by Mark Armstrong and published by Elsevier. This book was released on 2007-10-05 with total page 942 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is Volume 3 of the Handbook of Industrial Organization series (HIO). Volumes 1 & 2 published simultaneously in 1989 and many of the chapters were widely cited and appeared on graduate reading lists. Since the first volumes published, the field of industrial organization has continued to evolve and this volume fills the gaps. While the first two volumes of HIO contain much more discussion of the theoretical literature than of the empirical literature, it was representative of the field at that time. Since then, the empirical literature has flourished, while the theoretical literature has continued to grow, and this new volume reflects that change of emphasis. Thie volume is an excellent reference and teaching supplement for industrial organization or industrial economics, the microeconomics field that focuses on business behavior and its implications for both market structures and processes, and for related public policies. *Part of the renowned Handbooks in Economics series *Chapters are contributed by some of the leading experts in their fields *A source, reference and teaching supplement for industrial organizations or industrial economists

Contemporary Strategy Analysis Text Only

Author : Robert M. Grant
Publisher : John Wiley & Sons
ISBN 13 : 1119120837
Total Pages : 480 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Contemporary Strategy Analysis Text Only by : Robert M. Grant

Download or read book Contemporary Strategy Analysis Text Only written by Robert M. Grant and published by John Wiley & Sons. This book was released on 2016-01-05 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt: Robert M. Grant combines a highly accessible writing style with a concentration on the fundamentals of value creation and an emphasis on practicality in this leading strategy text. In this new edition several topics have increased emphasis including: platform-based competition and 'ecosystems' of related industries; the role of strategy making processes/practices; mergers, acquisitions and alliances; and additional emphasis on strategy implementation.