Analysis Of Marketing Strategies Used By Pepsico Based On Ansoffs Theory

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Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory

Author : Kristina Bachmeier
Publisher : GRIN Verlag
ISBN 13 : 364023829X
Total Pages : 58 pages
Book Rating : 4.6/5 (42 download)

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Book Synopsis Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory by : Kristina Bachmeier

Download or read book Analysis of Marketing Strategies Used by PepsiCo Based on Ansoff's Theory written by Kristina Bachmeier and published by GRIN Verlag. This book was released on 2009-01-12 with total page 58 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of applied sciences, Neuss, course: Marketing, language: English, abstract: Most leading companies today pursue multiple strategies for growth simultaneously in order to reach their strategic goals. It is important to verify how different growth strategies are appropriate for companies operating in different types of markets, and how changes in business environment make the same company decide on different strategic options at stage time in its organisational life cycle. The reason why firms succeed or fail is perhaps the central question in strategy. The firm needs a well-defined scope and growth direction, that objectives alone do not meet this need, and additional decision rules are required if the firm is to have orderly and profitable growth. Such decision rules and guidelines have been broadly defined as strategy or, sometimes, as the concept of the firm's business. The choice of a marketing growth strategy is a function of the strategic situation, organisational characteristics, and entrepreneur motivations. It is inherent to the process of strategy formulation. Companies must be flexible to respond rapidly to competition and market changes. They must benchmark continuously to achieve best practice.

Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business

Author : Thomas Kamps
Publisher : Anchor Academic Publishing (aap_verlag)
ISBN 13 : 3954890453
Total Pages : 125 pages
Book Rating : 4.9/5 (548 download)

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Book Synopsis Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business by : Thomas Kamps

Download or read book Systematic Chasing for Economic Success: An Innovation Management Approach for German SME's in Drive Technology Business written by Thomas Kamps and published by Anchor Academic Publishing (aap_verlag). This book was released on 2013-05-22 with total page 125 pages. Available in PDF, EPUB and Kindle. Book excerpt: The industry of the German drive technology is dominated by SME's, and must supply its products to customers around the world. In addition, this industrial segment is challenged by competitors from many other countries, and from customers with a variety of different needs. Therefore, there are two questions that arose for SME's. Firstly, 'what is the best strategy to take an advantage in the competition', and secondly, 'how does the strategies can be used in the most efficient way.' The structure, the essential needs and the boundary conditions will be derived from the analysis of the industrial segment. In addition, a suitable strategy that should take an advantage in the worldwide competition will be analysed and discussed. In the end, the author develops an innovative management process and a toolbox for SME's to make this strategy applicable to a company.

Strategic Management

Author : Henk W Volberda
Publisher : SAGE Publications Limited
ISBN 13 : 152961273X
Total Pages : 632 pages
Book Rating : 4.5/5 (296 download)

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Book Synopsis Strategic Management by : Henk W Volberda

Download or read book Strategic Management written by Henk W Volberda and published by SAGE Publications Limited. This book was released on 2024-01-10 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the quest for competitive advantage, navigating change can be daunting. Following a unique, four-part structure focussing on & confronting strategic issues, sensing opportunities and threats choosing strategies and transforming organizations, this essential textbook offers a fresh and provocative perspective on strategic management. Covering the latest theories and concepts and taking an action-oriented approach, the book includes: • Cutting-edge content on the confront-sense-choose-transform stages of strategic management such as purpose and sustainability, emerging technologies, ecosystems and platforms, and business model innovation • Four diagnostic chapters providing practical tools for each stage of the strategy process • Nearly 70 case studies of internationally recognisable companies like Airbnb, Ben & Jerry’s, Epic Games store, Hilton, Icebreaker, McDonald’s, Nestlé, Northvolt, Tesla and PayPay • ‘Key Debate’ boxes outlining opposing perspectives on hot topics in the strategy field and ‘Strategic Focus’ boxes digging deeper into contemporary phenomena Instructors can access a range of online resources, including a teaching guide complete with case study teaching notes, further reading and video links, PowerPoints and a bank of additional case studies. Suitable for undergraduate and postgraduate students of strategy, Strategic Management: From Confrontation to Transformation will help you grow your knowledge and experience of developing and implementing strategy in the real world. Henk W. Volberda is Professor of Strategy & Innovation at the Amsterdam Business School, University of Amsterdam. Rick M.A. Hollen is a Lecturer and Researcher at the Strategy & International Business section of the Amsterdam Business School, University of Amsterdam and a Managing Research Associate at the Amsterdam Centre for Business Innovation (ACBI). Joana R. Pereira is Lecturer in the Strategy and Organization group of Leeds University Business School, University of Leeds. Jatinder S. Sidhu is Professor and Chair in Strategic Management and Organization at Leeds University Business School, University of Leeds. Kevin Heij is Senior Researcher of the Amsterdam Centre for Business Innovation at the Amsterdam Business School, University of Amsterdam.

Strategic Marketing

Author : Tony Proctor
Publisher : Routledge
ISBN 13 : 1317834232
Total Pages : 352 pages
Book Rating : 4.3/5 (178 download)

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Book Synopsis Strategic Marketing by : Tony Proctor

Download or read book Strategic Marketing written by Tony Proctor and published by Routledge. This book was released on 2014-02-25 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fully updated and revised to include the latest case studies and examples from a broad range of industry sectors, this second edition of Strategic Marketing: An Introduction is a concise, thorough and enlightening textbook that demonstrates how organizations can cope with a myriad of demands by better understanding themselves, their products or services, and the world around them. From assessing internal relationships to planning and implementing marketing strategies, and featuring analysis of relationship marketing and strategic alliances, Proctor uses insights from a range of key models and theoretical frameworks to illustrate how an organization can successfully take advantage of ‘strategic windows’ to improve its position. Core issues covered include: marketing strategy analyzing the business environment the customer in the market place targeting and positioning marketing mix strategy. This textbook is the complete guide to assessing and imposing a realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates. Accessibly written and supported by a user-friendly companion website, this new edition of Strategic Marketing: An Introduction is an essential resource for all students of marketing and business and management.

Strategy

Author : Brad MacKay
Publisher : Oxford University Press, USA
ISBN 13 : 0198779429
Total Pages : 768 pages
Book Rating : 4.1/5 (987 download)

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Book Synopsis Strategy by : Brad MacKay

Download or read book Strategy written by Brad MacKay and published by Oxford University Press, USA. This book was released on 2020-03-13 with total page 768 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does strategy mean to a Head of Ethics, Sustainability, and Governance in a globally-leading asset management company in London? How does the Chair of a not-for-profit community interest company, which supports women in Scotland to thrive in business, use learning to shape strategy? How is innovation, digitalization, and disruption viewed by the CEO of a Singaporean fintech start-up? Strategy: Theory, Practice, Implementation represents a new breed of textbook for this discipline. Developed in consultation with lecturers, students, and professionals, the book's research-driven Process-Practice Model of Strategy places implementation at its core, enabling students to develop a crystal clear understanding of how strategy operates in a culture of dynamism, adaptability, and change. The authors' wealth of teaching, research, and practitioner experience shines through in their writing as they strike the perfect balance between clarity and rigour. They expertly cover all the core areas of strategy, using carefully paced, step-by-step guidance to apply theories and models of strategy to a diverse range of examples, making the text the most practical of its kind. Moving beyond the limits of traditional texts, Strategy offers unique Practitioner Insights (and accompanying video interviews) gathered from professionals engaged in a range of strategic roles, across multiple industries and sectors worldwide, to help students grasp the complex reality of strategic management in practice. Strategy: Theory, Practice, Implementation ultimately provides students with a lively, critical, and highly practical approach to thinking, talking, and acting like a strategist. This text will inspire them and fully prepare them for their future career in business. Online resources accompaning the textbook include: For registered adopters: - A test bank - PowerPoint slides - Answers to, or guidance on, the chapter-opening case study questions in the book - A series of 'Boardroom Challenges' for use in group role play exercises / action learning simulations - Teaching notes on using the 'Boardroom Challenges' in class For students: - Video interviews with the practitioners from the Practitioner Insights, and further videos providing advice on how students can enhance their employability. - Research Insights to broaden students' perspectives of academic research and its impact on strategic thinking - Links to articles, cases, chapters, or multimedia resources to support students' further reading - Additional case studies with exercises or discussion questions - Video interviews with the authors in which they discuss key theories and implementation issues - MCQs - Guidance on how to analyse a case study - Flashcard glossary

Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing

Author : Milton Kotler
Publisher : World Scientific
ISBN 13 : 9811216991
Total Pages : 404 pages
Book Rating : 4.8/5 (112 download)

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Book Synopsis Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing by : Milton Kotler

Download or read book Marketing Strategy In The Digital Age: Applying Kotler's Strategies To Digital Marketing written by Milton Kotler and published by World Scientific. This book was released on 2020-08-26 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: The market changes faster than marketing. In essence, marketing strategy has undergone only two eras, the entity era and the bit era, also known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how to change their strategies, improve the role of marketing and adopt emerging technological and data tools to integrate with the Internet. The goal of digital marketing strategy is not to disrupt existing marketing strategies, but to complement, integrate and develop the two at the same time.In this book, the authors provide detailed discussion and practical analysis on the relationship between marketing and digital technologies and propose a marketing implementation framework for digital strategy platforms. Standing for Recognize, Reach, Relationship and Return, the 4R system is a powerful strategic trading tool for digital implementation, especially for CEOs and CMOs. All other tools, such as data platforms, content marketing, DSP digital advertising and digital marketing ROI design essentially serve the 4R system. As such, the authors advocate for firms to restructure their digital marketing strategy around the 4R system.

Brand Culture

Author : Jonathan Schroeder
Publisher : Routledge
ISBN 13 : 1134252323
Total Pages : 218 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Brand Culture by : Jonathan Schroeder

Download or read book Brand Culture written by Jonathan Schroeder and published by Routledge. This book was released on 2006-03-27 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fascinating book shows that neither managers nor consumers completely control branding processes – cultural codes constrain how brands work to produce meaning. Placing brands firmly within the context of culture, it investigates these complex foundations. Topics covered include: the role of consumption brand management corporate branding branding ethics the role of advertising. This excellent text includes case studies of iconic international brands such as LEGO, Nokia and Ryanair, and analysis by leading researchers including John M.T. Balmer, Stephen Brown, Mary Jo Hatch, Jean-Noël Kapferer, Majken Schultz, and Richard Elliott. An outstanding collection, it will be a useful resource for all students and scholars interested in brands, consumers and the broader cultural landscape that surrounds them.

Key Marketing Skills

Author : Peter Cheverton
Publisher : Kogan Page Publishers
ISBN 13 : 9780749433550
Total Pages : 432 pages
Book Rating : 4.4/5 (335 download)

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Book Synopsis Key Marketing Skills by : Peter Cheverton

Download or read book Key Marketing Skills written by Peter Cheverton and published by Kogan Page Publishers. This book was released on 2000 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt: This manual offers information on particular marketing topics for professionals who are new to the marketing arena. The information is backed up with examples of good and bad marketing practice. There are numerous case studies in each chapter and the accompanying CD-ROM allows the reader to formulate an action plan for their own organization, and make use of questions and answers to facilitate learning.

Exploring Corporate Strategy

Author : Gerry Johnson
Publisher : Pearson Education
ISBN 13 : 9780273731566
Total Pages : 924 pages
Book Rating : 4.7/5 (315 download)

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Book Synopsis Exploring Corporate Strategy by : Gerry Johnson

Download or read book Exploring Corporate Strategy written by Gerry Johnson and published by Pearson Education. This book was released on 2009-12 with total page 924 pages. Available in PDF, EPUB and Kindle. Book excerpt: An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.

Sun Tzu for Women

Author : Becky Sheetz-Runkle
Publisher : Simon and Schuster
ISBN 13 : 1598699075
Total Pages : 224 pages
Book Rating : 4.5/5 (986 download)

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Book Synopsis Sun Tzu for Women by : Becky Sheetz-Runkle

Download or read book Sun Tzu for Women written by Becky Sheetz-Runkle and published by Simon and Schuster. This book was released on 2011-01-14 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a new spin on an oft-studied classic, marketer and martial arts practitioner Becky Sheetz-Runkle reinterprets Sun Tzu's The Art of War for women in the workplace. The ancient Chinese warrior and military strategist penned the masterpiece about 2,500 years ago, but many business experts believe its precepts are as relevant in today's corporate environment as they were on ancient Chinese battlefields. Sheetz-Runkle extrapolates business lessons from Sun Tzu's maxims to help women build on their attributes, overcome obstacles and forward their careers. The book relies heavily on excerpts from the classic, along with the author's own pithy advice and stories of today's women who are the working world's modern generals. While much of the book's counsel is pretty well worn, getAbstract recommends women read this book to fortify themselves as they do battle in the corporate combat zone.

ASEAN Champions

Author : Seung Ho Park
Publisher : Cambridge University Press
ISBN 13 : 1107129001
Total Pages : 269 pages
Book Rating : 4.1/5 (71 download)

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Book Synopsis ASEAN Champions by : Seung Ho Park

Download or read book ASEAN Champions written by Seung Ho Park and published by Cambridge University Press. This book was released on 2017 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

Performance Excellence in Marketing, Sales and Pricing

Author : Marc Helmold
Publisher : Springer Nature
ISBN 13 : 3031100972
Total Pages : 286 pages
Book Rating : 4.0/5 (311 download)

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Book Synopsis Performance Excellence in Marketing, Sales and Pricing by : Marc Helmold

Download or read book Performance Excellence in Marketing, Sales and Pricing written by Marc Helmold and published by Springer Nature. This book was released on 2022-09-06 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: The increasing interconnection and the unlimited exchange of data and information has led to a maximized transparency of globally offered and sold products and services. The desires, needs and wants of the consumer are the critical issues today in creating new or offering existing products and services. This book outlines successful marketing and sales strategies with a clear focus on practical relevance. It provides a systematic overview and description of selling, pricing and negotiation concepts which enable the reader to apply the best-case scenario in their company. Tools such as the marketing mix or marketing strategies are well explained for practical application in industry. The book also integrates elements of change, lean and innovation management as drivers for performance excellence. Featuring industry case studies, this book is a practical guide for marketing professionals, academics and policy makers to enable enterprises to achieve long-term competitive advantages through best-in-class marketing, sales and pricing activities.

Strategic Management

Author : Jeffrey H. Dyer
Publisher : Wiley Global Education
ISBN 13 : 1119804787
Total Pages : 512 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis Strategic Management by : Jeffrey H. Dyer

Download or read book Strategic Management written by Jeffrey H. Dyer and published by Wiley Global Education. This book was released on 2021-11-16 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Students enjoy the concise and approachable style of Strategic Management: Concepts and Cases, 4e. Written in an accessible Harvard Business Review style with lots of practical examples and strategy tools, this course engages students with an easy-to-understand learning experience to strategic management concepts that will help students succeed in today's workplace. The newest edition of Strategic Management sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, outstanding author-produced cases, and much more.

Mergers & Acquisitions

Author : Michael A. Hitt
Publisher : Oxford University Press
ISBN 13 : 0199923612
Total Pages : 241 pages
Book Rating : 4.1/5 (999 download)

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Book Synopsis Mergers & Acquisitions by : Michael A. Hitt

Download or read book Mergers & Acquisitions written by Michael A. Hitt and published by Oxford University Press. This book was released on 2001-03-22 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1999, MCI WorldComm and Sprint agreed to merge. Valued at $129 billion, this expected transaction was the largest in history. However, it fell victim to regulators in Europe concerned with the potential monopoly power of the merged firm. This M&A action was merely the latest in a growing trend of "blockbuster" mergers over the past several years. Once a phenomenon seen primarily in the United States, mergers and acquisitions are increasingly being pursued across national boundaries. In short, acquisition strategies are among the most important corporate-level strategies in the new millennium. The need for clear, complete, and up-to-date guide to successful mergers and acquisitions had never been greater. This book more than fills that need. Looking at successful--and unsuccessful--mergers and acquisitions in a number of different industries, Mergers and Acquisitions: A Guide to Creating Value explains how to conduct an acquisition and how to avoid pitfalls that have doomed many such ventures. The authors take the reader step-by-step through the process, starting with the elements of a successful merger, due diligence to ensure that the target firm is sound and fits well with the acquiring firm, and how mergers and acquisitions are financed. They move on to explore how firms find partners/targets for acquisitions that have complementary resources and how to find partners with which integration and synergy can be achieved. Finally, they discuss the potential hazards found in M&A's and how to avoid them, how to conduct successful cross-border acquisitions, and how to ensure that ethical principles aren't breached during the process. Based on 15 years of research, this essential guide goes beyond specific case studies to cover all aspects of these ventures, making it required reading for all managers seeking to build a successful strategy.

Internationalization of Business

Author : Stefan Schmid
Publisher : Springer
ISBN 13 : 331974089X
Total Pages : 176 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Internationalization of Business by : Stefan Schmid

Download or read book Internationalization of Business written by Stefan Schmid and published by Springer. This book was released on 2018-12-30 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.

Strategic Management

Author : Charles W. L. Hill
Publisher :
ISBN 13 : 9781305931350
Total Pages : 980 pages
Book Rating : 4.9/5 (313 download)

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Book Synopsis Strategic Management by : Charles W. L. Hill

Download or read book Strategic Management written by Charles W. L. Hill and published by . This book was released on 1992 with total page 980 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value-based Marketing

Author : Peter Doyle
Publisher : John Wiley & Sons
ISBN 13 : 0470687630
Total Pages : 653 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Value-based Marketing by : Peter Doyle

Download or read book Value-based Marketing written by Peter Doyle and published by John Wiley & Sons. This book was released on 2009-08-27 with total page 653 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a clear practical introduction to shareholder value analysis for the marketing professional. It gives them the tools to develop the marketing strategies that will create the most value for business. For top management and CFOs the book explains how marketing generates shareholder value. It shows how top management should evaluate strategies and stimulate more effective and relevant marketing in their companies. The original essence of the first edition has been maintained but obvious areas have been updated and revised, as well as, new areas such as technology have been addressed. The second edition of this book has been written by a ghost writer who has fully updated, enhanced and replaced statistics, case studies and other outdated content with the help of a select advisory panel, each of whom has acted as a subject expert, a guide and as part of a steering committee. The highly prestigious panels of contributors include: Jean-Claude Larréché – INSEAD Veronica Wong – Aston Business School John Quelch – Harvard Business School Susan Hart – Strathclyde Graduate Business School (SGBS) Michael Baker – Emeritus Professor SGBS Tim Ambler – London Business School Tony Cram – Ashridge Table of Contents: PART I Principles of Value Creation 1 Marketing and Shareholder Value 2 The Shareholder Value Approach 3 The Marketing Value Driver 4 The Growth Imperative PART II Developing High-Value Strategies 5 Strategic Position Assessment 6 Value-Based Marketing Strategy PART III Implementing High-Value Strategies 7 Building Brands 8 Pricing for Value 9 Value-Based Communications 10 Value-Based Marketing in the Digital Age